EZ Texting vs. SimpleTexting

Looking for a solution that goes beyond “simple” texting? EZ Texting is the feature-packed, flexible and scalable SMS marketing platform you won’t outgrow or overpay for. Here’s where we deliver more than SimpleTexting:

  • EZ Texting has more features, with time-saving tools included in all plans
  • EZ Texting increases ROI with advanced, automated, multi-step workflows
  • EZ Texting offers flexible plan options and more affordable pricing
  • EZ Texting includes more integrations – without the extra cost
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Based on 402 reviews of EZ Texting and 29 reviews of SimpleTexting on TrustRadius, on 10/6/25.
EZ Texting has a better rating than simple-texting

Simple Isn’t Always Better: Compare Us Side-By-Side

01

EZ Texting Has a More Robust Feature Set

EZ Texting boasts a wider range of features than SimpleTexting, available even on our entry plan. While SimpleTexting limits core tools or charges extra for them, our platform helps you save time, boost efficiency, and maximize ROI by streamlining every step of your SMS marketing – from setup and automation to ongoing optimization – without the burden of add‑on fees or workarounds.

FEATURES

 EZ Texting Simpletexting
Workflows
yes
no
Donation & Payment Links
yes
Secured by Stripe
no
AI Compose Message Generator
yes
Includes auto-translate for 6 supported languages
yes
Message composer only
AI Reply Response Generator
yes
no
Free Call Forwarding
yes
no
$600/year add-on
Media Library
Powered By Shutterstock
yes
no
Branded Contact Cards
yes
yes
Visual Campaign Scheduling Calendar
yes
Schedule a year’s worth of messages in minutes
no
AI Assistant
yes
  • Unlocks full value of the platform
  • Optimizes campaign performance
  • Increases ROI
no
02

EZ Texting Increases ROI With Automated Multi-Step Workflows

Advanced hands-off automation is the future of SMS and MMS text messaging, and EZ Texting goes beyond SimpleTexting’s one-step autoresponders with Workflows. Employ our intuitive drag-and-drop builder, customizable pre-created templates, and multi-path conditional logic to ensure each contact receives personalized, dynamic messaging they’re most likely to engage with.

Our pre-built templates include:

  • After Hours Auto Reply
  • Shopify Abandoned Cart Recovery
  • Event RSVPs & Follow Ups
  • Online Review & Feedback Requests
  • Lead Nurture Sequences
  • Appointment & Payment Reminders
  • Birthday & Anniversary Messages
  • And more

FEATURES

 EZ Texting Simpletexting
Dynamic, Personalized Customer Journeys
yes
Included in Boost & Scale plans
no
One-step autoresponders
Multi-Path Conditional Logic
yes
no
Drag-and-Drop Visual Editor
yes
no
Dev-Friendly Code Editor
yes
no
Pre-Built Templates
yes
no
Shopify Abandoned Cart Recovery
yes
Recapture 10-30% of lost revenue
no
Custom Code, Webhook, & API nodes
yes
no
03

EZ Texting Offers Flexible Plan Options & More Affordable Pricing

EZ Texting boasts a wider range of features than SimpleTexting, available even on our entry plan. While SimpleTexting limits core tools or charges extra for them, our platform helps you save time, boost efficiency, and maximize ROI by streamlining every step of your SMS marketing – from setup and automation to ongoing optimization – without the burden of add‑on fees or workarounds.

FEATURES

 EZ Texting Simpletexting
Entry plan price
yes
$25/mo paid monthly
$20/mo paid annually
no
$39/mo paid monthly
$33.20/mo paid annually
Included Credits
yes
500/mo with rollover
yes
500/mo with rollover
Overage Credits
yes
4¢ per credit
no
5.5¢ per credit
Unrestricted Account Pause Options
yes
Ongoing monthly pauses available
no
Limited to a set amount of days in every calendar year
Clear, Transparent Pricing
yes
no
Hidden pass-through fees applied to billing statements
04

EZ Texting Includes More Integrations Without the Extra Cost

SimpleTexting charges $1,500 setup fees and ongoing monthly fees per each additional integration outside of Mailchimp and Zapier. With EZ Texting, all integrations are baked in. You’ll never pay beyond your plan to integrate with other platforms, whether via our native integrations, workflow webhooks, or custom API calls.

