SMS Text Marketing Blog

Mon, 11/27/2017 - 06:49 — EZ Texting

Fundraising events are vitally important to nonprofits since they help to raise money for their organization allowing them to stay in business and further their cause. But marketing for these events can be difficult and much is at stake—attracting attendees is critical to keeping the organization alive and building upon initial investments. Below are six ways to promote nonprofit events and maximize marketing spend to get more attendees in the door.

1. Sales incentives

Motivate your team by offering rewards for the person who refers the most attendees. Offer rewards such as gift cards, mini vacations, or secret prizes. Varying online ticket sites allow sales tracking to make this easier.

2. Encourage referrals with a giveaway

Once attendees purchase tickets, encourage them to refer their friends and family. To incentivize people to share, hold a giveaway that rewards the top attendee referrer with a prize. Encourage social posting and create a special hashtag for the giveaway to encourage sharing.  

3. Early signup for loyal supporters

Instead of sending invites to all of your subscribers and followers at once, let your closest supporters purchase event tickets before...Read more

Sat, 11/25/2017 - 07:44 — EZ Texting
Text messaging

Are you tired of making notes on little slips of paper, adding voice reminders to your phone, and generally forgetting a lot of small details that would make your life better? Welcome to modern life, where it can be incredibly hard to juggle all of those details. If you want to make your customers' lives a little easier, adding a texting service with a reminder campaign can be exactly what they need. 

What is a Reminder Campaign? 

A reminder campaign is a text messaging campaign that you set up to remind your customers or clients about specific events that need to occur. These could include: 

  • Making a payment soon
  • Paying an overdue bill
  • Ordering supplies 
  • Making an appointment 
  • Attending an event or appointment

Other ideas: contact your customers on special days, such as their birthday or the anniversary of their first purchase with your company. You can also prompt them to visit your website by letting them know that you miss them.

Reminder campaigns are convenient for your customers and prompt them to take action to purchase goods or book events...Read more

Wed, 11/22/2017 - 10:07 — EZ Texting

When global companies hire global ad agencies, the one question they want to know is: “How do you track whether the campaign is a success or not?” While Madison Avenue is a pipe dream for small and medium-size businesses, that question is still key to a company’s success. 

Even for something as simple as an SMS, EZ Texting provides tools that will help analyze the effectiveness of your texts. So how do you capture data to best make it work for you?

Flexible filtering

This feature allows you to sort data by a variety of filters; MMS vs SMS, whether the text was inbound or outbound, the date it was sent, etc. By analyzing the content of your texts to customers, as well as the date they were sent, you may be able to identify what messaging resonates most with them, as well as the best times to text them. Whatever question you ask, flexible filtering can help you find the answer.

Keyword activity

Want to know what keywords work best? And what your best sources of new customers are? Using multiple keywords can help you determine their effectiveness....Read more

Wed, 11/22/2017 - 04:39 — EZ Texting
Texting service

You're ready to take your text messages to the next level, but how do you get there? Using apps, you can save time and amplify your marketing efforts. If you choose EZ Texting as your texting service, what apps integrate easily with this platform?

Why Integrate Your Text Message Marketing? 

A text message marketing campaign can be remarkably effective. Why would you choose to integrate it with other platforms and services that you use as part of your business? 

  • You can fully use your data. Integrating your texts with customer data allows you to better customize and reach out to specific audiences.
    All of your information is in one place. As you collect information about your customers, that information can go right into your centralized space for data.
  • You can stop importing and exporting information. Everything takes place within the connection you've created, rather than having to send information to your text messaging program.
  • You'll be better at marketing events. Some platforms are designed to gather information and create registration possibilities, and they're not designed for marketing. Incorporating EZ Texting allows you to add that marketing dimension. 
  • ...Read more
Tue, 11/21/2017 - 10:00 — EZ Texting

Business leaders shout the following phrase daily: “I could get more done if I didn't waste so much time on the little things!”

The good news is that EZ Texting provides you with the ability to do just that – get more done by eliminating some of the repetitive tasks that slow companies down. Check out how EZ Texting can help you run your business more efficiently.

Send out reminder campaigns

Birthdays and payment reminders are messages you’d send to customers on a fixed basis, but they take a lot of time to create. Rather than waste time setting up individual texts for every occurrence, you can “set it and forget it” with recurring reminders. Customize them for each contact or create templates to use and reuse. Either way, they save you time and energy in your day.

