SMS Text Marketing Blog

Thu, 08/30/2018 - 09:31 — EZ Texting

Texting is more intimate than other marketing channels like email or social. It's a ring in our ear or a buzz in our pocket. And, because it gets to us so directly, there are different rules to the game.

Before you jump in and start texting with the same strategy you use for email or social, stop and think through what your customers want in a text message. If you do business text messaging wrong, you'll annoy your customers and damage your brand. But do it right, and you will build higher levels of customer engagement, build brand loyalty, and give your customers an experience they will appreciate.

So, what's the secret to doing it right?Read more

Tue, 08/28/2018 - 15:04 — EZ Texting

If you're going to text for business, you need to know what you're doing. If you do mass texting right, your customers will love you. If you do it wrong, you can potentially annoy your customers and damage your brand.

The good news is, doing it right isn’t difficult. If you take the time to understand the basic best practices, you will be effectively engaging your customers through mass texts in no time. In this article, we’ve compiled nine essential tips that will help put your best foot forward in adopting mass texting for your business.

Adopting these tips and best practices in your strategy will help enhance your brand awareness, and engage your customers with a positive experience.

9 Tips to Master Mass Text for Business

Business texting best practices and regulations go hand in hand.

It's helpful to keep in mind that business texting regulations have been set up with the preferences of the consumer in mind. So, even if you are tempted to violate those regulations (and are able to get away with it), you're going to upset your contacts. Breaking the rules isn't going to...Read more

Thu, 08/23/2018 - 14:18 — EZ Texting

Business texting is a powerful communication channel. So powerful, in fact, that it crushes the runner-up channel, email marketing, in average open rates by 345%. A recent study showed that 98% of texts are opened compared to just 22% of emails.

As you might imagine, organizations are finding creative ways to harness the power of business texting to engage their prospects and customers. In fact, eWeek reported that 80% of people use texting for business.

Like in any other marketing channel, business pros are innovating with both Simple Message Service (SMS) and Multimedia Messaging System (MMS) to deliver creative campaigns and substantial results.

1. Birthday and customer anniversary messages

Birthday and anniversary greetings are a great way to build brand affinity for your business. Your contacts are usually in a good mood on these occasions, so tap into that goodwill and spread the cheer. An added bonus is that your text message won't get lost in the long list of Facebook birthday messages. Feel free to borrow a ready-to-send birthday MMS image from our free gallery.

Many businesses send customer anniversary thanks texts to show appreciation for their customers...Read more

Tue, 08/21/2018 - 17:11 — Jessica Terashima

Even though many kids are back in school, there are still a few weeks left for nonprofits to make the most of summer. Major nonprofits like The Human Society of the United States (HSUS) have found that texting can be a great tool for boosting donations any time of year. At a recent Nonprofit Technology Conference, Ellen Pascale explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.”

So how can non-profits turn the dog days summer to big days for success? 

Here are a few ideas:

Do a Labor Day Promotion

According to Statista, 58% of Americans will grill on Labor Day. Why not send a text message that ties in with this, or other, popular holiday activities. For example, “Bought a new grill? Donate your old one to EZ Give. You’ll get a tax deduction and help the community! Visit our main street location to make donations.”

Attend an Existing Event

Community fairs abound at this time of year. Think about reserving a booth and alerting potential...Read more

Tue, 08/21/2018 - 10:22 — EZ Texting

With an average open rate of 98%, it's no wonder that so many organizations are looking for business text messaging apps to reach their contacts. There is no better way to make sure your prospects and customers get your message.

So what's the best solution for your business? The truth is there is no "best" business text messaging app. You'll need to evaluate multiple tools until you find the best fit for your needs.

With that said, we'll outline some of the features we feel are must-haves in a text messaging solution.

13 Integral Business Text Messaging App Features

There are a lot of options when it comes to text messaging features. Here is a list of what we think are the most useful features with some tips on how to use them to accomplish your organization's outreach goals.

1. Keywords

Short codes and Keywords work together to provide an easy way for contacts to subscribe or respond to a message list. Short codes are five or six-digit codes which can be dedicated to an organization or shared by several groups. Keywords are single words or short phrases...Read more

Fri, 08/17/2018 - 16:01 — Jessica Terashima
This week marked the final conversation that EZ Texting’s CRO, Luke Wilson, had with the Mission of Hope Haiti interns. Instead of a lecture, Luke spoke to the students in a more conversational setting, pulling together themes from all the previous sessions.

