Real estate text message marketing is an effective method of connecting with vendors, buyers, brokers, landlords and tenants in an industry where the speed of communication is vital. By offering a real estate texting service, you can attract potential homebuyers and rental clients to your business faster than by any other media and share new opportunities with clients and colleagues as they become available.
As word spreads that your real estate texting service is attracting potential homebuyers and rental clients - and helping to close deals faster - more vendors and landlords will also be attracted to your business. This is turn creates a larger volume of opportunities for your new property-seeking clients - opportunities you can share by real estate text message marketing.
Why Real Estate Text Message Marketing is so Effective
Real estate text message marketing takes advantage of the intimacy and immediacy of SMS text messaging to reach large groups of people quickly. More than 98% of the population has a mobile device capable of receiving an SMS text message, and more than 90% of those people keep their mobile device within reach at all times of the day. Not surprisingly, SMS text messages have an open and read rate much higher than messages sent by any other form of electronic communication.
Importantly, real estate text message marketing is a permission-based activity (more about the laws relating to real estate text message marketing can be found below). The people you will be contacting with the texting software for real estate are those who have expressed a desire to receive your text marketing messages. Consequently your messages will be received only by those people interested in purchasing or renting a property - saving costs while making the service more effective than most other forms of direct marketing.
How a Real Estate Texting Service Works
In order to start a real estate texting service, you create an account with a company like EZ Texting that provides access to texting software for real estate. You are assigned a username and password to access the software and, once logged in, you upload your list of contacts, compose your message and click send. Within minutes your database of clients and colleagues will be receiving your message wherever they are whatever they are doing.
There are several features on the texting software for real estate that allow you to incorporate tiny URLs if you want to link to a page on your website, attach pictures and video files, or schedule your message in advance. You can save sent text marketing messages as templates for recurring campaigns, personalize your messages so that they start with the recipient´s name, and sort your database into groups so that you only send relevant messages to those who would be interested in them.
Building a List of Contacts with Texting Software for Real Estate
Most real estate businesses will already have an extensive list of contacts when they start a real estate texting service, and the best texting software for real estate comes with a flexible SMS API allowing for easy integration with your contact list and property database. However, as you begin real estate text message marketing, your contact list is likely to grow substantially when you start using keywords and short codes.
Most real estate businesses use keywords and short codes on notices outside properties for sale and rent as an easy way for potential clients to find out more about the property (for example, “text `house` to 313131 to find out more about this property”). When the prospective buyer/tenant texts the keyword to the short code, the texting software for real estate adds the client to your list of contacts and they are opted in to receive future real estate text message marketing.
Practical Uses for Real Estate SMS Marketing
Easily attracting prospective buyers or tenants is not the only practical use for real estate SMS marketing. As soon as a new listing is available you can use the real estate texting service to send an SMS text blast to all your clients who may be interested. As the texting software for real estate is browser-based, you could be standing outside of the property, take a picture of it on your mobile phone, and include it with your text marketing message.
Colleagues, landlords and brokers can be contacted simultaneously if you have a new client looking for a specific type of property, while your entire database can be informed about a price drop alert or the dates for your next open house. Businesses engaged in property management can use real estate SMS marketing to send payment reminders and even use EZ Texting´s real estate texting service to collect payments.
Laws Relating to Real Estate Text Message Marketing
In order to prevent real estate businesses from sending out spam messages or bombarding property seekers with too many irrelevant messages, you have to comply with the 1991 Telephone Consumer Protection Act when you use a real estate texting service. It is also a good idea to familiarize yourself with the Mobile Marketing Association´s Code of Conduct to ensure the privacy of your clients.
Text message carriers also have their own rules relating to real estate text message marketing. The Telecommunications Industry Association has produced a set of guidelines prohibiting certain content within SMS text messages - typically profanity, pornography or hate speech, and any endorsement of illegal drug use or violence. As a rule, refrain from sending anything in a text message that you might find offensive yourself.
Try Real Estate SMS Marketing for Free
Many thousands of businesses have benefitted from using EZ Texting´s simple yet effective texting software, and we invite you to try real estate SMS marketing for free using our “Free and EZ” program. The “Free and EZ” program enables businesses to evaluate our texting software for real estate with no contract, no credit card required and no commitment to upgrade to a higher level of service at any time.
To find out more about our offer to try real estate SMS Marketing for free, call our team of Client Success Managers today. Our team will be happy to answer any questions you have about real estate text message marketing and guide you through setting up an account with a free demo keyword and free website signup widgets so you can start building a database of homebuyers and rental clients, and informing them of new opportunities, right away.
Real Estate Companies That Love EZ Texting
The majority of UAS Properties' time is spent managing over 800 rental properties. They also receive over 150 calls daily from potential renters looking for housing. Both aspects of their business require contacting large numbers of people with time-sensitive information. On the property management side, UAS Properties estimates that they save $140,000 per year by utilizing EZ Texting.
SL Green Realty Corp
SL Green Realty Corp. is a REIT, which predominantly acquires, owns, repositions, and manages Manhattan office properties. They wanted to find a way to break through the clutter. From a broker’s standpoint, all they want to know is the key information: office location, square footage, and cost. Sending this information via SMS is much more productive and gives the brokers direct access to understanding what current investment opportunities are available.