SMS Text Marketing Blog

Thu, 12/05/2019 - 11:18 — EZ Texting
sending-sales-sms-to-customers

Your marketing toolkit is a finely-honed arsenal of traffic-attracting, lead-generating, awesomeness. But are you leaving money on the table?

You've worked really hard at acquiring skills, setting up tools, and working to bring in new business for your company. However, you are probably neglecting how powerful those same tools can be when you use them with your current customers. You can provide support, gather feedback, and improve their experience with your company.

Let us show you how to use your SMS marketing platform to communicate with your existing customers.

Sending Sales SMS to Customers: 9 Ready-to-Use Templates

You’re ready to empower your subscribers and spur them to buy, but you’re having a hard time creating a message that sounds just right. You are stuck in a cycle of type and delete, type and delete, and the creative juices just aren’t flowing. 

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Unclutter your thoughts and...Read more

Tue, 11/26/2019 - 19:56 — EZ Texting
holiday-marketing-campaigns

Are you struggling to find inspiration for creative holiday marketing campaigns that won't strain your schedule?

When you're responsible for marketing for your entire company, your holiday calendar is already packed full. To make things worse, your staff is stretched thinner than usual as they take time off to celebrate. You know you need to come up with some creative ideas for your campaigns that will outperform your competitors. 

But what do you do when you’re already stretched too thin, and your creative juices aren't flowing?

At EZ Texting, we specialize in leading our industry and crafting creative marketing campaigns. Let us help you kick off your creativity with some quick-to-launch campaign ideas for your holiday marketing.

6 Creative Quick-Launch Holiday Marketing Campaigns

You’re in a hurry, and you need to create a killer campaign — on a budget — with as little time involved as you can get away with. This isn’t an easy order to fill, and you find yourself staring at your computer screen for hours, wading through countless articles, trying to determine what strategy or campaign idea would be most effective. 

Stop wasting...Read more

Tue, 11/26/2019 - 13:49 — EZ Texting
sms-mobile-marketing

Is text message marketing the right fit for your business?

Your goal as a marketer is simple — you must generate new leads and revenue for your company. However, new marketing channels and tactics pop up, promising to generate immediate results for your business or organization. You have to decide which tactics are worth investing in right now and which tactics you should toss to the wind.

In recent years, business text messaging has become a popular marketing tool utilized by thousands of organizations across a variety of industries, including retail, hospitality, fitness, real estate, and many others. 

With more than two decades of experience serving customers across these industries, we’ve helped orient thousands of businesses towards text marketing success. We’ll show you some of the top text campaigns activated across multiple businesses and industries.

10 Best SMS Mobile Marketing Campaigns

We can help your business meet demanding marketing goals via text messaging. We’ve worked alongside industry-leading businesses and can share first-hand the results that these businesses and organizations have achieved. 

...Read more

Thu, 11/21/2019 - 11:00 — EZ Texting
cyber-monday-marketing-strategies

Are you ready to fight your competitors and win big on Cyber Monday? After a long week of big meals and family time, consumers are primed for holiday shopping, and your retail business needs to be prepared.

This year, the online shopping frenzy promises to be fiercely competitive. If you want to score a click, you have to get creative and cut through the marketing noise.

To help you get started, we've compiled a list of some of the most powerful Cyber Monday marketing strategies that we've ever seen. With each strategy, we've included some amazing real-world examples that you can draw inspiration from for your own holiday marketing campaigns.

5 Cyber Monday Marketing Strategies Guaranteed to Boost Sales

According to recent data, more customers shop on this retail holiday than Black Friday. Last year, consumers spent a whopping six billion dollars during Cyber Monday. The sales opportunities here are enormous, and if your retail business hasn't developed a holiday marketing plan, you could be leaving money on the table.

New</body></html>...Read more

Wed, 11/20/2019 - 16:10 — EZ Texting
Text Marketing Promotions for Black Friday

Can you believe Halloween is over and Black Friday is almost here? According to Periscope 60% of consumers plan on shopping over Black Friday weekend. So our question is, have you thought about how you can use text promotions to capture those consumers? If the answer is yes, but you’re also asking “Where do I start?” then we’ve got you covered.

There are many ways to use text marketing to drive customers to your business, but below are four great examples.


1. GIVE A DISCOUNT

Who doesn’t like a Black Friday sale? But make sure you’re doing it right. Give a discount that encourages future engagement so that the benefits continue into the coming new year. Using a keyword like "SUPERCOOLEZT" can help you track which customers signed up using a certain promotion. For best results, publicize your keyword on signage, email signatures, and publicity materials.

 

2. SEND A PROMO CODE

Reward your loyal customers and subscribers with a special they can only get via text. Afterwards, you can track how many customers used the...Read more

Tue, 11/19/2019 - 11:00 — EZ Texting
mobile-marketing-platform

Are you interested in investing in a mobile marketing platform?

If you haven't heard, text message marketing is one of the most effective digital communications tools out there right now. In fact, according to recent reports, 90% of survey participants admit to checking their phones within 30 minutes of waking up. Additionally, 50% of respondents check their phones 5x per hour.

