You might have noticed we mention the CTIA a lot, especially as it relates to compliance. So, what is the CTIA? What do they do? And why does it matter?What is the CTIA
The CTIA is a trade organization focused on the U.S. wireless communication industry. The group includes carriers, industry members, and other professionals in the wireless business. The CTIA is a neutral party that helps its members self-regulate and have been around since 1984.
Here's more about the CTIA from their website,
“CTIA vigorously advocates at all levels of government for policies that foster continued wireless innovation and investment. CTIA also coordinates the industry's voluntary efforts to provide consumers with a variety of choices and information regarding their wireless products and services.”How the CTIA Can Help You
Because of their focus, the CTIA is perfectly positioned to provide expert guidance. Here are some great resources from the CTIA and how they can help you:
U.S. Consumer Best Practices for Messaging
This guide provides advice on how to build a compliant text marketing program . Page 15 gives particularly useful examples of how to...Read more
Cheers! How can you attract more customers to your coffee shop this year? That bewitching brew of yours has something to do with your popularity, and so does your location, but your success also has a lot to do with the way that you reach out to your customers. How can you improve your marketing for your coffee shop?1. Say Hello The Old-Fashioned Way
How can you make your coffee shop more appealing to customers? Take a look at the outside. When you're marketing a business, appearances matter. Make your coffee shop look warm and appealing. Create a storefront and put a sign board out in the front. Get creative and consider what makes your coffee shop unique, and play on this in your design. According to Hand Ground , "shops don’t need to completely renovate their storefront to stand out. A coat of new paint or an A-frame sign on the sidewalk can work just as well." However, if you have a particular theme for your shop, this can work in your favor. For instance, a coffee shop near a children's park could offer a child-friendly area inside the store where parents can stop and...Read more
Got a hot stock tip for your clients? Need to teach them about new tax laws? Or perhaps you have a message regarding their planning goals? Whatever your message is, texting it is perhaps the most effective way of doing it. Consider the following:Texts are opened over 4x as often as emails Compared to emails, texts are responded to 7x more often Texting turns prospects into customers 40% more frequently than not texting
The numbers don’t lie - texting is an incredibly effective marketing tool, but there are some rules you have to follow in order to stay compliant:
Get Permission Before You Start Texting
You need clients to opt in before you can text them. Failing to do this will risk you being labeled a spammer, and with it, potential legal trouble. To attract new clients, consider advertising a message such as: “Text MONEYHELP to 313131 to get all the latest financial news delivered by text!” Texting that keyword to that short code is the same as giving permission. For existing clients, you can advertise that message on the channels you currently use.
Set Expectations About Frequency
You're excited to have customers, and when you first start your business, that excitement can take you a long way. However, after a while the excitement tapers off and you work hard at the realities of sustaining that business. You focus on your marketing, hone your product, and make sure that you have exceptional customer service. Then there's a problem: a payment bounces. What can you do? You can use a texting service to make payments simpler.The Problem of Missed Payments
Let's say that you run a local fitness center. You have overhead costs, and these can be substantial. For example, you need to pay for your building, and you must maintain your equipment. You have staff to pay as well, and while some of them might depend on the number of specific clients or courses you have, others are essential to your basic operating. You also need to pay your marketing budget, and you have other consultants such as an accountant.
What happens when your fitness clients miss a payment? Perhaps they started out at the beginning of the year and were excited about the possibility of joining your gym, but their enthusiasm...Read more
If your company communicates with customers, then you’ve got brand voice. Even if you’re a tiny mom and pop shop, you speak with a certain personality in your marketing materials, website, and customer interactions. This ‘certain personality’ is known as your brand voice.
Have you ever thought about what your voice is? Or what it should be? Without a clearly defined voice, you could be communicating in many different voices or one that doesn’t work for your audience. For example, you want to make sure your text messages sound like they’re from the same company as your website. Also, you wouldn’t want to speak to your senior knitting club members as if they were a bunch of skater bros.
The stakes get higher when you have smaller word counts to craft your message, such as on social media posts and text messages. When every word counts, it’s important that your voice represents your best face to the world.1. Understand Your Company Personality
You know what service or product you sell, and hopefully what the core values behind them. Try writing these down to help you ground your voice.
