A key customer acquisition tool when launching your SMS marketing strategy.
Keywords are like not-so-secret passwords for customers to gain entry into your subscriber list. Subscribers opt in for promos and updates — and you develop a valuable database.
What exactly is a Keyword? You’ll see them in ads, like “Text JOIN to 322-322-2222.” Here, JOIN is the Keyword. Once subscribers join, you now have an engaged, opted-in marketing list to whom you can regularly send targeted notifications and promotions.
What Are SMS Keywords?
- A Keyword is a unique term (composed of letters and/or numbers) that customers use to join subscriber lists — and businesses employ to boost opt-ins.
- Using Keyword campaigns, you can sort contacts into more manageable, targeted categories based on Keywords they text to your number.
Unlock the Power of Keyword Text Marketing Campaigns
Attention-grabbing passwords translate into higher opt-in rates. A memorable Keyword makes it easy for your audience to subscribe to your text messages.
Select relevant, on-brand-keywords to optimize growth. Impressions count! Keep Keywords on-rand and related to your business.
Better Customer Segmentation
Create multiple Keywords to categorize opt-ins. Automatically organize subscribers via selected Keywords based on interests, locations, and more.