SMS Text Marketing Blog

Sun, 12/04/2016 - 19:57 — Jeremy Pollack

It may seem absurd that some people don’t enjoy indulging in funnel cake whilst being mildly nauseous from fast-speed rides, but amusement parks have more to offer than just adrenaline-inducing thrills. If you own an amusement park, and have entertainment attractions, reputable food, and family activities you wish to share, implement mobile marketing into your marketing efforts to attract more foot traffic. 

Check out five ways that you can use mobile marketing for your amusement park.

Reach the Best Audience 

Finding your target audience is made easy with mobile marketing. When you advertise your opt-in information on an ad or commercial, people directly inform you that they are interested in your company, as they willingly subscribe to receive text messages from you. Having people subscribe to your SMS list filters out prospects that you would otherwise target through expensive advertising. Once you have a list of leads that have shown interest in your amusement park, you can capitalize on this advantage by directly marketing to the list to increase business.  

Increase Repeat Visitors 

Build a relationship with your customers. When customers buy tickets for your park, send them a thank you text a day later and ask how their experience was at the park. Offer an incentive if they did not have a positive experience, and if they did enjoy their visit, schedule a loyalty coupon for a future date. Additionally, the occasional check in or celebratory text will keep you in your customers’ radar. 

Mobile Coupons

One of the best ways to bring customers into your park is through personalized coupons. For repeat customers, you can show them that you appreciate their business by sending a coupon after they visit your park. Customize coupons with customer’s subscribed name and choose what type of deal is most fitting for your target customer. If you want to bring in new clients with coupons, you can advertise your subscriber list by offering a coupon for those who opt-in. 

Get Customers Involved 

If you’d like to make discounts more fun, create a trivia game. Perhaps you have a seasonal theme at your park or want to celebrate a holiday, you can come up with questions that relate to these features. Customers can participate through a text-to-win format where they have an option to choose from a section of answers. If your prospect answers the trivia question correctly, offer a freebie for their next visit such as a free meal, a free drink, a child’s ticket, etc. 

Park Alerts 

No one enjoys trekking out somewhere, bright-eyed and full of expectations, and then suddenly faced with unforeseen changes to plans. Whether it is uncomfortable weather, unusual long ride lines, reaching max capacity, or malfunctioning rides, customers shouldn’t have to have an unsatisfactory experience due to unexpected circumstances. However, if it is within your control, alert ticket holders via SMS of anything that might affect their visit. Customers will likely appreciate that their time and money are being taken into consideration.

Thu, 12/01/2016 - 17:31 — Jeremy Pollack

Amongst the cheery jingling music, pungent aroma of naughty sweets, and overall unstable societal temperament during the holidays, overwhelmed people seek refuge. That’s where you come in. As a business owner, the holidays are the best time to lay down your marketing dollars, and put forth a thoughtful campaign to relieve your leads from stress, and to benefit from the peak spending months of the year. Here are three ways to use SMS for your holiday campaign. 

Offer Exclusive Coupons For SMS Subscribers

Now is a great opportunity to increase your text marketing subscriber list. If you haven’t delved into SMS marketing yet, it is a prime time to do so. If you have been struggling with opt-ins or have had many users unsubscribe from your list, or would simply like to have more subscribers, holiday specials can be a strategic way to persuade customers to join your list. Whichever industry you are in, if you have a physical space where you interact with people, consider advertising your short code and keyword in that space, along with your offer. Your offer may look something like, “Join our texting list to receive exclusive discounts this holiday season.” People who see this call-to-action in person, while interacting with your brand, will likely join on the spot. However, if your business is heavily focused online, utilize your social media and email marketing to promote SMS subscriber list incentives. By getting people to opt-in, you can increase engagement.

Create a Loyalty Program

Once you have new opt-ins, send your list a welcome message. In that message, include a new subscriber coupon as a sign of gratitude. To further generate loyalty, introduce a holiday rewards program. You can get creative with how you structure your program, as long as you give buyers a chance to accumulate points, equivalent to their spending dollars, to receive rewards at the end of the season (which may consist of more coupons, discounts, free goodies, etc.) Customers may also appreciate text alerts when items or services they frequently purchase are unavailable or nearly unavailable. 

Send Happy Texts

It’s frowned upon to be a Scrooge or an excessively strong marketer during this time of the year. Even if you are tempted to solely push for sales through texts, don’t. People generally like to interact with people, so let your subscribers know that you value them. Establish a relationship with subscribers, and develop brand awareness, by sending the occasional friendly greeting via SMS, and wish them warm holiday wishes throughout the season. Also remember to not assume what holiday your subscriber celebrates, keep it in general terms.

Though it is the season of giving, and many privileged people may be blissed out on holiday cheer, you still need to think about extending these strategies after the holiday season in order to retain your buyers, and keep them craving your brand.

Thu, 12/01/2016 - 17:21 — Jeremy Pollack

Say the word “dentist” and many will cringe. Your seat is often one of the most avoided seats, yet it is inevitable that we will have to become well-acquainted with it someday. As someone who has a dental practice, you may find that people are flighty or hostile during your interactions. If you want to develop better relationships with clients, text marketing can help you manifest clients’ expectations into a more pleasant e. Consider these tactics for your dental SMS marketing campaign to help grow your practice.

Check In

When a potential new client calls your office to make an appointment, you can prompt them to create a profile with whichever patient portal you use, in order to have them opt-in for communication via text messaging. If they agree to receive text messages from you, then you can begin to build a relationship with them. Prior to their appointment, remind them to engage in self-care practices to ease off any anxiety, and simply let them know they are in safe hands. After their appointment, send a simple survey, or personalized question, to see how satisfied they were with their visit and how it can better improve (if at all).

Appointment Reminders

Reminders are a must for healthcare professionals. People are often preoccupied in their heads with daily to-do tasks and endless chatter. This may result in missed appointments. You don’t want to end up sitting around waiting for a no-show, while missing out on money, so use text messages to remind clients about the agreed appointment’s date and time. Let clients know that they must reschedule within a certain umbrella of time to ensure that your time is valued as well.  

