SMS Text Marketing Blog

How SMS Mobile Marketing Is Taking Over Every Industry (and What It Means for You)

Tue, 11/26/2019 - 13:49 — EZ Texting

Is text message marketing the right fit for your business?

Your goal as a marketer is simple — you must generate new leads and revenue for your company. However, new marketing channels and tactics pop up, promising to generate immediate results for your business or organization. You have to decide which tactics are worth investing in right now and which tactics you should toss to the wind.

In recent years, business text messaging has become a popular marketing tool utilized by thousands of organizations across a variety of industries, including retail, hospitality, fitness, real estate, and many others. 

With more than two decades of experience serving customers across these industries, we’ve helped orient…

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Cyber Monday Marketing Strategies That Customers Love (With Examples)

Thu, 11/21/2019 - 11:00 — EZ Texting

Are you ready to fight your competitors and win big on Cyber Monday? After a long week of big meals and family time, consumers are primed for holiday shopping, and your retail business needs to be prepared.

This year, the online shopping frenzy promises to be fiercely competitive. If you want to score a click, you have to get creative and cut through the marketing noise.

To help you get started, we've compiled a list of some of the most powerful Cyber Monday marketing strategies that we've ever seen. With each strategy, we've included some amazing real-world examples that you can draw inspiration from for your own holiday marketing campaigns.

5 Cyber Monday Marketing Strategies Guaranteed to Boost Sales

According to recent data, more customers shop on this retail holiday than Black Friday. Last year, consumers spent a whopping six billion dollars during…

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Text Promotions for Black Friday

Wed, 11/20/2019 - 16:10 — EZ Texting

Can you believe Halloween is over and Black Friday is almost here? According to Periscope 60% of consumers plan on shopping over Black Friday weekend. So our question is, have you thought about how you can use text promotions to capture those consumers? If the answer is yes, but you’re also asking “Where do I start?” then we’ve got you covered.

There are many ways to use text marketing to drive customers to your business, but below are four great examples.


1. GIVE A DISCOUNT

Who doesn’t like a Black Friday sale? But make sure you’re doing it right. Give a discount that encourages future engagement so that the benefits continue into the coming new year. Using a keyword like "SUPERCOOLEZT" can help you track which customers signed up using a certain promotion. For best results, publicize your keyword on signage, email signatures, and publicity materials.

 

2. SEND A PROMO CODE

Reward your loyal…

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The Mobile Marketing Platform Built for 2020: An Inside Look at the Top Features

Tue, 11/19/2019 - 11:00 — EZ Texting

Are you interested in investing in a mobile marketing platform?

If you haven't heard, text message marketing is one of the most effective digital communications tools out there right now. In fact, according to recent reports, 90% of survey participants admit to checking their phones within 30 minutes of waking up. Additionally, 50% of respondents check their phones 5x per hour.

You would be hard-pressed to find this engagement in another marketing channel.

For more than two decades, we've helped over 160,000 industry-leading enterprises, small businesses, nonprofits, and organizations to activate high-value text marketing activities. From retail promotions to appointment reminders, there are so many great use cases for text messaging. Moreover, our text marketing platform works for a variety of industries, including…

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Text Marketing in 2019 Report: The Next Generation of Business Communication

Tue, 11/19/2019 - 06:00 — Adam Houghtaling

These days, finding a way to cut through the noise and deliver your marketing message is one of the greatest challenges facing any small business owner or marketing professional. Direct mail drops right into the circular file, emails are deleted unopened, and social media messages are scanned and forgotten, but there's one marketing move you may not be using that offers a personal, one-to-one connection to your customers and an incredible 98% engagement rate: text marketing.

EZ Texting recently surveyed 565 consumers and 571 businesses (1,136 respondents in total) across all ages, genders, and locations in the United States to produce the new report on text communication in 2019: The Next Generation of Business Communication. What we found was undeniable: People love to text and they want to communicate with businesses via text.

86% of small business owners who use text messaging find that it offers a higher rate of engagement than email marketing.

We found that 64% of small and medium-sized businesses (SMBs) are set up to receive text messages, but only 13% of those surveyed use the medium to communicate with their customers. Meanwhile, 84% of…

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Social Media Marketing Costs vs. Text Message Marketing Costs: Which Drives the Highest ROI?

