SMS Text Marketing Blog

Thu, 10/17/2019 - 11:00 — EZ Texting
problems-with-texting-software-for-business

Are you interested in trying out a text marketing tool for your business?

Unfortunately, when it comes to investing in a new solution for your business, buyer's remorse is all too common. Of course, it's always a smart idea to investigate any common problems with the solution before making the investment.

We aren't blind to the problems with texting software for business. In fact, as an industry-leading text message marketing provider, we constantly field questions and concerns from our prospects and customers.

We understand that text messaging might not be the best fit for every enterprise or small business. For that reason, we're going to be open about the common problems with texting software for business so that you can be confident that it is or isn't the right solution for you and your business.

The 5 Most Common Problems With Texting Software for Business

Even if you're hesitant about investing in business text messaging, we recommend speaking with a member of our customer support team. Our team members are well-equipped to answer your questions and concerns. Additionally, should you choose to invest in our text marketing...Read more

Wed, 10/16/2019 - 01:00 — Adam Houghtaling
Home Loans Referral Network Text Marketing

Patrick Lewis, a sales manager and mortgage planning specialist with Axia Home Loans, had a problem.

Like many loan officers, referrals make up the lion’s share of Lewis’ new leads, but after years of cultivating a robust email network and creating targeted content for real estate agents, financial advisors, home builders, and former clients he started to see declines in engagement. The email open rates he used to measure his success began dropping. And continued to drop across his entire referral network.

So Lewis started investigating and found that his problem was the medium, not the message: People had simply stopped engaging with email.

He knew he had to go where his audience was and began researching text marketing solutions that would offer the flexibility to group his contacts for segmented messaging and allow him to easily track engagement levels. He quickly settled on EZ Texting, a lightweight solution with powerful reporting and segmentation capabilities.

“Using EZ Texting lets me connect with the right person at the right time. The tracking tool is awesome, making it clear that people review texts way faster than email!”
—Patrick Lewis, Sales, Axia

...Read more
Tue, 10/15/2019 - 11:00 — EZ Texting
the-difference-between-push-notifications-and-sms-text-messages

What is the difference between push notifications and SMS text messages? As an industry-leading text marketing provider, it's a question that we get all the time.

Fortunately, we've helped thousands of customers like you achieve SMS text marketing success. We know that SMS might not be the best fit for everyone. Likewise, we know that push notifications might not suit your needs either.

In this article, we'll explore the key differences between push notifications and SMS text messages so that you can better understand which one fits best for your enterprise, business, nonprofit, or organization.

5 Differences Between Push Notifications and SMS Text Messages

Before we begin, the question must be asked – what is an SMS text message? Let's start with a quick introduction to SMS text messages.

In short, an SMS text message allows users to send text messages up to 160 characters in length. Many businesses and organizations use SMS to send reminders, offer codes, special sales discounts, and more. For many businesses and organizations, there is no better way to interact with prospects and customers.

A push notification is a brief...Read more

Thu, 10/10/2019 - 11:00 — EZ Texting
ways-to-combat-fake-text-messages

In recent years, there has been an influx of phishing text message scams. In most cases, these types of text messages are designed to steal sensitive information, including bank account numbers, social security numbers, and more.

The biggest problem with these messages is that it's especially difficult to detect. Once you realize that you've been the victim of a text message scam, it's far too late. Unfortunately, phishing scams affect thousands of text recipients every year.

The Most Effect Ways to Combat Fake Text Messages

The question must be asked – what can your business to do combat fake texts? If you aren't up-to-date on the latest tactics used by text scammers, you are at risk!

Fortunately, there are plenty of best practices and procedures that you can follow to protect yourself from these harmful messages.

1. Block the Sender's Number

If you've received a fake or fraudulent text message, the first step is to block the sender's number from your phone. Sure, you can delete the message and move on, but blocking the sender's number is a much more permanent...Read more

Wed, 10/09/2019 - 13:50 — EZ Texting
ways-to-use-ez-chat

What if there was a way to bring in new business, improve customer service, increase productivity, and gain a competitive advantage all within one single solution?

We already know that the majority of people prefer to get promotions, notifications, and alerts via text message. If you don't believe us, here are some great text message marketing statistics to help prove our case:

  • More than 90% of text messages are read within the first three minutes of receipt
  • More than 80% of people currently use texting for business
  • More than 75% of millennials prefer texting for deliveries and promotions
  • Most consumers are more likely to open texts before any other mobile message

From retail and hospitality to fitness and real estate, mass text message marketing works for almost any industry. But two-way texting is emerging as the most efficient way to communicate with customers directly. For instance, business texting eliminates the need to call in and wait on hold. Your customers can simply text your business phone a question or problem. In a recent study, data indicates that more than 80%...Read more

Tue, 10/08/2019 - 11:00 — EZ Texting
best-SMS-messaging-service-in-2020

It's no secret why thousands of industry-leading enterprises, small businesses, nonprofits, and organizations use EZ Texting to initiate value-driven text marketing promotions and campaigns to prospects and customers.

