Nonprofits

Charleston Animal Society Saves Lives with Texting

For over 150 years, Charleston Animal Society has been a leader in animal protection. Because promoting adoptions, rallying donors, and mobilizing adopters require immediate action, the organization needs a fast, reliable, and effective way to reach people who care.

The Big Picture:

Charleston Animal Society’s success proves that texting isn’t just communication—it’s a life-saving tool. By reaching supporters at the right moment with the right message, they’ve transformed fundraising, adoptions, and advocacy. The result? Faster action, deeper connections, and more lives saved.

$2M

Raised for animal welfare

$18K

Donations in a single day

20K

Animals cared for per year

The Challenge

Charleston Animal Society needed an affordable and easy way to communicate with donors, adopters, and supporters. While they tried other platforms, they were too complex and ineffective, leading to frustration and wasted time.

A mix of print, email, and social media outreach helped to spread awareness. Still, it didn’t always generate immediate, direct engagement for high-priority initiatives like adoption events and fundraising campaigns.

As a nonprofit, they needed a tool that was simple to use, didn’t require technical expertise, and delivered proven ROI.

(Texting) is by far our number one ROI. When we send a text, it's a special day because, boom, we know we're gonna raise between $4,000 and $18,000.

Dan Krosse, Dan Krosse, Media Marketing Consultant | Charleston Animal Society

The Solution

Charleston Animal Society leveraged EZ Texting to send highly targeted texts with eye-catching MMS images. Instead of one-size-fits-all messages, they built segmented contact lists of donors, adopters, and event attendees, ensuring every text feels relevant and personal.

Their annual Hank and Laurel Greer Lifesaving Car Raffle became a prime example of texting’s power. While they promoted the fundraiser using email, print, and social media, nothing drove results like texting. A single text message could generate up to $18,000 in ticket sales in one day, bringing them closer to their $2 million goal.

Charleston Animal Society discovered the power of monitoring and responding to 1-to-1 texts through the Inbox. Unlike email or social posts, where replies often get lost, texting lets them nurture honest, immediate conversations with supporters. Donors felt like the only person receiving the message, strengthening their connection with the cause. These conversations led to significant, life-saving donations.

The Results

With EZ Texting, Charleston Animal Society has transformed its ability to mobilize supporters, raise funds, and increase adoptions faster.

Thanks to targeted outreach, Charleston Animal Society expects to raise $2 million through the annual Hank and Laurel Greer Lifesaving Raffle. On a typical day, a single text message can bring in anywhere from $4,000 to $18,000. Supporters love the convenience of receiving a quick message with a direct link to donate, making it easy to act on the spot.

In addition to raising critical funds, text campaigns are crucial in helping animals find loving homes. By reaching out to past adopters and interested pet lovers, Charleston Animal Society can quickly spread the word about upcoming adoption events, often filling the shelter with potential adopters within hours.

Charleston Animal Society continues to grow its SMS marketing success with EZ Texting, proving that timely, direct communication is a life-saving tool for animals and their loved ones.

“When it comes to animal organizations, I look at marketing as a life-saving tool. Adoption is a life-saving tool. Spay neuter is a life-saving tool. Marketing is a life-saving tool. One of the wheels' spokes is the money you need to raise to help save more lives. You must invest in it.”