SANTA MONICA, Calif. — Tuesday, April 30, 2019 — EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Norman Happ as chief executive officer. With more than two decades of experience in high-growth global software and SaaS companies, Happ is charged with spearheading growth initiatives, accelerating user adoption and adding new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business.
Tuesday, April 30, 2019
Thursday, April 25, 2019
Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail.
Tuesday, April 2, 2019
One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email. "Small business owners don’t have a lot of time or resources to put into marketing, so they need a way to reach their customers directly but also have a tool that helps them automate their marketing messaging," Matt Reid, Chief Marketing Officer of EZ Texting, writes in an email.
Friday, March 29, 2019
Text messages have a 98% open rate and a response rate over 7 times higher than email. Text marketing should be a no-brainer and even if you are new to text marketing or have previously underutilized it, there is still hope and some best practices can offer the help you need. Matt Reid, Chief Marketing Officer of EZ Texting, shares 9 text marketing best practices that will get results every time.
Thursday, January 24, 2019
EZ Texting has been named to G2 Crowd's "Best Products for Marketers 2019" list, receiving the highest ranking for a text marketing solution. EZ Texting's inclusion is based on over 270,000 verified reviews by G2 Crowd users between January 1 and December 31, 2018. This is one of many "best of" rankings for the company in recent months.
Thursday, January 24, 2019
With over 50,000 customers and counting, EZ Texting is an industry leader in bulk SMS messaging, call tracking and more. Since being founded in 2006, EZ Texting has significantly expanded their global mobile marketing platform – so much so that 40% of all U.S. mobile users consistently receive communication from their messaging solutions!
Thursday, January 10, 2019
SANTA MONICA, Calif., January 10, 2019: Today EZ Texting, the leader in mobile marketing for business, was named to Built in LA’s 2019 Best Places to Work list. This award recognizes businesses that offer a fantastic work culture and workplace environment that attracts and retains superior employees.
Tuesday, January 8, 2019
SANTA MONICA, Calif., Jan. 8, 2019: EZ Texting has been verified as the #1 Mobile Marketing Software on G2 Crowd's 2019 Winter Grid Report. The top placement is based on EZ Texting's chart-topping levels of customer satisfaction and actual "likely to recommend" reviews by real users on G2 Crowd, the world's leading business solutions review website. In fact, EZ Texting had the highest Customer Satisfaction score, Market Presence score and overall number of reviews in the category.
Tuesday, December 4, 2018
SANTA MONICA, California, December 4, 2018: EZ Texting, the leader in mobile marketing for business, announced it is consolidating all its communication brands, including CallFire, under EZ Texting. This move reflects the growing importance of text messaging as a business communications solution and supports the rapid growth of the company’s flagship text messaging platform used by small and medium-sized businesses to more effectively reach their customers.
Wednesday, November 28, 2018
Excellently placed advertising has the ability to move audiences within target settings, converting new clients. However, a negative reaction can occur when ads invade safe or private spaces or infringe upon the work-home balance. So, where is safe when considering ad placement? What considerations should brands take into account to ensure their message is well received instead of a breach of privacy or space?