Your Customers Want You to Text Them
You already use text messaging yourself, and you know that your customers do as well. Why not have your business join the conversation? Text messaging -- with its immediacy, simplicity, and clarity -- is valued by consumers, with 64% indicating that companies should use SMS more frequently to interact with their customers, and 70% considering it an effective way to reach them. If you knew there was a tool that would ensure your message is heard -- details concerning upcoming auctions, venue details, inventory teasers, incentives, and more -- wouldn’t you use it? SMS messaging is it.
If you have specific types of inventory, assigning a keyword to each type will enable your contacts to learn more about those offerings. Texting in keywords is also a great way to obtain opt-ins for your SMS marketing list. Invite viewers to text in on your website, in your print or online ads, or in your signage. For those contacts that have opted in, creating automated “drip” campaigns that send periodic event reminders and enticements leading up to an auction is a great way to build both interest and enthusiasm. Text messaging reaches your contacts wherever they are, and immediately captures their attention. It’s also incredibly simple to use: log in from any device with an Internet connection, select your contacts, compose your message, and send. The entire process takes minutes, and is extraordinarily effective.