Creating personalized messages for email is old news, but have you thought about personalizing your text messages and offers? EZ Texting lets you automatically insert contact names, even when you’re sending to thousands of people at once. Personalization can also mean creating segmented lists and offers for unique groups of customers. For example, you can create lists of customers that opted in using a specific keyword such as “EZDISCOUNTS.” You can also tag customers based on their purchases or preferences. Create a list of subscribers that have purchased kids clothes, for example, and then send them coupons for your back-to-school promotion.
Do you know the key to text marketing? Your keyword is critical to gathering interest for your text marketing campaign. What is a text marketing keyword, and how do you choose one for your next campaign?
What is a Text Marketing Keyword?
When you create a text marketing campaign, you need to choose a keyword and a shortcode. Your shortcode is the number that people will text. The keyword is the name that they will text in order to opt into your campaign.
When you're creating a text marketing campaign, everything begins with that keyword. It's the way you get peoples' attention, encourage them to opt-in, and segment them into different lists. You can use different keywords to build new lists or campaigns over time.
Why Your Keyword Matters
What is your business logo? Think about how that logo reflects upon your business. Your choice of an image and colors makes a strong connection in peoples' minds.
Think of your keyword as the logo for your text marketing campaign. You need to have a single word that represents your campaign and connects with your customers. ...Read more
For about the past 20 years, email has been the gold standard for digital marketing. And in that time, it has evolved to become an interactive experience, with companies able to mine a world of data from it.
But nothing lasts forever, and advances in technology, combined with a change in consumer behaviors, have chipped away at the effectiveness of email. Further, there is enough data to support the idea of ditching email all together and reaching out to contacts through text messages.
Yes, text messages; the thing that you use to send food pics to friends and baby photos to family members has grown to become a major marketing tool for businesses. In a new infographic, we break down how and why texting has become a more effective approach to customer outreach:
Your customers prefer text:
Texting is used daily by 97% of consumers, making it far and away the most-used mobile application. Phones typically have a different sound for text than email, so as soon as the text ping rings into the air, people reach for their...Read more
Is your property management business too busy? If you're feeling overwhelmed by property management communications, getting started with a texting service can help. Management companies can use texting to stay in touch with tenants. Here's how text messaging can help your property management company maintain its communications.
Promoting Your Property Management Company
In 2001, UAS Properties began to develop and renovate properties in the Chicago area. Today, the company manages more than 800 rental properties. Like any property management company, the company must balance repairs, maintenance, and promotion. They receive 150 calls every day from prospective renters.
What happens to those renters who don't find a match right away? If you want to maintain a waiting list for your rental properties, one of the best ways to do this is to add interested parties' names to an SMS list. People receive opportunities for price reductions and notices about new properties. Text them when new rentals open up, and you'll reach a keen and already-engaged market. According to UAS Properties, after sending out a text message, they are busy for the next 30 minutes with questions from prospective tenants.
According to ...Read more
Who's in your text marketing audience? Your company works with a diverse group of people. Even if they all want the same products, they have different motivations for purchasing them. When you're connecting with your audience, it will be easier to make a stronger connection if you talk to those customers in language that inspires them to act. How can segmenting your subscriber lists make a difference in your customer communication?
What is Customer Segmentation?
What are you doing when you segment a customer list? According to Forbes, "segmentation involves subdividing your customers or leads into smaller groups that are similar in key ways."
To segment your lists, it helps to develop different profiles or personas for your customers. For instance, if you operate a high-end clothing store, a segment of your customers could be mature, professional women. They know the impression that they want to make, and they choose to come to you because you can give them advice on the best clothes to wear. However, they are not your only market. You could also have a smaller but important market of young adults who are attending a special event....Read more
After the dust settles on holiday sales and celebrations, what’s next for your outreach plans? Have you thought about your texting strategies for 2018?
Before you know it, the New Year will be here and it will be time to get back down to business as usual. EZ Texting can help you harness the power of texting to improve connections with your contacts at every stage of your relationship, year-round. Texting can help with growing your list, boosting traffic, encouraging engagement, and improving efficiency.
Want to go into the new year strong? Here are 5 texting strategies that can help you thrive in 2018:
Deepen Engagement with Post-Purchase Follow-Ups:According to the National Retail Federation, holiday sales can account for up to 30% of a company’s yearly sales. Instead of leaving those buyers in the cold, consider reaching out with a text message. Ask them to rate their recent purchase or offer a “thank-you” coupon. Remind them that your company is interested in them year-round!
Make a Resolution to Grow Your List:Growing your subscriber list via texting with ...Read more
No matter what the season might be, it's always time to boost your nonprofit's outreach efforts. Whether you focus on finding homes for pets all year round or Christmas gift assistance, your nonprofit needs to connect with many audiences. These include those who give to you, those who benefit from your services, and the community as a whole. How can you boost your nonprofit's outreach with SMS software?
1. Look for New Donors
Whether you're responding to an emergency or you're looking for funding on an ongoing basis, a text message campaign is a way to connect with new donors. Inspire your donors to opt-in and donate simply and easily by texting your keyword. For instance, if it's forest fire season and you're raising money for evacuees, individuals could donate a small sum of money to the efforts. It's easy to inspire people to donate a small amount, and your efforts can move out quickly into the community, especially when you also promote them on social media.
2. Send Out Volunteer Opportunities
Do you need to communicate with your volunteers...Read more
Text messaging has become such a dominant part of modern life that it’s hard to believe the technology is only 25 years old, and that when the first text was sent, the recipient’s phone didn’t have a way to respond back.
Yes, the first text message was sent in 1992 from Neil Papworth to Richard Jarvis, it’s just that Jarvis’s Orbitel 901 mobile phone didn’t have a keypad on it. Oops.
Today, we send text messages ranging from the silly – “OMG, check out these cannoli” – to the important – “It’s a girl! 6 pounds and 5 ounces!” But let’s look back and go through some major milestones in text messaging, along with some lesser-known dates:
SMS, or texting, goes commercial, with Finnish phone maker Nokia releasing the first text-enabled phone.
QWERTY keyboards, the type you find on computers and laptops, are first seen on mobile phones, as Nokia built one into their 9000i Communicator device.
This was the first year that users could send texts to phones using different carriers.
As technology...Read more
How are the connections within your community? If you live in a small community, an apartment building, or a gated community, you're always interacting with your neighbors on a number of different levels. No matter where you live, getting connected with your neighbors is a sensible plan, especially in case of emergency. How can you build a more engaged residential community using group texting?
Text is a Convenient Way to Connect
You and your neighbors need to have a conversation. However, it can be slow to do this through the mail, and emails are prone to getting stuck in spam. Your neighbors are already using text messaging to connect with their friends: adding a group text feature to neighborhood communications just extends this to a new group of people.
Send Out Community Notices
Does your community need to know about the water main work that's going on next week? Do you need to communicate about the new sidewalks being installed? Adding group text to your communication strategies will help you reach out quickly and effectively.
Send Out Rental Reminders
If you're the landlord for a community, you...Read more
Since you’re such a forward thinker, I’m pretty sure that you already use a couple of SaaS apps to help you run your business; maybe one for email marketing, another for marketing automation, and probably one for invoicing.
A big problem that many businesses run into is that these apps very rarely talk to each other. For example, you can’t easily send customer data from EZ Texting to your email marketing app or your leads from your CRM into EZ Texting.
This means a huge amount of manual labor for your employees. A lot of businesses run a weekly import/export, or they try and rig up ad-hoc data “zaps” that never truly keep your customer data up to date. But shouldn’t the cloud be making your job easier?