SMS Text Marketing Blog

EZ Texting Tops Five Marketing Categories in G2's Spring Grid Report

Fri, 04/03/2020 - 11:45 — EZ Texting

We're proud to announce that EZ Texting is bringing home not just one, but five awards in G2's 2020 Spring Grid Report, including being named Most Implementable for small businesses, a Leader in small business and mid-market, and both a Leader and Momentum Leader for the overall mobile marketing category.

The top placement across categories is based on EZ Texting’s chart-topping levels of customer satisfaction and actual “likely to recommend” reviews by real users on G2 Crowd, the world’s leading business solutions review website. We love winning these awards because they are the result of one of our top priorities: an amazing customer experience.

EZ Texting achieved its #1 ranking on the Mobile Marketing Software Spring 2020 report by receiving hundreds of positive reviews from real users. In their reviews, customers emphasized EZ Texting’s ease-of-use, world-class customer support and positive ROI from leveraging text communication throughout sales and marketing campaigns. EZ Texting has consistently ranked as a G2 Crowd Leader over the years.

A few of the many highlights from EZ Texting’s G2 Crowd reviews:

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When to Upgrade Your Landline to Send and Receive Text Messages

Tue, 03/31/2020 - 14:30 — EZ Texting

Is now the right time to upgrade your landline to send and receive text messages?

Some of the most successful businesses have already made the leap. And with no changes to your existing phone number or voice service, enabling your business landline is simple and easy to do. In fact, it only takes a few minutes to enroll and start texting today.

The fact is, text-to-landline has been around for years, but as the amount of time that people spend on their phones' texting apps increases, not having it means you're behind the curve. The businesses that bought into text marketing years ago are reaping all the benefits. Most business executives and marketers know that mobile e-commerce is set to take over all of retail sales. In fact, 

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How to Start Texting Your Email Subscribers — in Just Two Steps

Tue, 03/31/2020 - 04:52 — Valaer Goldsworthy

In an accelerated news cycle like today’s, many businesses and organizations are finding that their efforts to communicate with their communities are lost in overloaded email inboxes. Even on a good day, email open rates hover around 20% overall and closer to 15% for marketing comms. 

With an engagement rate that is 6 times that of email, texting provides an effective way to deliver the kinds of urgent messages, like in-stock items to operations changes to canceled events. Combining your email marketing efforts with SMS marketing gives you an edge; in fact, research shows that a follow-up text message boosts email open rates by 30%

Since both email and text marketing are permission-based activities, it’s key that you ensure your audience has opted in to receive emails and SMS notifications. We’ve developed a simple way to convert your email list to text message subscribers using EZ Opt-In, no matter what…

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5 Restaurant Marketing Tips to Attract More Customers on Demand

Mon, 03/30/2020 - 09:32 — EZ Texting

Is it possible to boost restaurant business on demand?

Restaurants experience lulls during certain times of day or periods of the year — or during economic downturns and times of uncertainty, like the COVID-19 pandemic. Chron contributor Laura Woods points out that the timing of these slow seasons may vary for individual restaurants.

A restaurant may experience a slow season for a number of reasons, including holidays and seasonal changes, most commonly determined by its location. For example, the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business.

If it was possible to increase business during those down periods, would it benefit you?

It is, in fact, possible, and it's not that hard.

Take advantage of these five restaurant marketing tips to ramp up orders and grow your business.

5 Restaurant Marketing… Read more

How Can My HR Department Use SMS Marketing?

Tue, 03/24/2020 - 11:49 — EZ Texting

Does text messaging belong in the office? While human resource personnel and employers may have discouraged texting in the past, text messaging has now matured into what could be one of the most useful tools in the workplace.

Here are five ways your HR department can use SMS marketing to streamline communications. 

1. Employee Communication

This is one of the primary ways HR teams use text marketing. Texts have a response rate 6 times higher than email and 90 percent of all texts are read within the first three minutes, making them efficient, but also reliable. Changes in operational hours, weather alerts, and company wide communications are tailor made for SMS, the most immediate form of mass communication out there for when you need your message to be seen.

2. Recruiting

Need the right person for the job? Start using text messaging as a way to begin promoting new openings, reminding potential candidates of interview times (limiting ghosting and…

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7 Must-Have Restaurant Marketing Tools That Are Super Easy to Use

Mon, 03/23/2020 - 06:30 — EZ Texting

The restaurant industry has been especially hard hit during the coronavirus worldwide pandemic, with many business owners having to completely change their daily operations and downsize staff. 

