A key customer acquisition tool when launching your SMS marketing strategy.

Keywords Are Invite-Only Passwords to Get VIP Access

Launch a Keyword Campaign Today to Start Building Your Marketing List!


What Are SMS Keywords?

  • A Keyword is a unique term (composed of letters and/or numbers) that customers use to join subscriber lists — and businesses employ to boost opt-ins.
  • Using Keyword campaigns, you can sort contacts into more manageable, targeted categories based on Keywords they text to your number.

Discover the Keys to Text Marketing Success

90 percent

of all mobile users read texts within
the first 3 minutes of receipt

51 percent

of all online traffic in the U.S. comes
from smartphones and tablets

40 percent

of customers use mobile devices to
discover new brands and products

Unlock the Power of Keyword Text Marketing Campaigns


More Subscribers

Attention-grabbing passwords translate into higher opt-in rates. A memorable Keyword makes it easy for your audience to subscribe to your text messages.

More Engagement

Select relevant, on-brand keywords to optimize growth. Impressions count! Keep Keywords on-brand and related to your business.

Better Customer Segmentation

Create multiple keywords to categorize opt-ins. Automatically organize subscribers via selected Keywords based on interests, locations and more.

Join the 165,000 customers who have used SMS marketing to connect with their audiences.