MMS Messaging Service

With a built-in dynamic photo editor and millions of Shutterstock images, EZ Texting offers the SMS industry's leading MMS messaging experience.

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MMS Message Example

What Is MMS Messaging?

MMS (Multimedia Messaging Service) is a text marketing term for an SMS text message that also includes an image, video, audio, contact, or GIF file. Adding imagery to a text message can improve engagement rates by as much as 250%, with 61% of consumers saying they’re more likely to click and purchase a product via text when promoted with an image.

 

MMS Text Promotion Survey Response

 

Most MMS text messages can contain up to 500 KB of data, enough for a 30-second audio or video file. Emoji can be used in regular SMS messages and are not specific to MMS messaging

MMS vs. SMS—What’s the Difference?

The difference between sms and MMS is simple: While SMS messages are capped at 160 characters of text only, MMS messages are not capped until 1,600 characters, and may contain an image, video, or GIF file.

There’s also a difference in price as one SMS costs 1 credit to send, while MMS messages cost 3 credits per contact messaged. It's worth considering your business, your products, and your strategy when considering sending an MMS versus an SMS; humans are visual by nature and we’ve found that adding an engaging image or video consistently drives more engagement.

Whether SMS or MMS, both run on TK technology and are forms of text messaging.

What is an MMS Group Message?

An MMS Group Message is a text message containing a picture, video or audio file that is sent to multiple recipients at the same time. You may belong to a group text chain with your friends and send each other images, but that is not the same as a professional MMS group application.

The most important difference is that business MMS messaging is a permission-based activity and requires consent to receive MMS texts from everyone you plan to message.

Best-in-Class: EZ Texting Is the Only MMS Service Provider Powered by Shutterstock

EZ Texting’s built-in Shutterstock integration gives you easy (and free) access to the world’s leading image library, to help you create professional MMS messages in minutes and boost your text campaign engagement.

Pair Shutterstock and EZ Texting’s AI Compose to create your messages faster and increase response rates by as much as 30%.
Slick Text
SimpleTexting
Zipwhip
  MMS Texting
  Free Shutterstock Images
  Premium Image Editor
  Professional Design Templates
  Mobile Image Optimization

When Should I Send an SMS vs MMS?

SMS messages are concise and best suited for alerts, notifications, confirmations, or guiding your audience to a valuable link, whereas the visual power of an MMS text is better suited for dazzling your audience with product shots—pastries, dresses, flowers, cars, homes, etc.—and any instance where you really want people to take visual notice. Sometimes short and sweet wins the day, but MMS messaging offers a flashier, and ultimately more engaging, way to excite your mobile audience.

Many brands leverage the power of MMS to distribute video content. This form of marketing is so effective that a HubSpot study found that 64% of users said they are more likely to buy a product online after watching a video.

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How to Create & Send MMS Messages with EZ Texting

Step 1

Plan Your MMS Message

Composing an MMS message is just as easy as writing an SMS. Just remember to compose a message that works in concert with your imagery.

  • Log In to Your EZ Texting Account
  • Gather Your Message Details
  • Write Your MMS Message

Step 2

Pick & Edit Your Image

MMS files can be chosen from our royalty free Shutterstock image library or files uploaded from your computer.

  • Select or Upload an Image
  • Add Text & Edit Your Image
  • Save Your Image

Step 3

Send & Track Your MMS Message

After you’ve sent your message, check your reporting dashboard to see how it performed. Let consumer behavior help guide future strategy.

  • Manage Multiple Accounts
  • Check CTRs, Opt-Ins & More
  • Optimize Based on Results

MMS Messaging Best Practices

When incorporating images or videos into your text marketing messages, it’s important to follow best practices to achieve the greatest results. While all MMS apps are different, the following guidelines should work for most applications.

You can upload a JPG, GIF, PNG, WAV, MP3, 3GP, or MP4 file. If you would like to upload an MP4 (video) file it is important to make sure that the size of it is no larger than 5MB. It’s often best to send links to video files as larger files attached to messages will not be sent. MMS files can be chosen from our royalty free Shutterstock image library, photos or video taken by a mobile device, or files uploaded from your computer.

Examples of MMS Messaging For Your Industry

MMS Example Higher Education
Higher Education

Text is one of the most effective ways to reach students, and adding MMS can supercharge engagement. Attract new applicants, engage alumni, and build better student relationships with MMS Marketing.

MMS Example Higher Education
MMS Example Healthcare
Healthcare

Healthcare organizations can use MMS texts to grab patient attention when sending important appointment reminders, safety or procedural notifications, and payment reminders.

MMS Example Healthcare
MMS Example Fitness
Fitness & Gyms

Fitness centers, gyms, and yoga studios can all benefit from including energetic and aspirational imagery in their messages. Fill classes faster, share fitness tips, and more using MMS messaging.

MMS Example Fitness
MMS Example Ecommerce
Retail & Ecommerce

From driving foot traffic and boosting sales to automating exceptional customer experiences,

Text communications is key to retail marketing success in 2022, and MMS is your secret weapon. Showcase dynamic product photography or share informational videos, MMS messaging drives more engagement than SMS alone.

MMS Example Ecommerce
MMS Example Property Management
Property Management

Improve your overall lead conversion by building a list of qualified applicants via texting for property management. Then use MMS picture and video messaging to showcase and convert more properties faster than ever.

MMS Example Property Management
MMS Example Tax Accountants
Professional Services

Life insurance agents, tax prep firms, and lawyers can improve client services and drive new business by adding MMS picture and video messaging to important alerts, notifications, and lead acquisition messages.

MMS Example Tax Accountants

What’s Next for MMS? The Future of MMS Marketing

With the onset of AI technology and the upcoming rollout of RCS and RBM messaging for professional use cases, MMS and SMS are in for a bumpy ride. RCS/RBM was designed as a replacement for SMS and MMS and includes a number of improved features and branding opportunities that more and more businesses will need to start taking advantage of. But that’s all the more reason to start sending MMS messages today! The sooner you start building your textable contact list and optimizing your MMS messaging, the better you’ll be equipped for the arrival of RCS/RBM—currently slated to be available on iPhones in 2024/2025.

What are you waiting for? Now’s the perfect time to implement an MMS marketing solution of your own. Contact us today to find out more about our free 14-day trial!

Our Customers Love MMS Marketing with EZ Texting

Jann Parker of Billings Livestock Commision is just one of our many EZ Texting customers that loves using MMS to send dynamic images and videos to her subscribers. She sees results instantly, and your business can too!

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Frequently Asked Questions

 

Sending an MMS message costs 3 credits. While an SMS message may cost less at 1 credit per message, it’s worth considering your business, your products, and your strategy when considering sending an MMS versus an SMS — humans are visual by nature and adding an image or video consistently drives more engagement.

 

 

You can upload a JPG, GIF, PNG, WAV, MP3, 3GP, or MP4 file. If you would like to upload an MP4 (video) file it is important to make sure that the size of it is no larger than 5MB. It’s often best to send links to video files as larger files attached to messages will not be sent. MMS files can be chosen from our royalty free Shutterstock image library, photos or video taken by a mobile device, or files uploaded from your computer.

 

 

Absolutely! We offer a number of colorful, free MMS templates that you can use to add some kick to your messages. You’ll find MMS templates for “thank you,” birthday, and holiday messaging at our MMS templates page.