There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media management tools and content management systems, the list of available marketing technology is virtually limitless. However, the question must be asked — with so many online marketing tools available, how do you know which one is right for your business?
Finding the right marketing software for your small business depends on a few mission-critical factors. How big is your team? What are your marketing goals and objectives? What is your total marketing budget? What are your marketing pain points? How much are marketing inefficiencies costing your business?
In your search for the right marketing tool, prioritize the software and systems on our list. And, of course, use the expert insights in this article to guide your decision-making.
The 5 Best Online Marketing Tools for Small Businesses
The fact is, we've helped thousands of small businesses just like yours. And when it comes to online marketing software, we know what works and what doesn't. Choose from these powerful and results-driven marketing tools.
1. Text Marketing Tool...Read more
Texting solutions can give your church a big bang for your buck. It costs just pennies to send texts which get extraordinary engagement rates.
Text messages get better engagement rates than email and all other marketing channels by orders of magnitude. Contacts open only 21% of emails, whereas an internal study showed that 98% of people who received text messages from our platform read them.
So, all you have to do is pick the first cheap church texting solution you come across and start blasting texts, right? Not so fast.
Not all church texting services are made alike. You need a platform that is reliable, responsive, easy to use, has a robust feature set, friendly customer support, and, yes, a good price.
We've been a leader in the church text messaging space for over a decade, so we know what to look for. We'll give you a handful of options to check out below.
The 5 Best Affordable Church Texting Solutions
Here are five church texting solutions to check out. Each option will detail platform highlights, the company founding date, pricing, and their...Read more
Are you losing ground to the fitness studio across town? Getting beat sucks, but you can fight back. And we'll help.
It's time to flex your marketing muscles, and get your attendance numbers moving in the right direction. Check out these effective gym membership marketing ideas to put your fitness center on the offensive, and start winning your local market.
7 Gym Membership Marketing Ideas to Grow Your Business
We've been helping businesses (over 160,000) win at text message marketing for over a decade, so we know a good marketing idea when we see one. We've compiled seven of the best gym and fitness studio membership marketing ideas below which will deliver results and bring fresh faces through your front door.
1. Summer Slimdown
Many people are initially afraid of a long-term commitment to a fitness center. That's understandable. You don't have to ask for a three-year contract right off the bat. Offering seasonal specials like a Summer Slimdown is a great way to give prospects a definable end goal both in terms of their fitness needs and a limited commitment with your gym. Offer a discounted rate...Read more
Are you disappointed with your church Facebook page's low engagement and the lackluster response to mass emails to your congregation?
If you are, you're in good company. A lot of churches have felt this pain and that's one of the reasons they're flocking to church texting apps.
The remarkable text message marketing statistics are hard to argue with. An impressive 98% of text messages are read compared to only 21% of emails. And, 90% of texts are read within the first three minutes. So, not only are your messages virtually guaranteed to get read, they're going to be engaged with nearly instantly.
In addition to getting a tremendous response with their messages, many church staff members are surprised at just how simple and fast bulk text messages can be.
So, deciding to jump into church text messaging is easy when you combine these factors. But, finding the best church texting app can be a little more difficult.
In a crowded market, how do you make your properties stand out from the rest?
If you do what everybody else does, your results will be average, prospects will lose interest, and your clients will wonder why they chose you. Your prospects and clients need to see that you're a creative problem-solver, and that starts with your marketing.
Use these unique real estate marketing ideas that ordinary listing agents aren't using, and you'll get extraordinary results.
9 Real Estate Marketing Ideas Every Listing Agent Should Know About
Think there's no room for innovation in an industry as mature as real estate? Think again. Here are nine unique real estate marketing ideas only a few realtors are using that are turning heads.
#1 Hold an Open House Party
Open houses have been a real estate marketing staple for decades (if not longer). So how do you add some pizazz to freshen up this old idea? Innovative agents are holding open house parties to create a more fun and festive atmosphere.