Text Alerts for Specials and Cosmetic Services

If you are trying to push certain cosmetic services in your office, then you can text personalized ads to your subscriber list. Show clients that they are not limited to routine procedures by offering a discount on their first cosmetic service. Additionally, whenever you have specials on products or services, send an alert to your subscribed clients so that they can snatch up the deal immediately.

Provide After-Care Tips

Let your clients know that you genuinely care about their health by sending a follow-up text, post appointment. A few days after their appointment, provide clients with a couple helpful tips for managing their specific condition, maintaining good oral health, or caring for their cosmetic work.

Ultimately, if you want to improve your dental practice, you must become a friend to your clients. Use SMS marketing to organically build loyalty amongst your clients.

Tue, 11/22/2016 - 18:40 — Jeremy Pollack

We are in the midst of holiday cheer. Temperatures are dropping, trees are being garnished, and the red Starbucks cups are out in full force. With visions of sugarplum fairies dancing through their heads, jovial customers are buying up gifts in droves, and with 10 times the coupon redemption rate and a nearly 100 percent open rate, SMS marketing is truly a gift that keeps on giving. Here are five holiday messages that you can effectively utilize in your SMS marketing campaign. 

Happy Holidays! Sign Up and Get a Free _____!

Grow your network this holiday season by creating an engaging call to action that rewards new customers with one of your products or services. With all that holiday shopping for others, it’s nice to get something for yourself.

Drool-Worthy Picture Messages

‘Tis the season for indulgence – especially when it comes to yummy food. If you run a restaurant or bar, send an image of one of your decadent dishes. Just like the aroma of freshly baked pastries, messages with images can lead hungry customers right through your door.

Send Back-In-Stock Messages

While simple, this technique is crucial. According to the National Retail Federation, half of shopping will be conducted online this year. If you have a best-seller that customers crave, let them know it’s back in stock! You can also include a special incentive, such as “the first 10 shoppers to sign up for our messages get this product 15% off.” 

Mobile Coupons

Customers within the 24 to 35 bracket say they find messages with coupons more useful, and those coupons are redeemed 10 times more than email coupons. With so many folks buying online this year, sending SMS message coupons is a great way to entice them to shop at your company.

Exclusive In-Store Offers

Don’t forget about your physical store! Use SMS to send exclusive in-store offers to drive foot traffic to your brick-and-mortar locations. 

SMS messaging can be a valuable resource to generate sales and move inventory this holiday season. By utilizing these five messaging tips, you can increase your potential customer network and attract many more shoppers to gobble up the goodies on your website, as well as your physical locations. 

Tue, 11/22/2016 - 18:37 — Jeremy Pollack

SMS marketing and mass texting aren’t just for marketing professionals or businesses anymore. In recent times, this convenient mobile communication tool has begun being utilized by universities and colleges for a number of reasons. Not only does it open the floodgates of communication between students, but it also helps school staff and recruiters keep in touch with one another, as well as the co-eds. Here are three reasons why your campus should get on the mass texting bandwagon.

Quick and Efficient Emergency Alerts

School tragedies, such as shootings, sexual assaults, and bomb threats, are increasingly on the rise at college and universities. Taking a proactive approach to these threats can help protect students and personnel alike. Numerous schools have partnered with mobile carriers to distribute quick and efficient alerts via mass text as part of their emergency protocol. Besides emergencies, mass texts can be used to warn off campus faculty and students about severe weather conditions and school closings.

Recruiter Efforts

A recent study by Royall and Company found that 57 percent of 8,515 college-bound high school seniors surveyed would be compliant with receiving texts from colleges. In order to get more students on board with mass texts from your campus, text only those who opt in to your program, create a call to action, give them an enticing incentive (such as a discount on textbooks or school supplies), always make your texts actionable, and never, ever overdo it. If you text too much, you risk losing busy co-eds as subscribers.

Likewise, the recruiting department can use mass texts to make appointment notifications to send to co-eds who would otherwise forget due to their busy schedules.

Streamline the Administrative Process

Scheduling a meeting with your entire department or staff can be frustrating for any company, and especially trying for colleges and universities, since everyone is always busy. Instead of using email or slipping notes into numerous mailboxes, schedule a mass text to remind your faculty about an upcoming meeting.

Mass texts can be a great way for college and universities to do a number of things, including notifying folks about an emergency, simplifying admin processes, and making recruiting efforts much more efficient. 

Tue, 11/22/2016 - 18:34 — Jeremy Pollack


How Can My HR Department Use SMS Marketing?

Does text messaging belong in the office? While human resource personnel and employers have discouraged this behavior in the past, texts can be a helpful tool in the workplace, just like a copier or computer.

Here are a couple ways your HR department can utilize SMS marketing while in the office. 

Employee Communication

Employee chatter, unless it’s about weekend plans by the watercooler, can be hard to encourage. With SMS messaging, this problem basically disappears. Texts have a response rate that’s 7.5 times higher than email, making them not only efficient, but reliable as well. Also, 90 percent of all texts are read within the first three minutes, meaning that SMS is one of the most immediate forms of communication out there.

Recruiting

Need the right person for the job? Start using text messaging as a way to begin promoting new openings, reminding potential candidates of interview times and notifying them if they got the job or not. For unemployed people, texting is a discreet way of interacting with companies. Perhaps this is why more than 60 percent of recruiters utilize SMS to communicate with candidates.

Meeting Reminders

Instead of using emails to keep track of meetings and those invited to join, send a text to invitees to make the gathering more prominent in their minds. Doing this also lets them know where to meet and when.

Emergency Notifications

The weather outside looks frightful. So, update employees about bad weather reports through a text message, which they are guaranteed to see quicker than an email or voicemail. If you need to get ahold of multiple people within a few hours, SMS group messaging is the best way to do this and is perfect for weather emergencies or disaster situations. 

