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How Third Reformed Church Increased Attendance Among Gen Z

The Third Reformed Church in Pella, Iowa, has drawn in dedicated and devout worshippers across the state for 150 years.


Youth Ministry Members


Years Since Founding


Opt-In Rate

The Challenge: Reach the Teens and Tweens of Gen Z

Gen Z, the demographic racing up behind Millennials, is even more tech-savvy than its predecessors. Born in the mid-90s, this generation grew up with the internet and mobile devices in their hands — and expect information to be more immediate and accessible than ever before. Up to 78% of today’s teens have a cellphone, and 25% own a tablet.

While the church was already utilizing mass email campaigns and Facebook outreach, Zuithoff wanted to find platforms to communicate in the method students most prefer: texting.

The Solution

Zuithoff offered students timely updates for opting in to a subscriber list through Web Sign-Up Forms (provided by EZ Texting for free). Within a year working with our platform, approximately 80% of students signed up. Many parents also opted in to keep track of their children’s church schedule.

The Results

By texting bi-weekly Reminder Campaigns, attendance spiked dramatically for special events and meetings within one year. Like many organizations, the church hosts meetings that change location frequently or need to be cancelled due to inclement weather. Texting facilitates sending such last-minute updates for immediate receipt, making event coordination easier and more streamlined.