When your guests arrive, you're focused on their stay. You want to make it the best visit ever. Perhaps they'll tell their friends, or maybe they'll consider coming back again. How can you turn a single stay into an ongoing connection with a guest? Text marketing can help.1. Make Sure Your Guests Have a Smooth Experience
From booking to checkout, you want your guests to have a smooth experience navigating the logistics around their hotel booking. After all, their goal is to relax, not deal with vacation hassles. Send them a booking reminder with an automated text message. Create an information sheet about the area's amenities and events and add this to your website. Make sure that guests understand the house rules and what is and is not provided to them so that they have the easiest possible stay. If a problem does arise, go above and beyond to make sure that your guests have the best experience.2. Add Bonuses That Keep Guests Coming Back
According to the New York Times, for hotels looking at booking in the low season, "the target customers are business travelers who are on the road up to...Read more
Do you want to attract more customers to your coffee shop or more guests to your high-end restaurant this year? If you're managing a restaurant business, you know that there can be a lot of stress in this business. According to The Balance , "when it's busy you worry about the staff’s service, when it’s slow you worry about money. When it’s snowing, you worry about getting customers in." You can't control the weather, but you can control your marketing. How can you use text marketing to draw customers to your restaurant?Do Something Different
Not all restaurants use text marketing. Some choose to place ads in newspapers, others have offers on their website, and still others have an email list for discounts. However, text marketing is a fast and highly effective way to cut through all of those other communications and get to the point. Your food is exceptional, and you want to let your customers know. With a 99 percent open rate, you know that your customers are going to receive your message.Text Marketing is About Timing
With text marketing, you not only connect with your customers, but you also ensure that...Read more
From drivers and warehouse employees to third parties and vendors, shipping and transportation logistics have a lot of moving parts that need to be addressed so packages can arrive on time. But emails, once the gold standard in communication, are often deleted or blocked by spam filters, making them not 100% reliable. So what options do companies have to coordinate deliveries?
Texting! Yes, the texts we already send out daily to friends and family not only can play a role in logistics, but they can actually become a key part of your operations strategy. See how texts can:
“Driver needed for two hour delivery - first to reply gets the job.” “Your package will arrive in 25 minutes. Thank you!” “Traffic on Main Street, use 1st Ave. instead.”
These texts are quite basic but can make a tremendous impact in how your business operates. These texts can also be automated and even sent out to thousands of people at once. You can also schedule texts to go out at future dates and even create auto-replies. For businesses of all sizes and budgets, this can save time and money. They’re...Read more
From finding renters and buyers to coordinating property visits and loan information, the real estate industry is fast, furious, and not for the faint of heart! Also, trying to hit your numbers while juggling so many plates might seem like a Herculean task, so what’s the solution for real estate professionals who want to reach their goals but not drown in administrative tasks?
How about texting! Yes, the same tool we all use for sending baby pictures to friends and family is also a secret weapon in real estate. Read on to learn more about how texting, also known as SMS marketing, can help you drive growth, coordinate with agents, and even manage HR tasks!
Keywords and Short Codes
Text marketing is often based around short codes, which are 5 and 6 digit numbers that are shared by multiple businesses. Keywords are used to ensure that text messages sent to a shared short code end up in the right mailbox. Confused? Let’s see it in action then break it down:
“Text NEWHOMES to 313131 to see all the new property listings in the Vista del Playa neighborhood!”
In this...Read more
You might have noticed we mention the CTIA a lot, especially as it relates to compliance. So, what is the CTIA? What do they do? And why does it matter?What is the CTIA
The CTIA is a trade organization focused on the U.S. wireless communication industry. The group includes carriers, industry members, and other professionals in the wireless business. The CTIA is a neutral party that helps its members self-regulate and have been around since 1984.
