SMS Text Marketing Blog

Thu, 01/17/2019 - 16:08 — EZ Texting

Appointment no-shows can really hurt your business. Let's look at a hypothetical example to see just how much those no-shows are cutting into your revenue.

  • Average revenue per appointment: $100
  • No-shows per week: 10
  • Missed revenue per week: $100 * 10 = $1,000
  • Missed revenue per year: $1,000 * 52 = $52,000

Text message reminders can affect your bottom line. A recent study showed that sending text message reminders cuts appointment no-shows by 38 percent, so we'll use that number to compare in this hypothetical example. Let's look at that same scenario with the use of text message reminders.

  • Average revenue per appointment: $100
  • No-shows per week: 6
  • Missed revenue per week: $100 * 6 = $600
  • Missed revenue per year: $600 * 52 = $31,200

In this scenario, text message reminders increased revenue by $20,800.Read more

Wed, 01/16/2019 - 14:01 — EZ Texting

The restaurant industry is full of competition. You can have the best location, the most mouthwatering food, and amazing ambiance for your customers, and still go under because nobody knows you exist.

You have to spread the word and more importantly, get happy customers to talk about your delicious food, service, and more.

In this article, we’ll share some of the top creative marketing ideas for restaurants. Use these expert insights to revamp your restaurant marketing strategy, attract high paying customers, and grow your business.

#1 Brian’s VIP Program

Like most restaurant owners, Brian Alvarez struggles to market and run his business at the same time. There just isn’t enough time to schedule social media posts and manage the business.

After years of marketing trial and error, he decided to create a VIP Club. Brian wanted a marketing program that was easy to manage, would increase sales, and make sure that his customers received something special and felt valued.Read more

Tue, 01/15/2019 - 11:00 — EZ Texting

What's the single most important thing you should look for in a text messaging service?

Is it automated reminders? Reminders can reduce no-shows and increase revenue.

Is it text-to-vote polling? Understanding your customers' preferences can unlock bottom line-boosting gains.

Is it text-to-landline functionality? Customers could be texting your landline now, and you wouldn't know it.

No, it's not a single feature, though features are important.

In this post, we'll show you which overarching platform characteristic is a must-have for the text messaging service you choose.Read more

Thu, 01/10/2019 - 11:01 — EZ Texting

The savviest retail businesses are constantly searching for the latest marketing strategies and tactics. In today’s increasingly competitive retail marketplace, adopting the latest marketing tools gives businesses the extra leverage needed to outpace retail competitors. However, staying on top of the latest marketing strategies can be especially challenging.

According to Allie Deck, Content Creator at HubSpot, “Marketing moves at the speed of light… er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.”

Unfortunately, staying up-to-date on the latest tools and tactics isn’t enough to unlock rapid retail marketing success — you need to get ahead of the curve. In this article, we’ll review some of the most tried-and-true marketing strategies for retail businesses and give you a special glimpse into the future of retail marketing in 2019.Read more

Wed, 01/09/2019 - 15:30 — EZ Texting

What does it take to be the best bulk messaging service for retail companies?

It takes a commitment to exceptional customer service, 10 years of experience helping over 50,000 companies grow with text marketing, a ridiculously easy software to use, features that enable a host of campaign types, and a price which makes a positive ROI a breeze.

We've done all of that and that's why we're the industry-leading mass text messaging platform for retail. But you might not believe us. Every company would say they're the best, right?

That''s why we're going to let someone else do the talking for us.

In this post, we're going to share 62 real customer reviews from companies who are getting massive value from EZ Texting.Read more

Mon, 01/07/2019 - 15:45 — Jessica Terashima
What’s the best mobile marketing software in 2019? EZ Texting, according to G2 Crowd’s 2019 Winter Grid® Report. The top placement is based on EZ Texting’s chart-topping levels of customer satisfaction and actual “likely to recommend” reviews by real users on G2 Crowd, the world’s leading business solutions review website. We’re excited because the ranking reflects the great experiences of our customers, which is our number one priority!

We Love Our Customers

EZ Texting Chief Marketing Officer Matt Reid explains, “We’re thrilled to be listed at the top of the G2 Crowd Mobile Marketing Software Grid Report. For years we’ve focused on providing a superior customer experience to our more than 50,000 customers, so it’s especially rewarding to see our team efforts validated. In 2019 we have many more innovations in the pipeline that will make it even easier for small-to-medium businesses to communicate with their customers.”  Read more

Thu, 12/27/2018 - 10:18 — EZ Texting

Today’s business landscape is full of digital innovation. The most successful business are the ones that stay ahead of their competitors by using technology to claim a larger slice of the market, increase sales, and build stronger relationships with their customers.

There is one powerful marketing channel that your business can start leveraging today. It only takes a few minutes to get started and will help you connect with customers easily.

We’re talking about SMS text message marketing.

Through the combination of targeted Keywords and short codes you can start building immediate conversations with your audience.

But — what is a short code and how does it help you unlock rapid text message marketing success? Keep reading and you’ll learn how to get a short code and how to use it to achieve text message stardom.Read more

Thu, 12/20/2018 - 16:09 — EZ Texting

The most successful businesses have been using text message marketing for years. Are you behind the curve? Restaurants like Domino's have been using Short Message Service (SMS) to increase their reach with college students and sell significantly more pizzas.

Jostens has been using text message marketing to make it easier to communicate with students. By signing students up to receive reminders, they've made it much quicker to ensure that the students arrive with the proper forms and payments.

Why are SMS Text Messages So Effective?

Would you believe that 46% of Americans would prefer to give up a day off each week instead of giving up their smartphone?

Cellphones are a mainstay of everyone’s life. People use them all day, every day, for everything from basic conversations with family and friends to reading the news, doing work, and capturing important moments on video.

Thanks to everyone’s cellphone obsession, your text message campaigns are received quickly and conveniently on the devices they are already glued to.

Customers will typically respond to a text message in only 90 seconds where they normally take around...Read more

Tue, 12/18/2018 - 11:57 — EZ Texting

A short code is five or six digit number that businesses or organizations use as a key element of a successful text message marketing campaign. When paired with a Keyword (a short word or phrase), text message marketing recipients are given all the tools they need to opt-in, interact, and receive ongoing text marketing communications.

Example: Text TICKETS to 313131 to receive 50% off for this evening’s basketball game.

 Read more

Thu, 12/13/2018 - 12:00 — EZ Texting

Short Message Service (SMS) is a powerful marketing tool that allows you to deploy campaigns easily and quickly. But — if you don’t get everything set up right before you press send, there is no taking it back and you’ll have an error-filled message sent to your list.

You may already be using texting for your business or perhaps you're interested in launching your very first text marketing campaign. Either way, you should know about these simple and avoidable texting mistakes before your next promotion spirals out of control.

Mistakes Can Damage Credibility & Cost You Customers

Something as simple as not double-checking your message for typos can damage your credibility with your customers. It might a basic misspelling that isn’t life-threatening, but even small mistakes can cause your customers to lose faith in you and think of you as less professional.

Other mistakes can cause your audience to miss out on your promotion entirely.Read more

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Recent Blog Posts

17 Jan

Appointment no-shows can really hurt your business. Let's look at a hypothetical...

16 Jan

The restaurant industry is full of competition. You can have the best location, the...

15 Jan

What's the single most important thing you should look for in a text messaging...