Bringing the Growth Mindset Their Next School Semester

While Luke’s original growth mindset talk focused on personal development and career, this time he encouraged the interns to apply these lessons to their upcoming college semester. Could they be more understanding and patient with their roommates? Be better leaders with their friends? Take school more seriously?

Keep the Passion Alive

Luke explained that it’s easy to come out of an internship program inspired and invigorated – but it takes effort to make the passion last on an ongoing basis. It’s important to know who you are, focus on your values, and keep pushing forward.

What’s Your Vision and Path

Everybody has different values, vision and focus. Luke asked these future leaders to share and discuss what they learned about who they are what their vision is for their future. He explained that they should chart a path...Read more

Thu, 08/16/2018 - 11:38 — EZ Texting

If you're in the process of finding a texting service for business, there are some preparatory steps that you can take to make adoption and implementation easy and stress-free. Many of the world's fastest-growing businesses use text message marketing to encourage more meaningful and authentic interactions with customers. Moreover, text message marketing is a proven and cost-effective way to maximize conversions and drive sales.

What can businesses do to unlock the full potential of a business text messaging service? To make the most of your software solution, consider the following 5 principles:

Make the Most of Your Business Text Messaging Service

From nonprofits and real estate to faith-based and retail, business text messaging services are revolutionizing the way businesses communicate with audiences. To deliver more effective interactions with consumers via business text messaging applications, you should:

1. Create a Keyword and Get a Keyword

2. Commit to Clean Data

3. Leverage SMS for Multiple Use Cases

4. Answer Customer's Questions

5. Lean on Customer Support Teams

1. Create a Keyword and Get a Short...Read more

Tue, 08/14/2018 - 09:29 — EZ Texting

For many, finding the right texting service for business can be a real headache — with so many service providers to choose from, how do you know which one is right for your organization? Moreover, what features and functions should you prioritize to meet your organization's unique demands?

You know that business text messaging is an effective and affordable marketing and communications tool— 49% of EZ Texting customers surveyed see better results by sending MMS — but with so many variables at play, it's difficult to find a solutions partner that understands your business and industry.

Taking some preparatory steps to find the right SMS marketing provider will alleviate some of the stress surrounding the decision-making process. We recommend outlining your company's business text messaging objectives, internal infrastructure, and more to find an ideal solutions partner. Before setting out on your business text messaging journey, ask yourself the following five questions:

Choosing the Right Texting Service for Business

Selecting the right SMS marketing vendor is critical to the success of your organization. From retail and nonprofits to faith-based organizations and real estate, thousands rely on text messaging as an easy-to-use and...Read more
Fri, 08/10/2018 - 16:39 — Jessica Terashima

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language. It also means actively listening to others and focusing on what they say. He pointed out that you have to be interested and truly care about the perspective of others to communicate at a higher level.

Emotion and Ego

Luke explained that when you’re trying to understand another, you need to be aware of emotion and ego. He encouraged the students to avoid the negative aspects of both. Arrogant and fearful attitudes generally push people away, rather than encouraging understanding. He explained that success relies on positive relationships with friends, family and mentors. Those relationships require understanding of other people’s perspectives and tearing down walls of negativity.

Deep Dive into Active Listening

Start by focusing on what you think when you’re in a conversation. Stop composing your reply,...Read more
Thu, 08/09/2018 - 12:12 — EZ Texting

A text messaging service for business is a complementary feature of any great digital marketing strategy. Thousands of businesses rely on text messaging to engage and excite audiences. Organizations of all shapes and sizes, both for-profit and nonprofit, have unlocked the power of text messaging to initiate more authentic, personalized, and effective marketing communications.

However, with so many text message marketing services to choose from, how do you know which one is right for your organization?

For many businesses, it's difficult to look beyond price as a key determinant, and the cost is an important consideration. However, there are many other critical, and perhaps more important, factors businesses should take into account when selecting a text messaging service for business.

5 Things to Consider When Selecting a Text Messaging Service for Business

Starting your business text messaging journey can be overwhelming. Moreover, many suppliers overpromise and under deliver when it comes to features, functionality, and support. There are many considerations for choosing a provider, and they're different from business to business. However, we've found the following list of questions relevant to just about every industry and organization.

Does it Support Both Large...Read more


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