SMS Text Marketing Blog

Fri, 12/29/2017 - 07:52 — EZ Texting
Texting service

Business seeks partner: only serious prospects need apply. When you're in the market for a partner, what do you look for? Are you seeking a fresh, lighthearted marketing partner, or a serious, tried-and-true match? When you're looking for a texting service, here's what you should look for to help ensure your future marketing success.

1.Experience in the Field

When you're looking for marketing partner, you want to find someone with more of a depth of experience than you have in a particular area. That way, the specialist knowledge of your marketing partner can combine with your understanding of your product, so that you can work together to develop an effective marketing plan. Look for a company that specializes in specific types of communication and really understands how they work. According to Hubspot , you should ask whether you can find " partners who launch campaigns with the same strategy and thoughtfulness you do." This can be difficult, but when you find someone who brings experience, thoughtfulness, and deep strategy to the work that they do, you feel liberated to do your own work, knowing that their technology, strategies, and analytics are behind you.

2. A Well-Established...Read more
Wed, 12/27/2017 - 06:23 — EZ Texting
SMS marketing

Hey, remember me? Sometimes a simple reminder can be just the prompt that your customers need to re-engage with your company. Whether you're holding a sale, or your website or store visits have dipped and you're trying to connect with your customers once again, you can use SMS marketing to remind your customers to come and visit you.

Why Use SMS Marketing for Reminders?

Social media is a wonderful way to connect with your customers, but it's totally optional, and customers may decide to visit or they may not. Emails are easy to delete when your customers feel like they don't have time to read what you have to say. However, text messages get read. According to the Adobe blog , SMS messages have a 98 percent open rate. When you have something to say and you really want to get in touch with your customers or patients, SMS marketing is the way to go.

Connect With Patients With Text Marketing

According to Physicians Practice , " t echnology solutions can help you automate patient reminder emails and/or text messages, using the parameters that you set up. Thus, it doesn't matter if your staff isn't...Read more

Tue, 12/26/2017 - 07:17 — EZ Texting
Text message marketing

Hello out there: if your audience isn't listening to you, it's time for some better cross-promotion. However, setting up promotion and cross-promotional opportunities takes time, and that's something that few of us have in abundance. When you sign up for text message marketing, you can promote your SMS messaging list in many different ways. How does EZ Texting simplify your cross-promotion efforts?

1. It Helps You Connect with People via Your Website

When people are looking online for a business like yours, they could stumble across your website. There's a lot of focus on getting people to sign up for email lists, and you can certainly have an email opt-in form on your site. However, text messages are faster and simpler than email.

Why should you add a text message marketing opt-in to your website? According to Jonathan Ames , marketing strategist, "email is very temperamental," and delivery can depend on a number of factors such as how many other emails are in peoples' inboxes at that time. SMS messages cut through and communicate your message in a simple, clear way.

2. You Can Connect Through Facebook

If you're working hard...Read more

Fri, 12/22/2017 - 09:43 — Jessica Terashima
Using text marketing may already feel like “the final frontier,” but are you taking advantage of all it has to offer? We’ve put together this short list of top retail texting trends for 2018, along with some tips to help you start using them now. Why not be one of the first to get in the game and get a jump on your competition? Personalization

Creating personalized messages for email is old news, but have you thought about personalizing your text messages and offers? EZ Texting lets you automatically insert contact names, even when you’re sending to thousands of people at once. Personalization can also mean creating segmented lists and offers for unique groups of customers. For example, you can create lists of customers that opted in using a specific keyword such as “EZDISCOUNTS.” You can also tag customers based on their purchases or preferences. Create a list of subscribers that have purchased kids clothes, for example, and then send them coupons for your back-to-school promotion.

One-On-One Chat

As useful as bulk text messaging is, you also need to speak to your customers one-on-one. Increasingly, customers prefer to have these conversations via text . EZ...Read more

Fri, 12/22/2017 - 08:48 — EZ Texting
Text marketing

Do you know the key to text marketing? Your keyword is critical to gathering interest for your text marketing campaign. What is a text marketing keyword, and how do you choose one for your next campaign?

What is a Text Marketing Keyword?

When you create a text marketing campaign, you need to choose a keyword and a shortcode. Your shortcode is the number that people will text. The keyword is the name that they will text in order to opt into your campaign.

When you're creating a text marketing campaign, everything begins with that keyword. It's the way you get peoples' attention, encourage them to opt-in, and segment them into different lists. You can use different keywords to build new lists or campaigns over time.

Why Your Keyword Matters

What is your business logo? Think about how that logo reflects upon your business. Your choice of an image and colors makes a strong connection in peoples' minds.

Think of your keyword as the logo for your text marketing campaign. You need to have a single word that represents your campaign and connects with your customers.

