SMS Text Marketing Blog

Fri, 05/17/2019 - 16:35 — Valaer Goldsworthy
Sales Leads Using Text Messaging

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.

As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.

Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%, getting more than 50% of his...Read more

Thu, 05/16/2019 - 09:00 — EZ Texting
Church Marketing Ideas That You Can Start Right Now

If you're struggling to connect with your congregants or attract new members, you're not alone. Many churches and other religious institutions face serious difficulties when trying to grow attendance or engage members. Additionally, if you're doing marketing for a church, you probably don't have all the money in the world to allocate towards marketing. As such, you need to prioritize the marketing strategies, tactics, and channels that are equal parts effective and affordable.

Fortunately, as an industry-leading church text messaging provider, we know what works and what doesn't when it comes to church marketing. Thousands of churches are opting for mass texting to cut in-service announcement time, ditch childcare alert pagers, and keep members up-to-date on new events. There are so many reasons to invest in text message marketing but, of course, we might be a little biased.

Beyond text messaging as a proven and effective marketing solution, here are some other church marketing ideas worth investing in right now.

7 Church Marketing Ideas Worth Investing in Right Now

Achieve church marketing mastery by utilizing these high-value marketing strategies, tips, and tactics.

1....Read more

Wed, 05/15/2019 - 15:39 — EZ Texting
Bar Marketing Ideas

Let's face the facts — as a bar owner you don't have a ton of money, resources, and time to dedicate to marketing. You're responsible for a million other tasks including managing the bar, negotiating supplier contracts, taking inventory, hiring staff, and more. In order to be a successful bar manager, you need to be observant and have the ability to think critically and work efficiently. As such, you need to invest in easy-to-use outbound marketing tools and strategies that don't break the bank.

In your search for those high-value bar marketing ideas, tools, and tactics, there are a few key channels and strategies that you should consider investing in. As a recognized and industry-leading text message marketing provider, we've seen thousands of bars, restaurants, and nightclubs come and go. We know what it takes to increase awareness, attract prospects, and create repeat customers.

Do you mind if we let you in on the secret?

5 Bar Marketing Ideas Worth Investing in Right Now

In this article, we'll give you the five most cost-effective bar marketing ideas that produce immediate results.

1. Create...Read more

Fri, 05/10/2019 - 10:21 — EZ Texting
Marketing Tools for Small Businesses

There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media management tools and content management systems, the list of available marketing technology is virtually limitless. However, the question must be asked — with so many online marketing tools available, how do you know which one is right for your business?

Finding the right marketing software for your small business depends on a few mission-critical factors. How big is your team? What are your marketing goals and objectives? What is your total marketing budget? What are your marketing pain points? How much are marketing inefficiencies costing your business?

In your search for the right marketing tool, prioritize the software and systems on our list. And, of course, use the expert insights in this article to guide your decision-making.

The 5 Best Online Marketing Tools for Small Businesses

The fact is, we've helped thousands of small businesses just like yours. And when it comes to online marketing software, we know what works and what doesn't. Choose from these powerful and results-driven marketing tools.

1. Text Marketing Tool...Read more

Tue, 05/07/2019 - 17:08 — EZ Texting
Best church texting solutions

Texting solutions can give your church a big bang for your buck. It costs just pennies to send texts which get extraordinary engagement rates.

Text messages get better engagement rates than email and all other marketing channels by orders of magnitude. Contacts open only 21% of emails, whereas an internal study showed that 98% of people who received text messages from our platform read them.

So, all you have to do is pick the first cheap church texting solution you come across and start blasting texts, right? Not so fast.

Not all church texting services are made alike. You need a platform that is reliable, responsive, easy to use, has a robust feature set, friendly customer support, and, yes, a good price.

We've been a leader in the church text messaging space for over a decade, so we know what to look for. We'll give you a handful of options to check out below.

The 5 Best Affordable Church Texting Solutions

Here are five church texting solutions to check out. Each option will detail platform highlights, the company founding date, pricing, and their...Read more

Thu, 05/02/2019 - 09:00 — EZ Texting
Best Gym Marketing Ideas

Are you losing ground to the fitness studio across town? Getting beat sucks, but you can fight back. And we'll help.

It's time to flex your marketing muscles, and get your attendance numbers moving in the right direction. Check out these effective gym membership marketing ideas to put your fitness center on the offensive, and start winning your local market.

