SMS Messaging for
Gyms & Fitness Centers
Billions of Messages Sent by 230,000+ Customers — Trusted by Personal Trainers, Boutique Studios & Nationwide Gym Franchises
EZ Texting SMS Solutions for Health & Fitness
- Attract New Gym Members with Promotional SMS
- Reduce No-Shows with Text Reminders
- 1:1 Messaging for Better Customer Service
- Add Text Message to Your Gym Sign-Up Flow
- Send SMS Fitness Tips with Automated Campaigns
choose a service or brand after
receiving an SMS1
messages within 90 seconds of
receiving them2
SMS loyalty program3
How Gyms Are Using Text
for Marketing & Operations
Start Your Trial
Discover New Opportunities With Text Message Marketing,
Weight-Loss Centers & Fitness Studios
Get Started
Grow Sales & Renewals
- Attract New Clients with Special Offers: Offer mobile coupons, discount codes to first-time visitors.
- Boost Repeat Sales with Loyalty Programs: Offer your loyal customers special discounts and rewards via text.
- Rebook Appointments - Fast: Don’t lose revenue due to a late cancellation. Text reminders and discounts to members to help keep classes full.
- Deploy Payment Reminders: Keep cash flowing with automated payment reminders and receipts.
Streamline Employee Communications
- Manage Scheduling & Operations: Quickly handle last-minute schedule changes and find replacements for classes and training sessions in a snap!
- Send Notifications & Alerts: Keep your team safe, engaged, and productive with critical text alerts and notifications that are delivered in real time.
Improve Customer Experience
- Send Alerts & Notifications: Keep clients and members informed by sharing urgent notifications about closings, class cancellations, and more.
- Gauge Satisfaction & Gather Feedback: Let members know their thoughts are important by sending text surveys.
- Start a Mobile Loyalty Program: Reward your most engaged members and clients by offering special discounts and exclusives via a text-based mobile loyalty program.
- Send Empty Gym Alerts: If you see an open gym, notify members when they’ll have the best access to the fitness center.
Benefits of SMS Marketing for Gyms
At gymnasiums and fitness centers across the country, every year it’s the same story: high sign-up rates in January with a steady tailing off of new members throughout the year. We’re willing to bet that most of those lofty New Year’s resolutions were made on a full stomach. Alas, the road to hell is paved with good intentions, and for four out of five Americans with a gym membership, a good intention is all it ever amounts to.
For fitness centers, turning gut-busting ambitions into sustainable, long-term custom is a huge challenge. SMS marketing is playing a role in transforming what’s become known in the fitness world as ‘the New Year’s bump’ into real brand loyalty. But how does text message marketing for gyms work? Here are some of our favorite mobile marketing ideas for fitness clubs:
Personalized Workout Plans
Diet Plans
Alerts
Class Schedules
Motivational Messages
Promotions and Cross Marketing
Powerful SMS Features
Which EZ Texting Plan is Right for You?
Customers Love Us. The Feeling’s Mutual.
Effortlessly Text
Using the Leader in
SMS Marketing for Gyms
SMS marketing for gyms is most effective when powered by a platform you can trust. With industry-leading ratings for performance, reliability, and ease of use, EZ Texting helps fitness businesses connect with members quickly and confidently.
Gym & Fitness Center Integrations
Constant
Contact
Squarespace
Zapier
Hubspot
Shutterstock
API Access
Frequently Asked Questions
Yes, in fact SMS marketing is a great way for a gym or wellness studio to follow up after a personal training session. It’s a low-pressure way of communication that clients will love because it’s both convenient and accessible. Many lead nurture programs are beginning to incorporate SMS — for fitness it can be used to convert a prospect from a free trial session to a paying customer. However, like email marketing, texting is a permission-based activity, so the recipient needs to opt in before the gym sends a promotional SMS.
No matter the size of the gym, text message marketing has many uses. A gym can utilize an SMS service provider like EZ Texting to generate new leads by using a Keyword campaign coupled with an incentive. However, a fitness center text message strategy could also incorporate reminders and alerts to decrease no-shows, and many gyms send promotional SMS to encourage referrals and re-enrollments. Additionally, fitness centers are enhancing their client communications with SMS services, sending payment reminders, booking links, and even urgent notifications.
Whether it’s a coach’s motivating weight-loss text reminder or a gym’s promotional SMS, text message marketing services are improving the bottomline for businesses across the health and wellness industry. For example, a chain of weight-loss centers needs to cut down on the administrative work around billing, and they are already collecting client mobile numbers during the sign-up process. The accounting team for the weight-loss center can send a text alert that includes a link to the invoice and/or online bill payment system. And with EZ Texting’s API or custom integrations, these tasks can be easily added to existing workflows.
Yes, SMS marketing for gyms can be used to remind a client of an upcoming appointment. With text messaging’s 98% open rate, it’s a highly effective method of communication. Yet it is important to consider that SMS marketing for gyms, like email marketing, is an opt-in-only activity, and senders must seek permission from the recipient. Fortunately, a texting platform like EZ Texting offers multiple ways to acquire new subscribers, from shareable sign-up links and embeddable sign-up forms to Keyword campaigns. Or fitness centers can also include an opportunity to subscribe to reminder texts in the registration or POS process.
