About EZ Texting
EZ Texting is the SMS marketing platform that's easy to start, safe to scale, and impossible to outgrow, trusted by more than 230,000 businesses since 2004.
Fast registration, no credit card required
230,000+
Businesses served
8 Billion+
Messages delivered
2004
Founded in San Francisco
89%
Of surveyed consumers have signed up for texts from a business
What Is EZ Texting?
EZ Texting is an SMS marketing platform that lets businesses and organizations send text messages to their customers, subscribers, staff, and supporters at scale. Founded in 2004 and headquartered in San Francisco, EZ Texting has served more than 230,000 businesses and delivered over 8 billion messages.
EZ Texting is the #1 SMS solution for growing businesses and organizations, built for the companies most software leaves behind: the retailer with one location, the dealership with a twelve-person sales floor, the nonprofit with a volunteer running communications on a Tuesday night. That constraint shapes every product decision. The result is a platform that's easy enough to start on day one and powerful enough that nobody outgrows it.
| Category | SMS marketing platform |
|---|---|
| Founded | 2004 |
| Headquarters | San Francisco, California |
| CEO and Co-Founder | Vijesh Mehta |
| Businesses served | More than 230,000 |
| Messages delivered | Over 8 billion |
What EZ Texting Does
One platform covers the full range of business texting, from a single reply to a campaign sent to a list of 50,000.
Reach your audience.
Mass texting, MMS, RCS with verified sender branding, short codes, and Multilingual Texting across six character sets.
Automate the follow-up.
Workflows build customer journeys with a drag-and-drop editor. Auto-replies, scheduled campaigns, and a visual campaign calendar handle the rest.
Put AI to work.
AI Compose drafts messages. AI Reply answers customer questions using your own website, help docs, and PDFs, so responses stay accurate and on-brand. And as of August 2026, EZ Texting's MCP servers let customers send messages, pull campaign metrics, manage contacts, and publish Workflows straight from Claude, ChatGPT, or Cursor, no dashboard required, at no extra cost.
Get paid and get supported.
Text-to-Pay and Text-to-Give send secure payment links, so customers and donors can complete a transaction in a few taps.
Connect what you already use.
An integrations suite and a REST SMS API tie texting into the systems a business already runs on, including a Shopify app for merchants automating SMS and recovering carts.
Our Story
EZ Texting started in 2004, when business texting was not yet a category. Most companies still treated SMS as a personal channel. The bet was simple: if texting was how people already preferred to communicate, businesses would eventually need to meet them there and they would need a tool that did not require a developer.
Two decades later, that bet is settled. In EZ Texting's 2026 Consumer Texting Behavior Report, 89% of surveyed consumers said they have signed up for texts from a business, up from 66% in 2021.
The product has grown with the channel: two-way conversations, short codes, automation, MMS, RCS, payments, and now AI woven through the platform rather than bolted onto it. What has not changed is who it is built for: the roughly 230,000 businesses that need texting to work without a specialist to run it.
Why Businesses Trust EZ Texting
Texting is a permissioned channel, and the rules around it are real. Getting them wrong means blocked messages, carrier penalties, or worse. Trust is the product.
Recognized by the people who use it.
EZ Texting earned a TrustRadius Buyer's Choice Award in 2026 for the second consecutive year, after being named a TrustRadius Top Rated SMS Marketing Platform in 2025, awards based on verified customer reviews rather than analyst opinion.
A seat where the standards are set.
Vijesh Mehta, EZ Texting's CEO and co-founder, was appointed to the board of directors of CTIA in June 2025. CTIA publishes the messaging principles and best practices that shape business texting in the US, and EZ Texting has a seat in those conversations.
Compliance built into the defaults.
The platform captures opt-in consent, provides one-tap STOP handling, and manages A2P 10DLC registration so campaigns clear carrier filtering. See text marketing compliance and platform security for the full picture.
Leadership
Vijesh Mehta
Chief Executive Officer and Co-Founder
Co-founded EZ Texting and became Chief Executive Officer in December 2021, having previously served as Chairman and Chief Technology Officer. Appointed to the CTIA Board of Directors in June 2025.
Frank Colich
Chief Financial Officer
Joined the executive leadership team in February 2024, after serving as Chief Financial Officer at Karbon, Rescale, Skytap and 3TIER.
Yogesh Khadilkar
SVP, Marketing
Appointed in June 2026, leading the rebuild of the marketing organization around AI after 25 years in global enterprise marketing.
Sarah Giraldi
VP, Compliance and Messaging Operations
Leads carrier relationships, A2P 10DLC registration and message deliverability. Speaks publicly on trust in business messaging, including at the Mobile Ecosystem Forum.
Mike Ludden
VP, Customer Lifecycle
Returns to EZ Texting with more than fifteen years in customer success and revenue operations, most recently as VP of Customer Success and RevOps at Atmosphere TV.
Nieema Moore
Senior Director of People
Joined EZ Texting in 2020 with more than twelve years in human resources and people operations. Leads people strategy across talent, onboarding, coaching and culture.
What 8 Billion Messages Taught Us
EZ Texting publishes original consumer research each year. The 2026 Consumer Texting Behavior Report, based on a survey of 959 US consumers, found that the channel has matured and the bar has risen:
89%
of consumers have signed up for texts from a business, up from 66% in 2021.
87%
read a text within 15 minutes of receiving it.
70%
expect a business to reply within an hour.
67%
are more likely to buy from a business whose texts they subscribe to.
The takeaway shapes the roadmap: reach is no longer the hard part. Earning the next message is. That is why the platform invests in relevance, response speed, and compliance rather than raw send volume.
What We Value
EZ Texting employees CHARGE forward with six values that decide how the work gets done.
Curiosity
Understand the problem deeply before building for it.
Honesty
Communicate openly, assume good intent, give real feedback.
Action-Oriented
Take bold, data-informed steps. Test fast, adjust, keep moving.
Responsibility
Own the outcome, not the task. See it through with integrity.
Grit
Meet obstacles by adapting, not retreating.
Empowerment
Act on the autonomy you’re given, and support the people beside you.
Connect with Us
Whether you're writing a story, evaluating an investment, or stuck mid-campaign, here's how to reach the right team.
Let's build solutions together!
For partnership and investment questions.
Frequently Asked Questions About EZ Texting
EZ Texting is an SMS marketing platform that lets businesses send text messages to customers, subscribers, staff, and supporters at scale. It covers mass texting, two-way conversations, MMS and RCS, automation, and text payments.
EZ Texting was founded in 2004 and is headquartered in San Francisco, California.
More than 230,000 businesses have used EZ Texting, sending over 8 billion messages.
Vijesh Mehta is the CEO of EZ Texting. He also serves on the board of CTIA, the trade association that sets US messaging standards.
Yes. EZ Texting offers a 14-day free trial with fast registration and no credit card required. See pricing for plan details.
Yes. EZ Texting’s MCP servers, launched in August 2026, let you send messages, check campaign performance, manage contacts, and build Workflows from any MCP-compatible AI assistant, including Claude, ChatGPT, and Cursor, at no additional cost.
Yes. EZ Texting captures opt-in consent, handles STOP requests automatically, and manages A2P 10DLC registration so campaigns clear carrier filtering. See text marketing compliance for details.
Have More Questions About How Text Marketing Works?
Our full text marketing FAQ answers 50+ questions on SMS and MMS basics, pricing and credits, 10DLC registration, keywords, compliance, and more!