Employee Recognition

Celebrate the cheery news of promotions or other commendations easily via SMS messaging. It’s a simple way to ensure everybody at the company hears the good news at once. 

Employee Surveys

If the HR department has something it wants people to start filling out, text them a link. This enables them to have easy access to it from their mobile devices.

As you can see, there are multiple ways your HR department can utilize SMS messaging within the office. From updating employees about emergency closings due to weather to sending employee recognition and surveys, the possibilities are endless! 

Mon, 11/14/2016 - 14:33 — Jeremy Pollack

Your main purpose as an ad agency is to deliver the best results for your clients and the highest ROI of your services. Sometimes, a small thing like using the right channel can make a difference. 

There is a lot of hype today about social media and email marketing, but there is another channel that works even better: mobile marketing. But does mobile marketing for ad agencies make sense? In this post, we’re going to give you three reasons why it does. 

Mobile marketing helps you reach more people

Mobile marketing for ad agencies is much more effective than email marketing when it comes to reaching your audience. A study by Xtify concluded that push notifications have average open rates of 30 to 60 percent, while the average open rate for email marketing is just 20 percent. This is nothing compared to the astonishing results SMS marketing can give you: 98 percent open rates.

In other words, with mobile marketing you can reach up to five times more people. This is really not that surprising since people tend to carry their phones all the time and check email at least a few times per day.

Mobile marketing has stronger call-to-action

The main purpose of your marketing should be to influence people to take action and take advantage of your offer. This is where mobile marketing for ad agencies could be extremely helpful. Here’s how it can help you:

You get higher click-through rates – the biggest mistake you can make here is not including a call-to-action with a link. It seems that, on average, 29 percent of people click on a link placed within an SMS. For comparison, the average CTR for email marketing is just 3.57 percent. This means that with SMS marketing, an average of eight times more people will check your offer.

You get higher conversion rates – A lot more people might check your offers with mobile marketing, but do they convert? It seems like they do. Dynmark states that, on average, SMS marketing has conversion rates of 14 percent. According to MShopper, conversion rates for mobile marketing can reach 23 percent with a strong call-to-action and limited time offer.

You get higher response rates – If your goal is to get a reply from people, mobile marketing is the way to go; a lot more people will be willing to respond to your text messages. According to a study, SMS marketing has a response rate of a 45 percent, while for email it’s only 6 percent.

Mobile marketing helps you create an omni-channel strategy

The biggest benefit of mobile marketing is that you don’t have to use it on its own. In fact, it tends to work so much better when you integrate it with all your other channels.

A great strategy is to use mobile marketing to redirect people to other channels that will do a better job when it comes to engagement and conversion. For example, you can use an SMS to remind people about your upcoming webinar or your Facebook Live. And since open rates and click-through rates tend to be higher, you will have a better chance of having more people at your livestream.

Does your ad agency currently use mobile marketing? What are the results that you’re getting? Let us know in the comments below.

 

Mon, 11/14/2016 - 14:31 — Jeremy Pollack

Text messaging is not just a fast way to chat with friends, but a powerful marketing tool for small businesses. With more than half of the global adult population using cell phones to send messages, there is no sign that SMS marketing will stall. In fact, a vast majority of mobile users are more engaged with SMS messaging than other marketing channels. More than 90% of all messages are read within 3 minutes thanks to a robust notification system that alerts the users whenever the text arrives. Below are just but a few reasons why small enterprises invest into the multi-billion industry:

Direct and Instant communication 

Unlike the conventional channels, text messages are short and fast to convey across the target audience. There are no technical designs needed or promotional material required to carry the message, just decide the content and send a bulk SMS to your clients. It takes the same time to send bulk texts as it does to one recipient, which means you have ample time to focus on your brands. The recipients are likely to read the full text since it is short, precise and convenient. 

Fast responses

Other than fast message delivery to the target audience, marketers are keen to know what the clients feel about the products. Rapid communications trigger instant purchases as it provides relevant information required to make a purchase decision. Customer feedback is a vital component that helps the business improve the products to suit their needs. The faster the response, the more likely the company will address issues before losing the clients. 

Higher conversion rate

Unlike the lengthy email marketing content, text messages yield a higher conversion rate. The content is mobile friendly, which triggers response to the call to actions than other marketing platforms. The call to action communicates in clear yet engaging way, with no links and images to fluff the content. 

Measurable 

Without clear measures of success, it is almost impossible to know the impact of the marketing strategy. A vast majority of service providers provides delivery reports that show the number of texts that reached the audience. You can opt for a more complicated option that shows the recipients and the time of receipt. 

Affordable 

Marketing takes a toll on the company’s budget, hence the need to derive the highest possible return on investment on the campaigns. Unlike placing a full in social platforms, you will probably spend cents to send each message or flat rates on bulk texts. It delivers great value proposition for business owners operating on tight budgets. 

Without a sizable budget to fund your marketing campaigns, it is hard to compete with the large corporations on traditional platforms. Text messaging provides a level playing field to sell your brand in the highly competitive market. The vast yet fast coverage outweighs the cost associated with bulk texts and tracking services, making it a worthy investment for small enterprises.

Thu, 10/27/2016 - 14:24 — Mark Podhajsky

At EZ Texting, we continue to improve the industry’s leading text messaging platform for businesses. Check out some of our recent enhancements below.

Drip Campaigns

Use Drip Campaigns to send a series of text messages automatically based on a schedule that you define. Drip Campaigns are a great way to nurture your customers!

Recurring Texts

With recurring text options, you can schedule a message to be sent periodically at an interval of your choice. The recurrence can end after a certain number of occurrences, or on a specified date.

Message Templates

Having trouble getting your campaign started? Use one of our helpful message templates for inspiration. You can also create and store your own custom templates.

Campaign Data Export

Use this feature to export summary-level data or details related to your sent campaigns. If you'd like, use filters to isolate a subset of data and then export only that segment.

Stay tuned for more great product, tools, and enhancements coming soon.