 

7 Gym Membership Marketing Ideas to Grow Your Business

We've been helping businesses (over 160,000) win at text message marketing for over a decade, so we know a good marketing idea when we see one. We've compiled seven of the best gym and fitness studio membership marketing ideas below which will deliver results and bring fresh faces through your front door.

1. Summer Slimdown

Many people are initially afraid of a long-term commitment to a fitness center. That's understandable. You don't have to ask for a three-year contract right off the bat. Offering seasonal specials like a Summer Slimdown is a great way to give prospects a definable end goal both in terms of their fitness needs and a limited commitment with your gym. Offer a discounted rate...Read more

Tue, 04/30/2019 - 09:00 — EZ Texting
Best Church Text App Features

Are you disappointed with your church Facebook page's low engagement and the lackluster response to mass emails to your congregation?

If you are, you're in good company. A lot of churches have felt this pain and that's one of the reasons they're flocking to church texting apps.

The remarkable text message marketing statistics are hard to argue with. An impressive 98% of text messages are read compared to only 21% of emails. And, 90% of texts are read within the first three minutes. So, not only are your messages virtually guaranteed to get read, they're going to be engaged with nearly instantly.

In addition to getting a tremendous response with their messages, many church staff members are surprised at just how simple and fast bulk text messages can be.

So, deciding to jump into church text messaging is easy when you combine these factors. But, finding the best church texting app can be a little more difficult.

We'll show you which features to look for in a texting service for churches so that you can separate the best platforms from the...Read more

Thu, 04/25/2019 - 09:00 — EZ Texting
Best Real Estate Marketing Ideas

In a crowded market, how do you make your properties stand out from the rest?

If you do what everybody else does, your results will be average, prospects will lose interest, and your clients will wonder why they chose you. Your prospects and clients need to see that you're a creative problem-solver, and that starts with your marketing.

Use these unique real estate marketing ideas that ordinary listing agents aren't using, and you'll get extraordinary results.

Real Estate marketing ideas SMS

9 Real Estate Marketing Secrets Every Listing Agent Should Know About 

Think there's no room for innovation in an industry as mature as real estate? Think again. Here are nine unique ideas only a few realtors are using that are turning heads.

#1 Hold an Open House Party

Open houses have been a real estate marketing staple for decades (if not longer). So how do you add some pizazz to freshen up this old idea? Innovative agents are holding open house parties to create a more fun and festive atmosphere. Why do open house parties work? Home...Read more

Tue, 04/23/2019 - 21:49 — EZ Texting

Finding the right text messaging service for your nonprofit basically comes down to features and price, right?

Wrong.

You need a text messaging service that can help your nonprofit get fantastic results quickly, easily, and at a great price so you can spend less time marketing and more time doing the important work you do.

We've helped over 160,000 customers grow with text marketing over the last decade and we're proud to work with our nonprofit partners who are making the world a better place. We want to help you boost your nonprofit's impact with effective communication, too. Read on to learn how to find and use the best text messaging service for nonprofits.

How to Find the Best Text Messaging Service for Nonprofits

Finding the right texting service for your nonprofit starts with understanding what distinguishes the great providers from the average ones. Here are five things to look for to find the best services.

1. Ease of Use

Ease of use is one of the most overlooked qualities of nonprofit texting services. You have a lot of work to do,...Read more

Tue, 04/23/2019 - 21:04 — EZ Texting

A lot of people just look at features and price when trying to find the best mass text message app.

But there’s more to a bulk Short Message Service (SMS) app than that.

We'll show you five qualities and features of the best mass text message app below, offer some decision-making advice, and provide some inspiration as a bonus.

The Best Mass Text Message App Has These Qualities and Features

A mass text message app is a browser-based software application used to send SMS text messages to large groups of people simultaneously. It is used as an efficient marketing tool, providing an effective way of being heard above other forms of direct marketing.

1. Ease of Use

If we could only use one consideration to base our mass text message app decision on, it would be ease of use. If the app is confusing, you'll waste a lot of time, make mistakes, and eventually quit using it.

Text messaging is a simple communications channel and your text messaging app should be simple as well. Other than selecting the right group of contacts to send your...Read more

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Recent Blog Posts

17 May Sales Leads Using Text Messaging

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the...

16 May Church Marketing Ideas That You Can Start Right Now

If you're struggling to connect with your congregants or attract new members, you're...

15 May Bar Marketing Ideas

Let's face the facts — as a bar owner you don't have a ton of money, resources, and...