Text Marketing for
Retail to Boost,
Engage & Retain
Convert window shoppers into loyal customers with retail text message marketing to send SMS for flash sales, personalized offers, and increased engagement to drive revenue.
Feature-Rich Retail SMS Marketing
Mass Texting
Conveniently and effectively reach your entire audience—all at once, instantly.
Two-Way Texting
Conversational texting enables easy one-on-one connections with customers.
SMS Marketing Automations
Automate holiday campaigns for timely flash sales, reminders, and greetings.
Workflows
Automate customer journeys with triggers for seamless messaging.
Keywords
Use keywords to streamline engagement and simplify customer opt-ins.
MMS Messaging
Send eye-catching images or videos to showcase products and promotions.
API Integrations
Sync EZ Texting with your eCommerce platform to streamline marketing efforts.
AI Compose
Use AI to quickly craft personalized holiday messages and save time.
QR Codes
Easily create and use QR codes to drive engagement and track interactions.
opt in for texts
from businesses
are more likely to
purchase from a business
if they are subscribed
say they send more text
messages to businesses
Uses & Examples of Retail SMS
Marketing
Exclusive In-Store Discount
Flash Sale Alert
VIP Event Invitation
Loyalty Reward Pickup
New Arrival Notification
Seasonal Promotion
What is Retail Text Message Marketing?
Retail text message marketing uses SMS to communicate directly with customers, driving sales, engagement, and brand loyalty. With its instant reach and exceptionally high open rates, SMS allows retailers to send promotions, updates, and personalized messages straight to their customers’ phones.
Unlike email or social media, text messages have a 99% open rate. They are often read within minutes, making them one of the most effective channels for retail businesses looking to connect with their audience in real-time.
Benefits of Text Marketing for Retailers
Quick Checkout Reminders
Early Product Access
VIP Discounts
Instant SMS Support
Boost In-Store Visits
Create Product Buzz
Text-Only Rewards
Seamless Integration
Reach More Customers
with Text Blasts
- Text Blast: One SMS message sent to a large audience at once.
- Why Use It: Nearly everyone can receive SMS, making it fast and effective.
- Why SMS Works: 98% reach rate, higher open rates, and instant delivery.
- Benefits: Quick, direct, personal, and perfect for time-sensitive messages.
SMS Marketing for Retail: Benefits,
Costs & Comparisons
What’s the Difference Between SMS Marketing and Email Marketing for Retail?
- Speed: SMS delivers messages instantly, while emails may get delayed or lost in inboxes.
- Engagement: SMS has higher open rates and immediate action potential compared to email.
- Message length: SMS is short and to the point, perfect for quick promotions and urgent alerts.
- Targeting: Both can use segmentation, but SMS delivers messages directly to a device that’s typically within reach.
- Actionability: SMS often includes clickable links for immediate purchases or offers, making it easier for customers to immediately take action.
SMS vs. Social Media: Which is More Effective for Retail?
- SMS: Direct, personal, and great for time-sensitive offers.
- Social Media: Builds community and engages customers casually.
- Combine both for a balanced strategy that drives sales and builds brand engagement.
How Can SMS Marketing Help Increase Sales for My Retail Business?
- Create urgency with time-sensitive offers.
- Drive foot traffic with in-store promotions.
- Increase online sales with direct links.
- Target the right customers with automation and segmentation.
What Are the Costs of Running SMS Marketing Campaigns for Retailers?
- Flexible pricing based on message volume.
- No hidden fees—clear and predictable costs.
- High ROI with one of the best conversion rates.
- Direct, personal communication with customers.
How to Use SMS Marketing for
Retail Success
Creating Targeted SMS Campaigns
- Segment by Interests: Send personalized product recommendations based on previous purchases.
- Geotargeting for Local Offers: Target customers within a specific radius of your store with location-based deals.
- Behavioral Triggers: Set up automated messages that trigger after specific actions, like a product view or abandoned cart, increasing the chances of conversion.
Personalization in SMS Marketing
- Name-Based Messaging: Simple but effective. Using a customer’s name makes your message feel more personal and engaging.
- Custom Offers: Send exclusive deals based on previous shopping habits, ensuring your customers feel valued and recognized.
- Birthday & Anniversary Discounts: Show your customers you care with special offers on their birthday or loyalty milestones.
Effortlessly Personalize & Automate Your Retail Text Message Marketing
With EZ Texting, you can easily segment your audience, create personalized messages in minutes, and automate your SMS campaigns to reach customers at the perfect moment. This allows you to deliver highly relevant content that feels custom-tailored to each recipient, all while maintaining a personal touch.
By setting up personalized workflows and scheduling your campaigns, you can ensure every message counts, keeping your retail brand in mind and driving customer loyalty.
- Segment by Interests: Send personalized product recommendations based on previous purchases.
- Geotargeting for Local Offers: Target customers within a specific radius of your store with location-based deals.
- Behavioral Triggers: Set up automated messages that trigger after specific actions, like a product view or abandoned cart, increasing the chances of conversion.
Retail Text Message Marketing Integrations
Easy-to-use integrations with leading retail systems allow businesses to seamlessly incorporate SMS marketing into their existing sales, inventory, and customer management workflows, enhancing operational efficiency and boosting in-store engagement.
- Shopify
- Lightspeed
- Square
- Salesforce
- Zapier
TCPA Compliance: Above & Beyond
functionality, and SafeSTOP, to add required opt-out messaging with one simple click.
Effortlessly Text
Using the Leader in
SMS Marketing
Frequently Asked Questions
The biggest difference is how quickly and directly the messages reach your customers. SMS marketing sends text messages straight to a customer’s phone, with most messages read within minutes. Email, on the other hand, often sits in an inbox and may not be opened at all.
SMS is ideal for time-sensitive messages like flash sales, back-in-stock alerts, or limited-time offers. Email works better for longer-form content like newsletters, product roundups, and loyalty program updates. Both have their place, but SMS tends to have higher open and engagement rates, especially for urgent or promotional retail content.
SMS marketing can drive fast, measurable results by reaching your customers exactly where they are—their phones. Whether it’s sending exclusive discounts, announcing limited-time offers, or effortlessly reminding customers of abandoned carts, SMS creates a sense of urgency that encourages quick action.
Because messages are short and direct, customers don’t have to dig for the value—it’s right in front of them. Retailers also see success with personalized texts that make customers feel recognized and valued, boosting both conversion rates and brand loyalty.
At EZ Texting, we offer flexible, tiered pricing plans to fit businesses of all sizes, whether you're just starting or running high-volume campaigns. Costs are typically based on the number of messages you send and the features you need.
Each text message costs just a few cents, and we offer bulk pricing as your volume grows. Our plans also include tools like list segmentation, automation suite, and integrations with platforms like Shopify and HubSpot, so you can send smarter, more targeted messages that drive results.
Because SMS has incredibly high open and engagement rates, most retailers see strong ROI, especially when campaigns are timely and customer-focused. Plus, with no long-term contracts, you can scale your plan up or down based on your goals and seasonal needs.
It depends on your goals. SMS is better for direct, one-on-one communication—great for driving immediate action. Social media shines when building community, brand awareness, and long-term engagement.
With SMS marketing, you own the channel and can reach customers instantly without worrying about algorithm changes. Social media, meanwhile, is more public and better for storytelling, showcasing products, and sparking conversations.
The best approach? Use both. Promote your SMS list on social channels and use SMS to bring people back to your site or store with offers they can’t miss.
