A key customer acquisition tool when
launching your SMS marketing strategy.
What are SMS Keywords?
An SMS Keyword is a unique term (composed of letters and/or numbers) that people can send to a textable phone number or dedicated short code (such as 858585) to join a text subscriber list or request access to information. Keywords are an extremely powerful tool when it comes to building a contact list. They allow you to send out bulk texts with promotions, alerts, notifications, or other information.
of all mobile users read texts within the first 3 minutes of receipt
of customers use mobile devices to discover new brands and products
of Consumers say their mobile device is usually or always within reach
of consumers say they feel curious when they receive a new text
Why You Need SMS Keywords
Attention-grabbing passwords translate into higher opt-in rates. A memorable Keyword makes it easy for your audience to subscribe to your text messages.
Select relevant, on-brand keywords to optimize growth. Impressions count! Keep Keywords on-brand and related to your business.
Create multiple keywords to categorize opt-ins. Automatically organize subscribers via selected Keywords based on interests, locations and more.
How to Use SMS Keywords
When your customers text in to receive a coupon or promotion, you also collect their phone number, which you can then use for future marketing campaigns.
Whether you are registering exhibitors, coordinating attendee rosters, sending real-time venue updates, or just seeking valuable post-event feedback — SMS Keywords can make your event organization and execution easier.
Loyalty programs are a mutually beneficial way to grow your list of opt-ins. And Keywords are an easy way to make that list a reality and elevate your loyalty plans.
Capture the attention of new customers and grow your contact list at the same time when you combine the power of SMS Keywords with your signage.
Streamline resident communications, confirm apartment showings, and generate qualified leads with SMS Keywords.
Attract more qualified applicants and boost talent acquisition with SMS Keyword campaigns and two-way texting to streamline candidate follow up.
Watch How SMS Keywords Can Propel Your Business
Catch SMS keywords in action as part of a text marketing campaign.
Frequently Asked Questions
A Keyword is a unique term (composed of letters and/or numbers) that people can text to a specific phone number to join a text subscriber list; organizations can use Keywords to build text message lists.
Each plan includes 1 - 6 keywords; additional keywords are available for $25 each per month. You can find out more on plans and pricing here.
- Value Plan - 1 Keyword
- Essentials - 3 Keywords
- Premium - 6 Keywords
- Custom - Unlimited
As long as you are texting from a dedicated short code, local number, or toll-free number, you can have an unlimited number of keywords for use in marketing campaigns.
Setting up a keyword text is simple as selecting “New Demo Keyword” and following step by step prompts.
So for example:
- Step 1 - Market your Keyword to prospective customers.
- Step 2 - Prospects opt in to receive text messages.
- Step 3 - Follow up with messages that drive action.
A short code is a five- or six-digit number dedicated to your business that you can use to create an effective text message marketing campaign. By pairing your dedicated short code with a specific Keyword, you can create a short code text message for your customers to opt in to.
For example, if your dedicated short code is 858585 and you pair it with the Keyword MAYDEALS, your customers can text that keyword to that short code (MAYDEALS to 858585) and join your subscriber list.
The SMS short code approval process will be a little different depending on which type of short code you want to use. Whether you choose to go with a dedicated or random short code will depend on your individual goals. A dedicated short code is used and paid for exclusively by one brand. A random short code is truly “random,” and cannot be reviewed in advance. Both types of codes must be leased and be approved in advance.