ATX Auctions Leverages Text Marketing to Boost Engagement Despite Pandemic Obstacles
Just last year, like many small businesses, ATX Auctions Co-Owner Jared Deborer and his team, found themselves emerging from the pandemic-related economic impact of COVID-19. As they reacclimated to the post-pandemic auction landscape, they decided to leverage SMS text messaging to open a new channel of communication and help bolster and refresh engagement. Not only did adding text marketing boost their brand, it also enhanced nearly every aspect of bidder engagement in the process.
The Big Picture:
Using EZ Texting, ATX Auctions increased its marketing campaign open rates from 3% using channels like email, to 100%! The EZ Texting platform also streamlined the auction winner notification process, making it faster and easier to track and claim items after you’ve won.
increase in new & returning bidder engagement across all auction houses (26 total)
SMS text message open rate
Click-through rate using EZ Texting’s Link Shortener
I don’t know what we would've done to communicate with our customers during the pandemic, without EZ Texting. It was imperative to the survival of our business. ATX Auctions and EZ Texting are officially married.