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SimpleTexting vs. EZ Texting: Why Customers Are Leaving SimpleTexting

Find out why some customers choose EZ Texting as their preferred text marketing solution.

Illustration of head-to-head logo match - EZ Texting vs. SimpleTexting
May 22, 2024
Chloe Mulliner
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Reading time about 9 min

When it comes to choosing the right SMS provider for your business, you have a lot of options. Now, you’ll likely hear a lot about SimpleTexting when researching all the different SMS platforms. However, it’s important to realize there are many reliable texting alternatives to SimpleTexting.

So, how do you know which text marketing solution to pick? The right provider for your business will depend on several factors, which we dive into later in this guide, but it helps to understand that SimpleTexting isn’t your only option. For example, EZ Texting is a prime contender, as it offers many attractive features to businesses.

In our EZ Texting vs. SimpleTexting guide, we unpack some differences between these messaging providers. We also offer some helpful advice for choosing the best provider for your business, along with some tips on using text marketing to grow your business.

SimpleTexting vs Ez Texting: Why Customers Are Leaving SimpleTexting

While SimpleTexting certainly benefits, some customers are interested in exploring different options. In doing so, many stumble across EZ Texting as a SimpleTexting alternative.

The EZ Texting messaging platform provides many advantages, and many customers are eager to try this SMS solution for their business. But is it the one for you? Follow along to find out more.

The Main Reasons Customers are Leaving SimpleTexting

What are the main reasons why customers are leaving SimpleTexting? Some reasons customers are leaving SimpleTexting include the high prices, limited features, and poor customer service experience.

High Prices

Pricing is a sticking point when explaining why some customers are looking into SimpleTexting competitors.

You see, instead of offering pricing tiers like many other companies, SimpleTexting has a pricing structure based on credits. The cheapest option starts at $29 for 500 SMS messages, or credits as they call them, plus $10 for the cost of a local number, making it $39 a month for the most basic plan. Not to mention, extra SMS messages are billed at $0.055 each. When you compare and contrast other providers, SimpleTexting isn’t the most affordable option.

Limited Features

Some customers look into SimpleTexting alternatives because they’re dissatisfied with its limited features. For example, unlike many texting alternatives, SimpleTexting does not offer QR code generation tools. In a world where QR codes are seemingly everywhere, from menus to billboards, it’s a shame SimpleTexting lacks this feature.

Poor Customer Support

Though SimpleTexting has responsive chat and phone lines, the SMS provider doesn’t offer email customer support. Because some customers prefer to communicate over email for questions and concerns, this platform misses the mark in this category.

Alternatives to SimpleTexting

SimpleTexting isn’t the only SMS solution out there. So, what are some of the best alternatives to SimpleTexting? There are quite a few competitors to SimpleTexting on the market. Some SimpleTexting competitors include Twilio, TextMagic, and Textedly. However, if you ask us, the best SimpleTexting alternative is EZ Texting.

 

Main Advantages of EZ Texting over SimpleTexting

There are many reasons why so many customers are turning to EZ Texting for their SMS business needs. What are some of the advantages of EZ Texting vs. SimpleTexting? Some of the main advantages of using EZ Texting include its more affordable pricing options, robust features, and positive customer service experience.

More Affordable Pricing

When looking into SMS alternatives to SimpleTexting, many consider EZ Texting because of its affordable and flexible pricing plan. At EZ Texting, you can choose the package that best supports your business goals, with the cheapest plan starting at just $20 per month. The Launch plan supports up to 500 contacts and includes 500 monthly free messages. Any additional messages sent only cost $0.027.

When you compare pricing, EZ Texting is the more affordable texting alternative.

Robust Features

EZ Texting is often celebrated for its robust features, making it a feature-rich texting alternative to SimpleTexting. One of EZ Texting’s major advantages includes its QR generation tools. The platform has a built-in QR code generator that lets users create unique QR codes that link to their websites, forms, and messages. This feature can help boost customer engagement, making it easier for customers to interact with a brand.

EZ Texting’s Shutterstock integration is another feature that sets it apart from the competition. This partnership provides the SMS platform with millions of royalty-free images that businesses can include in their MSM campaigns at no additional cost. This is exciting because including high-quality images in MSM campaigns can make messages more eye-catching and memorable, helping to increase engagement and brand awareness.

Better Customer Support

As a SimpleTexting competitor, EZ Texting prides itself on its customer service experience. In addition to providing live chat support on weekdays and weekends, the platform encourages customers to submit a request via email. This convenient option allows customers to connect with customer service using their preferred method of communication.

Main Disadvantages of EZ Texting

While we’d like to think of EZ Texting as the perfect solution, it does have a few drawbacks. What are the main disadvantages of EZ Texting? Some disadvantages of using EZ Texting include the difficulty of complex campaigns and the fact that credits expire.

Difficulty of Complex Campaigns

When you compare and contrast all the SMS alternatives, the EZ Texting platform is often considered an easy-to-use solution for those new to the world of text marketing. Because EZ Texting is designed to be a customer-friendly texting alternative to some of the more advanced platforms, it may pose some challenges if you’re looking to build a complex campaign.