Why do...Read more
Finding the right text messaging service for your nonprofit basically comes down to features and price, right?
You need a text messaging service that can help your nonprofit get fantastic results quickly, easily, and at a great price so you can spend less time marketing and more time doing the important work you do.
We've helped over 160,000 customers grow with text marketing over the last decade and we're proud to work with our nonprofit partners who are making the world a better place. We want to help you boost your nonprofit's impact with effective communication, too. Read on to learn how to find and use the best text messaging service for nonprofits.
How to Find the Best Text Messaging Service for Nonprofits
Finding the right texting service for your nonprofit starts with understanding what distinguishes the great providers from the average ones. Here are five things to look for to find the best services.
1. Ease of Use
Ease of use is one of the most overlooked qualities of nonprofit texting services. You have a lot of work to do,...Read more
A lot of people just look at features and price when trying to find the best mass text message app.
But there’s more to a bulk Short Message Service (SMS) app than that.
We'll show you five qualities and features of the best mass text message app below, offer some decision-making advice, and provide some inspiration as a bonus.
The Best Mass Text Message App Has These Qualities and Features
A mass text message app is a browser-based software application used to send SMS text messages to large groups of people simultaneously. It is used as an efficient marketing tool, providing an effective way of being heard above other forms of direct marketing.
1. Ease of Use
If we could only use one consideration to base our mass text message app decision on, it would be ease of use. If the app is confusing, you'll waste a lot of time, make mistakes, and eventually quit using it.
Text messaging is a simple communications channel and your text messaging app should be simple as well. Other than selecting the right group of contacts to send your...Read more
Most real estate agents are already using Short Message Service (SMS) marketing.
According to Google Trends, the search term "text marketing" peaked in 2011 and has been holding steady since. So, if you haven't already invested in text marketing for your real estate business, you're a little behind the curve and need to catch up quickly.
To get off to a fast start, you need a diverse set of messages to send to close more deals and bring in more referrals. As the long-time mass text messaging service market leader, we've worked with tons of real estate agents, and we know which campaigns have helped grow their businesses quickly.
We'll show you some powerful real estate SMS samples that have proven effective in the wild.
6 Samples of Real Estate SMS Messages You Can Use Today
Getting started quickly means shortening the real estate text marketing learning curve. And the best way to do that is to learn from the experience of other agents. Here are six real estate SMS samples you can swipe and use right now. At the end of this post,...Read more
Most restaurant marketing plans are too abstract and look too far into the future to be very valuable for new restaurants. When you're just getting started, you need a quick, easy plan that you can put together in less than an hour and execute immediately.
Restaurant marketing is pretty simple. Get people in the door. Get them to order more. And get them to come back.
In this post, we'll share some creative marketing ideas for restaurants and give you a simple but effective 90-day restaurant marketing plan, which you can customize to make it work for your business.
A Simple Marketing Plan for New Restaurants
The 90-day restaurant marketing plan below is clear and actionable. No fluff here — just everything you need to get more business over the next three months.
Get People in the Door
If you make great food, the first step is to get people in the door. (If you don't make great food, start there and come back to the whole marketing thing.)
If you need to drum up business quickly, sending text messages is the way to go.
No other channel generates the high engagement rates that text marketing does. Text messages, otherwise known as Short Message Service (SMS) messages, are opened and read almost five times more than email (98% to 20%). Real estate agents have been particularly impressed with the effectiveness of bulk texts.
We see a higher attendance at events and more responses than emails, calls, or voicem
ails. - Faith B.
One of the reasons texts are more effective than other channels is that consumers have grown used to ignoring marketing emails that flood their inbox.
It's a great way to keep in touch with clients since everybody seems to take text marketing more seriously than email marketing. - G2 Crowd Reviewer
We've helped more than 50,000 customers send over 4 billion texts, and many of those customers have been real estate agents. We'll show you five of the most effective real estate SMS messages to send to get business moving plus reveal how to access more campaign ideas....Read more