Healthcare

Wellness Institute Achieves 22:1 ROI with SMS

Total Wellness Empowerment Institute is on a mission to help people live healthier, more empowered lives. Founded by clinical nutritionist and functional medicine specialist Nancy Guberti, the institute blends science with a heart-centered approach to wellness. Through online courses, lab testing, and high-quality supplements, they provide practical tools and education, especially for families and professionals supporting individuals on the autism spectrum. Their goal is simple but powerful: to spark a ripple effect of health and knowledge that transforms lives.

22:1

SMS campaign ROI

88%

Contact growth through Zapier-powered automation

98%

Texting average deliverability

The Challenge

Total Wellness had long leaned on email marketing to promote its programs, but its effectiveness was wearing thin. “Anyone using email knows you’re lucky if 20% of people even open it,” says Michael Guberti, Marketing Manager. “That means 70% aren’t seeing your message. We knew there had to be a better way.”

The problem wasn’t just open rates, it was deliverability and engagement. Emails were ending up in spam folders, getting buried, or overlooked entirely. It was time for a more direct and dependable way to reach their target audience.

You send a message, it goes to the lock screen of the phone. There’s no default spam folder. It’s an asset to your communication strategy.

Michael Guberti, Marketing Manager | Total Wellness Empowerment Institute

The Solution

With SMS marketing, Total Wellness saw a major shift—message deliverability jumped to 90–99%, a huge improvement over their email campaigns. “You send a message, and it goes straight to their lock screen,” said Michael Guberti. Texting helped them slice through the noise of overcrowded email channels and avoid spam folders, making sure their audience actually saw what mattered.

EZ Texting’s integration with tools like Zapier made it simple to build a powerful, automated lead pipeline. By connecting Meta lead ads, Mailchimp, and EZ Texting in a four-step workflow, the team created a smooth, hands-off system. “We now have a neat, clean flow that guides our leads through a customer journey,” said Guberti. From scheduling targeted messages to tracking delivery, everything runs efficiently, saving time while driving better engagement.

The Results

The results from using EZ Texting were immediate and impressive. In just one day, a Mother’s Day campaign promoting a bundled offer delivered a 22:1 return on investment.

But the impact went beyond campaign revenue. SMS helped Total Wellness qualify leads faster and guide them through the customer journey more efficiently. “Texting has shortened our funnel. It helps us get to a ‘yes’ or ‘no’ faster,” said Michael Guberti.

The move from email to SMS was a game-changer. “The spam folder is where marketing and business goals go to die,” Guberti noted. With texting, Total Wellness found a direct, high-performing channel that doesn’t just deliver messages, it drives real business growth.