How a Domino’s Franchise Got Their Cost Per Acquisition Down to 15 Cents
A Domino’s Pizza near the University of North Carolina at Charlotte serves 25,000 students.
Person Customer Base
Coupon Redemptions From First Offer
Coupon Redemption Rates Per Additional Offer
[The problem was] most students are not going to jot down a website during a basketball game...But taking a couple of seconds to send and receive a text with the URL of the group makes sense.