Text Marketing for
Retail to Boost,
Engage & Retain

Convert window shoppers into loyal customers with retail text message marketing to send SMS for flash sales, personalized offers, and increased engagement to drive revenue.

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Use EZ Texting to grow your business

Feature-Rich Retail SMS Marketing

Mass Texting

Conveniently and effectively reach your entire audience—all at once, instantly.

Two-Way Texting

Conversational texting enables easy one-on-one connections with customers.

SMS Marketing Automations

Automate holiday campaigns for timely flash sales, reminders, and greetings.

Workflows

Automate customer journeys with triggers for seamless messaging.

Keywords

Use keywords to streamline engagement and simplify customer opt-ins.

MMS Messaging

Send eye-catching images or videos to showcase products and promotions.

API Integrations

Sync EZ Texting with your eCommerce platform to streamline marketing efforts.

AI Compose

Use AI to quickly craft personalized holiday messages and save time.

QR Codes

Easily create and use QR codes to drive engagement and track interactions.

eighty-six-percent-opt-in

opt in for texts
from businesses

seventy-nine-percent-purchase-after-subscribing

are more likely to
purchase from a business
if they are subscribed

fifty-two-percent-send-more-texts-to-businesses

say they send more text
messages to businesses

Uses & Examples of Retail SMS
Marketing

Exclusive In-Store Discount

Hi John! Get 20% OFF at Urban Trends Boutique this week. Show this text at checkout. 📍82 Harbor Way, Oceanside.

Flash Sale Alert

🚨 FLASH SALE TODAY! 🚨 Big deals waiting at Style Haven – 1417 Delancey St, Brooklyn Heights. Don’t miss it!

VIP Event Invitation

Emily, you’re invited to an exclusive VIP event this Sat @ The Fashion Spot (Pearl Ave, Naperville). Early access + free gift! RSVP: https://eztxt.net/Wjk83Ht

Loyalty Reward Pickup

Mark! Your loyalty reward is ready 🎁 Free socks with next in-store purchase at Shoe World 🧦 7th & Ash, Bozeman. Just show this text!

New Arrival Notification

New styles just landed at Luxe Clothing! Visit us today to shop fresh trends 📍224 Arroyo Ln, Santa Fe

Seasonal Promotion

30% OFF winter gear this week only! ❄️ Come by Winter Gear @ 97 Snowcap Dr, Burlington before it’s gone!

What is Retail Text Message Marketing?

Retail text message marketing uses SMS to communicate directly with customers, driving sales, engagement, and brand loyalty. With its instant reach and exceptionally high open rates, SMS allows retailers to send promotions, updates, and personalized messages straight to their customers’ phones.

Unlike email or social media, text messages have a 99% open rate. They are often read within minutes, making them one of the most effective channels for retail businesses looking to connect with their audience in real-time.

Benefits of Text Marketing for Retailers

Quick Checkout Reminders

Nudge customers to complete purchases and reduce cart abandonment.

Early Product Access

Give customers first dibs on new launches and promos.

VIP Discounts

Send exclusive deals to loyal customers’ phones to boost sales.

Instant SMS Support

Provide fast, no-wait answers via text.

Boost In-Store Visits

Text customers about in-store deals and events.

Create Product Buzz

Announce drops via SMS to spark excitement and quick sales.

Text-Only Rewards

Share exclusive offers with your top customers.

Seamless Integration

Resolve issues quickly through SMS for a seamless experience.
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Reach more customers with text-blasts
Play video

Reach More Customers
with Text Blasts

  • Text Blast: One SMS message sent to a large audience at once.
  • Why Use It: Nearly everyone can receive SMS, making it fast and effective.
  • Why SMS Works: 98% reach rate, higher open rates, and instant delivery.
  • Benefits: Quick, direct, personal, and perfect for time-sensitive messages.

SMS Marketing for Retail: Benefits,
Costs & Comparisons

What’s the Difference Between SMS Marketing and Email Marketing for Retail?

SMS marketing and email marketing serve different purposes in retail marketing strategies. While both aim to engage customers, SMS offers more immediate, personalized interaction. Here’s how they differ:
  • Speed: SMS delivers messages instantly, while emails may get delayed or lost in inboxes.
  • Engagement: SMS has higher open rates and immediate action potential compared to email.
  • Message length: SMS is short and to the point, perfect for quick promotions and urgent alerts.
  • Targeting: Both can use segmentation, but SMS delivers messages directly to a device that’s typically within reach.
  • Actionability: SMS often includes clickable links for immediate purchases or offers, making it easier for customers to immediately take action.
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Text is better than email
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SMS vs social media use EZ Texting

SMS vs. Social Media: Which is More Effective for Retail?

SMS and social media both play a role in retail marketing, but they serve different purposes. Social media builds community, while SMS is direct, personal, and gets immediate attention with a 98% open rate.
  • SMS: Direct, personal, and great for time-sensitive offers.
  • Social Media: Builds community and engages customers casually.
  • Combine both for a balanced strategy that drives sales and builds brand engagement.

How Can SMS Marketing Help Increase Sales for My Retail Business?

SMS marketing creates immediate action with personalized messages like flash sales, exclusive offers, and restock alerts. It drives urgency, boosts foot traffic, and increases online sales through direct links. With automation and segmentation, you can target the right people at the right time, converting interest into sales faster than any other channel.
  • Create urgency with time-sensitive offers.
  • Drive foot traffic with in-store promotions.
  • Increase online sales with direct links.
  • Target the right customers with automation and segmentation.
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Increase retail sales with text offers
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Costs of SMS campaigns for retailers

What Are the Costs of Running SMS Marketing Campaigns for Retailers?