Build auto-response texts

When customers text your short code with keywords (typically as part of a promo), answering them takes time, and it means your team can't take care of more pressing matters. To make the most of your team’s skills, you can set up custom auto-response texts like “Thank you...Read more

Mon, 11/20/2017 - 07:46 — EZ Texting
Text message marketing

If your finger is trembling over the "send" button, have you done all you can to make sure that your text message marketing will hit the mark? Before you click send, make sure that your customers will truly enjoy your text messages. Review this checklist before you commit to that text.

1. When Are You Sending That Text? 

Much of the success of text message marketing rests on the idea that your customers are ready to listen to your message and act on it. The best times to send a text are often during regular business hours. Avoid Mondays as people have a lot of work to do. Make sure that you avoid sending a text during rush hour, says Mobile Marketer: "people cannot read or engage with a text message during common rush hours, typically 6:30 am to 8:30 am and 4 pm to 7 pm local time." 

Of course, there are always exceptions based on your target audience. If you're aiming for more involvement in a weekend activity or sale, Thursdays or later in the work day on Fridays could be an excellent time to send out a text. If...Read more

Fri, 11/17/2017 - 13:20 — EZ Texting

“Please hold, the next available customer service agent is available in…SIXTY…FOUR…minutes.” We’ve all feared calling customer service for this reason, and because waiting slows our day down. It’s also no picnic for companies, as reps are often required to hit hourly or daily customer service goals. This leads to reps feeling pressured to come up with a quick fix, rather than the best fix.

Texting, though, provides so many options. How can companies leverage it to provide more effective, customer-friendly solutions?

Send Out Alerts and Reminders

Customers are the lifeblood of your business, but they’re humans, which means they’re prone to forgetting about appointment times, payments, etc. With EZ Texting, you can set up reminder campaigns to text customers about session times, billing information, or when their package may arrive.

Being proactive sends the message that you truly care about customers. It also saves you from costly missed appointments or endless calls of “Um, I forgot my appointment time. When is it, and which location is it?”

Confirmation Emails

When customers make online purchases, they typically get a confirmation email. But what if they made a...Read more

Fri, 11/17/2017 - 10:52 — EZ Texting

Business owners can talk your ear off about the changing needs of customers, but another thing that’s changing, which companies may not be aware of, is how their contacts wish to be communicated with. Email was once revolutionary, but is now commonplace. A website used to be the gold standard, but now anyone can build them. So what can businesses do to engage customers?

Text them! Yes, despite all the tools available to us, a text message, similar to what you send your friends and family, is what your fans want. In fact, 64% prefer it to voice-based solutions like calling. 

Learn what content you can send to best engage your contacts:

The Power of Promotions

Everyone loves getting prices breaks on their favorite products and services. While promotions can be used to get new customers, they can also be a way to thank your regulars and long-time favorites for their loyalty (and for having opted-in). Perhaps send something like “To thank you for always being there for us, please enjoy 25% off your next visit.” 
You can also parlay this into a loyalty program. After a pre-determined number...Read more

Fri, 11/17/2017 - 06:53 — EZ Texting
Text marketing

When you're using text marketing for the first time, you need to know the rules of the game. Otherwise, you'll make an investment that could have a low return. With these five rules for text marketing, you'll be able to connect with your customers and build a thriving business.

1. People Must Opt-In

You can't just get enthusiastic and transfer all of your customers' phone numbers over to your new text marketing campaign. That's spam, because they have not consented to receive texts from you. With consent, you'll have a much more enthusiastic group of people who are keen to get offers from your business.

2. Your Customers Need to Know What to Expect 

Preparation is a huge part of the success of your text message marketing campaign. In addition to the initial consent to be part of the campaign, your customers need information about the frequency and content of texts. They also need to know how to opt out. That way, they understand the volume to expect when they receive text messages from your business.

3. Target Your Texts 

If you send out an email...Read more

Wed, 11/15/2017 - 18:46 — Jessica Terashima

For many businesses, non-profit organizations and schools the holidays can be the most hectic time of the year. Text messaging can help streamline and automate many of your pre-holiday tasks, leading to bigger profits and better turnout. To save some effort and get you on your way, we’ve made this holiday texting success list and checked it twice (so you don’t have to)!

1. Make Sure Your Subscriber List Will Shine

Sending out a big holiday promotion is very nice – but you better be sure you have a healthy list of subscribers to contact. Before you send text message you must have permission to do so. A keyword campaign can make it easy. I guarantee you’ve seen these around!

Start by securing a keyword through the EZ Texting tool such as ILOVEEZT. Then encourage people to use it! Place your keyword on signs and on your website with a message like, “Text ILOVEEZT to 313131 to receive  news and coupons!” Customers that text back will then be added to the “ILOVEEZT” list.

2. Make Sure Your Holiday Events are Top-of-Mind

When your organization wants to get the word out about a...Read more


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