83% of guests want hotel service promotions on their mobile device1
68% expressed a desire to use their smartphone to speed up check-in2
83% of millennials open SMS messages within 90 seconds of receipt3
70% of customer interactions will be via messaging apps by 20224
Text Marketing Solutions
for Hotels & Hospitality
Use SMS for hospitality businesses to send more effective promotions, automate booking reminders, streamline contactless check-in, and offer convenient hotel guest text messaging.
- Reliable Hotel SMS Software for Alerts and Notifications
- Automated Hotel Booking and Reservation Reminder SMS
- Direct, Two-Way Messaging for Customer Service
- Trackable Marketing Promotions and Coupons
- Textable Landlines and Toll-Free Numbers
Why Text Is the Right
Solution for Hotels &
SMS Marketing for Hotels Can Take Your Marketing & Operations to the Next Level, From Reservations to Room Service
Attract Customers with Special Offers
Exclusive discount codes and special offers to first-time visitors can help drive bookings.
Boost Repeat Sales with Loyalty Programs
Show your appreciation for loyal customers by offering them special discounts and rewards via text.
Rebook Canceled Visits
Don’t lose revenue due to a cancelled reservation. Text your repeating guests offering a discount for their next visit.
Keep Guests Safe
Engage 1:1 with Future Guests
Receive and respond to questions from guests with the convenience of text messaging.
Reach People on the Go
Nearly everyone carries a mobile phone, especially while traveling. Reach them, wherever they are, to effectively communicate information.
Share Information Faster
When an emergency occurs, text messages are the fastest, most efficient way to notify the guests and solicit help.
Send Reservation Reminders
Forget tedious calls that go straight to voicemail. Use text to automatically remind guests of upcoming pickup information.
Deploy Satisfaction Surveys
Ensure your customers are satisfied with their service and their rental, listening to their feedback and building loyalty.
Confirm Reservation Information
Keep your guests confident in their upcoming visit by sending reservation reminders.
“We have built a list of over 10K and we are now texting that list monthly with deals and specials. We hope to grow this list to 100+K followers and increase our bookings at our vacations rentals in doing so. Great Service!
General Manager, Marketing - Hospitality Company
Our Customers Love Us. The Feeling’s Mutual.
Hospitality businesses are improving their communications every day with EZ Texting.
Best Comms Solution
EZ Texting enables us to be relevant in our community. SMS/MMS allows us to remain engaged with out clients. I like the ease and use of the website, import function, and reply feature.
Easy to Use
EZ Texting is easy to use and a good value for the money. It is very intuitive and can be used without much instruction. I like that you can upload lists and it won't duplicate your entries.
Connecting with Customers
EZ Texting allows our business to engage with customers quickly and efficiently. [They] offer a report once your message is sent so you have peace of mind knowing that your customer got your message. What a great service for connecting with customers.
Streamline Your Workflows with Custom App Integrations
EZ Texting works closely with popular applications like Constant Contact, HubSpot, Shutterstock, and Squarespace to help you integrate texting into your campaigns with ease.
- With our easy-to-use integrations, you can quickly sync systems to one another — without the need for a developer.
- Automate contact management across platforms — including CRM tools, email marketing systems, and thousands of apps.
- Integrate text message marketing for hotels with your current workflows to be more organized, efficient, and productive.
Learn How SMS Marketing Can Help Grow Your Hotel or Hospitality Business
Yes, guests want to text a hotel. Discover how hotels and hospitality businesses can use SMS software to increase reservations and provide five-star customer communication.
Frequently Asked Questions
Offers and promotions remain some of the most reliable methods for hotels to increase bookings, but the effectiveness of the marketing channels for relaying promotional messaging and converting into actual paying guests continues to change. While social media app usage ebbs and flows and the traditional advertising market proves competitive, one way to stand out from your competition is to develop and manage direct channels to reach prospective guests. Email is one example, but the increase in marketing emails over the last decade has lowered engagement on the emails to below 20%. Since 85% of international tourists have a mobile device with them while travelling, SMS marketing for hotels is raising the standard for both promotional communications and streamlined booking processes.
The global prevalence of smartphone ownership, plus the entrenched usage of native text messaging apps, means that travelers all over the world are not just glued to their mobile phones but to their SMS messages. In fact, as contactless check-in and digital self-service processes gain momentum in the hospitality industry, we’re also seeing the effect of COVID on screen time: Over 60% of consumers say that the time they spend texting each day has increased, or significantly increased, in 2021. All of this indicates that the best way to communicate with hotel guests is via text messaging — but remember, guests must first agree to receive hotel text messaging, an option which you can build into your booking flow.
Whether a travel or hospitality business is looking to promote a new hotel or rebound from a tough year, there isn’t one right or wrong way to promote a hotel. In fact, most businesses find success using a mix of marketing channels with strong, consistent messaging along with enticing limited-time discounts and booking incentives. For instance, a new hotel can launch a vacation giveaway via social and display ads, but use SMS software so people can register by texting a Keyword like VACATION. An autoreply text and automated Drip Campaign can then introduce them to further details about the hotel and promotional discounts. Consider the types of travelers that would be the most likely guests at your hotel — holidaymakers or businesspeople for instance — and ensure that your marketing lands where that audience is looking. Then pick a few channels that you know have a strong ROI, like text message marketing and hotel booking site promotions, and develop a promotional campaign that you can track and measure based on channel performance and cost per acquisition.
Since research shows that people respond to SMS within 90 seconds compared with the 90 minutes for emails, the best way to communicate with hotel employees is through text message. In fact, a hotel can use SMS software not just for text message marketing and hotel booking confirmations but also to manage hotel staff, streamline internal communications, and recruit and onboard new employees.