Wed, 10/26/2016 - 11:46 — Nic Denholm

Like any smart salesperson, a real estate agent needs to understand the latest tools of the trade in order to expand his or her network of potential customers. One of the latest trends in mobile marketing involves incorporating multimedia messaging services (MMS) into your strategy. The bigger and stronger brother of SMS marketing, multimedia messages enables you to send different types of media through direct text, including brilliant images and videos.

To add flavor to your existing mobile marketing campaign, realtors should incorporate MMS into their strategies. MMS offers many advantages and makes the customer experience that much more engaging. Here are several ways realtors can use MMS in their marketing strategies:

 

Promote Cross Marketing Efforts With Printed Signs

To give potential homebuyers sneak peeks into the homes they’re interested in purchasing, realtors can put a “text HOUSE16 to 99453 for more information” tag on their printed signs. Whenever prospective buyers text, they will receive MMS messages with interior images of the house and websites containing more info about the listings, all without having to type in long URL addresses or navigate entire websites. 

 

Prize Incentives

Engage your customers by utilizing the power of prizes. Folks love free stuff, and it gives them an instant incentive to participate in your MMS contest. MMS also adds allure – you can text images of the prize to encourage more people to respond.

 

Promos and Discounts

Follow the lead of restaurateurs and offer coupons and promos in your strategy. Be sure to provide a call to action and specific date when the offer is valid in your promotion to ensure consumers will take the bait. You can offer food from local eateries, home décor items, gift cards, and more!

You can also steer customers to go to your social media pages and website for more information via a link in the MMS text. This way, you’ll be helping to push traffic to your pages.

 

Keep Them in the Loop

MMS allows you to expand the length of texts you send out. It’s not limited to 140 characters like traditional SMS texting. This helps you to share more content with your customers. Share home improvements, new listings that just came on the market, pictures of the neighborhood and all of the amenities, upcoming neighborhood events, and much more.

 

Get Them to Vote

When customers are asked for their opinions, you’re sure to get a lot of responses. Include images of your services or listings that they can vote on to solidify brand awareness. Make up keywords for consumers to respond with, and reward those who voted with appealing prizes.

 

Mobile marketing for realtors, such as MMS, creates an entirely new avenue through which you can attract potential clients. Use the tips above to get the best benefits of MMS.

 

 

Thu, 10/06/2016 - 18:10 — Jeremy Pollack

The decision to utilize SMS for your beauty salon is one you will pat yourself on the back about for a long while. SMS is a great way to pull ahead of the competition, plenty of which exists in the beauty industry. If you have yet to make a decision regarding SMS marketing for your beauty destination, let the following sink in. 

Very Cost-Effective

SMS is a fantastically cost-effective marketing option. Whatever your beauty salon budget, it is possible to take full advantage of SMS. Most texting platforms offer their services for literal pennies per sent text, with monthly payment options for high-volume programs also available. The cost to receive texts is also low.

High Open Rate

Text messages have extremely high open rates, unlike emails and even social media messages. SMS features an open rate of 99 percent, while email has an open rate of 28 to 33 percent. If you decide to use SMS to promote your beauty salon, you can relax knowing the vast majority of your recipients will open messages right away. 

Excellent Engagement Rate

SMS marketing offers a fantastic engagement rate—eight times the engagement rate of email. What does this mean? It means that the chance of those reading your texts actually taking action is high. Text messages enjoy high engagement and conversion rates, allowing you to market to a smaller audience but still see the same number of leads turning into sales. You can also see a much bigger increase in business when you decide it’s time to market to a larger audience. 

No-Show Reduction

Text messaging significantly reduces the number of no-shows, as it functions as the ultimate appointment reminder. Forget losing revenue because your clients forgot about their hair appointments or facials. Texting is a fabulous appointment reminder due to the aforementioned high read rate. Send texts a day or two before appointments and breathe easier knowing they will be read. 

Optimal Versatility

SMS is a highly versatile way to market your beauty salon. Use it to send your best beauty tips and tricks, ask for customer feedback, provide subscribers with deals and discounts, and offer a call-to-action to your existing client list. Texting provides an easy way to ensure you are providing your best service possible, gain the repeat business and recommendations you crave, and provide your subscribers with valuable information about or related to your business. It’s a win-win-win-win, yes? 

Competitive Advantage

Yet another benefit of text messaging is it allows you to compete with the beauty salons around you. Compete with larger, better-known brands without issue, as texting doesn’t require designing expensive graphics and as previously mentioned is ridiculously cheap. Show customers why your salon is just as good if not better than bigger names without breaking a sweat...what’s not to love about that? 

Take advantage of the excellent benefits SMS marketing for beauty salons provides...you will be delighted at the results, which put your business where it belongs: in the forefront of your customers’ minds. 

Thu, 10/06/2016 - 18:08 — Jeremy Pollack


SMS marketing offers many avenues for acquiring new customers, including mobile coupons. Sending coupons has long been an effective method for pleasing current customers and gaining new ones, with SMS marketing being a wonderful way to increase mobile coupon redemption rates. SMS marketing wins out over email response rates an astounding eight times over. Take a moment to review why redemption rates are higher when you sending coupons via SMS. 

Higher View Numbers

Text messaging increases mobile coupon redemption rates for a very simple reason: more people see the messages. Some 90 percent of American adults own SMS-enabled mobile phones, with 81 percent using their devices for texting. The number of people who check their email, go online frequently, and have social media accounts pales in comparison. People check their text messages eight times a day if not more, as very little effort is required to view them. 

A mere 2 percent of sent text messages are not viewed by recipients. Compare that to 84 percent of Facebook posts and 71 percent of tweets remaining unseen, and 88 percent of emails languishing in inboxes without ever being opened. Text messaging is subsequently the best way to ensure consumers see your mobile coupons. 

