SMS Text Marketing Blog

What Does the CAN-SPAM Act Mean for Your Business?

Thu, 02/06/2020 - 21:58 — EZ Texting

Did you know that the CAN-SPAM Act applies to more than just emails? It also applies to text messages and calls as well.

Marketing your business is hard enough already without Federal regulators adding more hoops to jump through. No matter how annoying or difficult it may be, you have no choice but to comply with the CAN-SPAM act if you want to avoid some stiff ramifications.

Consumers want to receive communications from you, but they have very specific ways that they want to interact with you, and the Federal Communications Commission (FCC) acts to ensure their rights are met.

You may have heard of the CAN-SPAM act before, but how does it really impact your business? What does it mean for your day-to-day operations, and what will happen if you fail to comply? Find out the answers to those questions and more — just keep reading.

The CAN-SPAM Act: How it Impacts Your Business

Noncompliance with the CAN-SPAM Act can be pretty costly, and might even land you in jail! Let us help you navigate the law by diving into what it is and exploring four rules that you have to follow to comply.

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6 Business Marketing Tools Guaranteed to Boost Agency Performance

Tue, 02/04/2020 - 21:15 — EZ Texting

Are you struggling to find the right business marketing tools that are designed with agency owners in mind?

The tools in your toolkit are critical to your success as an agency. You have to be able to deliver results, collaborate with your team and clients, and not lose all your profits in software fees.

We’ve talked to agency owners and rounded up some of their most-used and highly-recommended tools that they say they can’t run their business without. Which ones will you implement in your agency?

6 Performance-Boosting Business Marketing Tools for Agencies

As an agency, your relationship with tools is different from an average user. Some tools will be utilized purely inside your agency to help you deliver the agreed-upon work for your clients or for your own use. Other tools will be shared with a client — and their ability to use them will become a deciding factor in your implementation.

Each of these 6 tools was hand-selected based on their ability to be easily utilized by an agency internally or with client collaboration.

1. Ahrefs: Data & Analytics


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6 Creative Marketing Tools to Skyrocket Your Agency Growth

Thu, 01/30/2020 - 20:22 — EZ Texting

What are you supposed to do when you needed a creative asset yesterday and your favorite go-to designer is too slammed to help?

Your clients count on you to get work done on time that looks professional and performs to their expectations. So it’s understandably frustrating when you’re stuck waiting on someone else to get a simple graphic or quick video over to you.

It’s time to take creative control of your deadlines. These hand-selected, expert-recommended tools will put you back in control and churning out content on time.

6 Creative Marketing Tools

These tools were individually selected based on 2 main criteria:

  • Their ability to be utilized effectively in an agency setting.
  • How well they produced professional results without technical know-how.

So what are you waiting for? Pick up at least a couple of these tools and get those deadlines back in check.

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7 Digital Marketing Agency Trends to Prepare for in 2020

Tue, 01/28/2020 - 17:36 — EZ Texting

Are you implementing any of these top trends for your agency or your clients yet? 

As a marketing agency, you have a professional obligation to stay on top of the latest trends in your space. Your clients count on you to utilize various strategies to get results, and your ability to hold your own in your space demands that you maintain a competitive advantage.

We’ve talked to the experts and compiled a list of the top 7 trends that you need to put on your radar in 2020 if you want to keep up.

7 Digital Marketing Agency Trends

Get ahead of the pack and boost your sales by staying ahead of the latest trends. Voice search, AR (augmented reality), VR (virtual reality), automated chatbots powered by AI (artificial intelligence), and text message marketing are just a few of the latest trends that are taking over the market. 

Let’s dive into the top 7 trends you should know about and discuss how each one can boost your business in 2020.

1. Voice Search

“The number of households that own a smart speaker is expected to rise…

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12 Must-Have Online Marketing Agency Tools in 2020

Thu, 01/23/2020 - 17:07 — EZ Texting

Without the right tools in your agency toolbox, you’ll be quickly outpaced by your competitors and easily buried in client work that’s always falling behind.

As a marketing agency, you have one responsibility to your customers — to deliver on the promises you make.

You might promise leads, customers, traffic, awareness, or even just a list of to do’s that get completed on time and on budget. Whatever the expectation, you have to meet it, and the right tools can help.

But how do you find the right tools?

You could test run dozens of options to see if they get the desired results, or you could get recommendations from top marketing experts to help you narrow in on the most impactful tools to start with.

The good news? We’ve already done the legwork for you and rounded up some of the best tools to help your agency thrive.