Here's more about the CTIA from their website,
“CTIA vigorously advocates at all levels of government for policies that foster continued wireless innovation and investment. CTIA also coordinates the industry's voluntary efforts to provide consumers with a variety of choices and information regarding their wireless products and services.”How the CTIA Can Help You
Because of their focus, the CTIA is perfectly positioned to provide expert guidance. Here are some great resources from the CTIA and how they can help you:
U.S. Consumer Best Practices for Messaging
This guide provides advice on how to build a compliant text marketing program. Page 15 gives particularly useful examples of how to talk...Read more
Cheers! How can you attract more customers to your coffee shop this year? That bewitching brew of yours has something to do with your popularity, and so does your location, but your success also has a lot to do with the way that you reach out to your customers. How can you improve your marketing for your coffee shop?1. Say Hello The Old-Fashioned Way
How can you make your coffee shop more appealing to customers? Take a look at the outside. When you're marketing a business, appearances matter. Make your coffee shop look warm and appealing. Create a storefront and put a sign board out in the front. Get creative and consider what makes your coffee shop unique, and play on this in your design. According to Hand Ground , "shops don’t need to completely renovate their storefront to stand out. A coat of new paint or an A-frame sign on the sidewalk can work just as well." However, if you have a particular theme for your shop, this can work in your favor. For instance, a coffee shop near a children's park could offer a child-friendly area inside the store where parents can stop and...Read more
Got a hot stock tip for your clients? Need to teach them about new tax laws? Or perhaps you have a message regarding their planning goals? Whatever your message is, texting it is perhaps the most effective way of doing it. Consider the following:Texts are opened over 4x as often as emails Compared to emails, texts are responded to 7x more often Texting turns prospects into customers 40% more frequently than not texting
The numbers don’t lie - texting is an incredibly effective marketing tool, but there are some rules you have to follow in order to stay compliant:
Get Permission Before You Start Texting
You need clients to opt in before you can text them. Failing to do this will risk you being labeled a spammer, and with it, potential legal trouble. To attract new clients, consider advertising a message such as: “Text MONEYHELP to 313131 to get all the latest financial news delivered by text!” Texting that keyword to that short code is the same as giving permission. For existing clients, you can advertise that message on the channels you currently use.
Set Expectations About Frequency
You're excited to have customers, and when you first start your business, that excitement can take you a long way. However, after a while the excitement tapers off and you work hard at the realities of sustaining that business. You focus on your marketing, hone your product, and make sure that you have exceptional customer service. Then there's a problem: a payment bounces. What can you do? You can use a texting service to make payments simpler.The Problem of Missed Payments
Let's say that you run a local fitness center. You have overhead costs, and these can be substantial. For example, you need to pay for your building, and you must maintain your equipment. You have staff to pay as well, and while some of them might depend on the number of specific clients or courses you have, others are essential to your basic operating. You also need to pay your marketing budget, and you have other consultants such as an accountant.
What happens when your fitness clients miss a payment? Perhaps they started out at the beginning of the year and were excited about the possibility of joining your gym, but their enthusiasm...Read more
If your company communicates with customers, then you’ve got brand voice. Even if you’re a tiny mom and pop shop, you speak with a certain personality in your marketing materials, website, and customer interactions. This ‘certain personality’ is known as your brand voice.
Have you ever thought about what your voice is? Or what it should be? Without a clearly defined voice, you could be communicating in many different voices or one that doesn’t work for your audience. For example, you want to make sure your text messages sound like they’re from the same company as your website. Also, you wouldn’t want to speak to your senior knitting club members as if they were a bunch of skater bros.
The stakes get higher when you have smaller word counts to craft your message, such as on social media posts and text messages. When every word counts, it’s important that your voice represents your best face to the world.1. Understand Your Company Personality
You know what service or product you sell, and hopefully what the core values behind them. Try writing these down to help you ground your voice.
We’re a...Read more
Are you considering adding group text messaging to your list of marketing tools this year? If so, you may have questions about how it works. How can group text messaging work to transform the way you do business?1. How Do I Get Started?
When you want to try out text messaging, you need to work within the legal guidelines. Working with a text messaging company ensures that the privacy of your customers remains intact. It's also much more convenient.
You'll need to get a short code, which is like a phone number for your text message marketing campaign. You can either buy one for your campaign only or share one with other businesses. The second option is less expensive. You will also need a unique keyword. This word should connect directly to your text message marketing campaign. For example, if you're asking people to sign up for a discount on pizza, they could send the word PIZZA to your shortcode and add themselves to the list.
2. How Do You Get Subscribers?
To send out a text to a group, you need to have a group. How do you get...Read more