SMS Marketing for
Real Estate

REALTORS® can harness the power of texting to sell more properties, amass a huge SMS marketing list, and better serve clients. Gain a competitive edge with SMS for real estate agents.

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80% of professionals currently use texting for their business1

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90% of all text messages are responded to within 30 minutes or less2

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Text messages are opened and read almost 134% more than email3

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62% of buyers want property info via real estate text message marketing4

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Text Marketing Solutions 
for Real Estate Agents

Attract new leads, promote listings, and drive traffic to showings with SMS for real estate marketing.

  • Add an SMS Keyword to Yard Signs
  • Send Out New Listings via Bulk SMS for Real Estate
  • Use 1:1 Texting to Optimize Client Communication
  • Promote Open Houses with SMS for Real Estate Agents
  • Confirm Real Estate Appointments with Text Messages

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Why Text Messaging for Real Estate Agents Is the Most Effective Way to Connect with Customers


See How Real Estate Agents & Brokers Are Succeeding with a Text Message Platform!

   Promote New Listings
When new homes hit the market, texting is a great way to schedule virtual tours and share vital information by keeping buyers and sellers informed and engaged on a platform they love.

   Attract Prospective Buyers
Use keywords, QR codes, and Sign-Up Forms to make it easy for interested buyers to opt in to your text list.

   Manage Showings & Appointments
Remind prospective buyers about upcoming open houses and showing appointments.

   Quickly Engage with Prospects
Use 1:1 text messaging to gauge interest from potential buyers and quickly receive and respond to inquiries.

   Recruit Realtors
Quickly and efficiently recruit qualified realtors to join your organization or branch.

   Simplify Communications
Effectively connect to a mobile workforce by instantly sharing updates, training schedules, and time-sensitive information to their mobile devices.


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Which EZ Texting Plan Is Right for You?

No matter which plan you choose, EZ Texting’s reliability and expertise will be backing your text messaging platform for real estate agents. No hidden fees. Trial for free. Cancel anytime. 


Jann Parker

“Results with EZ Texting have been excellent. In a period of two and a half years we have closed 16 deals with an EZ Texting code on our signs. This is somewhere just shy of a million dollars in leads.”

Brad McCoy
Principal – Lee & Associates
Real Estate Brokerage Firm in West Los Angeles

Our Customers Love Us. The Feeling’s Mutual.

Real estate agencies are growing their businesses every day with EZ Texting.


EZ Texting


465 reviews


EZ-Texting Helps My Business to Grow

I love promoting Open Houses to the neighborhood using EZ Texting! Although I send print invitations to the neighborhood prior to an Open House, I've found that a mass text the night before or the day of [the event] really increases traffic!


Exactly what we were looking for!

The site is so easy to navigate. You can import your contacts and send group texts with no problem. I highly recommend EZ Texting to any company/business who is looking for a quick way to text their message to their group.


EZ Texting makes communicating super easy with interested people

I can upload contacts quickly and easily to send out messages. EZ Texting connects with my CRM for texting to my current database. Letting people know about my events via text is easy and gets more responses.

Powerful Features
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MMS Picture Messaging

Make your text marketing messages pop by adding pictures, GIFs, or audio and video files. MMS (Multimedia Messaging Service) messages deliver more engagement and supersized ROI.
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The EZ Texting Mobile App

Manage your account, add contacts, and stay connected to your customers, wherever you are, by downloading the free EZ Texting iOS mobile app.
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2-Way Texting & Text-to-Landline

Our self-service 2-way messaging feature allows you to send and receive texts using your existing business phone number or a new, textable 10-digit number.
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Dedicated Short Codes

A dedicated short code is a 5- or 6-digit number that is reserved for use by one business. Dedicated short codes offer guaranteed throughput, unlimited Keywords, and low messaging fees.
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Streamline Your Workflows with Custom App Integrations

EZ Texting works closely with popular applications like Constant Contact, HubSpot, Shutterstock, and Squarespace to help you integrate texting into your campaigns with ease.

  • With our easy-to-use integrations, you can quickly sync systems to one another — without the need for a developer.
  • Automate contact management across platforms — including CRM tools, email marketing systems, and thousands of apps.
  • Integrate text messaging with your existing real estate marketing workflows to be more organized, efficient, and productive.

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How to Use SMS for Real Estate to Activate High-Engagement Marketing

See how a brokerage or real estate agency can use text message marketing to generate leads by offering the easiest way for clients to find viewings and request property information and appraisal advice.


Frequently Asked Questions

Customers actually prefer texting with real estate agents and other businesses over talking on the phone or replying to emails. A 2017 report from the National Association for REALTORS® found that over 60% of buyers rate it highly important that a real estate agent communicate and send property information via text message. Real Estate Agent SMS marketing is becoming more common because consumers in general are looking for convenient ways to message with businesses. In a consumer survey we found that 54% were frustrated when they couldn’t connect with a business through texting.

Just like email, sending bulk SMS for real estate marketing purposes is an opt-in-only activity. That means that the recipients have to give prior consent to receive marketing text  blasts. There are a few simple ways to build SMS into your real estate digital and mobile marketing processes: Embed a sign-up form on your website, share a link to a sign-up form in an email, allow prospective clients to subscribe via a Keyword and textable number, or have the lead initiate a text conversation with your textable number.

Many brokerages are using platforms that provide agent-friendly SMS marketing. Text message marketing for real estate can help generate new leads and close more sales with quick, responsive client communication. Since text messaging is a less intrusive method of communication with buyers and sellers, real estate brokers and brokerages are adopting SMS to send property information, updates, appraisal offers, appointment booking requests, and reminders. 


Information about a property including asking price and sale prices of similar properties can be texted. Real estate SMS messages can also help brokerages communicate more efficiently with both buyers and sellers during property sale negotiations. For instance, a prospective buyer could make a casual “verbal” offer to an agent via text message and then the broker could then text the offer info to the seller. However, nothing is final until a contract of sale has been entered by both parties.


Join the 210,000 customers who have used SMS marketing to connect with their audiences.