SMS services is an umbrella term covering the functions and features of a text messaging platform and the additional facilities offered by the service provider. Depending on the nature of your organization and your motive for utilizing a text messaging platform, some SMS services may be superfluous to your needs. After all, why would you run a sales marketing campaign with “smartphone engagement” when 30% of the population has no access to a smartphone and you can engage equally well via SMS?
However, other SMS services are essential for some organizations in order to maximize the benefits of their text messaging service. Even if your organization does not need these services at the current time, the extent of your service provider´s SMS services can be an indication of the text messaging platform´s flexibility and scalability. It is reassuring to know that, as your organization evolves, your service provider will be able to adapt and expand the platform to your specific text messaging requirements.
Basic SMS Services
The best text messaging platforms are designed to be easy to use. Indeed, one of the key features of EZ Texting´s platform is its simplicity. You log into your account, compose your message, upload a list of recipients and click send. You do not need any technical or design skills to send a text message on EZ Texting´s platform. You don´t even need to start your message with a snappy title because people automatically reach for their cellphones whenever they hear the ringtone of an incoming message.
Going forward, there is a selection of “basic” SMS services that you can use to save time and money, generate engagement and increase the impact of your messages. These include (but are not limited to):
- The ability to forward-schedule the delivery of your text messages so that you can write them at a time most convenient for you and send them at a later date.
- The ability to divide your database into groups so that you only send messages to people for whom they are relevant.
- The ability to add polls and surveys, or personalize your text messages with the recipients´ first names.
- The ability to monitor delivery rates, open rates and spikes in engagement so that you can fine-tune future SMS blasts.
“Basic” SMS services also include the tools you need to develop your contacts list. Keywords and short codes are the most effective way to build a database of contacts quickly (i.e. text “join” to 313131), but you can also use “click-to-join” forms on your website or social media channels. These are supplied free of charge by EZ Texting because we want your text messaging experience to be successful as much as you do!
Getting More Advanced
Once you have mastered “basic” SMS services, you might wish to extend your service by sending multimedia (MMS) text messages. With MMS text messaging from EZ Texting, you can add images, video files or audio files in order to further generate engagement and increase the impact of your messages. You can even record your own voice broadcast and send that in place of a plain text message.
Other ways you may wish to extend your use of the text messaging platform include:
- Saving sent messages as templates for use in the future.
- Integrating QR Codes or using a link shortener tool to create tiny URLs.
- Exporting your incoming text messages or forwarding them to another device via email or SMS.
Although including these features in a section titled “Getting More Advanced” might imply that these SMS services are complicated, in reality, they only take minutes to set up. Once you have used them a couple of times, you will be completely at home with them. Furthermore, EZ Texting has a comprehensive selection of online guides to help you get the most from the platform and an industry-leading team of Client Success Managers to assist you if you encounter any difficulties.
Taking Text Messaging to the Next Level
Most organizations express immense satisfaction with the SMS services provided by EZ Texting, but we are always striving to deliver an even higher level of service. We´ve built tools that will allow you to synch our text messaging platform with web applications such as MailChimp, SalesForce and EventBrite, and we are always looking for new ways to make our customers´ lives easier.
Of course, not every organization uses off-the-shelf software, so we offer developers an HTTP API and a REST API so that organizations can leverage the power of EZ Texting to integrate text messaging into their own applications and websites. Our SMS services for developers come with a full library of documentation, a comprehensive FAQ and code examples in six different languages to accelerate development.
Just like the EZ Texting platform, our APIs are designed for simplicity and effectiveness. Hundreds of customers already use our APIs to take their text messaging to the next level, and we are constantly impressed by the innovative implementations leveraging the EZ Texting APIs. To try out our APIs, just click on the start button and register for an account. It only takes 60 seconds.
Speak with EZ Texting about our SMS Services
Whether you are new to SMS text messaging or an experienced mobile marketing executive, you should speak with EZ Texting about our SMS services. Our team of Client Success Managers will be happy to answer any questions you may have and guide you through our SMS services as they apply to your specific text messaging requirements.
If you are looking for advice about our APIs and integrating EZ Texting into an existing web application, we will put you in touch with some talented developers who have experience connecting web applications to the EZ Texting platform. Like we said at the beginning of this article, you might not need this level of SMS services right now, but it is reassuring to know it will be there when you do.