Whether you own the local trendy coffee shop or a full-service fine dining restaurant, you still have the same problem when you are no longer allowed to have dine-in customers, as many city and town governments have required.

Figuring out how to keep a business running requires a lot of your attention every day. This means that your marketing plan often falls to the wayside, further endangering your business.

By adding a few simple tools into your toolkit, you could start generating results without a huge time investment. Let's take a look at a few restaurant marketing tools that could help you launch new prospects for your restaurant.

7 Restaurant Marketing Tools That the Pros Use

We have worked with a lot of restaurant owners over the years. Along the way we have learned which tools have helped them succeed. Keep reading, and we will show you…

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How an SMS Alert System Can Benefit Students, Parents, and Faculty

Fri, 03/20/2020 - 11:01 — EZ Texting

As schools and universities across the country deal with the fallout of the coronavirus we are offering free emergency alert services to customers with qualifying .edu extensions to help them communicate as effectively as possible with their staffs and students. Learn more.

 

Did you know that over 98% of the population in the United States has access to a mobile device? For this reason, many schools, colleges, and universities have begun to pursue text messaging as a means to disseminate important information, including weather alerts, emergency lockdowns, school closures, and much more.

At only pennies per message, text messaging is one of the most effective and affordable forms of communication currently available. With the right bulk text messaging software for schools, sending important notifications is…

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TrustRadius Names EZ Texting the Most Trusted Mobile Marketing Tool for 2020

Thu, 03/19/2020 - 09:46 — EZ Texting

A huge”thank you” to our loyal customers, who made EZ Texting one of the Top Rated Outstanding Mobile Marketing Tools for 2020!

TrustRadius, the most trusted site for B2B software reviews, is used by nearly half a million B2B technology buyers every month to make informed purchasing decisions. Their Top Rated Awards honor the companies with the highest consumer ratings in their categories. For the second year in a row EZ Texting was named #1 in the mobile marketing category.  

Best of all, it was chosen by YOU, our customers. The metrics that drive the Top Rated Awards (Recency, Relevancy, Rating) reflect what customers actually care about, not the latest hype. Being a top-rated marketing tool means that we are delivering on our mission to be the fastest, easiest, and most reliable way to connect with your mobile audience. Because TrustRadius is 100% neutral (no ads, paid leads, or paid placements with every user and review verified…

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A Guide to COVID-19 Notifications

Tue, 03/10/2020 - 17:12 — EZ Texting

As the effects and magnitude of the novel coronavirus (COVID-19) continue to unfold, the EZ Texting team wants to help our customers and community stay safe and healthy. Recently, our CEO, Norm Happ, shared our internal preparedness plans with our audience and other business leaders in the hopes that they would find our learnings and actions helpful, but we want to do more.

We firmly believe in text messaging’s ability to cut through the noise and deliver extraordinarily high engagement, often in conjunction with other forms of communications. In moments like this you can’t risk people not knowing. To that end, we’ve put together some ideas for communicating about COVID-19 with your audience, whether that audience is made up of customers or employees.

We hear from HR professionals all the time that they’re adopting text messaging into their notifications systems because they actually want their message to be seen by everyone. This immediacy is even more critical in times of doubt or worry, which is why you may consider sending a follow-up text message after any type…

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EZ Texting Launches the First (and Only) Self-Service Text-to-Landline Platform

Tue, 03/10/2020 - 11:45 — EZ Texting

If you have a business landline that is not set up to receive text messages there’s a very good chance that you’re missing customers. Our recent report found that 69% of customers want to contact businesses via text, and 54% are frustrated when they are unable to do so.

The good news is that EZ Texting’s new text-to-landline service is the only self-service text-to-landline platform on the market, meaning businesses can text-enable their landline phone numbers in less than 5 minutes without having to go through a salesperson. With 3 months free and a monthly cost of only $19 for the first year it’s also the most affordable service for enabling your business landline. No credit card is required to get started as there are zero start-up fees and no contracts – and you can cancel at any time.

Pair Text-to-Landline with our the EZ Texting iOS mobile app and you’ll be connected to your customers anytime, anywhere. You and your employees can spend less time…

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