FEATURES

 EZ Texting Simpletexting
Built-In Integrations
yesHubSpot
yesMailchimp
yesSquareSpace
yes
Constant Contact
yesStripe
yesZapier
yesMailchimp
yesZapier
Personalized Onboarding &
Integration Setup Session
yes
Offered to everyone
yes
Only available to customers sending 50k+ texts per month
Integration Set Up Fees
yes
$0
no
$1,500 per integration
Ongoing Integration Hosting Fees
yes
$0
no
Monthly hosting fees
WHAT OUR CUSTOMERS SAY
stars
“I HIGHLY RECOMMEND! The support team was very helpful and quick with solving my setup issues. I love how someone checks in on me to make sure I’m getting the best out of the platform. It’s a great experience.”
Reason for leaving SimpleTexting: “Hidden fees and price increase were not mentioned.”
Ex SimpleTexting Customer Gabriel, Holistic Coach Massage Therapist

Over 1,000 5-star reviews across G2, TrustRadius, Capterra, etc.

Anita B.
Anita B.
Small Business Owner
stars
EZ Texting is easy and a great way to communicate with our customers. And if I ever have any questions or issues, their customer service and support is outstanding! We are able to stay closer to the customer and answer many of their questions before the day starts.
Nicholas H.
Nicholas H.
Sales Director | Clickjitsu
stars
We primarily use the MMS feature and have seen double to sometimes triple the response rate from shoppers. We have seen a 100% click rate on links sent when using MMS over regular live type messaging.
Bill C.
Bill C.
National Brand Manager
stars
The interface is incredibly straightforward, making it easy to set up and manage text messaging campaigns quickly. EZ Texting is helping us overcome low engagement in our marketing efforts. The significantly higher open rates for SMS compared to email have made a noticeable difference in how quickly and effectively we reach our audience. It’s been a game-changer for timely promotions and urgent updates.
Julie Clark
Julie Clark
stars
We love EZ Texting! It's so simple even the computer-challenged can handle it. It's quick and I like the AI function to help change up messaging at times. I have recommended it to many other organizations looking for a texting solution that does not break the bank.
Mark Schmidt
Mark Schmidt
COO | Mr. Roofing
stars
EZ Texting was the easiest and most cost-effective stand-alone texting software that we evaluated. It worked exactly as advertised. It was very easy to upload the list of contacts, very easy to draft texts and their AI wording suggestions were usually spot on. Sending, receiving, and replying to text conversations worked exactly as one would expect them to.
Chris W.
Chris W.
Real Estate
stars
EZ texting is an amazing platform! I stumbled across these guys and have been able to increase my lead inbound significantly. Highly recommend!
Vance M
Vance M
Broker
stars
Works great! I have been using EZ for the past three years primarily to keep in touch with my Agents and I am now beginning to use it in my everyday prospecting! This is by far the easiest Texting system I have used. Easy to use and a robust platform. Great for keeping in touch with my team and clients.
Robert S.
Robert S.
stars
Best SMS provider I've ever used. Our previous clients are thankful that we've kept in touch with them since they purchased from us and we've increased our sales 300% since starting EZ Texting.
Deanna C
Deanna C
CEO | Food Production
stars
Customer order engagement increased by over 50%. Our customers order every month and weren't ordering by the deadlines. Email reminders weren't working very well, but since using EZ Texting our engagement has shot up and now most are making the deadlines.
Ben T
Ben T
stars
EZ Texting has been super helpful for us to reach out to customers, especially with being able to automate messages after-hours. The support team is very responsive and helpful whenever we have questions or if we need assistance setting up new campaigns. Overall very happy with it!
Floyd B
Floyd B
Chief Technology Officer Bobo Data Systems
stars
I love EZ Texting and its easy to use dashboard and features. I would recommend using the tool for any size organization for quick and easy communications.
Wendy R
Wendy R
Chief Tech Officer
stars
I have been using EZ TEXTING for a couple of years now. It’s such a good platform to solve my business texting strategies. I integrated our CRM with their API offering and find it easy to use. I highly recommend this service.

Switching to EZ Texting

Simple gets you started. EZ Texting gets you further. Leverage our platform’s wide-ranging feature set, advanced automation, and integrations to scale with confidence without sacrificing ease of use. Your messaging strategy deserves more than the basics.

Contact us and we’ll help you make the switch without the headache.

Get Started
All product names, logos, and brands are property of their respective owners. Use of these names, logos, and brands does not imply endorsement. Information on this page is based on publicly available sources and is accurate as of October 6, 2025 and subject to change.

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