SMS Marketing / Group Text Messaging Basics
New to group text messaging? We've got answers to all of your questions.
- What is a text message (SMS)?
- Can my phone receive text messages?
- Does my carrier (or my contact's carrier) charge for received messages?
- How many characters may I include in a text message?
- How long does it take to deliver a text message?
- What is a short code?
- Can you guarantee delivery of every text message that I send?
- Can I change the number or set a name that you send my text messages from?
SMS stands for Short Message Service, and it is synonymous with text message, text, TXT, etc. An SMS (text message) is a short message, which can be sent to and from a cellular phone.
Nearly all phones purchased in the last ten years are capable of sending and receiving text messages.
Every carrier offers different text messaging packages.
SMS messages are limited to 160 characters. This includes numbers, spaces, symbols, and punctuation.
Text messages are usually delivered to mobile phones within a few seconds to a few minutes. During peak hours, there could be a short delay. Please note that additional delays may occur if the recipient's phone is turned off or is outside of the coverage area. When this happens, a carrier will attempt to deliver your message for up to 72 hours.
A short code is a five- or six-digit number to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and are compatible across all participating carriers.
No. As text messaging is a store-and-forward technology that is dependent on carriers and their networks, it is impossible to guarantee delivery of a text message.
Unfortunately, it isn't possible to send a message from a name as phone calls and text messages always come from phone numbers. There are two different kinds of phone numbers: regular ten-digit numbers like the one you have on your cell phone, and short coded, which are special five- or six-digit numbers like ours. For a message to appear from a name it must be stored in your phone’s address book. You will notice when you receive a call or text message from a person who is not in your phone book, it appears as their ten-digit number (not a name), since it is not stored in your phone. The same applies to a short code.
Questions About EZ Texting's SMS Marketing Service
Have questions about how EZ Texting works? Explore some common questions below.
- Take a 5-minute video tour of EZ Texting and learn the basics!
- Watch our Getting Started playlist for tutorials about our features.
- What is the advantage of using text messaging for marketing / communications?
- How much do text messages cost to send using EZ Texting?
- Do you charge any fees? Am I required to sign a monthly contract?
- How long may I save my purchased messages?
- Do you charge for incoming text messages?
- Can you forward incoming texts to my email address for free?
- Can you forward incoming texts to my personal mobile phone?
- Can I receive replies to the group text messages that I send?
- Can I send a single text message?
- How do I purchase message credits?
- Does EZ Texting limit me to a certain number of text messages?
- Why did some of my contacts not receive a text I sent them?
- Do I pay for text messages that my recipients do not receive?
- What is a Keyword?
- How do Keywords work?
- Can I have any Keyword I want? Are there limitations?
- Are there rules for how I can promote my Keyword online or in print?
- Where does EZ Texting work?
- I would like to be a Reseller. How does it work?
Text messages are a brief, effective, inexpensive means of communication. Most people carry their cellular phones with them wherever they go, so unlike email, text messages can reach people when they are away from their desks.
Text messages cost 5 cents per message (7 cents in Canada). If sending 1,000 text messages, the cost is $50 ($70 in Canada) on the Pay & Go plan. We do not charge for Incoming messages. Please see our Pricing page for complete details.
EZ Texting will never charge you any fees, or require you to sign a contract. When you open an EZ Texting account it is set to the Pay & Go plan. Once you use up the free credits in your account, you can purchase credits to pay for the texts you wish to send. In addition to our Pay & Go plan, we offer monthly plans, which include discounted messages and Keywords. Please see our Pricing page for complete details.
Unused purchased messages expire 18 months after their purchase date. If you are on a monthly plan, your messages reset at the end of each billing period.
No, we do not charge you for incoming text messages.
Yes! Unlike many of our competitors, we do not charge you anything to forward your incoming text messages to your email address.
Forwarded messages to your cellular phone cost one credit per message forwarded.
Yes. They will be delivered to your EZ Texting inbox as long as the reply is received within twelve hours of your original text. If you'd like, you can have us forward your replies to your cell phone or your email address.
Yes. Instead of selecting a group of contacts, enter a single telephone number when you compose your message.
If you are logged into your EZ Texting account, all you need to do is click the link labeled "Buy More Credits." You will be taken to our secure payment server. You will be asked to fill out a short form. Your payment will be processed and the message credits will be added to your account instantaneously. We accept Visa, Mastercard, American Express, and Discover.
No. As long as you do not violate our Anti-Spam Policy, you may send as many text messages as you pay for.
