SMS services is an umbrella term covering the functions and features of a text messaging platform and the additional facilities offered by the service provider. Depending on the nature of your organization and your motive for utilizing a text messaging platform, some SMS services may be superfluous to your needs. After all, why would you run a sales marketing campaign with “smartphone engagement” when 30% of the population has no access to a smartphone and you can engage equally well via SMS?
However, other SMS services are essential for some organizations in order to maximize the benefits of their text messaging service. Even if your organization does not need these services at the current time, choosing a provider with a full set of advanced SMS and MMS capabilities and features, means you'll have the flexibility and scalability to do more down the road. It is reassuring to know that, as your organization evolves, your SMS services provider can adapt and expand the platform to your specific text messaging requirements.
The best text messaging platforms are designed to be easy to use. Indeed, one of the key features of the EZ Texting platform is its simplicity. You log into your account, compose your message, upload a list of recipients and click send.
You do not need any technical or design skills to send a text message on the EZ Texting platform. You don't need advanced copywriting skills to come up with snappy titles. People automatically reach for their cellphones whenever they hear the ringtone of an incoming message. It's the easiest and fastest way int he world to mass-engage your audience.
There is a selection of “must-have” SMS services that you can use to save time and money, generate engagement and increase the impact of your messages, including:
- The ability to forward-schedule the delivery of your text messages. This means you can write a bunch of messages at once at a convenient time, then schedule them to send at a later date.
- The ability to divide your contacts into groups so your texts are always relevant to the recipients.
- The ability to add polls and surveys.
- The ability to personalize your text messages.
- The ability to monitor delivery rates, open rates, and spikes in engagement so that you can fine-tune future SMS blasts.
“Basic” SMS services also include the tools you need to develop your contacts lists. Keywords and short codes are the most effective way to build a database of engaged contacts quickly (i.e. text “join” to 313131). EZ Texting customers can also use “click-to-join” forms on their website or social media channels. These are supplied free of charge by EZ Texting because we want your text messaging experience to be successful as much as you do!
Once you have mastered “basic” SMS services, you might wish to employ more advanced features EZ Texting provides, like:
- Saving sent messages as templates for use in the future.
- Using a link shortener tool to create tiny URLs.
- Exporting incoming text messages or forwarding them to another device via email or SMS.
- Text forwarding allows you to automatically relay incoming texts to an email address or your own mobile phone.
- Automated drip campaigns allow you to send a timed series of text messages to a group of contacts.
While "advanced features" seems to imply that these SMS services are complicated, in reality, they only take a few minutes to set up. Once you have used them a couple of times, you will be completely at home with them. Furthermore, EZ Texting has a comprehensive selection of online guides to help you get the most from the platform and an industry-leading team of Client Success Managers to assist you if you encounter any difficulties.
Taking SMS Services to the Next Level
Most organizations express immense satisfaction with the SMS services provided by EZ Texting, but we are always striving to deliver an even higher level of service. We've built tools that will allow you to synch our text messaging platform with web applications such as MailChimp, SalesForce and EventBrite, and we are always looking for new ways to make our customers´ lives easier.
Of course, not every organization uses off-the-shelf software, so we offer developers an HTTP API and a REST API so that organizations can leverage the power of EZ Texting to integrate text messaging into their own applications and websites.
Just like the EZ Texting platform, our APIs are designed for simplicity and effectiveness. Hundreds of customers already use our APIs to take their text messaging to the next level, and we are constantly impressed by the innovative implementations leveraging the EZ Texting APIs. To try out our APIs, just click on the start button and register for an account. It only takes 60 seconds.
Ready to Start?
Whether you are new to SMS text messaging or an experienced mobile marketing executive, you should speak with EZ Texting about our SMS services. Our team of Client Success Managers will be happy to answer any questions you may have and guide you through our SMS services as they apply to your specific text messaging requirements.
If you are looking for advice about our APIs and integrating EZ Texting into an existing web application, we will put you in touch with some talented developers who have experience connecting web applications to the EZ Texting platform. Like we said at the beginning of this article, you might not need this level of SMS services right now, but it is reassuring to know it will be there when you do.
If you're ready to get started, click here.