How a Technical College Boosted Enrollment by Engaging Via Text
Ohio Technical College (OTC) supercharged enrollment, pre- and post-pandemic, by keeping their potential, enrolled, and alumni populations fully engaged their way - via text message.
Keeping the student population engaged and responsive, was an important and challenging endeavor during the average year. But, the unprecedented days of the pandemic came along with a newfound need for more immediate and frequent engagement - something email alone was unable to support.
graduation rate over 6 years
Engagement of 18-29 year-olds respond to texts in 15 minutes or less
Population (Perspective, Enrolled, Alumni)
Agency Wins Hometown a Hulu Show & $500K
Admissions has found that reaching students and potential students by text is the way to go. Young people don't really check emails. With texting, we get an immediate response.
Bonnie LaCorte, VP Student Engagement - Ohio Technical College