First, please confirm that the recipient has text messaging enabled with his or her carrier. If your recipient uses a pre-paid mobile phone service, his or her balance may be too low (assuming he or she pays for incoming text messages). Other reasons may include (but are not limited to): a recipient's phone being out of memory, a recipient's phone being out of network, or an incorrectly typed number.
Yes. We charge you one credit every time our system sends a text message on your behalf, as we are charged every time we pass your message through our SMS gateway.
A Keyword is a unique term (letters and/or numbers) that people can use to communicate with you via a short code.
Consider the following scenario. You purchase a keyword (such as "MRXYZ") from us, which we will set up on one of our shared short codes (such as 313131). Your friends and customers can then send a message containing the Keyword MRXYZ to 313131 to automatically join your group messaging list. Our software will automatically respond to them, with a customizable message confirming that they have joined ("opted-in" to) your group SMS list.
Why would I need more than one Keyword?
As long as the Keyword you want is available, you can register it through your account panel. You can use any combination of letters and numbers.
MMS Marketing Basics
New to group MMS messaging? Check out the frequently-asked questions below.
- What is MMS?
- What types of files can I send?
- Can I receive MMS messages in my EZ Texting account?
- How much does it cost to send an MMS?
MMS stands for Multimedia Messaging Service. While SMS limits a sender to 160 characters of plain text, MMS allows for the delivery of media files, like images, videos, and audio. MMS is also capable of delivering text messages up to 1,600 characters in length.
For images, you’re able to send image up to 5MB and we'll automatically optimize your image for delivery when sending. For video and audio, you may send files up to 500kb.
Yes, you can receive MMS messages in your EZ Texting account. Incoming MMS messages may be received as replies or in combination with your Keyword.
The cost per MMS message is 5 cents -- typically 1 credit per recipient.
Questions About Privacy & Security
- Where is my data stored? How do you protect my data?
- Who owns my data?
- Will you send advertisements via text messages to my contacts?
- Is my list of contacts secure? How do you protect my privacy?
- Why do you ask me for my phone number when I register?
When you create an EZ Texting account, we store your information on our secure database server. No one has access to your data (your personal information and your contacts). If you would like to share the data in your account with someone else, you may choose to provide them with your login information.
Our database server is co-located at a data center that is secured via multiple perimeter access systems and fire-proof heavy-duty doors. The data center is equipped with 24x7x365 live video surveillance and multiple level independent fire-suppression systems. The data center is staffed 24x7x365.
You own your data. We will never contact the people on your lists, nor will we do anything else with your data without your consent.
No. We will never send messages (including advertising) to your contacts.
Your contacts are kept in strict confidentiality. We do not share, rent, or sell the contacts belonging to our clients with any third parties. Data (including contacts) that you enter in your account belongs to you, and you alone.
We require this information for security reasons. It is necessary for us to confirm that you are who you say you are, and that the number you provide is in fact your own.
Getting Started With EZ Texting
Ready to open a free trial account? Check out the answers to these questions – you'll be group texting in no time!
- Can I use my EZ Texting account to send group/bulk text messages?
- How long does it take to get started?
- Do I need to posses any technical knowledge/skills?
- What do I need to use EZ Texting?
- What is a username?
- Do I need to know the provider of my contacts?
- Can I collect phone numbers on my website?
- How do I upload my contacts?
Yes! That is exactly what your EZ Texting account is for. We allow you to create and sort your contacts into lists in order to send group/bulk messages with the click of a button.
Register now, and you'll be texting in less than five minutes. We provide you with ten message credits (which equate to ten text messages) to try out the software. There are no upfront fees, and you are not required to provide a credit card until you decide to purchase credits.
No! EZ Texting's group SMS text messaging software is designed to be simple. Our system is so intuitive that you'll be a pro in no time. If you do run into problems just contact support and our friendly team will assist you.
All you need is a computer and an Internet connect. Our software is completely web-based, so there is nothing to download. You can use a PC, a Mac, or any other computer -- EZ Texting will work on any system.
When you create an EZ Texting account you will be asked to choose a username. It will be your identity on our website, and, if you choose, it will display as the sender on when your messages are delivered to your contacts. You will use your username along with a password (which you will set), to log into and access the website.
No. Our software will automatically determine your contacts' providers. All you need to do is add them to your list by entering them manually or uploading a list.
Yes. We provide you with an HTML signup widget that you can place on your website, Facebook page, and email templates.
You may upload your contacts in any of three formats: Excel file, CSV file, or text file.``