SMS Text Marketing Blog

Introducing the 2019 Mobile Usage Report: How Consumers Are REALLY Texting

Tue, 10/22/2019 - 09:34 — Valaer Goldsworthy

You’ve heard it before — the immediacy and high engagement rates of text marketing blow most other forms of digital marketing out of the water. Yet most of the statistics that the industry uses are about five years old. User behavior can change a lot over the course of five years, so we set forth to examine how mobile usage and texting habits have evolved. It turns out that our lives have become even more closely intertwined with everything mobile.

In fact, mobile phone usage is so habitual nearly 90% of our survey respondents admit to checking their phones within 30 minutes of waking up. And even as our device screens have become more cluttered with must-have apps, when it comes to sending and receiving text messages the majority of people still rely heavily on the native SMS app that comes pre-installed on their phones.

Even more surprising, our survey of over 1,000 people across ages 18-64+ found that texting is most cellphone users’ #1 activity, approximately equal to the amount of time they spend browsing the internet on their phones. 

While we’ve historically quoted a 98% open rate for text messages, our recent research, published in our…

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5 Common Problems With Texting Software for Business

Thu, 10/17/2019 - 11:00 — EZ Texting

Are you interested in trying out a text marketing tool for your business?

Unfortunately, when it comes to investing in a new solution for your business, buyer's remorse is all too common. Of course, it's always a smart idea to investigate any common problems with the solution before making the investment.

We aren't blind to the problems with texting software for business. In fact, as an industry-leading text message marketing provider, we constantly field questions and concerns from our prospects and customers.

We understand that text messaging might not be the best fit for every enterprise or small business. For that reason, we're going to be open about the common problems with texting software for business so that you can be confident that it is or isn't the right solution for you and your business.

The 5 Most Common Problems With Texting Software for Business

Even if you're hesitant about investing in business text messaging, we recommend speaking with a member of our customer support team. Our team…

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How One Sales Manager Accelerated His Referral Network With Text Marketing

Wed, 10/16/2019 - 01:00 — Adam Houghtaling

Patrick Lewis, a sales manager and mortgage planning specialist with Axia Home Loans, had a problem.

Like many loan officers, referrals make up the lion’s share of Lewis’ new leads, but after years of cultivating a robust email network and creating targeted content for real estate agents, financial advisors, home builders, and former clients he started to see declines in engagement. The email open rates he used to measure his success began dropping. And continued to drop across his entire referral network.

So Lewis started investigating and found that his problem was the medium, not the message: People had simply stopped engaging with email.

He knew he had to go where his audience was and began researching text marketing solutions that would offer the flexibility to group his contacts for segmented messaging and allow him to easily track engagement levels. He quickly settled on EZ Texting, a lightweight solution with powerful reporting and segmentation capabilities.

“Using EZ Texting lets me connect with the right person at the right time. The tracking tool is awesome, making it clear that people review texts way faster than email!”…

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How to Combat Fake Text Messages

Thu, 10/10/2019 - 11:00 — EZ Texting

In recent years, there has been an influx of phishing text message scams. In most cases, these types of text messages are designed to steal sensitive information, including bank account numbers, social security numbers, and more.

The biggest problem with these messages is that it's especially difficult to detect. Once you realize that you've been the victim of a text message scam, it's far too late. Unfortunately, phishing scams affect thousands of text recipients every year.

The Most Effect Ways to Combat Fake Text Messages

The question must be asked – what can your business to do combat fake texts? If you aren't up-to-date on the latest tactics used by text scammers, you are at risk!

Fortunately, there are plenty of best practices and procedures that you can follow to protect yourself from these harmful messages.

1. Block the Sender's Number

If you've received a fake or fraudulent text message, the first step is to…

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5 Ways to Use 1-on-1 Chat to Engage and Delight Audiences

Wed, 10/09/2019 - 13:50 — EZ Texting

What if there was a way to bring in new business, improve customer service, increase productivity, and gain a competitive advantage all within one single solution?

