The EZ Texting Blog
Read Receipts
Read now
The EZ Texting Blog, from the team powering 230,000+ businesses to text.
Is RCS Better Than SMS? What Small Businesses Need to Know
SMS delivers universal reach. RCS adds rich media, branded sender profiles, and ...
RCS Message on Android: What It Means for Business Messaging
With RCS expanding across Android and iOS 18, small businesses can now reach mor...
How to Switch from SMS to RCS and What It Means for Your Business
RCS brings images, buttons, and read receipts to native texting. Learn how to en...
Multichannel SMS: How to Make Text Messaging the Engine of Your Marketing Mix
Multichannel SMS connects text marketing with email, social media, and other cha...
SMS Marketing KPIs: The Metrics That Tell You If Your Text Program Is Actually Working
Delivery rate, click-through rate, conversion rate, ROI, and more. This guide br...
RCS Messaging Examples and Use Cases for Small Businesses
RCS messaging turns standard business texts into interactive customer experience...
Does RCS Work Over WiFi? Everything Businesses Need to Know
RCS is internet-based, which means delivery depends on WiFi or mobile data. Lear...
How to Build Effective SMS Marketing Templates
Ready-to-use SMS marketing templates for welcome messages, promotions, cart reco...
Why Use SMS Marketing? The Business Case for Text Message Marketing
SMS marketing achieves 98% open rates, 45% response rates, and strong ROI across...
Real Results: How Businesses Across Industries Drive Growth with EZ Texting
From a restaurant tripling sales to a nonprofit raising $2 million, see how six ...
SMS Marketing Strategy: How to Build a Plan That Drives Real Results
An effective SMS marketing strategy covers goals, list building, message mix, au...
SMS Marketing Checklist: Everything You Need Before You Send
An SMS marketing checklist covers consent, disclosure, opt-outs, content, timing...
SMS Marketing Compliance: What Every Business Needs to Know Before Texting Customers
What does SMS marketing compliance actually require? A breakdown of TCPA, CTIA, ...
SMS Marketing Open Rate: What the Numbers Mean and How to Improve Performance
SMS open rates hit 95-98%, but that's not the whole story. Learn what drive...
Email and SMS Marketing Strategy: How to Use Both Channels Together for Better Results
Email and SMS do different jobs. Learn how to coordinate both channels — by cust...