That's why your keyword...Read more

Thu, 12/21/2017 - 03:00 — EZ Texting

For about the past 20 years, email has been the gold standard for digital marketing. And in that time, it has evolved to become an interactive experience, with companies able to mine a world of data from it.

But nothing lasts forever, and advances in technology, combined with a change in consumer behaviors, have chipped away at the effectiveness of email. Further, there is enough data to support the idea of ditching email all together and reaching out to contacts through text messages.

Yes, text messages; the thing that you use to send food pics to friends and baby photos to family members has grown to become a major marketing tool for businesses. In a new infographic , we break down how and why texting has become a more effective approach to customer outreach:

Your customers prefer text:

Texting is used daily by 97% of consumers, making it far and away the most-used mobile application. Phones typically have a different sound for text than email, so as soon as the text ping rings into the air, people reach for their phones. But email? Meh. They get so many throughout...Read more

Wed, 12/20/2017 - 10:05 — EZ Texting
Texting service

Is your property management business too busy? If you're feeling overwhelmed by property management communications, getting started with a texting service can help. Management companies can use texting to stay in touch with tenants. Here's how text messaging can help your property management company maintain its communications.

Promoting Your Property Management Company

In 2001, UAS Properties began to develop and renovate properties in the Chicago area. Today, the company manages more than 800 rental properties. Like any property management company, the company must balance repairs, maintenance, and promotion. They receive 150 calls every day from prospective renters.

What happens to those renters who don't find a match right away? If you want to maintain a waiting list for your rental properties, one of the best ways to do this is to add interested parties' names to an SMS list. People receive opportunities for price reductions and notices about new properties. Text them when new rentals open up, and you'll reach a keen and already-engaged market. According to UAS Properties, after sending out a text message, they are busy for the next 30 minutes with questions from prospective tenants.

According to NewsMax , tenants...Read more

Mon, 12/18/2017 - 10:40 — EZ Texting
Text marketing

Who's in your text marketing audience? Your company works with a diverse group of people. Even if they all want the same products, they have different motivations for purchasing them. When you're connecting with your audience, it will be easier to make a stronger connection if you talk to those customers in language that inspires them to act. How can segmenting your subscriber lists make a difference in your customer communication?

What is Customer Segmentation?

What are you doing when you segment a customer list? According to Forbes , "segmentation involves subdividing your customers or leads into smaller groups that are similar in key ways."

To segment your lists, it helps to develop different profiles or personas for your customers. For instance, if you operate a high-end clothing store, a segment of your customers could be mature, professional women. They know the impression that they want to make, and they choose to come to you because you can give them advice on the best clothes to wear. However, they are not your only market. You could also have a smaller but important market of young adults who are attending a special event. These young adults...Read more

Fri, 12/15/2017 - 13:07 — Jessica Terashima

After the dust settles on holiday sales and celebrations, what’s next for your outreach plans? Have you thought about your texting strategies for 2018?

Before you know it, the New Year will be here and it will be time to get back down to business as usual. EZ Texting can help you harness the power of texting to improve connections with your contacts at every stage of your relationship, year-round. Texting can help with growing your list, boosting traffic, encouraging engagement, and improving efficiency.

Want to go into the new year strong? Here are 5 texting strategies that can help you thrive in 2018:

Deepen Engagement with Post-Purchase Follow-Ups: According to the National Retail Federation , holiday sales can account for up to 30% of a company’s yearly sales. Instead of leaving those buyers in the cold, consider reaching out with a text message. Ask them to rate their recent purchase or offer a “thank-you” coupon. Remind them that your company is interested in them year-round! Make a Resolution to Grow Your List: Growing your subscriber list via texting with a Keyword takes a little advanced planning. Start...Read more
Fri, 12/15/2017 - 09:06 — EZ Texting
SMS software

No matter what the season might be, it's always time to boost your nonprofit's outreach efforts. Whether you focus on finding homes for pets all year round or Christmas gift assistance, your nonprofit needs to connect with many audiences. These include those who give to you, those who benefit from your services, and the community as a whole. How can you boost your nonprofit's outreach with SMS software?

1. Look for New Donors

Whether you're responding to an emergency or you're looking for funding on an ongoing basis, a text message campaign is a way to connect with new donors. Inspire your donors to opt-in and donate simply and easily by texting your keyword. For instance, if it's forest fire season and you're raising money for evacuees, individuals could donate a small sum of money to the efforts. It's easy to inspire people to donate a small amount, and your efforts can move out quickly into the community, especially when you also promote them on social media.

2. Send Out Volunteer Opportunities

Do you need to communicate with your volunteers on an ongoing basis? If you have recurring volunteer opportunities that always need...Read more


Recent Blog Posts

22 Mar

If you're trying to get the word out about an upcoming event, text marketing may not...

20 Mar
More and more businesses look to mass texting to boost their marketing. With a 98% open...
13 Mar

March Madness is the best time to watch college basketball, but it can also be the...