SMS Text Marketing Blog

Thu, 02/21/2019 - 10:48 — EZ Texting

Did you know that text messages have a response rate over 7 times higher than email (45% to 6%)?

By now, most marketers have heard of the impressive text message marketing statistics, and they've jumped on board. If you're not doing text marketing yet, you're behind.

So how do you catch up? The best way to accelerate your results from this powerful channel is by getting the most from your efforts without trial and error.

To help you out, our text marketing experts have compiled the most thorough list of text marketing best practices on the web so you can catch the competition and leave them in the dust.Read more

Wed, 02/20/2019 - 00:00 — EZ Texting

As marketers, we’re tasked with difficult challenges every day. Our job has one primary purpose — to drive new business for the companies that put their trust in our skills. SMS marketing is growing, and we can expect even more to happen over the next several years.

If you want to be an effective marketer, then you have to constantly stay on top of the latest developments and advancements. You need to know what’s happening across a wide variety of different marketing channels and technologies.

SMS marketing is well-known by many of the most successful companies for its astonishing reach, jaw-dropping engagement, and powerful conversion rates:

  • Marketing texts have amazing response rates around 45%. This is better than the 34.36% clickthrough rate of a first-place Google search result ranking.

  • SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing.

  • 90% of all text messages are read within 3 minutes of being received.

A well-planned SMS marketing campaign needs to be a part of your marketing plan if you want to stay ahead...Read more

Tue, 02/19/2019 - 16:55 — EZ Texting

A lot of retail marketing pros wake up with a recurring bad dream. Maybe you have this nightmare as well.

You launched an expensive campaign yesterday, and the store is empty. Soft rock music echoes off the tiled floors with no shoppers to hear it. You're staring at the front door. It hasn't moved in two hours. Then it does move. It's the store owner. She's expecting to see people elbow-to-elbow and a line at the register. Then she looks at you, and you can tell she wants an explanation. That's when you wake up.

So how do you keep that bad dream from becoming a reality? How do you make sure you're sending the right message to the right people at the right time so that you'll get a massive response?

The way to gain confidence with your next retail marketing strategy is to take it step-by-step. We've worked with thousands of retail marketers to move mountains of merchandise, and we'll show you the steps below so that you can succeed and sleep well at night.Read more

Thu, 02/14/2019 - 11:40 — EZ Texting

The simple fact that hundreds of big brands choose to incorporate bulk SMS marketing into their overall strategy should be a pretty good indicator of its success. SMS campaigns are simple to create, affordable, and have response rates that are much higher than most other marketing channels.

Studies have shown that:

The British Motor Racing circuit, Silverstone, sent a text message to 45,000 subscribers inviting them to buy tickets for an upcoming Formula 1 race. The single message resulted in 680% ROI.

Kiehl’s, a high-end luxury Cosmetics store, found that 73% of their customers that had signed up for their SMS marketing campaign had made a purchase. Also, 81% of respondents to a survey sent out after that program recalled receiving SMS marketing messages from them.

Hundreds of thousands of...Read more

Wed, 02/13/2019 - 21:45 — Jessica Terashima

Love is in the air! In honor of Valentine’s Day, TrustRadius scoured its database of over 168,000 reviews (of 4,185 products) to find the ones that users loved the most for its first-ever TrustRadius Love Report. They looked at every review they ever received, and EZ Texting emerged as a most-loved pick!

TrustRadius explained their process as, “comparing mentions of ‘love’ in all its (grammatical) forms to the total number of reviews we’ve received of each product.” That means that EZ Texting literally received lots of love from their customers to get ranked on this list!Read more

Tue, 02/12/2019 - 12:08 — EZ Texting

Do you suffer from nomophobia? A lot of us do.

Nomophobia is the irrational fear of being without your mobile phone or not being able to use it because of the (admittedly terrifying!) prospect of not getting a signal or the battery running down.

One of the more startling mobile usage statistics is that the average user taps, clicks, or swipes their phone 2,617 times per day. Crazy, isn't it?

Even without the formalized phobia or the eyebrow-raising statistics, you already knew that we're addicted to our phones.

That's one of the reasons marketers are flocking to mobile Short Message Service (SMS) marketing. It makes sense to put your message in the place where your prospects and customers are placing their constant attention.Read more

Thu, 02/07/2019 - 14:32 — EZ Texting
You need to get results quickly. You don't have time to reinvent the wheel. We understand.

As the leading text marketing platform for over a decade, we've helped over 50,000 customers achieve their goals through Short Message Service (SMS) marketing. We can show you what we've learned, so that you don't have to figure things out by trial and error.

Follow these proven paths of text message marketing success, and get to your destination faster. In no time, you'll increase reach and boost engagement to new heights. No detours. No potholes. No wrong turns.

As we say at EZ Texting, that's the EZ way.Read more

Wed, 02/06/2019 - 14:01 — EZ Texting

Just like any new marketing channel, there are a handful of myths and misconceptions that managers must wade through in order to evaluate the channel’s true effectiveness. We get it — starting your text message marketing journey can feel a bit overwhelming. You’ve probably heard of a few myths and misconceptions surrounding SMS marketing, and at times, it can be difficult to differentiate fact from fiction.

If you let your fears stop you from adopting sms marketing, you will be quickly outpaced by your competitors that are using this valuable marketing tool. It may be something new for you to learn, and that can be intimidating, but it isn’t difficult.

Plus, when you consider that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing, you’ll see that it’s worth taking the time to learn the truth.Read more

Tue, 02/05/2019 - 16:22 — EZ Texting

The difference between business text messaging success and failure isn't as big as you might think.

Others have learned what really matters in text message campaigns by trial and error, but you don't have to. By focusing on a few simple planning and execution steps, you'll get a positive return on investment and achieve remarkable growth quickly. But if you ignore these critical components, contacts will ignore your messages and you'll give up. We've seen it before.

We've helped over 50,000 customers and we've seen what works and what doesn't in text message marketing. We'll show you the parts to pay attention to before you hit the send button so that you can get the most from your text message campaigns and platform.

5 Crucial Text Message Campaign Components

Short Message Service (SMS) marketing isn't complicated. Quite the opposite. It's easy. But that doesn't mean you'll intuitively know all the right levers to pull to get the results you're looking for.Read more

Fri, 02/01/2019 - 14:32 — EZ Texting

Restaurants, bars, lounges, cafes, and grocery stores are obvious choices for creating Super Bowl-based promotions, but really any industry can get creative and use the big game to help boost sales, strengthen their brand, and drive engagement. The game drew around 190 million viewers in 2017, with the average viewer spending about $75, so there is a tremendous opportunity to connect with your contacts.

Check out how some of EZ Texting’s products can help your company score big on the bottom line:

The Keywords Playbook

EZ Texting clients use a shared short code, such as 313131. To ensure texts end up in the right mailboxes, clients advertise keywords for their customers to use in their text messages. Keywords, unlike short codes, are not shared, so texts sent to Mickey’s Music Madhouse won’t reach the inbox of Freddie’s Falafel Factory, even though they both use the same short code.Read more

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Recent Blog Posts

21 Feb

Did you know that text messages have a response rate...

20 Feb

As marketers, we’re tasked with difficult challenges every day. Our job has one...

19 Feb

A lot of retail marketing pros wake up with a recurring bad dream. Maybe you have...