Using Text Messaging for Retail Promotions

The most successful retail businesses have been using text messaging for retail promotions for years. The fact is, if you haven’t invested in text message marketing by now, you’re behind the curve and at serious risk of getting outpaced by your biggest competitors. The advantages of text messaging for retail promotions have been highlighted in many studies. In fact, 90% of text messages are opened and read within the first three minutes of receipt!

Additionally, using text messaging for retail promotions is much more affordable compared to other direct marketing channels. Most retail businesses don’t have the luxury of hiring designers or copywriters or buying advertising space. With text message marketing, you can build, deploy, and manage your own direct marketing communications in a matter of seconds.

Are you ready to maximize the effectiveness of your text marketing promotions? We’ll teach you everything you need to know about text messaging for retail promotions. Use these expert insights to attract more customers, sell more product, and more.

 

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 Text Messaging for Retail Promotions

With support from a powerful text message marketing provider, text messaging for retail promotions is easy! Here’s how to construct high-powered, targeted, and results-driven text marketing promotions that your prospects and customers will absolutely love.

 How Text Message for Retail Promotions Works 

There are a few simple steps you can take to build and deploy text message retail promotions:

  1. Advertise Your Keyword and Short Code: Sign up for EZ Texting and reserve your own Keyword and we’ll supply the Short Code. Example: “Text DEALZ to 313131 to get 50% off your next in-store purchase.” Add your Keyword and Short Code to in-store signage, social media, email, and more.

  2. Send Promotions: Send your first promotion in minutes. Some of the best types of promotions include buy-one-get-one deals, special seasonal offers, and more.

  3. Watch Sales and Engagement Grow: With a 98% open rate, texting can’t be beaten for engaging with your audience.

Additionally, reporting features enable you to monitor spikes in engagement, opens, and click-throughs. Use this data to create more engaging text marketing promotions in the future.

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 Reach Your Target Audience With EZ Texting 

The secret to text messaging success for retail promotions is its intimacy and immediacy - two factors that are easy to achieve with EZ Texting´s versatile text messaging platform. The EZ Texting platform has a series of thoughtfully developed features with which retailers can:

  • Personalize messages with the customer´s name.

  • Add coupon codes to their marketing SMS.

  • Send multimedia (MMS) image, audio, and video files.

  • Incorporate tiny URLs and QR codes.

  • Schedule forward-planned marketing campaigns.

  • Run recurring promotions for different groups of customers.

  • Save messages as templates for future use.

Customers can easily be managed on the EZ Texting platform by assigning them tags according to their source, interests, or location. This means that only relevant promotions are sent to certain groups of customers to avoid marketing overkill. EZ Texting can also be integrated with web apps such as SalesForce, MailChimp, and EventBright.

Launch Your First Text Message for Retail Promotion

If you’re not yet reaching 95% of your target audience, we are offering businesses the opportunity to try using text messaging for retail promotions for free. In a matter of minutes, you can send your very first retail text message promotion! Are you ready to get started?

“We reach hundreds of customers to keep them informed around educational opportunity, promotions, new product launches, and more. Also, the platform works perfectly and EZ Texting offers excellent customer service.” Bob Cazet, Alumni Football USA.


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