Mobile Messaging Made Easy

Text marketing’s 98% engagement rate means your messages will be read and responded to — fast. No other channel comes close.

START 14–DAY FREE TRIAL

Lucrative Halloween Marketing Ideas for SMBs

blog-photo19
13
Dec
Lucrative Halloween Marketing Ideas for SMBs

Everyone’s favorite spook-tactular holiday is approaching, and with it comes the opportunity to drive more customers to your small business. Check out a few of the super-cool Halloween marketing ideas for SMBs. Many have found these ideas to bring in a lot of business at this spooky time of year. 

 

Halloween Marketing Ideas for SMBs That Can Increase Sales

Welcome Trick-or-Treaters

Participate in a trick-or-treat event with other area businesses, or simply welcome costumed tykes into your store. Put treats that relate to your business in bags, such as candy featuring your business name, pencils, erasers, small note pads, and pencils. Kids love getting small toys in addition to candy, so feel free to be as creative as you want.

 

Create a Haunted House

Turn your business into a haunted attraction, and have your employees dress up as various ghosts and goblins. For example, if you have a retail business with aisles of merchandise, turn each aisle into its own special “haunt.” Encourage employees to get really creative with their costumes, which they’ll be all about if they love Halloween. Provide a discount that’s attractive to parents bringing their kids to your business, such as 10 or 15 percent off certain merchandise. Giving away coupons to customers upon their completion of a haunted house is also a fun possibility. 

 

Offer a Halloween Promotion

Send email coupons or codes to customers that are only good on or around Halloween. Text message codes are another possibility. Decorate your store as extensively as you want—or as much as your budget allows—to further draw people in and look for decorations in dollar and “five below” stores. Dress up in a creative costume and have employees do the same, which again they’ll likely be excited about. 

 

Hold a Costume Exchange

Show your dedication to the community by hosting a costume exchange. It’s not only a great way for customers and potential customers to cull and subsequently procure new costumes for cheap, but it’s also a way to familiarize locals with what you offer. Besides, people will likely jump at the chance to get rid of old masks of politicians and find something fun without spending a small fortune. Halloween costumes are expensive, after all!

 

Throw a Halloween Party

Make your business Halloween party central! Host an open house that allows consumers to learn more about your business while enjoying mystery punch and pumpkin-shaped sugar cookies. Designate a section for games, which will keep kiddies occupied, and offer freebies such as temporary tattoos, face painting, and of course plenty of candy. Ensure party-goers leave with goodie bags that feature more freebies and lots of information about your business, including business cards. For best results, make certain all freebies feature your business name and contact information. 

These are just Halloween marketing ideas for SMBs that can help to bring in more sales. Remember, it is a time of year to have fun and be creative! Don’t forget to ask employees for their input and help. Most people love Halloween, and are excited to participate in anything involving the spooky holiday. Have fun! 

Share: Facebook LinkedIn Twitter Email

Recent Blog Posts

Smishing
15
Sep

How to Help Your Business and Customers Avoid Text Smishing Scams

As if 2020 wasn’t delivering us enough to contend with. Now, many of us are receiving unwanted SMS text scams (supposedly, but not really) from USPS...
Learning Pods
15
Sep

How Texting Enhances Learning Pods

As the parent to a kindergartener in a district with all-remote learning in place, I’ve witnessed firsthand the number of learning pods pop up in our...
Hiring
15
Sep

Don't Miss a Perfect Recruit: Personalize the Hiring Process with SMS

“Often, the mavericks who've skipped the box-ticking in life are the ones we're seeking.” So explains Dawn Graham — a highly sought-after career coach...
SMS Texting for Marketing & Sales

Introducing New Generative AI Features!

Now it’s even easier for your team to connect with your audience and collaborate on inbound messages. Yes, that means fewer missed messages!
Welcome to texting transformed.

TEAM INBOX: Assign and collaborate on 1:1 messages, enabling faster problem resolution through streamlined teamwork. Start Here
AI REPLY: Drastically reduce two-way texting response time by letting AI handle inquiries - faster, smarter, better! Start Here
AI COMPOSE: Craft captivating mass messages to start and continue conversations with generative AI. Start Here