Send Eye-Catching MMS Campaigns in Minutes

Create visually engaging multimedia messages with images, videos, and GIFs to capture attention instantly and drive stronger campaign performance. Launch impactful campaigns quickly and connect with your audience in a more dynamic way.

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Image library MMS messaging

Why MMS Messaging Drives Higher Engagement

MMS messaging helps brands capture attention instantly by combining text with images, videos, and GIFs. Rich media makes campaigns more memorable, more interactive, and significantly more engaging than text-only messages. By pairing compelling visuals with personalized messaging, businesses can drive stronger responses and higher conversion rates.
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Create Rich, Engaging MMS Campaigns

Higher Engagement Rates

Visual messages naturally attract more attention and can generate significantly higher engagement compared to standard SMS.

Stronger Call-to-Action Performance

Multimedia combined with clear CTAs encourages faster clicks and stronger response rates.

Personalized Campaigns at Scale

Combine multimedia with segmentation and personalization tools to deliver relevant content to every audience group.

Richer Brand Experience

Images and videos allow you to showcase products, promotions, and events in a more dynamic and immersive way.

Seamless Media Uploads

Easily add images, videos, and GIFs to your campaigns without complex setup or technical barriers.

Reliable Delivery Across Devices

Ensure your visuals render properly across supported mobile devices, helping your message land clearly and consistently.

Benefits of MMS Messaging

See how multimedia messaging helps you capture attention, increase engagement, and deliver more impactful campaigns through images, videos, and GIFs.

Higher Engagement Rates

Visual messages naturally stand out in crowded inboxes. Adding images or videos to your texts can significantly increase interaction and response rates.

Stronger Brand Impact

Showcase products, promotions, and announcements with compelling visuals that make your brand more memorable and persuasive.

More Compelling Calls-to-Action

Combine multimedia with clear CTAs and links to encourage faster clicks and higher conversions from your campaigns.

Seamless Multimedia Delivery

Upload and send images, videos, and GIFs easily while ensuring your messages display clearly across supported mobile devices.

Why You Should Include MMS in Your Messages

A comparison of MMS vs SMS
higher opt-in rate for MMS vs SMS
higher CTR than SMS
more engagement than SMS
BEST-IN-CLASS

EZ Texting Is the Only MMS Service
Provider Powered by Shutterstock

EZ Texting’s built-in Shutterstock integration gives you easy (and free) access to the world’s leading image library, to help you create professional MMS marketing messages in minutes and boost your text campaign engagement. Pair Shutterstock and EZ Texting’s AI Compose to create your messages faster and benefit from 300% more engagement over SMS.
Supports 28
Languages
Personal Color
Palettes
1,500+
Typefaces
Background
Remover
Photo Filters
& Effects
Advanced
Reports
Custom Canvas
Sizes
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Shutterstock images library

Free Premium Shutterstock Images

EZ Texting’s Shutterstock integration allows users access to more than 20 million high-resolution royalty free images—all fully customizable.
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Image editor library

Powerful MMS Image Editor

Shutterstock’s intuitive image editor allows you to easily enhance photos, add text, swap colors, and more—no design experience necessary! Start with a Shutterstock image or upload your own to effortlessly create branded promotions, invitations, announcements, and more—the possibilities are endless.
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Text design templates library

MMS Text Design Templates

No need to be a design wiz to make eye-catching MMS messages. Jumpstart your designs by choosing from hundreds of customizable templates created to fit all your MMS texting needs.

How to Create & Send MMS Messages with EZ Texting

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Planning a message library
STEP 1

Plan Your MMS Message

Composing an MMS message is just as easy as writing an SMS. Just remember to compose a message that works in concert with your imagery.
  • Log In to Your EZ Texting Account
  • Gather Your Message Details
  • Write Your MMS Message
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Editing image library
STEP 2

Pick & Edit Your Image

MMS files can be chosen from our royalty free Shutterstock image library or files uploaded from your computer.
  • Select or Upload an Image
  • Add Text & Edit Your Image
  • Save Your Image
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Sending and tracking library
STEP 3

Send & Track Your MMS Message

After you’ve sent your message, check your reporting dashboard to see how it performed. Let consumer behavior help guide future strategy.
  • Manage Multiple Accounts
  • Check CTRs, Opt-Ins & More
  • Optimize Based on Results

The Most Powerful MMS Service
on the Market

Slick Text
SimpleTexting
Zipwhip
 
MMS Texting
 
Free
Shutterstock
Images
 
Premium
Image Editor
 
Professional
Design
Templates
 
Mobile Image
Optimization

MMS Marketing Best Practices

When incorporating images or videos into your text marketing messages, it’s important to follow best practices to achieve the greatest results. While all MMS marketing apps are different, the following guidelines should work for most applications. You can upload a JPG, GIF, PNG, WAV, MP3, 3GP, or MP4 file. If you would like to upload an MP4 (video) file it is important to make sure that the size of it is no larger than 5MB. It’s often best to send links to video files as larger files attached to messages will not be sent. MMS files can be chosen from our royalty free Shutterstock image library, photos or video taken by a mobile device, or files uploaded from your computer.