Very Convenient

Text messaging enjoys a high redemption rate because it is just so darn convenient. There’s no need to print paper coupons, place them in bags or wallets, or remember to use them at the correlating store. Consumers simply need their phones, and since many people are tethered to their mobile devices, mobile coupon redemption is clearly the one coupon option to rule them all. Additionally, more and more people are using their mobile devices for internet access. Mobile-friendly websites that allow for easy coupon access are therefore very necessary, as is a simple point of sale process. The more streamlined mobile coupon access is via smartphones and similar devices, the higher redemption rates will be. 

Preferred Message Option

SMS is not only a highly viewed messaging channel, but it is also the one people prefer in regard to business communications. Consumers generally opt for text message communication with brands over phone calls and email, with a survey finding that 74 percent of people read text messages faster than those sent by email. Additionally, 70 percent of consumers believe text messaging is a great option regarding business to consumer communication. This shows that customers prefer receiving messages via text and are more likely to respond and redeem mobile coupons.

A Valuable Tool 

SMS is a fantastic marketing tool that increases mobile coupon redemption rates and contributes to better business overall. Use it to send customer service initiatives, text-to-win contests, exclusive deals and promotional codes, polls, transaction messages, reminders, and more. It is an easy way to increase customer engagement, which results in more brand awareness, conversions, and revenue. SMS is also incredibly inexpensive and fits into most marketing budgets, no matter how small the business. 

Implement SMS today to send mobile coupons your customers cannot resist. 

Wed, 10/05/2016 - 07:11 — Jeremy Pollack

The decision to utilize SMS marketing for your driving school is one you’ll pat yourself on the back about for a long time. SMS provides a fantastic, cost-effective way to promote your driving school, increase your business, and separate yourself from the competition. Nice, right? So how exactly does SMS marketing for driving schools help get your business name out there? Let’s find out. 

Better Than Email

SMS is not as widely used as email and other marketing options despite its affordability and near-instant open rates. It therefore allows you to differentiate yourself from the competition who are sticking with plain old email. There’s no need to labor over expensive graphics, and no need to spend a small fortune to send the texts. You won’t have to make over your marketing budget to fit SMS in, but you will get to increase business awareness in a way other mediums do not. 

Improved Student Communications

Text messaging provides a great medium for communicating with driving students. For one thing, tweens and teens are all about texting. Calling friends and family is practically a pastime, as texting and instant messaging have long since eclipsed more traditional means of communication. Work with SMS to send messages regarding class reminders and confirmations. Help yourself keep track of your business and sidestep missed appointment annoyances. Use texting to request driver school feedback as well. 

Promotions, Specials, Etc. 

SMS is a great way to let students (and subsequently their parents) know about upcoming specials or promotions. For example, try sending a code or link that entitles the receiver to 5 or 10 percent off their next class if they sign up for five lessons. Other initial signup specials to try include a free first class for those who opt-in, or at least a deeply discounted class. You might also want to send texts about upcoming events and festivals you’ll be attending, such as a fall community fair. Text messaging makes it easy to let students know about everything to do with your driving school.

Billboards, Flyers, Banners

Adding SMS information to flyers, banners, billboards, print ads, and any other advertising means you’re currently utilizing is another great way to increase business awareness. Make it easy for interested parties to sign up via SMS or text your automated service to learn more about what you offer. Put texting information on all business cards as well. 

Wider Audience

SMS allows you to reach a much wider audience. Local advertising is helpful, but texting makes it possible to reach students and parents in the tri-state area if desired. Nearly 90 percent of Americans own a SMS-enabled phone, and texting has a 98 percent open rate. Email and social media cannot compete with that! 

Enjoy the benefits a solid SMS marketing campaign provides your driving business. It’s easy, inexpensive, and effective. Why toil over detailed email marketing campaigns when you can send texts and know the vast majority of your audience will read them immediately? 

Fri, 09/23/2016 - 12:08 — Jeremy Pollack

Is your law firm harnessing the power of text marketing for lead generation? If it is not, it should be. Text marketing for generating leads is one of the best tools you can use and offer your firm partners, since it allows you to communicate with a variety of audiences in ways that they are receptive to and that don’t cost you much money.

When you automate your text marketing, you don’t even have to expend much time to generate revenue for your law firm. Using a CRM can help you organize the leads you receive and convert them into revenue. Together, text marketing and the use of a CRM will increase your ROI significantly.

As you implement text marketing, make sure you consider the following:

Get Permission

It is not okay to randomly send text messages to people who have never expressed interest in your services. Get permission to send SMS messages via opt-in forms on your website or by asking for it in other ways. You might want to create a mobile keyword for each type of legal service you offer; for instance you can ask potential clients to Text Divorce at 900000. This way, you get the opt-in, and you know more about your leads’ needs.

Make Messages Short and Clear

Once you have permission to send SMS messages, keep your texts short so that they can garner interest and persuade people to contact you for more information. Make messages clear so that individuals don’t have to guess what you are asking them to do. If you want someone to call, ask for a call-back. When you would rather someone click on a link to your landing page, make that request specific.

Pay Attention to Timing

Timing is critical when it comes to text messaging for lead generation. Pay attention to when you send your SMS messages. The ideal time to send a text messages is shortly after initial contact, and then you will want to follow up promptly after you get a response.

Qualify Your Leads

As you are using mobile marketing to generate leads, you will want to qualify and grade your leads, so that you are sure which ones your sales team can utilize. You might also have your sales team note which leads may not be right to follow up with now, but could hold potential for future business.

Messages Should be Relevant and Have End Goals

Every text message you send should keep prospective clients engaged and wanting to know more. Don’t stop reaching out after one great message, however. Keep sending useful information and offers to assist, and you will likely see your click-through rates and interaction increase for your benefit.

In order to determine if your text messaging lead generation campaign is working, you must set benchmarks for your sales team and evaluate which SMS campaigns have proven successful. This gives you the information you need to drop time-wasting campaigns or expand on ones that have had a high impact.

Fri, 09/23/2016 - 11:55 — Jeremy Pollack

In 2008, the Obama digital marketing campaign revolutionized communications between politicians and the electorate. Using fifteen different social networks, Obama communicated the message “Change we can believe in” to five million supporters, and drove fifty million viewers to his YouTube channel.

