SMS Service: The Easiest and Most Effective Text Marketing Platform
EZ Texting is a leading SMS service provider, we helped hundreds of businesses and organizations. A text message service provider with the right messaging platform can help your business or organization boost engagement by adding this SMS marketing tool.
Is your business struggling to create high-quality conversions? Are old marketing tactics just not working anymore? Are your customers leaving you for your competitors?
If you haven’t heard by now, Short Message Service (SMS) marketing is one of the most proven and cost-effective methods for driving consumer engagement. From retail businesses to nonprofit organizations, thousands have invested in SMS. The data doesn’t lie – open rates for text marketing exceed any other marketing and communications channel. In fact, text messaging generates a 98% open rate.
Most email marketing campaigns only generate a 20% open rate!
In most instances, partnering with an experienced SMS service provider is the first step your business or organization should take on the path towards text marketing success.
Should Your Business Invest in an SMS Service?
An SMS service is an umbrella term covering the basic functions and features of a text messaging platform and the additional services offered by the service provider. Is investing in an SMS service right for your business or organization?
SMS Service Overview
The best SMS marketing platforms should be easy to use. Indeed, one of the key features of the EZ Texting SMS platform is its simplicity. In minutes, you can log into your account, compose a text message, upload a list of recipients, and click send.
The best part is that you don’t need any technical expertise, knowledge, or know-how to send a text message using the EZ Texting platform. And, when unforeseen issues arise, our textperts are always available to troubleshoot, answer your questions or concerns, and point you and your business towards rapid text marketing success.
We recommend signing up for our free trial. It’s the simplest and easiest way to see if text marketing is right for your business. We don’t require a credit card to get started!
Basic SMS Service Features
After you’ve signed up, there are a few basic SMS service features that you’ll want to take advantage of right away, including:
Forward SchedulingThe ability to forward-schedule the delivery of your text messages is a standard SMS service feature offered by most text marketing providers. In this scenario, you can create a bunch of text messages at once and schedule them for delivery.
Polls and SurveysWhen you need to gather important feedback from prospects and customers, an SMS service makes sending polls and surveys easy. In this scenario, capturing customer insights is done through sub-keywords.
Contact SegmentationSending the right text message at the right time is easy with contact segmentation. Most text marketing providers make it easy to subdivide contacts based on the opt-in Keyword or Short Code. This helps to ensure that your contacts receive relevant offers, promotions, and messages. When creating messages, EZ Texting makes it easy to select the group(s) to which you want to send to.
DataMost SMS services deliver rich insights around delivery rates, open rates, and spikes in engagement. Use this information to fine-tune future SMS campaigns.
Advanced SMS Service Features
Once you’re up to speed, here are a few advanced SMS service features that you can use to generate even more engagement from your contacts:
TemplatesSimply save sent messages as templates for future use. Typically, service providers offer a library for ready-to-use templates such as appointment reminders, sales alerts, customer service requests, and more.
PersonalizationUse personalization tokens to address contacts by their first name or include relevant information such as purchase history, appointments, etc.
Export Incoming MessagesExport incoming text messages or forward them to another device via email or SMS. This is a great way to ensure that text messages get to the right system administrator.
Tiny URLsUse a link shortener to create tiny URLs. Sending links to your contacts is a great way to point them to additional information on the web. Additionally, EZ Texting is an ideal solution here in that system administrators can easily track individual users’ activities.
Text ForwardingAutomatically relay incoming text messages to an email address or mobile phone.
Automated Drip CampaignsSend a timed series of text messages to a group of contacts.
Invest in the Right SMS Service
Whether you’re new to SMS text messaging or an experienced mobile marketer, you should speak with EZ Texting about our SMS services. Our textperts will happily answer your questions and point you to text marketing success.
We’ve helped hundreds of industry-leading businesses and organizations including: