How to Text the Perfect Christmas Message to Clients
Follow our tips and tricks this holiday season for writing a meaningful Christmas message to your clients.
Christmas and the holiday season are about spreading the holiday cheer and sending warm wishes to those near and far. And, as a business, this time of year provides you with the perfect opportunity to reach out to your customers and clients with season’s greetings.
Crafting the Perfect Christmas Message for Clients: A Guide to Building Stronger Relationship
There’s more to sending your customers an effective business holiday greeting than texting a simple “Merry Christmas!” Follow our advice on crafting the perfect holiday SMS campaigns for your clients this holiday season to help make their holiday more merry and bright.
The Significance of Sending Christmas Messages to Clients
Sending your clients a corporate Christmas SMS message lets you express gratitude for their continued business. It shows that you appreciate them, and their support doesn’t go unnoticed. Thoughtful holiday texts can also build rapport, strengthen your relationships, build trust, and encourage your customers to continue doing business with you. Furthermore, sending business holiday greetings can enhance brand awareness, boost your business’s reputation, and help your company stand out from the crowd.
Key Elements of an Effective Christmas Message to Clients
Some key elements to focus on when writing your Christmas SMS messages include personalization, heartfelt expression, and brevity and clarity.
Personalization
Personalization is a must. Adding personalized elements helps your clients and customers feel special and makes it seem like the message was crafted specifically for them—even if you sent similar ones to others. Include their name in the greetings and any other customized messaging tailored to them, such as referencing their location, including their purchasing history, or inviting them to a holiday event at their local storefront.
For instance, you could send a personalized message that says, “(Sunnie’s) Happy holidays, Jo! Come join us at our L St. shop for holiday treats, special promos, and Santa visits this Saturday, Dec. 14, at 3 p.m.”
Heartfelt Expression
If you’re taking the time to craft a corporate Christmas message to clients, ensure that it’s a thoughtful message that comes from the heart. Think of ways to write a sincere, heartfelt Christmas message to clients, not just some generic text you found online. For instance, you could write a personalized holiday greeting that includes your hope of doing business with them again soon.
An example message might say, “(NW Hotel) Marc, we’d like to wish you and yours a safe and happy holiday season. We look forward to you staying with us again in the new year!”
Brevity and Clarity
Your business Christmas message to clients should be short, simple, and concise—one or two sentences should suffice! Also, keep it clear and concise so the recipients can easily understand the sentiment. For example, don’t go off-topic talking about your upcoming New Year’s sale or your latest product line.
A short and sweet holiday message could say something like, “(Fashion Island) Merry Christmas, Liz! We’d like to wish you a very happy holiday from your friends here at Fashion Island.”
Examples of Effective Christmas Messages to Clients
The following are just a few examples of effective Christmas messages from businesses to clients:
Do’s and Don’ts of Sending Christmas SMS Messages
Remember some of these do’s and don’ts when crafting your holiday SMS campaigns.
Do Incorporate Humor
A funny Christmas message to clients is always appreciated if you keep it clean. It’s certainly okay to include some humor, but avoid anything that could be conceived as gross, hurtful, disrespectful, or offensive.
Don’t Be Overly Promotional
There’s a time and place for pushing your marketing agenda, and your Christmas SMS messages aren’t either. Instead of focusing on your latest product line or upcoming sale, create a thoughtful, meaningful holiday message that will come across as genuine rather than sales-centric.
Do Use Visuals
If you want to send a unique Christmas message to your clients, why not include some visuals? If you’re sending an MMS message, you can add photos, gifs, video clips, and emojis to make your text stand out and shine. From gifs of dancing elves to an image of your CEO dressed as Santa, there are endless opportunities for creativity!
Don’t Send Christmas Messages Too Late or Too Early
Timing is everything. If you send a business Christmas card message to clients too early, it may seem weird or a little off, but if you want to send one the day of or the day after Christmas, it might get lost in the mix while they’re off celebrating. Not sure when to send out your business holiday greetings? Follow our Holiday Roadmap for key dates and pre-written templates to help ensure your Christmas campaigns go off without a hitch.
Don’t Forget to Proofread
Nothing is quite as embarrassing or unprofessional as sending a message with spelling and grammatical errors. Before clicking send on your Christmas greeting to clients, read it over, run it through Spell Check, and even go through your in-house editor to ensure you’ve crafted an error-free copy.
Do Track Your Messages
Monitoring your messages is one of the best ways to know whether they were successful. This involves tracking your metrics to determine important factors like open and engagement rates. It’s also good to compare this performance to last year’s messages to gauge how well your messages performed this year. Understanding this information can help you craft a better message next holiday season.
Features That Can Support Your Holiday SMS Campaigns
SMS marketing platforms have countless features to help you craft effective holiday SMS campaigns.
For instance, AI Compose can draft unique, fresh holiday content that will resonate with your audience and maintain brand voice consistency. Leverage AI Compose with our new Campaign Calendar to identify key dates and ensure your messages go out at the right time to help increase customer engagement.
These features work in tandem with text automation, which lets you set up triggers to send automatic messages to your customers when they take certain actions. For example, if a customer leaves something in their shopping cart while Christmas shopping, you could set up an automatic text reminding them about their forgotten items.
Other key features include MMS options that allow you to include festive graphics, videos, emojis, and other interactive elements to make your messages stand, as well as the option to segment your audiences and use the Smart Contact feature to maintain healthy contact lists.
With so many helpful features, from click-to-text button generators to integrations with other applications, it’s never been easier to create a successful holiday SMS campaign.
Spread the Holiday Cheer
Ready to send your own corporate Christmas messages to clients? Sign up for our free 14-day trial to try your hand at text marketing. Happy holiday texting!
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