SMS Marketing for
Real Estate

REALTORS® and real estate agents can harness the power of EZ Texting to sell more properties faster with industry-leading speed and deliverability. Gain a competitive edge for your business with SMS marketing for real estate.

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80% of professionals currently use texting for their business1

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90% of all text messages are responded to within 30 minutes or less2

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Text messages are opened and read almost 134% more than email3

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62% of buyers want property info via real estate text message marketing4

Text Marketing 
for Real Estate Agents

Attract new leads, promote listings, and drive traffic to showings with SMS for real estate marketing.

  • Add an SMS Keyword to Yard Signs
  • Send New Listings via Bulk SMS for Real Estate
  • Use Two-Way Texting to Optimize Client Communication
  • Promote Open Houses with SMS for Realtors
  • Confirm Real Estate Appointments with Text Messages
  • Drive More New Business with Powerful Automations

SEE ALL FEATURES

No Hidden Fees
Opt-In Tools
Unlimited Contacts
Contact Management
Message Automations
Advanced Reports

Sample Messages for Real Estate Businesses

New Listing Alert

Discount Offer

Appointment Reminder

New Text Subscriber

Asking for Details

Open House

SMS Marketing for REALTORS®
and Real Estate Agents

Try it Today

Our Customers Love Us. The Feeling’s Mutual.

Real estate agencies are growing their businesses every day with EZ Texting.

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EZ Texting

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465 reviews

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EZ-Texting Helps My Business to Grow

I love promoting Open Houses to the neighborhood using EZ Texting! Although I send print invitations to the neighborhood prior to an Open House, I've found that a mass text the night before or the day of [the event] really increases traffic!

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EZ Texting is EZ!

Sending listings and open houses and just reaching out is much faster and easier.

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EZ Texting Delivers

Reaching my audience quickly provides an easy way to remind people of an upcoming event. Email messages will not provide this type of short notice reminder.

Jann Parker

“Results with EZ Texting have been excellent. In a period of two and a half years we have closed 16 deals with an EZ Texting code on our signs. This is somewhere just shy of a million dollars in leads.”

Brad McCoy
Principal – Lee & Associates
Real Estate Brokerage Firm in West Los Angeles

Your Keys to Real Estate Success

Open House Sign-In Sheet

Are your sign-in sheets underwhelming? Breathe new life into one of a realtor’s most crucial lead capture tools with templates!

Open houses are among the most powerful ways realtors can attract buyers to active listings and build a client network. It’s also an excellent opportunity to get in some face time with potential buyers and sellers, all while building your brand.

How to Be a Successful Real Estate Agent

Becoming successful at anything takes time and practice, and becoming a successful realtor is no different.

So, how do you succeed in real estate? Sadly, we don’t have the secret to overnight success, but look for tips and strategies on how to expand your business, build your reputation, and make yourself a household name in your community—all of which can help make you more successful in your industry.

Best Practice: Remember, Compliance Is King

It's important to keep in mind that SMS is an opt-in-only channel. Incredible open rates (98%), response times (~80% respond to new texts within 15 minutes), and the ability to reach targeted individuals in a convenient and engaging way are all available to those maintain a compliant contact list. Our opt-in tools like QR codes, Keywords, and signup forms can help, while SafeSTOP makes it easy to offer required SMS opt-out messaging.

More Time, More Leads with AI Compose

EZ Texting offers a number of time-saving features our customers love, including text automations and drip campaigns.

Now you can save even more valuable time with AI Compose. EZ Texting's new AI-powered software helps you write messages faster while improving your response rates by as much as 30%!

Real Estate SMS Examples

If you haven't already invested in text marketing software for your real estate business, you're a little behind the curve, but not to worry, we can help you catch up quickly!

To get off to a fast start, you'll need a diverse set of messages that are ready to send to close more deals and bring in more referrals. We'll show you some SMS real estate sample messages that have proven effective in the wild.

Get your clients to respond in 30 minutes or less with SMS marketing.

Why Text Messaging for Real Estate Agents Is the Most Effective Way to Connect with Customers

   WATCH THE VIDEO

See How Real Estate Agents & Brokers Are Succeeding with a Text Message Platform!

