EZ Texting vs. SimpleTexting

Looking for a solution that goes beyond “simple” texting? EZ Texting is the feature-packed, flexible and scalable SMS marketing platform you won’t outgrow or overpay for. Here’s where we deliver more than SimpleTexting:

  • EZ Texting has more features, with time-saving tools included in all plans
  • EZ Texting increases ROI with advanced, automated, multi-step workflows
  • EZ Texting offers flexible plan options and more affordable pricing
  • EZ Texting includes more integrations – without the extra cost
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Based on 402 reviews of EZ Texting and 29 reviews of SimpleTexting on TrustRadius, on 10/6/25.
EZ Texting has a better rating than simple-texting

Simple Isn’t Always Better: Compare Us Side-By-Side

01

EZ Texting Has a More Robust Feature Set

EZ Texting boasts a wider range of features than SimpleTexting, available even on our entry plan. While SimpleTexting limits core tools or charges extra for them, our platform helps you save time, boost efficiency, and maximize ROI by streamlining every step of your SMS marketing – from setup and automation to ongoing optimization – without the burden of add‑on fees or workarounds.

FEATURES

 EZ Texting Simpletexting
Workflows
yes
no
Visual Campaign Scheduling Calendar
yes
no
Media Library
Powered By Shutterstock
yes
no
Branded Contact Cards
yes
yes
Free Call Forwarding
yes
no
$600/year add-on
AI Assistant
yes
  • Unlocks full value of the platform
  • Optimizes campaign performance
  • Increases ROI
no
02

EZ Texting Increases ROI With Automated Multi-Step Workflows

Advanced hands-off automation is the future of SMS and MMS text messaging, and EZ Texting goes beyond SimpleTexting’s one-step autoresponders with Workflows. Employ our intuitive drag-and-drop builder, customizable pre-created templates, and multi-path conditional logic to ensure each contact receives personalized, dynamic messaging they’re most likely to engage with.

Our pre-built templates include:

  • After Hours Auto Reply
  • Shopify Abandoned Cart Recovery
  • Event RSVPs & Follow Ups
  • Online Review & Feedback Requests
  • Lead Nurture Sequences
  • Appointment & Payment Reminders
  • Birthday & Anniversary Messages
  • And more

FEATURES

 EZ Texting Simpletexting
Dynamic, Personalized Customer Journeys
yes
Included in Boost & Scale plans
no
One-step autoresponders
Multi-Path Conditional Logic
yes
no
Drag-and-Drop Visual Editor
yes
no
Dev-Friendly Code Editor
yes
no
Pre-Built Templates
yes
no
Shopify Abandoned Cart Recovery
yes
Recapture 10-30% of lost revenue
no
Custom Code, Webhook, & API nodes
yes
no
03

EZ Texting Offers Flexible Plan Options & More Affordable Pricing

EZ Texting boasts a wider range of features than SimpleTexting, available even on our entry plan. While SimpleTexting limits core tools or charges extra for them, our platform helps you save time, boost efficiency, and maximize ROI by streamlining every step of your SMS marketing – from setup and automation to ongoing optimization – without the burden of add‑on fees or workarounds.

FEATURES

 EZ Texting Simpletexting
Entry plan price
yes
$25/mo paid monthly
$20/mo paid annually
no
$39/mo paid monthly
$33.20/mo paid annually
Included Credits
yes
500/mo with rollover
yes
500/mo with rollover
Overage Credits
yes
4¢ per credit
no
5.5¢ per credit
Unrestricted Account Pause Options
yes
Ongoing monthly pauses available
no
Limited to a set amount of days in every calendar year
Clear, Transparent Pricing
yes
no
Hidden pass-through fees applied to billing statements
04

EZ Texting Includes More Integrations Without the Extra Cost

SimpleTexting charges $1,500 setup fees and ongoing monthly fees per each additional integration outside of Mailchimp and Zapier. With EZ Texting, all integrations are baked in. You’ll never pay beyond your plan to integrate with other platforms, whether via our native integrations, workflow webhooks, or custom API calls.

FEATURES

 EZ Texting Simpletexting
Built-In Integrations
yesHubSpot
yesMailchimp
yesSquareSpace
yes
Constant Contact
yesZapier
noHubSpot
yesMailchimp
noSquareSpace
no
Constant Contact
yesZapier
Personalized Onboarding &
Integration Setup Session
yes
Offered to everyone
yes
Only available to customers sending 50k+ texts per month
Integration Set Up Fees
yes
$0
no
$1,500 per integration
Ongoing Integration Hosting Fees
yes
$0
no
Monthly hosting fees
WHAT OUR CUSTOMERS SAY
stars
“I HIGHLY RECOMMEND! The support team was very helpful and quick with solving my setup issues. I love how someone checks in on me to make sure I’m getting the best out of the platform. It’s a great experience.”
Reason for leaving SimpleTexting: “Hidden fees and price increase were not mentioned.”
Ex SimpleTexting Customer Gabriel, Holistic Coach Massage Therapist

Over 1,000 5-star reviews across G2, TrustRadius, Capterra, etc.

stars
“I have used their platform for several years, and tried others but always end up coming back to EZ Texting. Recommend the platform, easy to use and affordable!”
Autumn, Cummings Martial Arts
stars
“EZ Texting is well priced and does the job. Their customer service is outstanding. The options for sending texts are broad enough to handle any need, and yet the interface is easy to utilize. I strongly recommend EZ Texting for anyone needing a quality, customer forward, provider.”
Dan
stars
EZ Texting has been a fantastic tool for my business! The platform is user-friendly, reliable, and packed with features that make text marketing easy and effective. I appreciate how responsive their team is to feedback and their commitment to improving the service. The real value is in how much EZ Texting has helped my business grow. Highly recommended for anyone looking to boost their marketing efforts!”
Kym

Switching to EZ Texting

Simple gets you started. EZ Texting gets you further. Leverage our platform’s wide-ranging feature set, advanced automation, and integrations to scale with confidence without sacrificing ease of use. Your messaging strategy deserves more than the basics.

Contact us and we’ll help you make the switch without the headache.

Get Started
All product names, logos, and brands are property of their respective owners. Use of these names, logos, and brands does not imply endorsement. Information on this page is based on publicly available sources and is accurate as of October 6, 2025 and subject to change.

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