The Obama digital marketing campaign was not only innovative, it was effective. The way in which the mobile marketing was structured allowed the brand to evolve while maintaining a clear call to action. The campaign listened, asked questions and built relationships.

In 2012, the Obama digital marketing campaign evolved to a new level. Taking advantage of “Click-to-Donate” group text messaging, 80% of the $639 million dollars raised towards Obama´s reelection campaign came from donations that were 20 dollars or less. 

New strategies were employed to humanize the President through iconic quotes and “Share with a Friend” images. Opt-in opportunities were maximized to increase campaign donations and supporters, while individual sub-campaigns were tailored to show how Obama was in touch with specific issues.

What Can Political Campaigns Learn from Obama´s Use of Digital Marketing?

Whereas the Obama digital marketing campaigns of 2008 and 2012 showed how to “do it right”, the primary White House candidates in 2016 made notable errors in their campaigns, or failed to take advantage of opportunities offered by group text messaging.

  • Republican nominee Ted Cruz invited supporters to text long keywords (“Constitution”) or keywords that were not yet paired with a short code (“Imagine”) to join his group text messaging service. By comparison, President Obama´s “Click-to-Donate” campaign used the keyword “Give” and was ready to receive donations.
  • The campaign team for Donald Trump reigned in its use of group text messaging after its unsolicited “Help Make America Great Again” text was send to millions of people who had not opted in to receive messages in support of the President-Elect. The campaign´s violation of consumer laws has resulted in a lawsuit being issued.
  • One of the reasons why Bernie Sanders lost the Democratic nomination was his failure to engage minority demographics. His cause was not helped by relying heavily on a smartphone app (“Hustle”) to drive his mobile marketing strategy - excluding potential voters that did not have access to a smartphone.
  • According to some voters subscribed to Hillary Clinton´s mobile marketing campaign, the overuse of group text messaging during the campaign was irritating. Although many found the “Texts from Hillary” meme amusing, some commentators observed that the frequent requests for donations were getting on people’s nerves.

Key Takeaways from the 2016 Presidential Election

Although the strong use of emerging media in the 2008 Obama digital marketing campaign has been credited with contributing to President Obama´s victory, it is unclear whether the use - or non-use - of group text messaging affected the outcome of the most recent Presidential election. There are certainly some key takeaways that politicians at all levels should heed:

Keep it Simple

Asking voters to text keywords that some may not be able to spell, or asking them to text a keyword to a short code with which it is not yet paired, are schoolboy marketing errors. As with all marketing to the masses, the KISS principal is always the best to use.

Keep it Legal

Group text messaging is a permission-based activity and has to comply with the Telephone Consumer Protection Act (TCPA) 1991. Failure to do so can result not only in legal action, but also in a suspension of the service and a loss of credibility.

Keep it SMS

Even though smartphone ownership in the US has doubled over the past five years, more than 30% of the population does not have access to Internet-enabled devices. Communicating via SMS group text messaging will ensure that everybody has access to your message.

Keep it Relevant

Whereas the Obama digital marketing campaign focused on President Obama, listened to voters, asked questions and built relationships, Hillary Clinton´s political text messaging campaign was too frequently used to ask for money. Furthermore, the campaign detracted from the issues that mattered to voters with the introductions of a “Literally Trump” webpage and a “Trump Text” bot - amusing to some, but irrelevant to many.

Get Professional Advice about Political Text Messaging Campaigns

The 2016 Presidential elections will undoubtedly be remembered for reasons other than the errors in text messaging campaigns and the failures to use group text messaging to its greatest effect. However, there are some lessons to be learned from what went wrong and the attempts to circumnavigate laws put in place to protect consumers.

With planning already underway for the 2018 midterm elections, it makes sense to seek professional advice about political text messaging campaigns to ensure the errors are not repeated and group text messaging is used correctly to engage voters and generate support. In this respect we invite political representatives and campaigners to contact us to discuss proposed political text messaging campaigns.

Our team of Client Success Managers has more than a decade of experience providing advice and help to organizations of all types and sizes. We are confident that we can help you engage voters and generate support using compliant group text messaging and the principals put in place by the successful Obama digital marketing campaign.

Thu, 09/15/2016 - 13:18 — Jeremy Pollack

Need to generate buzz for your upcoming community theater production? Do so with MMS marketing for community theater. MMS marketing for small businesses is helping many a company gain the attention it wants, thanks to consumers reading text messages almost immediately after receiving them among other benefits. Review a few options for using MMS marketing in community theater promotion efforts and see if they don’t make a considerable difference.

Discounted Show Tickets

Add texting opt-in information to all advertisements—flyers, billboards, print ads, etc.—and stress that anyone who signs up for your text list will receive discounts to shows. Offer discounts to every show of the season if it is within your budget, or select shows only. If promoting the latter, let consumers know they can choose which shows they want discounted tickets for.

VIP Party Access

Run contests through your MMS marketing campaign that result in VIP access to post-show parties. People never tire of backstage passes, so make it easy for them with a campaign that grants access to the first 10 or 20 subscribers who respond to the message. Note that the backstage pass includes free food and drinks, as people never get sick of those things, either!

Show Updates

Keep your subscriber list updated about your company’s latest shows via SMS. Inform them of show dates and times, any featured performers appearing in the production, and anything else that is relevant.

Contests

Alert subscribers to upcoming contests via MMS, and send images of the prizes. Run any type of contest you like, such as a costume contest where participants send in photos dressed as their favorite characters from the show season. Prizes can include vouchers for free drinks and snacks at show concession stands, the aforementioned discounted show tickets, and more.

Videos

Get your subscribers excited about an upcoming production by sending links to video clips of dress rehearsals. Show your subscribers why they must attend the show by including snippets of songs if applicable and the best scenes from the production. Think of the videos as your very own trailers that pique viewer interest and encourage them to learn more.

