Is your business struggling to create high-quality conversions? Are old marketing tactics just not working anymore? Are your customers leaving you for your competitors?
If you haven’t heard by now, Short Message Service (SMS) marketing is one of the most proven and cost-effective methods for driving consumer engagement. From retail businesses to nonprofit organizations, thousands have invested in SMS. The data doesn’t lie – open rates for text marketing exceed any other marketing and communications channel. In fact, text messaging generates a 98% open rate.
Most email marketing campaigns only generate a 20% open rate!
In most instances, partnering with an experienced SMS service provider is the first step your business or organization should take on the path towards text marketing success.
Should Your Business Invest in an SMS Service?
An SMS service is an umbrella term covering the basic functions and features of a text messaging platform and the additional services offered by the service provider. Is investing in an SMS service right for your business or organization?
SMS Service Overview
The best SMS marketing platforms should be easy to use. Indeed, one of the key features of the EZ Texting SMS platform is its simplicity. In minutes, you can log into your account, compose a text message, upload a list of recipients, and click send.
The best part is that you don’t need any technical expertise, knowledge, or know-how to send a text message using the EZ Texting platform. And, when unforeseen issues arise, our textperts are always available to troubleshoot, answer your questions or concerns, and point you and your business towards rapid text marketing success.
We recommend signing up for our free trial. It’s the simplest and easiest way to see if text marketing is right for your business. We don’t require a credit card to get started!
Basic SMS Service Features
After you’ve signed up, there are a few basic SMS service features that you’ll want to take advantage of right away, including:
1. Forward Scheduling:
The ability to forward-schedule the delivery of your text messages is a standard SMS service feature offered by most text marketing providers. In this scenario, you can create a bunch of text messages at once and schedule them for delivery.
2. Contact Segmentation:
Sending the right text message at the right time is easy with contact segmentation. Most text marketing providers make it easy to subdivide contacts based on the opt-in Keyword or Short Code. This helps to ensure that your contacts receive relevant offers, promotions, and messages. When creating messages, EZ Texting makes it easy to select the group(s) to which you want to send to.
3. Polls and Surveys:
When you need to gather important feedback from prospects and customers, an SMS service makes sending polls and surveys easy. In this scenario, capturing customer insights is done through sub-keywords.
Most SMS services deliver rich insights around delivery rates, open rates, and spikes in engagement. Use this information to fine-tune future SMS campaigns.
Advanced SMS Service Features
Once you’re up to speed, here are a few advanced SMS service features that you can use to generate even more engagement from your contacts:
Simply save sent messages as templates for future use. Typically, service providers offer a library for ready-to-use templates such as appointment reminders, sales alerts, customer service requests, and more.
2. Tiny URLs:
Use a link shortener to create tiny URLs. Sending links to your contacts is a great way to point them to additional information on the web. Additionally, EZ Texting is an ideal solution here in that system administrators can easily track individual users’ activities.
3. Export Incoming Messages:
Export incoming text messages or forward them to another device via email or SMS. This is a great way to ensure that text messages get to the right system administrator.
4. Text Forwarding:
Automatically relay incoming text messages to an email address or mobile phone.
Use personalization tokens to address contacts by their first name or include relevant information such as purchase history, appointments, etc.
6. Automated Drip Campaigns:
Send a timed series of text messages to a group of contacts.
Invest in the Right SMS Service
Whether you’re new to SMS text messaging or an experienced mobile marketer, you should speak with EZ Texting about our SMS services. Our textperts will happily answer your questions and point you to text marketing success.
We’ve helped hundreds of industry-leading businesses and organizations including:
“Easy to use and fantastic return on investment! We’ll save about $200K in 2019. EZ Texting also presents a new means by which we communicate with a growing segment of our 200,000 strong donor base. Great stuff! Highly recommended.” - Steve Beck, Executive Director, Big Brother Big Sister Foundation
Very easy and affordable to use, especially compared to other services. What REALLY impressed us was the phone call we received from our text trainer in Austin, TX who was not just super-intelligent, but friendly and supportive.” - Kim Secrist, COO, Scripcorp, LLC
It works far better and faster than email, very good support and effective results.” - Steve Brownless, Assistant Manager, Professional Salon Concepts.