You would be hard-pressed to find this engagement in another marketing channel.

For more than two decades, we've helped over 160,000 industry-leading enterprises, small businesses, nonprofits, and organizations to activate high-value text marketing activities. From retail promotions to appointment reminders, there are so many great use cases for text messaging. Moreover, our text marketing platform works for a variety of industries, including retail, hospitality, and real estate.

In this article, we'll show you the top text marketing features that our customers use every day. These businesses and organizations have unlocked a ton of value through these features, and we know your business or organization can too.

The 5 Top Features of EZ Texting's Mobile Marketing Platform

Unfortunately, most text message...Read more

Tue, 11/19/2019 - 06:00 — Adam Houghtaling
Text Marketing in 2019

These days, finding a way to cut through the noise and deliver your marketing message is one of the greatest challenges facing any small business owner or marketing professional. Direct mail drops right into the circular file, emails are deleted unopened, and social media messages are scanned and forgotten, but there's one marketing move you may not be using that offers a personal, one-to-one connection to your customers and an incredible 98% engagement rate: text marketing.

EZ Texting recently surveyed 565 consumers and 571 businesses (1,136 respondents in total) across all ages, genders, and locations in the United States to produce the new report on text communication in 2019: The Next Generation of Business Communication. What we found was undeniable: People love to text and they want to communicate with businesses via text.

86% of small business owners who use text messaging find that it offers a higher rate of engagement than email marketing.

We found that 64% of small and medium-sized businesses (SMBs) are set up to receive text messages, but only 13% of those surveyed use the medium to communicate with their customers. Meanwhile, 84% of consumers have received some kind...Read more

Thu, 11/14/2019 - 11:07 — EZ Texting
social-media-marketing-vs-text-message-marketing

We get it – costs can be an inhibiting factor when it comes to activating high-value marketing campaigns. As it pertains to costs, social media marketing vs. text message marketing has become a large topic of conversation. What platform should your business or organization prioritize, and more importantly, which channel yields a higher return on investment?

As an industry-leading text message marketing provider, we might be a little biased when we say that text messaging is one of the most cost-effective marketing solutions available to enterprises, businesses, organizations, and nonprofits. Moreover, text messaging works well for almost any industry, including fitness, real estate, restaurant, hospitality, and many others. It's one of the reasons why we're trusted by more than 160,000 businesses from around the world.

If you're having trouble deciding between social media marketing vs. text message marketing, we'll share some of the costs associated with each.

Social Media Marketing Costs vs. Text Message Marketing Costs

Despite attempts to increase pay, improve working conditions, and hire non-traditional candidates, trucking and logistics companies are finding it increasingly difficult to attract and retain quality candidates. One such company,...Read more

Tue, 11/12/2019 - 11:45 — EZ Texting
holiday-marketing-messages

With the holidays fast approaching, many enterprises, businesses, nonprofits, and organizations have already started to deploy seasonal marketing campaigns. It might seem like holiday marketing is out of control, but some brands do it very well.

Just a few years ago, Samsung Galaxy introduced a seasonal campaign entitled Unwrap the Feelings in support of its new virtual reality headset. In a quick video series, the brand encouraged viewers to create special holiday experiences via VR. The brand also gave consumers an opportunity to win a phone and headset.

As you build your own holiday marketing campaigns, there's a lot of inspiration that you can draw from the businesses that have come before you. As an industry-leading business text messaging provider, we've seen our customers send their fair share of holiday marketing messages. Learn from the success of our customers as you craft your own special seasonal messages.

5 Festive Holiday Marketing Messages to Send to Customers

Here are the five most effective holiday marketing messages to send this season:

1. Create a Special Holiday Hashtag

In recent years, an increasing number of...Read more

Thu, 11/07/2019 - 11:00 — EZ Texting
mobile-marketing-vs-online-marketing

As most brand managers and marketers can attest, the right kind of marketing solution can revolutionize your brand's digital communications. However, when you're operating on a limited marketing budget, you don't have any room for error.

The marketing tool needs to work, and it needs to work fast.

In recent years, mobile marketing has become one of the most popular digital marketing solutions purpose-built for results-driven enterprises, small businesses, nonprofits, and organizations. In most cases, it only takes a few minutes to start texting your prospects and customers.

However, online marketing programs – social media, paid advertising, display, email – continue to dominate. In fact, social media is utilized by more than 90% of B2C organizations worldwide.

Mobile Marketing vs. Online Marketing: Which Is Best?

As an industry-leading business text message marketing provider, we might be a little biased when we say that mobile marketing is the most effective marketing solutions. However, there are plenty of opportunities for online marketing too.

We'll discuss the unique pros and cons of each. Additionally, we'll show you how to combine mobile and online marketing...Read more

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Recent Blog Posts

05 Dec sending-sales-sms-to-customers

Your marketing toolkit is a finely-honed arsenal of traffic-attracting, lead-...

26 Nov holiday-marketing-campaigns

Are you struggling to find inspiration for creative holiday marketing campaigns that...