These businesses and organizations know that Short Message Service (SMS) marketing actually works and here are some statistics to prove it:

  • Among the 18-34 age bracket, texting is the preferred communications channel
  • 50% of recipients respond to text messages in under three minutes
  • 75% of millennials prefer SMS communication for deliveries and promotions
  • 30 of recipients check mobile devices immediately after waking up
  • 30% of recipients use mobile devices for online shopping

Where else can you find the immediacy, personalization, and ease-of-use that only an SMS messaging service can deliver? Nowhere.

text-to-landline

What Is the Best SMS Messaging Service in 2020? How EZ Texting Became a Recognized Text Marketing Provider

So,...Read more

Thu, 10/03/2019 - 11:00 — EZ Texting
text-scams

Have you been victimized by a text message scam? You are not alone. It's a serious issue that affects thousands of mobile users every year.

And the worst part is, fraudsters are continually inventing new ways to scam recipients. If you aren't up to speed on the latest text scams, you'll fall for these fraudulent messages over and over and over again.

The Better Business Bureau (BBB) recently released a warning alerting consumers to an ongoing text scam that's fooling recipients into sharing sensitive bank information. In most cases, these kinds of scam texts link recipients to a phony form page. From there, recipients are prompted to enter an ATM card number or pin number under the guise of "reactivating a disabled account." Unfortunately, text scams like this could end up costing small business owners thousands!

What can your business do to fight back against these and other text scams?

How to Protect Your Small Business From Text Scams

Follow these simple tips to safeguard your small business from text scams.

1. Always Vet Text Messages

As a best practice, always question...Read more

Tue, 10/01/2019 - 11:00 — EZ Texting
SMS-Reminder

Unfortunately, people get busy. They have families, careers, and other commitments. Suddenly, the appointment card they stuck to the fridge is forgotten. Now you’re stuck with an empty appointment slot. The worst part is that missed appointments can cost your office hundreds or thousands of dollars per year. 

You don’t have the time, energy, or manpower to call every patient ahead of their appointment. Even worse, people rarely answer the phone. 

What if there was an easier way to contact patients for appointment confirmations? 

In most instances, SMS reminders can decrease appointment no-shows up to 38%. Don't believe us? We'll show you how to reduce appointment no-shows using Business Text Messaging.

How to Use SMS Reminder Notifications to Reduce No-Shows

Let’s imagine for a moment that each appointment you take with a patient nets you  $100 profit, and you have ten no-shows each week. If text message reminders cut your no-shows down to only six each week, that would result in an additional $20,800 in annual revenue.

Let’s look at how you can start to implement SMS reminders in your practice....Read more

Mon, 09/30/2019 - 16:31 — Valaer Goldsworthy

Despite an increasingly competitive landscape, EZ Texting has managed to gain even more traction in the SMS Marketing category for technology review site G2's Fall 2019 Grid® Report. By maintaining the highest levels of customer support, consistent updates to the user experience, and flexible pricing, we were able to move further up the scale of G2 reviewers' satisfaction, and we even saw positive movement along the scale of market presence.

EZ Texting's reviews and market share has earned us a total of 4.4 out of 5 stars with over 250 reviews — compare that to the #2 ranked SMS marketing competitor, SendinBlue, which has a 4.3 rating from 90 reviews. Is there really a question about which company really offers the best text marketing software in 2019? 

Notably, G2 announced some recent updates to their Market Presence algorithm, saying in a recent blog post, "(t)he Fall 2019 update to the Market Presence algorithm focuses on improving our ability to measure market share and company size accurately...." Find out more about how G2's seasonally updated Grid® Report is calculated below:

Satisfaction

Thu, 09/26/2019 - 11:00 — EZ Texting
SMS-Alert-System

Did you know that over 98% of the population in the United States has access to a mobile device capable of sending and receiving SMS messages? For this reason, many schools, colleges, and universities have begun to pursue text messaging as a means to disseminate important information, including weather alerts, emergency lockdowns, school closures, and much more.

And at only pennies per message, text messaging is one of the most effective and affordable forms of communication currently available. With the right bulk SMS software for schools, sending important notifications is as easy as 1-2-3!

Have you considered investing in an SMS alert system for your institution? As an industry-leading and recognized text messaging provider, we've worked with hundreds of schools, districts, and educational organizations, and we've seen first-hand how SMS benefits students, parents, and faculty.

7 Ways an SMS Alert System Benefits Students, Parents, and Faculty

We get it – budget approvals, fear of change, and skepticism towards product effectiveness dissuade even the most successful institutions from investing in mass text messaging. However, with a little time, research, and commitment, you will come to realize that text messaging...Read more

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Recent Blog Posts

17 Oct problems-with-texting-software-for-business

Are you interested in trying out a...

16 Oct Home Loans Referral Network Text Marketing

Patrick Lewis, a sales manager and mortgage planning specialist with Axia Home Loans...

15 Oct the-difference-between-push-notifications-and-sms-text-messages

What is the difference between push notifications and SMS text messages? As an...