Donation Appreciation

Send texts with links to donation web pages. Go a step further by announcing that your company will recognize those who donated the most at your next show or community event. Reward them with special show packages that include ticket discounts and other perks for the duration of the season.

Fundraisers and Parties

Make performances at fundraising events and similar parties work better for you by handing out flyers at the end of the song/scene that feature texting opt-in information. If you have a booth at the fundraising event, include a code or old-fashioned sign-up sheet that encourages attendees to subscribe to your text alerts and subsequently learn about exclusive offers.

Take full advantage of MMS marketing for community theater to increase show season awareness, audience numbers, and ticket sales. Text messaging is an inexpensive yet highly effective way to improve business.

Thu, 09/15/2016 - 13:14 — Jeremy Pollack

MMS marketing campaigns are a fantastic way to get your marketing message heard above the noise of other direct marketing channels. They have all the benefits of plain text group messaging - an extended reach, immediate delivery, high open rates, quick responses, etc. - and, with the addition of image, audio and video files, MMS marketing campaigns can have a much greater impact on your customers.

If you are already using a group messaging platform to engage with your customers via plain text, setting up MMS marketing campaigns is easy. Simply change the type of message you would like to send from “SMS Message” to “MMS Message”, upload your image, audio or video file, compose a message to accompany the file (if you’d like), and click send. Within minutes your customers will be receiving and reading your MMS message wherever they are, whatever they are doing.

Unlike plain text group messaging, MMS marketing campaigns allow you to write up to 1,600 characters of text. This gives you the opportunity to expand on the message you want to communicate and avoids the scenario in which the 160 character limit of plain text restricts the impact of your message. Image, audio and video files can be up to 500Kb in size - sufficient for a thirty-second audio or video file.

Six Creative MMS Marketing Campaigns

Wondering how to make the best possible use of MMS marketing campaigns. Get any inspiration you need by reviewing six of the most creative MMS marketing campaigns from the last few years. Learn how the following brands set themselves apart from their competition via MMS marketing and see if you come up with a few outstanding ideas of your own.

Julep

The makeup company launched a mobile marketing campaign that resulted in a database of more than 5,000 subscribers within the first 24 hours. Julep enticed opt-ins by creating a highly appealing text offer that provided customers with 50 percent off of their next nail polish purchases. The ‘Julep Mobile Insider Club’ was promoted by sending emails to the existing subscriber database and posting about the campaign on social media outlets. One promotion about their new Kai nail polish color resulted in a 34.23 percent click-through rate and a 17.44 percent purchase conversion rate.

BMW

This famous luxury car brand encouraged consumers to invest in expensive winter tires by creating a campaign that reminded them how such tires are essential for safety, as winter tires offer much better tread on snowy, icy roads. BMW sent personalized MMS messages to its subscriber list that focused on what those individuals’ vehicles needed specifically, resulting in a 30 percent conversion rate from 1,200 messages.

American Eagle Outfitters

Clothing retailer American Eagle Outfitters’ creative MMS marketing campaign is all about announcing upcoming sales, including holiday sales and flash sales for clearance items. Promo codes are frequently included with messages, and are tracked at Point of Sale and linked to the mobile-friendly website.

National Wholesale Liquidators

National Wholesale Liquidators offered consumers who opted in to their mobile marketing campaign $5 off any purchase of $25 or more. The campaign was advertised through online, in-store, and print advertising channels, resulting in a database of 50,000 mobile phone numbers. It was subsequently found that customers who opted in to the campaign spent 80 percent more than those who were not part of said campaign.

Pizza Hut

Pizza Hut aims to help answer the age-old question, “What are we having for dinner?” The fast food chain sends mobile messages to customers with rumbling stomachs that feature promotions and coupons to encourage pizza as the answer to the dinner query. The campaign increased foot traffic as well as online order numbers.

Ace Hardware

Ace Hardware continually strives to increase customer engagement in a variety of mobile-tastic ways. For example, it offers coupons through its microsite, and uses barcodes and promo codes to increase trackable offer numbers. It also allows customers to save their offers for later use via SMS, email, or Passbook. Continually providing a variety of excellent offers in combination with in-store signs that promote opting-in has resulted in the numbers the hardware store desires.

Find Out More about MMS Messaging from EZ Texting

If you have any questions about MMS messaging, or would like to know more about the benefits of MMS marketing campaigns, do not hesitate to get in touch. Our team of Client Success Managers has more than a decade of experience assisting businesses in creating innovative MMS marketing campaigns and, with our help, you can be sure to create the maximum impact from MMS messaging.

Sun, 08/28/2016 - 14:35 — Nic Denholm

With more than half the world now using mobile technology, the mobile marketing industry is growing by leaps and bounds. In fact, technology research firm eMarketer estimates that ad dollars spent on mobile marketing campaigns will quadruple in the next four years, from 8.4 billion to 37 billion dollars by 2016. This means that mobile marketing campaigns will become increasingly more competitive for consumers’ attention, motivating brands to be extremely innovative in order to stand out.

Creating unique, fun, and interesting user experiences is of the highest importance in developing wildly successful mobile marketing strategies, especially if the marketing channels can be social or viral. Companies also must keep up-to-date on the latest innovations in mobile ad technology, including behavioral, geo, and trend targeting. Below are a few of the most successful examples of creative mobile marketing ideas in the past year.

LG: Mobile, Social, and Musical
After launching its L-series handset, technology company LG created a twitter-based mobile game in order to reach a younger female audience. The company promoted its event at the LG Arena featuring the young pop band One Direction, hiding 25 exclusive pairs of VIP tickets each in a different location. As people tweeted #lgtickethunter to LG’s short code, the map on LG’s site zoomed in closer to each location—for every tweet LG received, the map zoomed in tighter, eventually revealing the locations. LG’s goal was to create some buzz around the campaign as well as to create greater brand awareness for the company across a younger market. Over the course of five days, LG received 58,000 uses of the #lgtickethunter hashtag, with 40,000 page views to the 1-page site and 9420 unique visitors. As a result, the L-series phone saw a 28% increase in sales during the campaign.