12 Online Marketing Agency Tools that You Should Consider in 2020

The following hand-selected tools represent the creme-de-la-creme of the crop and are chosen based on recommendations from top agencies around the world.

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How Taxi Via Text Can Make Taxi Services More Convenient Than Uber or Lyft

Thu, 01/16/2020 - 10:15 — EZ Texting

Is your taxi business struggling to keep up with ride-sharing services like Uber and Lyft?

These kinds of services have taken over the industry by offering low-priced fares and increased convenience. It’s no surprise that the taxi industry is struggling to keep up. 

The value of taxi medallions has already dropped a whopping 80% since Uber came on the scene in 2014. If you want to ramp up your taxi business, you need to embrace the latest marketing trends and leverage increased mobile usage to your advantage.

Competing with ride-sharing apps might seem impossible, but text messaging could be the answer you’ve been searching for. Let us show you how partnering with an experienced SMS software provider can help you deliver more convenience.

Taxi Via Text: More Convenient Than Uber or Lyft

The single greatest advantage of Uber and Lyft is convenience. With just a few taps, customers can hail a ride. And in most cases, the taxi arrives in minutes! However,…

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4 Mobile Workforce Management Trends to Watch

Tue, 01/14/2020 - 11:00 — EZ Texting

If you manage a mobile workforce, you know that it comes with a few unique challenges. Unfortunately, it's only going to get more challenging.

This year, powerful forces will converge to shape the way that your mobile workforce communicates and gets work done. And if you don't stay on top of this mobile workforce management trends, your business will start to feel the pain.

As an industry-leading business text messaging provider, we would be remiss if we didn't tell you that text messaging will undoubtedly be one of the biggest changes that the mobile workforce will experience. And by investing in a results-driven text messaging solution now, your business will have already taken the first steps towards unlocking a significant competitive advantage.

What other mobile workforce management trends should you plan for this year?

4 Mobile Workforce Management Trends to Watch in 2020

The best multi-located businesses and organizations will keep a…

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7 Best Digital Marketing Tools for Growth-Driven Agencies in 2020

Mon, 01/13/2020 - 16:35 — EZ Texting

As an agency owner, you know that there are always new marketing tactics and tools on the horizon. Unfortunately, prioritizing the right kinds of tactics and tools can be a real challenge. 

What types of tools will your agency and clients find most valuable? How do you know that these latest marketing tactics will actually work for your business?

It’s a lot to consider.

As an industry-leading text message marketing provider, we know that your time is limited. For that reason, we’ve compiled a ready-access list of the most valuable digital marketing tools for growth-driven agencies. From data discovery to internal operations, the following tools fulfill a variety of use cases.

7 of the Best Digital Marketing Tools for Agencies

Agency owners have unique needs when it comes to digital marketing tools. You need tools that help your agency grow, but you also need tools that empower you to be able to get results for your clients as well. 

Save time selecting the right tools for your agency and clients by starting with the ones on this list.

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How to Avoid a Text Spam Lawsuit

Sun, 01/12/2020 - 22:24 — EZ Texting

Could your business afford a $47M mobile marketing mistake? Or, if you’re an agency working on behalf of a client, can you imagine the backlash if your client had to pay a high price for your mistake?

Jiffy Lube recently made a mistake that cost them that much. All because they sent a text message that contained a really great offer — 45% off an oil change. Unfortunately, this offer also violated the Telephone Consumer Protection Act (TCPA).

This costly mistake could have been avoided if they had just followed these simple rules.

Text Spam Lawsuits: 4 Tips to Avoid Them

The TCPA Act and CAN-SPAM Act regulate how your business can contact customers through telephone calls, text messages, and emails. Compliance with these two laws is necessary if you don’t want to face some pretty hefty fines…

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5 Amazing Benefits of a Text Messaging Platform for a Mobile Workforce

Thu, 01/09/2020 - 11:00 — EZ Texting

If you're considering text messaging for your mobile workforce, you need to partner with a reputable business text messaging provider. This kind of partnership means that you'll have all the tools and resources needed to maximize your mobile messaging effectiveness. And when you're dealing with a distributed network of employees and affiliates, getting up to speed quickly is paramount.

For more than two decades, we've worked alongside industry-leading businesses and organizations to create value-driven text messaging for mobile workforces. We understand the unique complexity of the distributed work environment and can orient you and your business towards rapid text messaging success.

5 Ways a Mobile Workforce Could Benefit From Text Messaging

If you manage a mobile workforce, the number one thing that you need to know is that text messaging works for almost any industry, including retail,…

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