Viking Cooking School Mobile Marketing Case Study
Viking Range Corporation, a leading home appliance company, has a cooking school with 16 locations throughout the US. Over 70,000 students including kids, moms and dads, business professionals attend the Viking Cooking School each year. If you love to cook, entertain, or just appreciate the pleasure of great food, the Viking Cooking School is the place to indulge your passions.
Viking Cooking School contacted EZ Texting to implement a couponing program for current and prospective students.
Solution & Implementation:
Viking Cooking School created an account on EZ Texting. Within a few minutes they setup three groups:
- Members – To communicate with all of their students.
- Instructors –To send messages about changes in class schedules, additions, cancellations and updates.
- Staff – To send messages regarding office schedule changes and other news.
To kick things off, Viking’s Ridgeland, MS location piloted the program. In order to generate signups, they sent out an email to their list with a custom web widget and instructed their students to text VIKING to 313131 to join their texting list. Over the past three months, the Ridgeland Viking location has built a list of close to 300 members.
Every week, the school takes a look at their class schedule for the week and decides which classes need help filling. They then send out a message about a low-enrollment class trying to fill spots. For example:
Girls Night Out in Vegas! Cook shrimp to perfection, make herbed melt in your mouth biscuits and grilling meat to perfection Sun 4/18 5PM-8PM call 898-8345
One recent text filled eight class spots, valued at $79.00 each -- a single text message that cost less than $15 to send resulted in an additional $632 in revenue.
Viking Cooking School has since brought two other locations on board, with plans for more in the near future.