Using text messaging for retail promotions can help businesses cut through the volume of direct marketing and reach their target audience 95% of the time. That was the conclusion of a survey conducted by GoMoNews.com, who attributed the success of SMS for sales promotions to the fact that many people still use older-model cellphones that don´t have access to email or the Internet.
In fact, the advantages of using text messaging for retail promotions have been highlighted in many studies.. ImpigeMobileStrategy.com reported that 90% of text messages get read with three minutes of delivery - compared to an open rate of just 22% for emails - while a Neilson Study found that SMS for sales promotions has a response rate up to eight times higher than email and creates brand awareness five times better than online advertising.
Mobile marketing aside, using text messaging for retail promotions is much cheaper than other channels of direct marketing. Businesses do not have to employ designers or copywriters, or buy advertising space. Furthermore, as 91% of Americans keep their mobile devices within reach at all times (according to Morgan Stanley), potential customers do not have to be watching the television, reading a magazine or passing a billboard in order to be aware of your latest retail promotion.
How SMS for Sales Promotions Works
SMS for sales promotions works because customers prefer to receive marketing messages by text. A study conducted by MotoMessage.com discovered that 75% of those surveyed preferred to have offers sent to them by text, whereas other studies have shown that only 29% of Tweets and 12% of Facebook posts are ever read - the rest getting lost among the volume of direct marketing your customers are exposed to every day.
Technically, using text messaging for retail promotions could not be any easier. A retailer creates an account with a text messaging service and gets access to the service provider´s platform. The retailer then logs into their account, writes the text message, uploads a list of customers to receive it, and clicks send. Within minutes the customers are reading about the retailer´s latest sales promotion wherever they are, whatever they are doing.
The retailer can follow the response to their marketing campaign via the text messaging platform. Reporting features enable the retailer to monitor spikes in engagement, opens, and click-throughs. This information can then be fine-tuned to create more responsive and more successful marketing campaigns in the future.
Reach Your Target Audience with EZ Texting
The secret to text messaging’s success for retail promotions is its intimacy and immediacy - two factors that are easy to achieve with EZ Texting´s versatile text messaging platform. The EZ Texting platform has a series of thoughtfully developed features with which retailers can:
- Personalize messages with the customer´s name.
- Add coupon codes to their marketing SMS.
- Send multimedia (MMS) image, audio and video files.
- Incorporate tiny URLs and QR codes.
- Schedule forward-planned marketing campaigns.
- Run recurring promotions for different groups of customers.
- Save messages as templates for future use.
Customers can easily be managed on the EZ Texting platform by assigning them tags according to their source, interests or location. This means that only relevant promotions are sent to certain groups of customers to avoid marketing overkill. EZ Texting can also be integrated with web apps such as SalesForce, MailChimp and EventBright.
Try Using Text Messaging for Retail Promotions for Free
If you are not yet reaching 95% of your target audience, we are offering businesses the opportunity to try using text messaging for retail promotions for free. To take advantage of the offer, simply call our team of Client Success Managers and tell them that you would like to try our “Free and EZ” texting plan.
One of our friendly team members will answer any questions you may have about using text messaging for retail promotions, explain how to set up your online account and guide you through getting started with SMS for sales promotions. If you encounter any difficulties, our team is always on hand to help you out.
There is no need for you to provide your credit card, sign a contract or commit to any long-term relationship between yourself and EZ Texting. Your fully-enabled “Free and EZ” account will be ready for you to use as you wish (subject to our Terms of Service) within minutes of setting up your account.
When you call, don´t forget to ask about our sign-up tools for your websites and social media channels. With these tools, your visitors and followers will be able to opt-in to receive your SMS for sales promotions, increasing your promotional reach further still.