SMS Marketing for
Healthcare

Improve patient experience with SMS. Text marketing for healthcare facilities and providers is having a profound impact on patient communication and the recruiting of qualified practitioners.

Get started Request a Demo

check mark

97% of Americans own a cellphone of some kind1

check mark

95% of appointments are not cancelled after a reminder text2

check mark

80% of patients select providers based on convenience3

check mark

#1 preferred method of appointment reminder for patients is text4

laptop and phone for healthcare

SMS Healthcare Solutions
with EZ Texting

SMS marketing for healthcare frees up facilities to focus on patients. Automated medical text marketing can be used for appointments, billing, staffing, and patient or provider notifications.

  • Reliable Text Messaging Notifications for Medical Offices
  • Solutions for Doctor’s Appointment Text Message Alerts
  • 1:1 Text Messaging Software for Patient Communications
  • Promote New Services with Medical Text Marketing
  • Send Hospital Staffing and Recruiting Notifications

Request a Demo

How Healthcare Providers & Medical Offices Are Utilizing Text Messaging

   WATCH THE VIDEO

Discover How Marketing & Communications for Healthcare Just Got Easier with Text Messaging

   Share Information Faster
Texts are the fastest way to notify patients of important information.

   Automate Appointment Scheduling & Reminders
Use text to quickly connect and easily reschedule.

   Improve Patient Compliance
Remind patients when it's time to schedule an annual wellness visit, dental cleaning, or follow up care.

   Streamline Payments
Patients are more likely to pay on time when prompted with a text.

   Recruit Qualified Candidates
Use text alerts to share new job opportunities and make it easy for new candidates to apply.

   Accelerate Hiring
Speed up the recruiting process with text reminders for interviews and important deadlines.

   Fill Open Shifts
Quickly notify staff about open shifts. Employees can reply to learn more and instantly pick up a shift.

   Market & Grow Your Practice
Grow your patient list using a direct channel with ROI that beats direct mail, print, broadcast, email, and social media.

   Remind Patients When It's Time for a Checkup
Send instant reminders for patients to schedule annual checkups and routine appointments.

   Send Invoices & Payment Reminders
Notify a patient of an upcoming payment or outstanding balance on their account and make it easy to remit payment.

computer phone

Which EZ Texting Plan Is Right for You?

No matter which plan you choose, EZ Texting’s reliability and expertise will be backing your healthcare SMS solutions. No hidden fees. Trial for free. Cancel anytime.

GET PRICING TRY FOR FREE

Jann Parker

“I would not have been able to keep this program open and running without EZ Texting and the ability to move thousands of patients to telemedicine. Because of that I was able to save jobs."

David Steward
Bariatric Program Director – Bailey Medical Center

Our Customers Love Us. The Feeling’s Mutual.

Healthcare providers are growing their businesses every day with EZ Texting.

G2Badge

EZ Texting

G2Badge

465 reviews

G2Badge
G2Badge

Great tool to contact
employees or customers alike

We are in healthcare and having a way to share an update with all the 300+ employees at once is perfect. We've also used [text] when hosting meetings to preschedule reminder texts.

G2Badge

EZ Texting Makes Texting a Snap

We use this service to send monthly updates for our oral health work. I love being able to send links, ideas, and messages in such a simple way. Only have to type once and hit send! I highly recommend it.

G2Badge

I have had nothing but a
wonderful experience from
EZ Texting!

I like how they are always checking in and when a problem comes up they work on it until it is fixed.

illustrations with integration logos

Streamline Your Workflows with Custom App Integrations

EZ Texting works closely with popular applications like Constant Contact, HubSpot, Shutterstock, and Squarespace to help you integrate texting into your campaigns with ease.

  • With our easy-to-use integrations, you can quickly sync systems to one another — without the need for a developer.
  • Automate contact management across platforms — including CRM tools, email marketing systems, and thousands of apps.
  • Integrate SMS for healthcare with your current workflows to be more organized, efficient, and productive.

Learn More

book

How to Get Happier, Healthier Patients Using SMS for Healthcare

Discover the benefits of text messaging in healthcare, from improved patient interaction and engagement to more modern and streamlined recruitment and staffing.

DOWNLOAD GUIDE

Frequently Asked Questions

Yes, there are many forms of SMS for healthcare providers and facilities that are HIPAA compliant. The purpose of the Health and Human Services regulation is to maintain patient privacy, so refrain from texting medical information that is personal, sensitive, and specific (like test results, procedure types, etc.). When it comes to HIPAA and texting patients, the latest guidance from the HHS is that if a patient initiates a type of electronic communication, then the provider can reasonably assume the patient can be contacted that way. As far as appointment reminders or billing alerts, patients can actively request to be communicated via text with Keywords and Sign-Up Forms, thereby initiating the electronic communication.

Text messaging in the healthcare industry should only be through an SMS marketing platform like EZ Texting that is password-protected and that offers worry-free text compliance tools, like automatically unsubscribing a contact from messaging when they reply with the word “STOP.” Healthcare providers should avoid using their personal mobile device to text with patients because this could appear unprofessional. Patient text messaging software offers security, enhanced messaging tools, and the ability to archive and sort message threads by contact.

Yes, SMS marketing for healthcare is legal, but there are important precautions to consider. First of all, text messaging is like email in that it is a permission-based activity. Therefore would-be recipients must opt in to receive text messaging. They can do this in a variety of ways: SMS Keyword campaign, Sign-Up Form or sign-up link, within a registration flow, or via a point-of-sale system. The second precaution to take for patient text messaging is ensuring that private health information that could be deemed sensitive should be communicated in person, over the phone, or within a secure, specialized patient portal.

The best way to communicate with patients is to give them options. When patients choose their communication methods, they are more receptive to the message. For instance, a healthcare provider might directly ask for a communication preference — phone, email, SMS, or patient portal — during the new patient registration process. Ensuring that a healthcare facility’s or medical office’s messages are received can benefit both the patient and business. Meanwhile, omnichannel marketing is offering the same promotion across multiple channels, from display ads to broadcast to SMS marketing. With wellness and medical text marketing, the omnichannel approach allows a practice or clinic to reach new patients in a variety of ways, determine their preference, and then continue to serve messages to them in that way.

 

1 https://www.pewresearch.org/internet/fact-sheet/mobile
2 https://smallbiztrends.com/2019/05/sms-appointment-reminders.html
3 https://nrchealth.com/wp-content/uploads/2018/12/2019-Healthcare-Consumer-Trends-Report.pdf
4 https://www.offthecusp.com/texting-your-patients-statistics

Join the 165,000 customers who have used SMS marketing to connect with their audiences.