Thu, 11/14/2019 - 11:07 — EZ Texting

We get it – costs can be an inhibiting factor when it comes to activating high-value marketing campaigns. As it pertains to costs, social media marketing vs. text message marketing has become a large topic of conversation. What platform should your business or organization prioritize, and more importantly, which channel yields a higher return on investment?

As an industry-leading text message marketing provider, we might be a little biased when we say that text messaging is one of the most cost-effective marketing solutions available to enterprises, businesses, organizations, and nonprofits. Moreover, text messaging works well for almost any industry, including fitness, real estate, restaurant, hospitality, and many others. It's one of the reasons why we're trusted by more than 160,000 businesses from around the…

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5 Holiday Marketing Messages to Send to Customers

Tue, 11/12/2019 - 11:45 — EZ Texting

With the holidays fast approaching, many enterprises, businesses, nonprofits, and organizations have already started to deploy seasonal marketing campaigns. It might seem like holiday marketing is out of control, but some brands do it very well.

Just a few years ago, Samsung Galaxy introduced a seasonal campaign entitled Unwrap the Feelings in support of its new virtual reality headset. In a quick video series, the brand encouraged viewers to create special holiday experiences via VR. The brand also gave consumers an opportunity to win a phone and headset.

As you build your own holiday marketing campaigns, there's a lot of inspiration that you can draw from the businesses that have come before you. As an industry-leading business text messaging provider, we've seen our customers send their fair share of holiday marketing messages. Learn from the success of our customers as you craft your own special seasonal messages.

5 Festive… Read more

Mobile Marketing vs. Online Marketing: Which Is Best?

Thu, 11/07/2019 - 11:00 — EZ Texting

As most brand managers and marketers can attest, the right kind of marketing solution can revolutionize your brand's digital communications. However, when you're operating on a limited marketing budget, you don't have any room for error.

The marketing tool needs to work, and it needs to work fast.

In recent years, mobile marketing has become one of the most popular digital marketing solutions purpose-built for results-driven enterprises, small businesses, nonprofits, and organizations. In most cases, it only takes a few minutes to start texting your prospects and customers.

However, online marketing programs – social media, paid advertising, display, email – continue to dominate. In fact, social media is utilized by more than 90% of B2C organizations worldwide.

Mobile Marketing vs. Online Marketing: Which Is Best?

As an industry-leading business text message…

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5 Text Message Marketing Best Practices for 2020

Tue, 11/05/2019 - 11:00 — EZ Texting

If you're reading this article, there's a good chance that you've either recently invested in a text marketing solution or you're in the market for one. No matter what category you fall under, the success of your text messaging activities depends on seamless on-boarding and an affinity for text message marketing best practices.

For many years, we've helped industry-leading enterprises, businesses, organizations, and nonprofits orchestrate results-driven text marketing campaigns and promotions. As a recognized business text messaging provider, we know exactly what it takes to attract high-value prospects and customers via text.

And we're here today to share these expert insights with you.

5 Text Message Marketing Best Practices for Massive Success

Have you ever received a marketing promotion that was so wildly compelling that you immediately took the next step? You know what good marketing looks like, and more importantly, you know what good marketing feels…

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How an Energy Consultant Saves His Clients Money With Real-Time Mobile Updates

Fri, 11/01/2019 - 13:36 — Adam Houghtaling

As anyone with an electric bill can attest, energy costs tend to fluctuate over time. When using energy on an industrial scale even slight variations can be costly. In recent years, the formerly consistent and predictable peaks and valleys of energy use have given way to real-time, demand-based pricing, which means the cost of running a piece of machinery can vary by the hour, making it difficult for businesses to clearly see opportunities for savings.

Graeme Cox, a sales professional at EnPowered Solutions — an energy consultancy that works with firms in the industrial sector, where electricity consumption tends to be high — noticed many of his customers struggling to stay ahead of market variances.  He needed a way to communicate pricing shifts quickly and efficiently to his customers. After trying other text marketing services, he finally found everything he was looking for in EZ Texting’s business texting platform.

“I needed a quick and reliable solution that would allow me to communicate time-sensitive information. I love the fact that EZ Texting’s messages are sent instantly without any…

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