The Best Mass Text Messaging Apps All Do This

EZ Texting is the best tool for SMS text marketing. Learn which key features the best mass text message app on the market provides to ensure businesses looking to increase subscribers and boost engagement with SMS text marketing.

The Best Mass Text Message App Has These Features

Mass text message apps, browser-based software applications used to simultaneously send SMS text messages to large groups of people, are effective and efficient. We know text marketing is one of the most effective channels out there. With its unrivaled 98% open rate, SMS text marketing continues to deliver phenomenal results by helping businesses and organizations drive ecommerce efforts, streamline reminders and notifications, build brand awareness, and create opportunities to directly engage with their contacts.

Although we know mass text messaging is undoubtedly effective, it is important to also be aware that all mass text marketing apps are not created equal. The following six features (or functions) are absolute must-haves when it comes to ensuring you successfully reach your contacts or customer base with ease and timeliness.

When shopping around for a mass texting app, these six features are key:


Custom Keywords that make it easy to build your subscriber lists.


Custom Keywords


Schedule text campaigns to deploy at a specific date and time.

Scheduling texts & autoresponders


In-depth contact management that allows you to create lists and segments.

Lists & Segments


Valuable insights via robust analytics.




Customized data fields for message personalization.

Custom Fields


Dedicated short codes to showcase your brand.

Short code options

Keep in mind, this list just scratches the surface of the features EZ Texting offers. These are just the foundational features, but there are many more, like design custom templates, unique QR code creation, and SMS and MMS picture texts that allow you to elevate your mass text communications.

Check out our impressive list of features.

Who Is a Mass Text App For?

A wide range of organizations are using text marketing to engage their contacts and rise to the top of their industries. Here are a few of the major categories of organizations that are using text effectively. Click on the links to learn more about each.

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Human Resources

Keep employees in-the-know on all events, updates, and any company-wide incentives

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Send updates on sales, coupons, events or the latest news

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Real Estate

Capture leads and improve your sales follow-up process

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Send information on menu changes, hours, special performance, or deals and discounts

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Hotels & Resorts

Get more reservations, extend stays, and provide a better experience

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Gyms & Fitness Centers

Maximize seasonal campaigns and get more engagement with members

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Religious Organizations

Easily connect with congregations and their communities

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Send texts to supporters to increase giving and get more engagement

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Quickly and easily communicate with the student body, parents, faculty & staff, and across athletic programs

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Bars & Nightclubs

Promote events and keep your establishment full throughout the year

Why is mass text messaging so effective for these types of businesses? Reach, simplicity, intimacy, and cost are four of the most appealing benefits. Despite smartphone ownership almost doubling in the past five years, there are still many more people who rely on their older-model cellphones to communicate. SMS text messaging apps reach 98% of the population compared to smartphone-only apps that reach far less due to the many folks using older-model phones by both choice and necessity.

Want to try out mass texting for your business? Take the first steps with our getting started guide.

Use Cases for a Mass Text Message App

  • Domino's Pizza of UNC Charlotte SMS Marketing Case Study

    Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. The Domino's Pizza Franchise at UNC-Charlotte is an EZ Texting client. Mr. Swanson’s franchise has successfully used EZ Texting to send mobile coupons to students since 2009. He realized that text messaging was the perfect way to promote his Facebook Group, and most importantly, sell more pizza.
  • UAS Properties Mobile Marketing Case

    UAS Properties was founded in 2001 to develop and renovate affordable housing in Chicago and surrounding communities. UAS Properties has assembled a highly qualified team of management professionals with experience in the maintenance, operation, management of market rate, affordable and condominium housing. EZ Texting spoke with Atukwe Newell, a senior principal of the firm, about effective mobile marketing ideas.
  • Water is Basic Case Study

    Water is Basic exists to empower the local leadership in Southern Sudan to bring clean water to their own people. In Southern Sudan, about 70% of the population does not have adequate access to safe water. Water is Basic uses text messaging to keep donors engaged and raise funds to meet this vital need.

Other Use Cases

Regardless of your business or line of work, text marketing can be a key part of your outreach strategy. For human resources and employee operations, our services can quickly notify employees of office closures, streamline internal workflows, and even help with onboarding by sending reminders for required paperwork. If you have a customer-facing business, you can make sending text alerts, managing appointments, confirming orders and deliveries, and providing support a breeze. For Retailers and other businesses, using a mass texting app is a great way to build brand awareness, nurture and convert leads, and promote specials and events.

And this is just the tip of the mass-texting capabilities iceberg. If you can imagine it, more than likely there is a way the EZ Texting app can make it a reality for your business.

Tools for Creating a Mass Text Contact List

SpringSale Keyword

Mass texting is a permission-based activity. This means that you cannot purchase a list of contact cell phone numbers and upload it to your messaging providers’ platform for subsequent outreach. Instead, you’ll need to invite people to opt in to your service. The most effective ways to achieve this are through importing contacts, Keywords, and dedicated short codes.

One of the first steps to building a mass texting contact list is to get your audience or customers to provide their cell phone numbers at the point of sale or by filling out a contact form. If you already have a preexisting list in an Excel or CSV spreadsheet, you can use something like EZ Texting's contact import feature to quickly build your audience. With EZ Texting, you can then create segments based on what the recipient has purchased in the past (or any other qualifier) to tailor messaging to specifically target each group.

A Keyword is a word chosen by your business that you’ll ask prospective contacts to text to a dedicated short code number. For example, “Text 'JOIN' to 858585.” Anyone who completes this action and texts the Keyword to your dedicated short code number has opted in to your text messaging service. Once they have opted in to your text messaging service, the contact’s details are automatically added to your list and stored for future campaigns. You can obtain a Keyword and dedicated short code through your text-message service provider. Both Keywords and dedicated short codes are usually rented by the month or included in a subscription package.

Efficient ways to build your list include: adding widgets to your website or social media accounts, promoting an in-store flier, adding a Keyword and dedicated short code on your business card or receipt, sending an email, making an announcement through radio, TV, or traditional advertising tactics.

How to Choose the Best Mass Text Message App

Contact Us

The time you devote to comparing mass text messaging services is well-spent. As you consider your options, keep in mind an app's ease of use, availability of features (and how well they integrate into your other marketing platforms), mass MMS messaging pricing, and customer support. If you would like further information about how a mass texting app works, how your business could benefit, or how you can build your contact list, free advice is available from our team of Client Success Managers. Give us a call at (800) 753-5372 or contact us online.

SMS Texting for Marketing & Sales

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