We’re a...Read more
Are you considering adding group text messaging to your list of marketing tools this year? If so, you may have questions about how it works. How can group text messaging work to transform the way you do business?1. How Do I Get Started?
When you want to try out text messaging, you need to work within the legal guidelines. Working with a text messaging company ensures that the privacy of your customers remains intact. It's also much more convenient.
You'll need to get a short code, which is like a phone number for your text message marketing campaign. You can either buy one for your campaign only or share one with other businesses. The second option is less expensive. You will also need a unique keyword. This word should connect directly to your text message marketing campaign. For example, if you're asking people to sign up for a discount on pizza, they could send the word PIZZA to your shortcode and add themselves to the list.
2. How Do You Get Subscribers?
To send out a text to a group, you need to have a group. How do you get...Read more
For every business owner that’s come out with a new product or service, nervous that customers won’t care, EZ Texting’s polls and surveys feature might be just what they’re looking for.
The primary benefit of surveys and polls is that they can help you unlock a mountain of customer data. Imagine you own a pizza shop; these tools can help you gain insights on everything from their favorite toppings to their preferred soda flavors. In short, polls and surveys help you run your business more efficiently.
So how does this work and how can you implement it? Read on to learn more.
Keywords and Short Codes
EZ Texting utilizes short codes, which are five to six digits long and are shared by multiple clients. Keywords, two to twelve digit one-word phrases, are what customers use to ensure their texts end up in the right mailbox within the shared short code.
Using keywords on shared short code networks are the foundation of how polls work, but they don’t offer a lot as a stand-alone feature. So how can you leverage them to unlock customer data?
They're back! When you're marketing to your leads, how much time do you spend focusing on new leads versus existing customers? Retention marketing shines a light on the value of your existing customers, encouraging you to think about their needs and interests as you embark on another marketing campaign. What is retention marketing, and how can you use it in your business?What is Retention Marketing?
According to Hubspot , retention marketing is " the activities a store uses to increase the likelihood of a customer purchasing again while focusing on increasing the profitability of each repeat purchase." When you focus on retention marketing, you're not just trying to draw your customers back into the business again, but you're also trying to strengthen your relationship with that customer so that he will decide to increase his commitment to your business through a larger purchase. Retention marketing is one way of increasing your return on the initial investment you make in finding customers. If you can retain them and they can become regulars, then that's a stronger return.Why Bother With Retention Marketing?
Why would you turn to retention marketing? Frankly, it's better to develop a...Read more
What do you offer to your customers? To succeed, you need to differentiate your business from others around you. Your business needs to offer something that others do not offer. This doesn't mean that you need to offer a unique product, but there must be something different about your business that makes customers choose you over the competition. As you strive to succeed in the business world, how can you develop your unique selling proposition?What is a Unique Selling Proposition?
Who are you as a business? What do you create, and how do you provide those goods and services to others? According to Entrepreneur , "unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully."
Your USP doesn't need to be a thing or a specialty service that no one else offers. It can be a concept as well.A particular kind of exceptional service, such as repairs completed in 24 hours A higher-end product or experience A bargain A connection with a particular place or demographic that cannot otherwise access that product or service. If you want to get more...Read more
After a launch plagued with issues , Apple’s 11.2 and now 11.2.1 operating systems are creating headaches for mobile marketers. As of January 4, 2018, over 50% of iOS users are on 11.2. That said, iPhones only make up about 40% of the total market in the U.S. and Canada
Here’s the scoop: When an iPhone user running iOS 11.2 or above gets a text message with a dollar sign in front of a number, or the word “dollar(s)” or “bucks” in front of a number, the phone strips out any hyperlinks in the message.
So, if your text message says, “Save 5 bucks by clicking the link http://www.eztexting.com ” the link would not be clickable for those affected iPhone users.
Strangely, if you add a dash in between the number and dollar sign or use two dollar signs instead of one, the link will show. We suggest trying these workarounds and sending test message internally, before sending to your subscribers.DO – Consider using a percentage instead of a dollar amount, add a dash, multiple dollar signs, or avoiding mentions of currency altogether.
DO Examples:...Read more