Text Messaging     
for Nonprofits

Your message is important. Instantly connect supporters, sponsors, donors, and volunteers with your mission using the 98% open rate of bulk SMS for nonprofits.

average text-to-donate fundraiser donation size
of Millennials own a smartphone
donation increase using a mobile-friendly website

Feature-Rich Text Messaging
for Nonprofits

Grow Contributor Lists

Bulk upload opted-in contacts & grow your list with QR codes, Keywords, and forms.

Drip Campaign Templates

Save time with pre-written nonprofit drip campaign message templates.

Bulk SMS Messaging

Conveniently and effectively reach your entire audience — all at once, instantly.

Two-Way Messaging

And just as easily connect one-to-one for conversational messaging.

SMS Appointment Reminders

Reduce no-shows by as much as 90%.

Long-Term Funding

Fundraise faster with an automated Keyword and link to a secure donation site.

Drive Donations & Engagement with
Text Marketing for Nonprofits

Top 5 Ways Nonprofits Use
Text Marketing

Grow Your Giving Network with   
Text Messaging for Nonprofits

Advocacy and Engagementmarketing-sales_UI

Advocacy & Engagement

  • Reach your entire list, or communicate with individual team members via two-way texting
  • Use Keywords and automated responses to provide helpful resources
  • Use our pre-written drip campaign template, or create your own

Fundraising for Nonprofits

  • Alert your audience to fundraising sites and campaigns
  • Send SMS donation reminders to drive engagement throughout your campaign
  • Fundraise faster with text-to-donate messages sent directly to mobile devices
Event Promotioncustomer-support_UI
SMS Texting for Marketing & Salesemployee-ops_UI

Event Promotion & Management

  • Drive participation with text invitations, event changes, or automated reminders
  • Personalize messages by first name and segment based on location or previous engagement
  • Provide a text-to-donate option for recipients to easily contribute to your cause
TRY IT OUT

TCPA Compliance: Above & Beyond

We make TCPA compliance easy with features including double opt-in security, automated opt-out
functionality, and SafeSTOP, to add required opt-out messaging with one simple click.
Learn More
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We implemented EZ Texting into our Change the Course Campaign, and that resulted in 32,000+ consumer texts pledging to conserve water.
Sara Hoversten
Director of Corporate Partnerships, Bonneville Environmental Foundation
Bonneville Environment Foundation

Our Customers Love Us. The Feeling’s Mutual.

Badges 2023 Fall

We look forward to continuing to use this service for years and years to come.
“Our nonprofit organization uses EZ Texting to send regular program information and client reminders for program activities, fundraising events, and evaluation. EZ Texting has been an affordable option for our small organization, and it has been reliable and user-friendly.”
C-Level Executive  |  Non-profit Organization Management Company
The Customer Service was good, that’s important!
“Pre-Covid, we used it 6-9 times a year to notify people about Events we’d have in a local park. We have used it for the last couple of years to send a google-made Survey. We sure hope to use it this year for events starting in May.”
Seena Hawley  |  Executive Director, The Berkeley Baby Book Project
We can send out timely information to a group of people who generally prefer texts over email.
“EZ Texting stands out in two ways - a simple 6-digit number that is easy to remember and being able to immediately text many people. I also love the ability to add sub-keywords in EZ Texting.”
Rusty Angell  |  eGroups Director, Elevation Church

Powerful SMS Marketing Features

Dedicated Short Codes

Boost engagement and brand awareness with a memorable 5-6 digit textable number

Contact Management

Easily upload existing contacts then personalize, group, and segment for fast targeting

MMS Picture Messaging

Drive engagement with your own dynamic image or one of millions of free Shutterstock images

Group Texting

Message all your contacts at once, or segment into groups for quick
targeting

Two-Way Texting

Conversational texting allows for easy one-to-one connections to your customers

List Growth Tools

EZ Texting offers multiple ways to grow your opt-in list, including Keywords, QR codes, and digital sign-up

Nonprofit Integrations

Connect your nonprofit system to critical online tools, such as donor management software, fundraising platforms, CRM tools, payment processors, and more. including:

  • Donorbox
  • Bloomerang
  • Hootsuite
  • Paypal
  • Stripe
Nonprofit Integration

Frequently Asked Questions

"The possibilities are virtually limitless! Nonprofits can use text marketing to send out timely updates, event reminders, and fundraising appeals directly to their supporters' phones. It's a great way to engage personally, keeping everyone in the loop and encouraging participation.

"Plus, it's super effective for reaching people quickly and getting a response! Across the country, nonprofits are using SMS services in all sorts of ways to really connect with their supporters, volunteers, and members. They have genuine, personal chats that help build strong relationships and hit their goals." - Marco Raye, Content Marketing Manager  

Check out more examples of how text messaging for nonprofits helps mobilize audiences:

  • Donation & Fundraising: Nonprofits can send SMS messages to their supporters, informing them about fundraising campaigns, donation drives, or urgent funding needs. In each text regarding the campaign, EZ Texting allows you to include a donation link or a short code for easy and immediate contributions, making it convenient for supporters to contribute and help the cause.
     
  • Event Promotion & Reminders: Have an upcoming event or gala? Nonprofits can use SMS to promote upcoming events, such as charity galas, community fundraisers, or awareness campaigns. Create thrilling experiences by sharing event details, reminders, and updates to ensure maximum attendance and engagement.
     
  • Volunteer Recruitment & Coordination: Text messaging for nonprofits can be leveraged to recruit and coordinate volunteers for nonprofit activities. Organizations can easily send SMS messages to their volunteer pool, notifying them about volunteer opportunities, shifts, and any necessary instructions or updates.
     
  • Program & Service Updates: Use EZ Texting’s SMS text marketing to keep your beneficiaries informed in real-time about program updates, service availability, or changes via SMS. For example, a healthcare nonprofit can send SMS reminders for medical appointments or medication schedules, ensuring timely access to care. Use text messaging for nonprofits to stay with your audience at home or on the go.
     
  • Emergency Alerts & Disaster Response: SMS text messaging is a critically valuable communication channel for nonprofits during emergencies or natural disasters. You can send SMS messages to affected communities, providing crucial information about safety directives, relief efforts, resource distribution locations, and immediate next steps when it matters the most.
     
  • Advocacy & Call-to-Action: Nonprofits can utilize SMS text messaging to mobilize and drive authentic engagement at scale with their supporters for advocacy purposes. Using EZ Texting, you can send SMS alerts about important legislative issues, encouraging recipients to contact their elected representatives or sign petitions to support specific causes.
     
  • Educational Outreach: Inform, educate, and inspire. Nonprofits focused on education can leverage SMS to provide educational content and resources directly to target audiences. Through SMS text messages, send students study tips, informative articles, or links to online learning materials, adding benefit to the experience of those seeking knowledge.
     
  • Feedback & Surveys: Gather feedback and glean audience intel that you can later be used to galvanize audiences by conducting surveys through text messaging for nonprofits. Use EZ Texting to send SMS text messages requesting feedback on your programs, events, or services, or use SMS-based surveys to gather valuable insights and improve your operations.

"Texting punches through the noise and connects with your supporters directly. The real game-changer for nonprofits with texting is that SMS messages have a whopping 98% open rate compared to email open rates averaging around 20%.

Plus, it's a great way to keep people in the loop about events, updates, and fundraising campaigns, making it easier to engage and get them involved in the cause. By tapping into the direct, secure, and personal nature of texting, nonprofits can really stand out from the crowd, engaging their audience in meaningful conversations and guiding them toward the next best steps to advance their mission." - Marco Raye, Content Marketing Manager 

  • Increased Donor Engagement: Nonprofits that incorporate SMS marketing into their communication strategies often experience higher levels of donor engagement by way of their outbound messaging being received, opened, and engaged. Studies have shown that SMS campaigns can yield response rates as high as 45%, surpassing other marketing channels. The immediacy of SMS prompts supporters to take immediate action, such as making a donation or participating in your upcoming event.
     
