Veteran-Owned Med Spa Boosts Bookings by 25% Using SMS Marketing

With nearly a decade of loyal clients, DermAesthetics needed a reliable way to continuously engage its audience, increase appointment bookings, and boost sales of gift cards and memberships. Traditional marketing channels, such as email, showed declining engagement, and appointment reminder texts alone weren’t driving enough customer action.

Using EZ Texting’s SMS marketing platform, DermAesthetics established a consistent, twice-weekly text campaign schedule. Leveraging a contact list grown over the years, their concise and impactful messages promote current offers, Beauty Club memberships, and gift card sales. This steady communication keeps DermAesthetics top of mind, whether clients are ready to book or just need a friendly reminder.

The team uses EZ Texting’s intuitive inbox to manage replies and maintain direct two-way communication, ensuring high engagement and quick responses.

DermAesthetics’ targeted SMS campaigns resulted in a 25% increase in consultations and booked services. Each message triggers spikes in calls, appointment requests, and form submissions, and even unrelated texts prompt client action. Gift card sales now total thousands of dollars, with ongoing texts reactivating lapsed clients and encouraging new referrals.

Beyond business growth, their SMS marketing supports a deeper purpose. By promoting charitable efforts via text, DermAesthetics raised over $100,000 for the Special Operations Warrior Foundation, which provides scholarships to children of fallen U.S. service members.

For med spa owners seeking growth, DermAesthetics demonstrates the power of combining purpose-driven marketing with direct, consistent SMS communication.