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Retail

How a Big-Box Home Improvement Retailer Sales Manager Drove Up $97K in New Sales

Founded in 1921, this retail chain grew from its original North Carolina storefront to become the second largest hardware chain in the world.

Robert Love, a Market Sales Manager for a national home improvement retail chain, supervises a sales team focused on customers planning large-scale home improvement projects like new roofing, flooring, or window installations.

50%

Of Leads Replied Through SMS

$97K

In New Sales

6%

Increase In Sales Close Rate

The Challenge: Revitalizing Sales Leads That Have Gone Cold

Turning prospects into buyers is the primary goal of any sales funnel, but large-scale home improvement items may require extra time. In the process, leads can grow cold. Love wanted to revitalize former interest by reengaging prospects — but without the inefficiency and drain on resources from numerous phone calls and emails (over 76% remain unopened).

I was excited enough about text marketing that I initially paid for EZ Texting out of my own pocket to prove that it could work. The investment was definitely worth it — I reached out to 40 leads and more than half responded!

Robert Love, Market Sales Manager – National Home Improvement Retailer

The Solution

Text messaging can target numerous older leads quickly and effectively with personalized blasts delivered straight to mobile devices, where open rates hover at 98%. The Market Sales Manager kept his upsell low-pressure and minimized sales overhead. MMS messages further boosted revenue via attention-grabbing, time-sensitive promotions and streamlining communication channels with Love’s team.

The Results

Love more than doubled engagement with his dead leads, closing $97K in new business. Within a single month, his sales conversion rate increased by 6%, and he now recommends EZ Texting to his entire sales team as well as other Market Sales Managers.

Join the 160,000 customers who have used SMS marketing to connect with their audiences.