Nonprofit marketers face challenges that most other corporate marketers don’t have to overcome. Your marketing plans have to be different. You’re typically working with limited staff and a shoestring budget.
It can be tricky to find the right techniques to deliver results without straining your resources. You need to build a plan using strategies that are proven to work — but what does that plan look like?
As you develop your strategic plan, you should prioritize the items on our list below. These expert insights will help you create a plan to help you get ahead.
What a Nonprofit Marketing Plan Should Include in 2019
We’ve helped hundreds of nonprofits just like yours. When it comes to marketing a nonprofit, we know what works and what doesn’t. Weave these components into your plan for 2019 and beyond.
1. Analysis of Current Baseline
Before you can get started building your marketing plan, you have to examine where you are currently. You need to establish a baseline.
Look at all of your current metrics.
- How many donations are coming in? ...Read more
Between 2010 and 2016, the percentage of parents who wanted schools to communicate with them by SMS text messaging grew by 1,000 percent. According to research from Blackboard and Speak Up, five percent of parents preferred text in 2010, and 55% preferred text in 2016. That number is undoubtedly higher today.
Parents obviously want schools to use text messaging, but is it feasible from the school's perspective?
We've helped hundreds of schools get started with Short Message Service (SMS) messaging over the last decade, and we'll show you why you should get on board as well.
The Power of SMS Text Messaging for Schools
Here are several of the major reasons text messaging has become the powerful communications channel of choice for leading schools around the world over the last few years.
Texts Have a Higher Response Rate Than Email
Here's a text message marketing statistic that may surprise you. Ninety-eight percent of texts are read while only 20 percent of emails are even opened. That means that when you send a mass email, you can expect only one out of...Read more
Steven Beck has a tough job. As the Executive Director of the Massachusetts-based Big Brother Big Sister Foundation, he has limited time and resources to help fund the foundation’s mentorship programs for children facing adversity. The biggest source of funding for the nonprofit organization is gathering used clothing to sell and convert into cash to support the efforts to develop the programs. That means he needs a highly engaging donor community that he can mobilize in minutes.
After finding that emails were just not getting through to his donors, he found a smarter solution with EZ Texting, which many nonprofits rely on to mass text both the communities they serve and the communities that support the organizations. With very little overhead and an easy self-service platform that a small business can quickly get ramped up on, EZ Texting has provided a no-brainer marketing method to Steven Beck. To ensure that 100% of the profits of the donated used clothing goes to the mentorship programs, which help more than 30,000 youth across the state, Beck has to keep his marketing spend lean.
In the time since BBBSF started using...Read more
The luxury hotel marketing industry has been turned on its head with all of the new technologies available to consumers and businesses in the digital revolution.
Consumers have access to more information than ever before. They have more ways to communicate with hotels, book rooms, and find out what the experience will be like — all without ever having to talk to the concierge.
This presents a huge challenge for hotel marketers. Staying on top of the latest hotel and resort marketing trends is difficult even for the savviest marketing professionals. Also, it’s difficult to know which trends to prioritize and which trends to nix.
As an industry-leading text message marketing provider, we have a keen eye on what's here to stay and what's just in vogue. We keep up with the trends so that you don’t have to. Here are the top technologies that have changed luxury hotel marketing forever.
5 Technologies That Have Changed Luxury Hotel Marketing: Past, Present, and Future
Failure to stay on top of the latest and greatest marketing trends will spell disaster for your hotel or resort....Read more
Your customers are already texting your business, and it's time to join the conversation. More than 150 million mobile messages are sent daily to non-mobile numbers. Without a text-enabled business landline, those important messages — customer service requests, sales inquiries — are left unread.
When you choose to invest in a text-to-landline system, sending and receiving messages from your business phone number is a breeze. The best part is, partnering with a reputable text-to-landline provider means that you'll experience zero changes to your existing voice service. All you have to do is let customers know that your landline is text-enabled.
As an industry leader in business text messaging, we've helped thousands of enterprise organizations achieve text stardom. From system implementation to management, our team is always available to answer questions or concerns and point your business towards text-to-landline success. We might be a little biased when we say that we offer the best text-to-landline service, but we're absolutely ready to prove our worth to you and your business.