SMS marketing is affordable compared to traditional advertising and digital channels. SMS offers one of the highest ROI, driving high conversions and direct, personal communication with customers.
  • Flexible pricing based on message volume.
  • No hidden fees—clear and predictable costs.
  • High ROI with one of the best conversion rates.
  • Direct, personal communication with customers.
No Hidden Fees
Opt-In Tools
Unlimited Contacts
Contact Management
Message Automations
Advanced Reports
Starting at
$20/mo

How to Use SMS Marketing for
Retail Success

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Targeted campaigns with EZ Texting

Creating Targeted SMS Campaigns

To drive sales and engagement, it’s critical to send the right message to the right customer. Targeted SMS campaigns let you segment your customer list and deliver tailored content based on factors like purchase history, location, or browsing behavior. This ensures your messages are relevant, personal, and effective.
  • Segment by Interests: Send personalized product recommendations based on previous purchases.
  • Geotargeting for Local Offers: Target customers within a specific radius of your store with location-based deals.
  • Behavioral Triggers: Set up automated messages that trigger after specific actions, like a product view or abandoned cart, increasing the chances of conversion.

Personalization in SMS Marketing

Personalization is the key to turning a generic message into a memorable, impactful experience. Personalized SMS marketing helps you connect with customers on a deeper level by addressing them by name and offering tailored promotions that align with their preferences and behaviors.
  • Name-Based Messaging: Simple but effective. Using a customer’s name makes your message feel more personal and engaging.
  • Custom Offers: Send exclusive deals based on previous shopping habits, ensuring your customers feel valued and recognized.
  • Birthday & Anniversary Discounts: Show your customers you care with special offers on their birthday or loyalty milestones.
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Personalize your EZ Texting messages
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Automate text messages based on triggers

Effortlessly Personalize & Automate Your Retail Text Message Marketing

With EZ Texting, you can easily segment your audience, create personalized messages in minutes, and automate your SMS campaigns to reach customers at the perfect moment. This allows you to deliver highly relevant content that feels custom-tailored to each recipient, all while maintaining a personal touch.

By setting up personalized workflows and scheduling your campaigns, you can ensure every message counts, keeping your retail brand in mind and driving customer loyalty.

  • Segment by Interests: Send personalized product recommendations based on previous purchases.
  • Geotargeting for Local Offers: Target customers within a specific radius of your store with location-based deals.
  • Behavioral Triggers: Set up automated messages that trigger after specific actions, like a product view or abandoned cart, increasing the chances of conversion.

Retail Text Message Marketing Integrations

Easy-to-use integrations with leading retail systems allow businesses to seamlessly incorporate SMS marketing into their existing sales, inventory, and customer management workflows, enhancing operational efficiency and boosting in-store engagement.

  • Shopify
  • Lightspeed
  • Square
  • Salesforce
  • Zapier
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Integrations retail

TCPA Compliance: Above & Beyond

We make TCPA compliance easy with features including double opt-in security, automated opt-out
functionality, and SafeSTOP, to add required opt-out messaging with one simple click.
Learn More

Effortlessly Text 
Using the Leader in 
SMS Marketing

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Eztexting is described as their name EASY. The platform is great and I have reached so many customers with its help. If you are looking for a text service look no further. This one is great!!!
Owner, Small Business
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Texting Works. Customers Respond. The interface is intuitive. The results are undeniable. We have a grooming shop. I send out a “free upgrade today only” text and the shop fills up. Every single time.
Carl G. | President, Small Business
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Frequently Asked Questions

 

The biggest difference is how quickly and directly the messages reach your customers. SMS marketing sends text messages straight to a customer’s phone, with most messages read within minutes. Email, on the other hand, often sits in an inbox and may not be opened at all.

SMS is ideal for time-sensitive messages like flash sales, back-in-stock alerts, or limited-time offers. Email works better for longer-form content like newsletters, product roundups, and loyalty program updates. Both have their place, but SMS tends to have higher open and engagement rates, especially for urgent or promotional retail content.

 

 

SMS marketing can drive fast, measurable results by reaching your customers exactly where they are—their phones. Whether it’s sending exclusive discounts, announcing limited-time offers, or effortlessly reminding customers of abandoned carts, SMS creates a sense of urgency that encourages quick action.

Because messages are short and direct, customers don’t have to dig for the value—it’s right in front of them. Retailers also see success with personalized texts that make customers feel recognized and valued, boosting both conversion rates and brand loyalty.

 

 

At EZ Texting, we offer flexible, tiered pricing plans to fit businesses of all sizes, whether you're just starting or running high-volume campaigns. Costs are typically based on the number of messages you send and the features you need.

Each text message costs just a few cents, and we offer bulk pricing as your volume grows. Our plans also include tools like list segmentation, automation suite, and integrations with platforms like Shopify and HubSpot, so you can send smarter, more targeted messages that drive results.

Because SMS has incredibly high open and engagement rates, most retailers see strong ROI, especially when campaigns are timely and customer-focused. Plus, with no long-term contracts, you can scale your plan up or down based on your goals and seasonal needs.

 

 

It depends on your goals. SMS is better for direct, one-on-one communication—great for driving immediate action. Social media shines when building community, brand awareness, and long-term engagement.

With SMS marketing, you own the channel and can reach customers instantly without worrying about algorithm changes. Social media, meanwhile, is more public and better for storytelling, showcasing products, and sparking conversations.

The best approach? Use both. Promote your SMS list on social channels and use SMS to bring people back to your site or store with offers they can’t miss.

 

Join the 230,000+ Who Have Used EZ Texting to Connect with Their Audiences.