Just how does SMS Marketing work? We're glad you asked. There are two concepts that you need to familiarize yourself with. It'll only take a minute and once you've got them down the rest is easy:
- Short Codes - Short codes are five or six digit phone numbers that can send and receive text messages. Short codes are fully known as Common Short Codes? What's common about them? In the stone ages of text messaging (the early 2000s) some wireless customers were only able to send text messages to other customers who shared the came cellular carrier (AT&T, Verizon, etc.). Those days are long gone, but what you need to know about a common short code is that it works on all major wireless carriers (and dozens of smaller ones too).
- Keywords - Keywords are what consumers text to a short code to join your SMS Marketing list. A keyword is a single word, usually ranging from a couple of letters to a dozen. Keywords can be longer depending on the SMS Marketing service provider your business uses, but you want to keep things concise for your customers.
So now let's put those two together. Keyword + Short Code = Call-To-Action:
Want to dig a bit deeper? See how SMS Marketing works, all the way from you to your customer's mobile phone.