   Promote New Listings
When new homes hit the market, texting is a great way to schedule virtual tours and share vital information by keeping buyers and sellers informed and engaged on a platform they love.

   Attract Prospective Buyers
Use Keywords, QR codes, and Sign-Up Forms to make it easy for interested buyers to opt in to your text list.

   Manage Showings & Appointments
Remind prospective buyers about upcoming open houses and showing appointments.

   Quickly Engage with Prospects
Use Two-way text messaging to gauge interest from potential buyers and quickly receive and respond to inquiries.

   Recruit Realtors
Quickly and efficiently recruit qualified realtors to join your organization or branch.

   Simplify Communications
Effectively connect to a mobile workforce by instantly sharing updates, training schedules, and time-sensitive information to their mobile devices.

TCPA Compliance: Above & Beyond

We make TCPA compliance easy with features including double opt-in security, automated opt-out functionality, and SafeSTOP, to add required opt-out messaging with one simple click.
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Powerful SMS Features

Dedicated Short Codes

Boost engagement and brand awareness with a memorable 5-6 digit textable number

Contact Management

Easily upload existing contacts then personalize, group, and segment for fast targeting

MMS Picture Messaging

Drive engagement with your own dynamic image or one of millions of free Shutterstock images

Group Texting

Message all your contacts at once, or segment into groups for quick
targeting

Two-Way Texting

Conversational texting allows for easy one-to-one connections to your customers

List Growth Tools

EZ Texting offers multiple ways to grow your opt-in list, including Keywords, QR codes, and digital sign-up
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Streamline Your Workflows with Custom App Integrations

EZ Texting works closely with popular applications like Constant Contact, Mailchimp, Shutterstock, and Squarespace to help you integrate texting into your campaigns with ease.

  • With our easy-to-use integrations, you can quickly sync systems to one another — without the need for a developer.
  • Automate contact management across platforms — including CRM tools, email marketing systems, and thousands of apps.
  • Integrate text messaging with your existing real estate marketing workflows to be more organized, efficient, and productive.

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Frequently Asked Questions

Customers actually prefer texting with real estate agents and other businesses over talking on the phone or replying to emails. A 2017 report from the National Association for REALTORS® found that over 60% of buyers rate it highly important that a real estate agent communicate and send property information via text message. Real Estate Agent SMS marketing is becoming more common because consumers in general are looking for convenient ways to message with businesses. In a consumer survey we found that 54% were frustrated when they couldn’t connect with a business through texting.

Just like email, sending bulk SMS for real estate marketing purposes is an opt-in-only activity. That means that the recipients have to give prior consent to receive marketing text  blasts. There are a few simple ways to build SMS into your real estate digital and mobile marketing processes: Embed a sign-up form on your website, share a link to a sign-up form in an email, allow prospective clients to subscribe via a Keyword and textable number, or have the lead initiate a text conversation with your textable number.

Many brokerages are using platforms that provide agent-friendly SMS marketing. Text message marketing for real estate can help generate new leads and close more sales with quick, responsive client communication. Since text messaging is a less intrusive method of communication with buyers and sellers, real estate brokers and brokerages are adopting SMS to send property information, updates, appraisal offers, appointment booking requests, and reminders. 

 

Information about a property including asking price and sale prices of similar properties can be texted to contacts who have opted in to recieve your SMS messages. Real estate SMS messages can also help brokerages communicate more efficiently with both buyers and sellers during property sale negotiations. For instance, a prospective buyer could make a casual “verbal” offer to an agent via text message and then the broker could then text the offer info to the seller. However, nothing is final until a contract of sale has been entered by both parties.

1 https://www.shrm.org/resourcesandtools/hr-topics/employee-relations/pages/written-versus-oral-communication-.aspx
2 https://www.eztexting.com/whitepaper/2019-mobile-usage-report
3 https://www.eztexting.com/whitepaper/2019-mobile-usage-report
4 https://www.nar.realtor/sites/default/files/reports/2017/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf