EZ Texting Mobile Marketing Case Studies

Like many other small business owners, Brian Alvarez, owner of Brian’s Place restaurant has the challenge of learning to market his business and run it at the same time. Over the years of trying new marketing tactics, Brian has found that texting is one of the most effective ways to get the word about his business.
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Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. The Domino's Pizza Franchise at UNC-Charlotte is an EZ Texting client. Mr. Swanson’s franchise has successfully used EZ Texting to send mobile coupons to students since 2009. In early 2011, he realized that text messaging was the perfect way to promote his Facebook Group, and most importantly, sell more pizza.
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Saddleback Church is one of the largest and most influential churches in America. Located in Southern California, Saddleback serves the community with over 4,000 small group fellowships, more than 500 ministries of various kinds, local and global outreaches touching every country around the world, and five different local locations for services each week. After comparing mobile marketing solutions, Saddleback chose EZ Texting’s group text messaging platform for its low cost, and flexible, powerful API. Saddleback connected their membership database to the EZ Texting SMS gateway using the API. All communications are synchronized and seamless.
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Viking Range Corporation, a leading home appliance company, has a cooking school with 16 locations throughout the US. Over 70,000 students including kids, moms and dads, business professionals attend the Viking Cooking School each year. Viking Cooking School contacted EZ Texting to implement a mobile coupons program for current and prospective students.
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Students for the National Equality March collaborated with the NoH8 Campaign, as well as the Service Members Legal Defense Network, to create a "flash protest" to oppose the Don't Ask Don't Tell policy, which denies lesbian and gay Americans the opportunity to serve openly in the US military. The EZ Texting mobile marketing platform was used to organize the "flash protest."
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“Beat The Peak." to encourage customers to reduce electric usage during peak hours, when wholesale rates are the highest. EZ Texting allows them to remind their customers to cut back via text message.
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The Couch Tomato Café is a family-style restaurant in Philadelphia, PA that offers wraps, dips, gourmet pizzas and more for take-out or delivery. They also cater throughout the Philadelphia area.

EZ Texting spoke with owner Craig Mosmen about his restaurant's text message marketing campaigns.
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Auction Broadcasting Company, parent company to the Atlanta, GA-based ABC Red Top Auto Auction, has nine auction houses across the country. For those who are unfamiliar with auto auctions, their primary business is to act as a broker to both independent dealers and franchises within a given area, helping sellers move inventory quickly, and connecting that inventory with other dealers looking to buy. All interested buyers come to a closed auction to view the latest vehicles up for sale. Jackie Calvert, Marketing Director for ABC Red Top-Atlanta, spoke with EZ Texting about their SMS campaigns.
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UAS Properties was founded in 2001 to develop and renovate affordable housing in Chicago and surrounding communities. UAS Properties has assembled a highly qualified team of management professionals with experience in the maintenance, operation, management of market rate, affordable and condominium housing. EZ Texting spoke with Atukwe Newell, a senior principal of the firm, about effective mobile marketing ideas.
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Let’s Eat!, a meal assembly store based out of Atlanta, GA, is best described as a hybrid of a grocery store and a restaurant. Let’s Eat! customers order a number of meals in advance from the store, conveniently reducing shopping trips, avoiding all preparation work like cleaning meats and chopping vegetables, and with no clean up required! All meals are prepared fresh and then frozen, with simple cooking instructions taped right on the packaging.
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Third Reform Church is located in Pella, Iowa, a town of about 10,000 people. On any given Sunday, there are 2500-3000 people attending services. Zuithoff sought to communicate with the students in the most relevant method possible. Although this included methods like Facebook and mass emails, he felt there was a need for something more immediate. Text messaging, the most common means of communication for this age group, was a perfect fit.
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Water Is Basic exists to empower the local leadership in Southern Sudan to bring clean water to their own people. In Southern Sudan, about 70% of the population does not have adequate access to safe water. According to USAID, one in every four children born in Southern Sudan dies before the age of five. Half of those deaths are from water-related illnesses.
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Jostens is a provider of yearbooks, class rings for various schools as well as championship rings for sports, including the Super Bowl rings. The company services high schools in particular, providing graduation items such as caps, gowns, announcements and class rings. They pride themselves on helping students with their graduation needs in order to remember their high school careers for a lifetime. An EZ Texting mobile strategy has helped them achieve this.
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SL Green Realty Corp. is a self-administered and self-managed real estate investment trust, or REIT, that predominantly acquires, owns, repositions and manages Manhattan office properties. The Company is the only publicly held REIT that specializes in this niche. As of June 30, 2008, the Company owned 30 New York City office properties totaling approximately 23,719,200 square feet, making it New York's largest office landlord.
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