That said, for those interested in more simple, straightforward SMS marketing campaigns, EZ Texting is the go-to choice.

Credits Expire

The fact that credits expire is another disadvantage of EZ Texting. This means customers will lose unused credits after a rollover period of 60 days. Also, while rollover credits are an option for those on a monthly plan, they only roll over for one month, meaning businesses must remain mindful of their credit use.

However, as long as businesses track and use their credits promptly, expiring credits aren’t an issue.

Choosing the Right Provider

Now, you’re probably asking yourself, how do I choose the right texting provider for my business? To choose the right texting provider for your business, consider the following: your budget, the kinds of features you need, the level of customer support you want, the platform’s ease of use, integration options, and customer reviews.

Budget

Before even exploring SMS platforms, it’s crucial to understand your business budget. How much can you comfortably afford to spend on an SMS messaging service? Crunch the numbers so you have a solid idea of how much money you can put toward your SMS marketing efforts without stretching your business too thin.

With this number in mind, you can begin researching different platforms and seeing which pricing plans best align with your budget. Remember, many providers, like EZ Texting, offer convenient pricing tiers, so you’ll find one that falls within your price range.

Features

Think about your business needs and goals and how you plan to use your SMS messaging platform. Do you want to use SMS messaging to send appointment reminders to your customers? Or are you more interested in creating complex drip campaigns with all the bells and whistles? Understanding how you want to use SMS messaging can help you determine if the platform includes the kinds of features your business requires when it comes to finding the ideal text marketing solution.

Customer Support

Customer service is a biggie. Whether you have questions about setting up your first campaign or need help troubleshooting something, you’ll want a friendly, reliable customer service experience. When researching texting alternatives, be sure to look into their customer service options and reviews. Do they have live chat support? And what about the option to submit a request via email?

Ease of Use

If your SMS messaging platform is too difficult for you to use, then it won’t do your business any good. Especially if you’re a beginner, it’s important to look into easy-to-use texting alternatives that make learning this marketing tactic a cinch. To help you determine its ease of use, we recommend trying a free trial to familiarize yourself with the platform’s user experience.

Integration Options

Just as the platform’s features are important, so are its integration options. This refers to the kinds of apps the platform can sync with to provide a more robust experience. For instance, EZ Texting connects with countless AI, accounting, email marketing, and CRM tools, so all your programs are in sync. Make a list of the most important apps to your business to ensure your preferred provider offers them.

Integration Options

Just as the platform’s features are important, so are its integration options. This refers to the kinds of apps the platform can sync with to provide a more robust experience. For instance, EZ Texting connects with countless AI, accounting, email marketing, and CRM tools, so all your programs are in sync. Make a list of the most important apps to your business to ensure your preferred provider offers them.

Customer Reviews

Aside from signing up for a free trial, looking into customer reviews is another helpful resource when deciding on the right provider for your business. When you dive into customer reviews, you can get an honest look at other’s experience with the platform. For example, some customers will rave about certain features, while others may pinpoint some drawbacks, which can help guide you toward the solution that best suits your needs.

Using Text Marketing to Grow Your Business

Once you’ve reviewed all the competitors to SimpleTexting and decided on the one that best aligns with your business needs, it’s time to put your text messaging platform to good use.

So, how can you use text marketing to grow your business? You can use text marketing to grow your business in several ways, as it lets you send customers promotional offers, appointment reminders and notifications, surveys and feedback forms, and customer service updates. All of these elements can help make your business more engaging and attractive to your customers.

Promotional Offers

SMS messaging provides a great way of spreading the word about your upcoming promotions and discounts. For example, if your business is hosting a big summer blowout sale, you can send an SMS message with details, encouraging your customers to take advantage of the discounts. You can also use SMS messages to text your customers' special promo codes for your new product line or specific items. Because your customers receive these promo text messages on their mobile phones, they’re more likely to engage with your content and take advantage of your promotions.

Appointment Reminders and Notifications

Tired of your clients forgetting about their appointments? With SMS messaging, you can send automatic appointment reminders and notifications to help keep your business engagements on their radar. This can help grow your business because it prevents no-shows and increases your chances of doing business with your clients.

Surveys and Feedback Forms

Listening to what your customers and clients say about their interactions with your brand is another way to enhance your business. The more you understand their experience, the better you can accommodate them and improve their future interactions with your brand. That’s why many businesses use SMS messaging to send surveys to their customers to elicit feedback.

Customer Service Updates

Your customers like to be in the know, and that’s where SMS messages come in handy. With an SMS messaging platform, you can text your customers updates about their interactions with your business. For example, you can send customer service messages that remind them about an abandoned cart, provide delivery tracking updates, or notify them when a product is back in stock. This helpful communication makes your business come across as transparent and reliable, leading to more growth.

 

Try EZ Texting Today

As you know, some great texting alternatives to SimpleTexting exist, including our very own EZ Texting platform. Ready to try text marketing for yourself? Sign up for our free 14-day trial to discover how this SMS alternative can do wonders for your business, from increasing your open rates to enhancing brand awareness.

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