The Best Text-to-Landline Service in 2019: EZ Texting
In your search for an easy-to-use,...Read more
A special thanks to our loyal customers, who made EZ Texting one of the Top Rated Outstanding Marketing Tools for 2019. TrustRadius, the most trusted site for B2B software reviews, is used by about 400,000 B2B technology buyers each month to make informed purchasing decisions. Their Top Rated Awards honor the companies with the highest consumer ratings in their categories. Alongside other marketing tools like Google AdWords, Facebook for Business, and Sprout Social, EZ Texting was named #1 in Mobile Marketing in the Marketing Tools category.
Best of all, it was chosen by YOU, our customers, not some ivory-tower analyst. The metrics that drive Top Rated (Recency, Relevancy, Rating) reflect what customers actually care about, not the latest hype. This is no vanity award — being a top-rated marketing tool means that we are delivering on our mission to be the fastest, easiest, and most reliable way to connect with your mobile audience. Because TrustRadius is 100% neutral (no ads, paid leads, or paid placements, every user and review verified, and stringent fraud protection), their annual...Read more
The hotel industry is fiercely competitive. In order to survive, your marketing strategies have to be effective. You can’t waste time and budget on marketing channels and technologies that are not going to yield results. If you do, your competitors will quickly take the lead, and you’ll be fighting to keep up.
The most successful hotels and resorts know how to combine the right marketing channels with the right messaging to engage their target guests and secure bookings.
Hotels like Hyatt, Hilton, and Marriott have discovered how to maximize their online presence and make the most of direct communication with customers through channels like text message marketing.
Do you have what it takes to build a solid marketing strategy using the most effective channels? As an industry-leading text marketing provider, we know what channels work and which ones don’t. To help you gain an advantage over your competition, check out these top marketing channels.
5 Hotel Marketing Channels You Must Use To Compete in 2019
Secure your competitive edge by creating a powerful marketing strategy that utilizes these five top performing and proven marketing channels....Read more
Today we have an exciting announcement about the brand you know and love: As part of our ongoing evolution, we're launching a new logo and tagline! It's still the same top-rated SMS marketing software, with the same reliability, simple and accessible features, and flexible pricing, but we're not about to stop improving our products and service. As we continue to grow EZ Texting, expand our areas of focus, and update core product experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
Our new tagline — Send Smarter — incorporates the messaging that reflects our company values and the reason our customers choose us over our competitors: EZ Texting delivers the fastest, easiest, and most reliable way to connect. Although the logo is updated, the logomark stays the same to make sure our customers can still instantly recognize us.
So why are we doing this? Truthfully, our old logo has brought us to where we are and we’re very proud of that, but our company is evolving. We’re servicing our customers with renewed vigor, and we want our brand to reflect...Read more
Is now the right time to upgrade your landline to send and receive text messages?
Some of the most successful businesses have already made the leap. And with no changes to your existing phone number or voice service, enabling your business landline is simple and easy to do. In fact, it only takes a few minutes to enroll and start texting today.
The fact is, text-to-landline has been around for years, but as the amount of time that people spend on their phones' texting apps increases, not having it means you're behind the curve. The businesses that bought into text marketing years ago are reaping all the benefits. Most business executives and marketers know that mobile e-commerce is set to take over all of retail sales. In fact, 70% of smartphone users first turn to their phone for information about a purchase even when they make the purchase in the store. Even if this doesn't sound like your typical customer, the prevalence of mobile phone ownership — 95% in 2018 — means that it most likely is.
As a recognized leader in ...Read more
The hotel industry is a multi-billion dollar industry that is incredibly competitive. With new players in the hospitality industry like Airbnb, VRBO, and HomeToGo, you need to prioritize effective and value-driven marketing activities.
Additionally, with more and more competitors claiming larger portions of the market, it’s important to deploy marketing that nurtures first-time visitors into lifelong customers. The fact is, building a raving following of loyal customers is a quick way to achieve major brand recognition. It’s how some of the largest multinational hotels and resorts have succeeded for so long – nurturing customers into lifelong brand advocates!
Does your hotel or resort have what it takes to create a brand worth remembering? In our experience as an industry-leading text marketing provider, we know what works and what doesn’t when it comes to marketing. To maximize your marketing effectiveness and create a loyal following of high-value customers, check out these top hotel marketing solutions.
7 Hotel Marketing Solutions to Build Customer Loyalty
The following marketing strategies are designed to help you build a following of loyal customers. Leverage our expertise to build highly effective marketing...Read more