What Is Two-Way SMS Texting?
Two-way texting is the ability to receive and respond to inbound text messages and have one-to-one text conversations with contacts. It sounds simple, but can greatly improve your customer experience and internal communications.
Also called “1-to-1 messaging,” two-way texting allows your customers to reach your business via text any time, which reduces time playing phone tag and helps ensure you’re not missing out on new sales or bookings.
You can also combine two-way texting with personalization, automation, and integrations to create the foundation for a powerful conversational texting strategy, which puts the customer first and thrives on the precise kind of one-on-one interactions two-way texting provides.
Two-Way Texting Benefits & Features
Receive inbound text messages
replies from text campaigns
Reconnect with contacts that stopped
responding to email or phone calls
Easily manage two-way text conversations
from the inbox or mobile app
How Businesses Use Two-Way Texting
Discover text message marketing solutions like mobile coupons and MMS campaigns that boost sales and generate both online and in-store traffic.
Leverage lead generation solutions like text-to-join Keywords, QR codes, and Sign-Up Forms. Create a compelling incentive to join and watch your SMS marketing list multiply.
Quickly inform staff about schedule updates and make it easy to reply via text to pick up an open shift.
Amplify the impact of multi-channel campaigns with text message marketing. Take advantage of custom app integrations with software platforms like HubSpot, Squarespace, and Constant Contact to create seamless workflows.
Two-Way Texting for
Whether leasing apartments or commercial properties, you can communicate faster and more efficiently with lessees and prospects using two-way texting.
Salon & Spas
Use two-way texting to improve your customer experience and respond directly to both incoming text queries and individual replies to your bulk messaging.
Fitness & Gyms
Use two-way texting to drive customer experience by allowing for direct, one-to-one replies to incoming text queries and member responses to bulk messaging.
Rev up your customer communications by using two-way texting to respond quickly to incoming text queries or individual replies to your bulk messaging.
People want to text your pet care business. Use two-way texting to respond to incoming text queries and individual customer responses to bulk messaging.
Respond fast to incoming student or faculty text queries or individual replies to your bulk messaging using two-way texting for a one-to-one connection.
Reply quickly to incoming text queries and individual responses to bulk messaging by using two-way texting for a one-to-one customer connection.
Reply fast to incoming text queries and individual responses to bulk messaging by using two-way texting for a direct, accountable, one-to-one connection.
Construction & Home Services
Reply directly to incoming text queries and responses to bulk messaging by using two-way texting for your construction or home services business.
Keep all your lines of communication open to clients and prospects by using two-way texting for direct, one-to-one communications.
How to Send & Receive Two-Way SMS Message
See how easy it is to connect one-on-one to your customers and clients using one of the most direct, engaging, and low-friction channels available — two-way texting.
Frequently Asked Questions
Two-way text messaging is the ability to receive and respond to inbound text messages and have two-way text conversations with contacts.
One-way SMS is also referred to as “bulk” or “mass” messaging. It is a method of sending an SMS communication from one business or organization to many individuals at once.
You can see and respond to inbound text messages from the EZ Texting inbox. You can also configure your application to forward all incoming messages to your email or cell phone.
Two-way text messaging is FREE for customers on a Value, Essentials, or Premium pricing plan. Customers on other plans pay standard text messaging rates to reply to inbound text messages.