In today's wildly competitive digital marketplace, "innovation" is a word that gets thrown around a lot. The most successful businesses are in a constant sprint to unlock the latest product, service, or tool. An innovation allows businesses to claim larger market segments, boost revenues, and much more. However, despite these powerful growth opportunities, too many organizations are still missing out.
Recent data suggests that 37% of organizations have made no or only minimal changes to their innovation approach. Moreover, 50% of businesses do not believe their leaders fully display the vision and passion needed to make innovation happen.
The fact is — there's one simple innovation that your business can unlock right now. And the best part is, this innovation is guaranteed to provide immediate enhancements to your business or organization.Read more
If you haven't heard about text message marketing for business by now, you could be missing out on a valuable opportunity to connect with prospects and customers. The world's leading enterprises and organizations already leverage the power of text message marketing to initiate more effective and engaging marketing communications with prospects and customers.
We get it — sending your first text message blast might feel a bit overwhelming. Does text message marketing really work? Does text message marketing provide a positive return on investment? Is it easy to get started and maintain? These and other questions prevent even the savviest marketers from sending text messages.
However, you might be surprised to learn that sending a text message blast is super easy and most text message marketing software is purpose-built to drive immediate and measurable results. Follow this five-minute guide and start texting like a boss.Read more
Text messaging software is easy to learn. In fact, you can get set up with EZ Texting and send your first message in as little as five minutes.
A lot of marketers struggle, however, because they fail to learn the best practices and strategies which will make their campaigns successful. Or, maybe it would be better to say that a lot of marketers learn these things the hard way.
If you put your head in the sand and try learning on your own, you'll eventually figure out what we understand already. Knowing what to send and when to send it is difficult. It will take time, you might see a negative return up front, and your boss will get frustrated with the process.
But, what if there was a way to master text message marketing overnight?
Text Message Marketing for Small Business: How to Compress Your Learning Curve
What kind of advantage would that give you over your competitors?
Imagine getting a 98% open rate on your marketing messages while your competitors are settling for a 21% open rate on their emails.
Imagine surprising your...Read more
Has your marketing turned vanilla lately?
It can happen to the best marketers. Sometimes, we need to snag some Short Message Service (SMS) business ideas from other innovative marketers and adapt them to our business.
We'll show you some creative campaigns from real-life case studies that you can easily swipe and use to put your marketing into overdrive. Borrow a few of these ideas that make sense for your market, and make sure to let us know how it goes.
8 Creative SMS Business Ideas to Steal and Send
As a business text messaging service, we've been helping companies engage with their prospects and customers through bulk SMS for over a decade. We've seen some clever and effective uses of business texting, and our experts have hand-selected a few of the best to share with you.Read more
Why Use Texting for Promotions?Use texting to send promotions because it’s quick, easy and it really works! Texting is the fastest and most direct way to make sure your messages get seen by your audience. With an open rate of 98% and 90% of messages being read within 3 minutes, it exceeds nearly every other marketing channel for reach and immediacy. Signing up for a bulk texting service like EZ Texting takes only a few steps, there’s no commitment, and you can start sending thousands of texts in short order.Read more
At this year’s Texas Marina Conference, EZ Texting’s CRO, Luke Wilson spoke to attendees as part of a professional development program for small to medium size businesses. In addition to promoting businesses, the Marina Association of Texas supports Folds of Honor, an organization that provides educational scholarships to the children and spouses of fallen and disabled U.S. service-members. This mission of pursuing success in business and giving back to your community meshed perfectly with Luke’s message of developing value-based goals.
Core Business ValuesLuke began his talk by emphasizing the importance of having core values. Whether you’re just starting out or a seasoned professional, these values can be your guiding stars. For Luke, these values center on hard work, supporting customers, and building teams. Luke described moving from car sales to sales at tech companies, and found the common thread was finding ways to help customers succeed.Read more
Are you tired of wasting time sending emails nobody sees and making phone calls nobody wants?
Business Short Message Service (SMS) is a channel you need to try today. Sending business marketing texts is simple, fast, and effective at engaging audiences and driving sales.
In a recent internal study, we found that 98% of text messages sent through our platform are read. Compare that with the average open rate of 21% for email, and you see why so many marketers are opting for
We'll show you just how easy it is to get going with bulk SMS for business.
Business SMS in 5 Fast, Easy Steps
One of the reasons marketers love mass text messaging is that it's easy to build the content.
- You don't have to try and game a mysterious algorithm (like Google or Facebook).
- You don't have to figure which hashtags are the most popular.
- You don't have to come up with a catchy headline to make sure people click through.
And it's super easy to build and send campaigns. We'll show you how to get started...Read more
If you're looking for a mass text messaging service, you'll probably start by comparing features and cost. You may even come up with your own side-by-side comparison chart. You get x features with y sends for z dollars.
But don't forget to take into account some factors which are a little more difficult to measure, such as ease of use, truly helpful customer service, straightforward billing, and convenient message templates.
We'll show you what to look for and how to find a service which gets you the most value for your spend.
How to Find the Best Mass Text Messaging Service
As you evaluate mass text messaging services, it's important to consider factors beyond the feature list. Of course, don't skip the text marketing platform feature comparison. You need to find the SMS marketing software that can do everything you need it to do.
But don't stop there.Read more
Customer delight. It's the key to customer retention and getting referrals.
Inc.com columnist Matt Ehrlichman says "Delighting customers is about more than just meeting their needs in the moment. It's about building authentic relationships that stand the test of time." He lists "Always be timely" and "Give customers little things when they don't expect it" as two key components to achieve customer delight.
Sending text reminders to customers is one of the most-used features of text message marketing software and a fantastic way to accomplish both of those components. Being smart about the timing of your reminders and creative about those little, unexpected things you include in them can set your retail business apart from the crowd and help you build "authentic relationships that stand the test of time."
Text reminders for retail work and they're easy to set up, so don't put this action item off for another day. We'll show you how to get it done.Read more
Short code texting has become the preferred outreach channel for marketers because of its ease of use and extraordinary open and engagement rates. The average open rate for text message marketing is a whopping 98% (compared with just 21% for email).
And, to make the decision to pursue short code texting even easier, marketers find that it is the simplest of all marketing campaigns to execute for several reasons:
- Text messages are necessarily short, so there's very little writing to do.
- Short code texts don't require a lot of targeting strategy. Just select a segmented group of contacts and go.
- Text message delivery is not dependent on a mysterious 3rd party algorithm, so you don't have to worry about search or social optimization.
In this post, we'll show you just how easy it is to run a short code texting campaign and blow your marketing goals out of the water.Read more