  • Improved Fundraising Results: SMS marketing has proven effective in driving fundraising efforts for nonprofits. Reports suggest that SMS appeals can generate higher response rates and donation amounts compared to other forms of communication. Some nonprofits have reported doubling or tripling their fundraising results after implementing SMS marketing campaigns.
     
  • Enhanced Event Attendance: SMS is crucial in promoting nonprofit events and increasing attendance rates. By sending event reminders, updates, and last-minute notifications via SMS, nonprofits effectively reach supporters and boost event participation. SMS reminders have been shown to decrease no-show rates and increase overall event engagement.
     
  • Targeted & Personalized Messaging: Nonprofits leverage SMS text marketing to deliver timely, targeted, personalized messages to their supporters. By segmenting their audience based on interests, demographics, or engagement history, nonprofits can send relevant content that resonates with recipients.
     
  • Mobile-Friendly Giving: With the steadily increasing use of mobile devices, SMS marketing aligns well with mobile-friendly giving options. Using EZ Texting, nonprofits can embed shortened, trackable links in their SMS messages, directing recipients to mobile-optimized donation pages or crowdfunding platforms. This seamless donor experience helps facilitate quick and convenient giving, leading to higher conversion rates.

 

“Nonprofits can measure the success of their SMS marketing efforts by analyzing performance metrics in their EZ Texting reporting dashboard, including delivery rate, open rate, click-through rate (CTR), response rate, and subscriber growth. Together these metrics offer valuable insights into the reach, engagement, impact, and the ROI of your SMS campaigns. By regularly evaluating these indicators, your nonprofit can better assess the effectiveness of its messages, optimize content, and make well-informed decisions to improve future SMS marketing strategies.”

Adam Houghtaling, Head of Content

 

“Yes! SMS marketing is perfect for targeting specific donor demographics or interests. All you need is their mobile contact number and consent to text.

You can segment your SMS subscriber lists within EZ Texting based on criteria such as shared similar interests, locations, preferences, volunteers, and more. By collecting and analyzing data from supporters, nonprofits can tailor their SMS messages to resonate with different segments of their audience more effectively. This allows for more personalized and targeted communication, ensuring that your contacts receive messages that are relevant and meaningful to them or their specific interest within your organization.

Effective segmentation and targeting can lead to higher engagement, response rates, donations, and ultimately, better relationships with your audience.”

Adam Houghtaling, Head of Content

 

 

“Yes! It’s important that nonprofits follow all SMS compliance rules and regulations, but it’s also important to be aware of any regulations that may impact your nonprofit’s specific area of work. Below are some key considerations for all nonprofits.”

Adam Houghtaling, Head of Content

  • Consent: Nonprofits must obtain explicit consent from individuals before sending them SMS messages. This can be achieved through opt-in mechanisms, such as having supporters voluntarily provide their mobile numbers and agreeing to receive SMS communications. Consent should be freely given, specific, informed, and documented.
  • Privacy: Nonprofits need to handle personal data collected for SMS marketing in accordance with applicable privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States. This includes safeguarding personal information, implementing data protection measures, and providing transparent privacy policies.
  • Unsubscribe/Opt-Out: Nonprofits must provide an easy and clear way for recipients to opt-out of receiving SMS messages. Every SMS should include instructions on how to unsubscribe, such as by replying with a specific keyword. Once a recipient has opted out, their number should be promptly removed from the SMS list, and no further messages should be sent to them.
  • TCPA Compliance: In the United States, nonprofits must comply with the Telephone Consumer Protection Act (TCPA) when sending SMS messages. The TCPA regulates telemarketing and mandates certain requirements, including prior express written consent for promotional messages, clear identification of the sender, and the provision of opt-out mechanisms.
  • Messaging Regulations: Nonprofits should be aware of any specific regulations or guidelines set by mobile network operators or regulatory authorities in their region. These regulations may include restrictions on message content, frequency, or commercial promotions. Complying with these guidelines helps ensure that SMS messages are delivered effectively and legally.