SANTA MONICA, Calif.— Thursday, July 18, 2019 — EZ Texting, the #1 SMS marketing software for business, has been named one of the Top Rated 2019 Marketing Tools by TrustRadius. TrustRadius, the most trusted site for B2B software reviews, honors EZ Texting with the Top Rated Mobile Marketing badge in the Marketing Tools category awarded to companies with the highest consumer ratings in their categories.
Wednesday, June 26, 2019
Today, we awarded 2019 TrustRadius Top Rated badges to a number of outstanding marketing tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Reviewers on TrustRadius praise EZ Texting’s one-to-many text capabilities for announcements of deadlines and upcoming events, and the ability to text individual customers complex or event-specific information as needed (e.g. driving directions).
Tuesday, June 4, 2019
SANTA MONICA, Calif. — June 4, 2019 — EZ Texting, the #1 SMS marketing software for business, today announces the addition of digital media executive Allison Checchi expanding its board of directors. Checchi is a seasoned executive who boasts more than fifteen years of experience working in the entertainment and digital media industry.
Checchi currently serves as the chief operating officer at Atom Tickets, the social movie ticketing platform, a position she has held since being promoted from chief marketing officer in 2017. Prior to Atom Tickets, she served as chief marketing officer of YP, a leader in local digital marketing solutions for small businesses, as well as a principal in Bain & Company’s Technology, Media and Telecom practice. She holds a Bachelor of Science in engineering science and economics from Vanderbilt University and an MBA from Harvard Business School.
Wednesday, May 29, 2019
With text messages boasting a response rate over seven times higher than email (45% compared to 6%), it is no wonder that smart marketers have added bulk SMS to their marketing stack. Regardless of how long a business has been utilizing text marketing, one day or two years, many marketers tend to make the same mistakes time and time again. The best way to get results without undergoing a lengthy process of trial and error is to make sure your campaigns are aligned around a handful of key best practices. These tips are ensured to delight your contacts, improve your customer engagement, and, ultimately, see an increased ROI on your marketing efforts.
Tuesday, May 28, 2019
WASHINGTON – CTIA®, the wireless industry association, announced that TJ Thinakaran, Chief Operating Officer and Co-Founder of EZ Texting, joined CTIA’s Board of Directors, effective immediately. “TJ brings with him a unique perspective and an impressive career of wide-ranging industry experience, and we welcome him to CTIA’s Board of Directors,” said CTIA President and CEO Meredith Attwell Baker.
Friday, May 24, 2019
Best Overall: EZ Texting
EZ Texting stands out among its peers for a variety of reasons, including fair pricing and a fantastic selection of tools. The company offers eight different pricing plans, which makes it a company that can provide affordable services to businesses of all sizes. The pricing flexibility and variability is one of EZ Texting's best perks.Tuesday, April 30, 2019
SANTA MONICA, Calif. — Tuesday, April 30, 2019 — EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Norman Happ as chief executive officer. With more than two decades of experience in high-growth global software and SaaS companies, Happ is charged with spearheading growth initiatives, accelerating user adoption and adding new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business.
Thursday, April 25, 2019
Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail.
Tuesday, April 2, 2019
One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email. "Small business owners don’t have a lot of time or resources to put into marketing, so they need a way to reach their customers directly but also have a tool that helps them automate their marketing messaging," Matt Reid, Chief Marketing Officer of EZ Texting, writes in an email.
Friday, March 29, 2019
Text messages have a 98% open rate and a response rate over 7 times higher than email. Text marketing should be a no-brainer and even if you are new to text marketing or have previously underutilized it, there is still hope and some best practices can offer the help you need. Matt Reid, Chief Marketing Officer of EZ Texting, shares 9 text marketing best practices that will get results every time.