Key takeaway: Make your mobile marketing campaign relevant to the target market’s interest. Mobile marketing research into emerging trends will help. Keep in mind what’s hot and current for your demographic, and position your marketing accordingly.

Ikea: Traditional Catalog Transformed
With the goal of reinvigorating interest into one of the most traditional direct marketing campaigns, IKEA turned its renowned catalog into an interactive mobile app, allowing consumers to view hidden content by scanning certain pages of the catalog. This enhanced user experience drove IKEA’s app to become the number one downloaded marketing app for a brand in 2012. The 6.2 million installs made for more than three times the attention IKEA’s catalog received the year before, and users spent an average of eight minutes in the app compared to only three minutes in the catalogue.

Key Takeaway: Modern consumers are becoming more tech compelled. Transforming traditional, static marketing collateral into interactive and entertaining content is important in today’s evolving economy.

Quiznos: Close by and Right up Your Alley
As we’ll see in this example, successful mobile marketing is not just about being creative on the user side, it’s also about being savvy on the marketing side. In November 2012, the quick-service sandwich company Quiznos launched a geo-targeted mobile campaign in the Portland, Oregon area to attract nearby consumers who were likely to make a purchase. Instead of simply setting parameters as to location, Quiznos used location-based behavioral targeting technology to establish conditions around who was most likely to actually buy food at a quick-serve restaurant. The sandwich brand only served mobile ads to 18 to 34-year-old consumers who had visited comparable quick-service restaurants, like Subway or Jimmy John’s, during the previous 30 days and who were no further than three miles away from a Quiznos shop at the time the ad was served. Because of Quiznos’ tech savvy approach to geographic and behavioral targeting, the company served nearly 3.7 million targeted ad impressions and consequently saw a 20 percent increase in coupon redemptions within the Portland area compared to similar nationwide campaigns that didn’t use behavioral targeting.

Key takeaway: Consumers are constantly on the go, and mobile marketing campaigns should reflect that reality. Delivering an ad that targets individual behaviors and current location, and including a coupon, is a great way to inspire immediate action.

Thu, 08/04/2016 - 09:46 — Jeremy Pollack


Mobile marketing impacts the sporting industry. Major sporting events are a key driver of emergent communication technologies, and text marketing is no different. The 2012 London Olympics saw mobile advertising grow by 50%, as businesses recognized the enormous power of the spectacle as an attention-grabber that could attendees into phone numbers on lists. 

Other sports organizations are realizing the potential of text marketing as a way of engaging fans whose prior involvement in the game was limited to hollering support (or abuse!) from the touchline. The smartphones now carried by most fans allow them to interact directly with their club or team. Collegiate athletic departments are looking towards the 35% of young sports fans who routinely comment on games via social media.

College sports fans and tech-savvy youngsters aren’t just easy bedfellows – they’re often one and the same person. Educated and equipped with their smartphone round-the-clock, this demographic is instinctively primed for your text marketing campaign.

It’s not just college sports or major one-offs like the Olympics that are benefitting from text marketing. Sport is big business, and everyone from the Bundesliga in Germany to the NBA in the US, right down to minor league grassroots enterprises are using mobile platforms to transmit, among other things:

 

  • The latest transfer news
  • Results
  • Player Statistics
  • Tactical information
  • Fixtures
  • League table standing


Text marketing is helping the global reach of sports organizations grow. Even a decade ago, the English Premier League was still largely the preserve of UK soccer fans. At the end of 2012, 37% of global mobile media users followed it.

The beauty of sports as a vertical is how easily it can be broken up into sub-verticals. Take the aforementioned soccer as an example. You have a pyramid of fandom, all pointing to ‘soccer’ at the top. Beneath that you have a variety of international clubs, which capture huge audiences (nearly half the global population watched the 2010 World Cup, according to FIFA). Below that are the top-flight club teams from around the world, which attract cross-country interest thanks to the European Cup and other continental competitions. Then there is a raft of amateur and semi-pro lower leagues, each with their own loyal following. Finally you get right down to Sunday soccer teams and casual spectators who watch the occasional televised match. This grassroots fanbase is just that – a ‘base’ on which the entire soccer industry is built. 

To varying degrees, these fans have strong, identifiable allegiances that translate directly into personal preferences. This segmentation neatly forms the basis of an effective, highly targeted mobile marketing strategy, which no sports organization should go without.

Tue, 07/19/2016 - 23:48 — Mark Podhajsky

EZ Texting is dedicated to ensuring that our industry leading text communications platform remains at the top of its game.  To that end, we’re always releasing updates, enhancements, and other improvements.  Check out some of the items we’ve released over the past six months!

 

Virtual Phone Numbers

Virtual phone numbers allow you to conduct one-on-one correspondence — such as for customer support or appointment scheduling and reminders.

Zendesk Integration

Zendesk is one of the world’s most widely used customer support platforms. EZ Texting’s Zendesk integration allows you to receive and reply to support tickets via text, and gives end customers an easy and convenient way to get help when and how they want.

Data Uploading

EZ Texting’s redesigned data uploading tool makes adding new contacts to your account a snap.

Advanced Search and Filtering

Reporting on sent messages just got easier with advanced search and filtering enhancements.  Search by group, contact name, and number, and filter by date range, message type, recipients, date range, and more.  Once you’ve filtered your data, export it with ease!

In addition, we’ve implemented some changes that, while not readily visible, are no less important.  These infrastructure upgrades allow your largest campaigns to go out without a hitch.

Stay tuned for more!  The second half of 2016 will see several new features, including:

  • Additional reporting enhancements will enable you to slice, dice, filter, and export the specific data you need.  Use message tagging to identify different types of messages and group them for intuitive analysis and reporting.
  • A handy reminder wizard will allow you to proactively manage time-dependent messaging:  payment reminders, birthday messages, appointment reminders, and more.
  • With an upcoming data capture add-on tool, you’ll be able to capture more than your contacts’ phone numbers when they opt in to your lists.