MMS Image

Dimensions

Optimize for portrait orientation (most common in phone use), ideally 640 x 1138 pixels (9:16 aspect ratio).

File size

Keep it under 500 KB for faster delivery. JPG is the most widely compatible format.

No Transparent Background

Images with transparent backgrounds appear with a solid, random-colored background to subscribers.

High Color Contrast

Ensure the background distinctly contrasts with the foreground to prevent images from appearing blurry or solid-colored.

MMS Video

Dimensions

Portrait (640 x 1138 pixels) is preferred; Landscape works best at 1280 x 720 pixels with a 16:9 aspect ratio.

Video Size

People are more likely to open and read two-way SMS messages than emails. Two-way SMS messages have open rates as high as 98%, compared to just 20% for emails.

Video Specs

For optimal compatibility, use MP4, MOV, or h264/aac file formats with a frame rate of 30 fps for smooth playback.

Minimal Opacity Transitions

Be mindful of opacity transitions in GIFs or videos to avoid random color appearances and increased file sizes.

General Tips

No Borders

On iOS devices, borders may shift right due to text message bubble arrows.

Contrasting Gradients

If the gradient is too close in color, it might appear as a solid color.

What’s Next for MMS? The Future of MMS Marketing

The rise of AI and the rollout of RCS/RBM messaging may make MMS seem uncertain, especially since RCS/RBM is designed to replace SMS/MMS with enhanced features and branding opportunities. Like MMS, RCS requires a data connection, meaning MMS doesn’t have the deliverability advantage of SMS — but that’s exactly why now is the time to act. By building your textable contact list and refining your MMS strategy today, you’ll be better prepared for the broader adoption of RCS/RBM, expected on iPhones in 2024/2025. Don’t wait — now is the perfect time to launch your MMS marketing strategy. Get started with our free 14-day trial!

Examples of MMS Messaging For Your Industry

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MMS messages for higher education
Higher Education

Text is one of the most effective ways to reach students, and adding MMS can supercharge engagement. Attract new applicants, engage alumni, and build better student relationships with MMS Marketing.

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MMS messages for higher education
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MMS messages for healscare
Healthcare

Healthcare organizations can use MMS texts to grab patient attention when sending important appointment reminders, safety or procedural notifications, and payment reminders.

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MMS messages for healscare
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MMS messages for ecommerce
Retail & Ecommerce

From driving foot traffic and boosting sales to automating exceptional customer experiences,

Text communications is key to retail marketing success in 2022, and MMS is your secret weapon. Showcase dynamic product photography or share informational videos, MMS messaging drives more engagement than SMS alone.

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MMS messages for ecommerce
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MMS messages for property management
Property Management

Improve your overall lead conversion by building a list of qualified applicants via texting for property management. Then use MMS picture and video messaging to showcase and convert more properties faster than ever.

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MMS messages for property management
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MMS messages for professional services
Professional Services

Life insurance agents, tax prep firms, and lawyers can improve client services and drive new business by adding MMS picture and video messaging to important alerts, notifications, and lead acquisition messages.

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MMS messages for professional services

Learn More About MMS Messaging

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Frequently Asked Questions

Sending an MMS message costs 3 credits. While an SMS message may cost less at 1 credit per message, it’s worth considering your business, your products, and your strategy when considering sending an MMS versus an SMS — humans are visual by nature and adding an image or video consistently drives more engagement.

 

You can upload a JPG, GIF, PNG, WAV, MP3, 3GP, or MP4 file. If you would like to upload an MP4 (video) file it is important to make sure that the size of it is no larger than 5MB. It’s often best to send links to video files as larger files attached to messages will not be sent. MMS files can be chosen from our royalty free Shutterstock image library, photos or video taken by a mobile device, or files uploaded from your computer.

 

Absolutely! Thanks to our enhanced Shutterstock integration EZ Texting customers have access to thousands (yes, thousands) of professional SMS MMS templates that you can quickly and easily edit and adjust using our built-in Shutterstock media editor.

 

Join the 230,000+ Who Have Used EZ Texting to Connect with Their Audiences.