SMS Text Marketing Blog

Sun, 10/23/2016 - 14:35 — PJ Murray
With more than half the world now using mobile technology, the mobile marketing industry is growing by leaps and bounds. In fact, technology research firm eMarketer estimates that ad dollars spent on mobile marketing campaigns will quadruple in the next four years, from 8.4 billion to 37 billion dollars by 2016. This means that mobile marketing campaigns will become increasingly more competitive for consumers’ attention, motivating brands to be extremely innovative in order to stand out.
Thu, 08/04/2016 - 09:46 — Jeremy Pollack
Mobile marketing impacts the sporting industry. Major sporting events are a key driver of emergent communication technologies, and text marketing is no different. The 2012 London Olympics saw mobile advertising grow by 50%, as businesses recognized the enormous power of the spectacle as an attention-grabber that could attendees into phone numbers on lists. 
Tue, 07/19/2016 - 23:48 — Mark Podhajsky
EZ Texting is dedicated to ensuring that our industry leading text communications platform remains at the top of its game.  To that end, we’re always releasing updates, enhancements, and other improvements.  Check out some of the items we’ve released over the past six months!   Virtual Phone Numbers
Sun, 07/03/2016 - 07:25 — Nic Denholm
According to researchers, people who use their smartphones to send text messages have what’s referred to as a “texting rhythm” that’s detectable upon evaluation of their brains. The new study shows that texting can actually change a human’s brain waves. 
Fri, 07/01/2016 - 12:34 — PJ Murray
If you’re a business owner, the fact that 84 percent of millennials act on mobile push notifications is something to definitely capitalize on...and quick. The location-based mobile platform Retale commissioned a study on the subject in September of 2015, which polled 500 millennial adult men and women age 18-34 years old all over the United States. 
Thu, 06/30/2016 - 12:26 — PJ Murray
In many rural places of the world that have shortages of food, such as the Democratic Republic of Congo (DRC) where one in 10 people do not have enough to eat, the Word Food Programme (WFP) relies on food monitoring systems operated via mobile technology. In the Democratic Republic of Congo, which is the second-largest country in Africa and a land filled with fertile soil and abundant rivers, food insecurity or “the availability and adequate access at all times to sufficient, safe, and nutritious food” remains a concern and a crisis.
Sat, 06/25/2016 - 11:58 — PJ Murray
Fri, 06/24/2016 - 11:56 — PJ Murray
Text messaging has become a way of life and a primary means of communication, so it is no surprise that the use of text messaging in healthcare has been growing. Even our doctors are now sending us texts regarding prescriptions and other matters concerning our health care. For many, this type of communication is well received and easy to engage in. But with the new convenience comes the need to make sure that mobile messaging is Heath Insurance Portability and Accountability Act (HIPAA) compliant.
Thu, 06/23/2016 - 08:52 — PJ Murray
Data collected from multiple recent studies show that SMS messages can help smokers kick their habits. Research focused on smokers receiving encouraging messages like “Be strong” and “You can do it!” revealed that these text interventions are helpful in getting smokers to abstain.
Wed, 06/22/2016 - 08:50 — PJ Murray
Android mobile device users in the UK have a serious potential problem to deal with: Marcher malware. Marcher is a destructive piece of malware that steals banking usernames and passwords, and cybercriminals are using it to steal phone users' private information.
Fri, 06/17/2016 - 09:21 — PJ Murray
The Joint Commission text message ban has now been lifted. The Joint Commission - the largest healthcare accreditation body in the United States - announced last month that it will start allowing physicians to make patient orders via text message. The move is a huge victory for MHealth advocates. 
Thu, 06/16/2016 - 03:03 — PJ Murray
Today’s young adults aren’t letting go of their phones so much as letting go of the idea of talking on their phones. That’s the growing takeaway from many recent reports that suggest millennials believe texting is more efficient than talking.   Multiple Studies Show Gen Y Prefers Texts
Wed, 06/15/2016 - 02:41 — PJ Murray
In recent years and months, mobile payment systems such as Android Pay, Apple Pay, and Samsung Pay, have been ramping up, giving merchants ample choices. The consumer demand for mobile wallets is on the rise, and for good reason. For merchants of all types, from small mom-and-pop stores to Fortune 500 companies, mobile wallets can boost revenue and reduce operating costs substantially. 
Tue, 06/14/2016 - 02:40 — PJ Murray
Wed, 06/08/2016 - 03:05 — PJ Murray
Each year, nearly 800,000 people experience a new or recurrent stroke—an attack on the brain caused by a loss of blood flow, which can result in disabilities such as memory loss, speech impairment, and limited mobility.  
Tue, 06/07/2016 - 04:57 — Nic Denholm
The role of mobile in microfinancing appears to be growing, which isn’t particularly shocking. Mobile finance solutions are increasing in popularity due to the ability to perform banking actions with the mere touch or swipe of a smartphone, and many microfinance institutions have implemented m-banking platforms to reduce costs, improve customer service, and extend their reach in rural areas.   
Mon, 06/06/2016 - 04:40 — PJ Murray
SMS mobile marketing campaigns are now an essential part of marketing strategies, as they offer an inexpensive and highly effective way to engage with target audiences. They also allow real-time marketing messages to be sent to the target market and those messages are read quickly, especially compared to email. Let’s look at why SMS is such an excellent option for reaching customers and how to ensure you’re getting the results you want:    Permission-Based
Sun, 06/05/2016 - 03:54 — PJ Murray
The Missouri Department of Transportation (MDOT) and other “next generation” government agencies are leveraging mobile technology to save taxpayers serious sums of money. Government agencies are notorious for wasteful spending, but various departments of transportation are taking cues from the Jefferson City, MO, location, as it’s become the model and standard for saving taxpayers millions via new technologies.    Mobile Maps
Sat, 06/04/2016 - 03:50 — PJ Murray
According to a recent study, worldwide shipments of healthcare wearables will nudge 100 million by 2021, increasing the market’s value to $17.6 billion. If the forecast proves accurate, it will represent a staggering 135% annual growth rate.
Wed, 06/01/2016 - 04:11 — PJ Murray
These days, everyone is talking about mobile strategy. However, according to a new survey published by Sitecore and Vanson Bourne, most brands don’t think they’re prepared to effectively market via mobile. So what, then, is everyone really talking about?    Missing the Mobile Mark The mobile conversation lit up back when mobile usage surpassed that of desktop computers. Suddenly, everyone was paying attention to what people were doing on their phones.