We already know that the majority of people prefer to get promotions, notifications, and alerts via text message. If you don't believe us, here are some great text message marketing statistics to help prove our case:

  • More than 90% of text messages are read within the first three minutes of receipt
  • More than 80% of people currently use texting for business
  • More than 75% of millennials prefer texting for deliveries and promotions
  • Most consumers are more likely to open texts before any other mobile message

From retail and hospitality to…

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What Is the Best SMS Messaging Service in 2020?

Tue, 10/08/2019 - 11:00 — EZ Texting

It's no secret why thousands of industry-leading enterprises, small businesses, nonprofits, and organizations use EZ Texting to initiate value-driven text marketing promotions and campaigns to prospects and customers.

These businesses and organizations know that Short Message Service (SMS) marketing actually works and here are some statistics to prove it:

  • Among the 18-34 age bracket, texting is the preferred communications channel
  • 50% of recipients respond to text messages in under three minutes
  • 75% of millennials prefer SMS communication for deliveries and promotions
  • 30 of recipients check mobile devices immediately after waking up
  • 30% of recipients use mobile devices for online shopping

Where else can you find the immediacy, personalization, and ease-of-use that only an SMS messaging service can deliver? Nowhere.

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5 Ways Small Businesses Owners Can Protect Their Brands From Text Scams

Thu, 10/03/2019 - 11:00 — EZ Texting

Have you been victimized by a text message scam? You are not alone. It's a serious issue that affects thousands of mobile users every year.

And the worst part is, fraudsters are continually inventing new ways to scam recipients. If you aren't up to speed on the latest text scams, you'll fall for these fraudulent messages over and over and over again.

The Better Business Bureau (BBB) recently released a warning alerting consumers to an ongoing text scam that's fooling recipients into sharing sensitive bank information. In most cases, these kinds of scam texts link recipients to a phony form page. From there, recipients are prompted to enter an ATM card number or pin number under the guise of "reactivating a disabled account." Unfortunately, text scams like this could end up costing small business owners thousands!

What can your business do to fight back against these and other text scams?

How to Protect Your Small Business From Text Scams

Follow these simple tips to safeguard your small business from text scams…

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How Doctors That Send an SMS Reminder Decrease Appointment No-Shows By 38%

Tue, 10/01/2019 - 11:00 — EZ Texting

Unfortunately, people get busy. They have families, careers, and other commitments. Suddenly, the appointment card they stuck to the fridge is forgotten. Now you’re stuck with an empty appointment slot. The worst part is that missed appointments can cost your office hundreds or thousands of dollars per year. 

You don’t have the time, energy, or manpower to call every patient ahead of their appointment. Even worse, people rarely answer the phone. 

What if there was an easier way to contact patients for appointment confirmations? 

In most instances, SMS reminders can decrease appointment no-shows up to 38%. Don't believe us? We'll show you how to reduce appointment no-shows using Business Text Messaging.

How to Use SMS Reminder Notifications to Reduce No-Shows

Let’s imagine for a moment that each appointment you take with a patient nets you  $100 profit, and you have ten no-shows each week. If text…

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EZ Texting Continues to Be G2's Top-Rated SMS Marketing Platform

Mon, 09/30/2019 - 16:31 — Valaer Goldsworthy

Despite an increasingly competitive landscape, EZ Texting has managed to gain even more traction in the SMS Marketing category for technology review site G2's Fall 2019 Grid® Report. By maintaining the highest levels of customer support, consistent updates to the user experience, and flexible pricing, we were able to move further up the scale of G2 reviewers' satisfaction, and we even saw positive movement along the scale of market presence.

EZ Texting's reviews and market share has earned us a total of 4.4 out of 5 stars with over 250 reviews — compare that to the #2 ranked SMS marketing competitor, SendinBlue, which has a 4.3 rating from 90 reviews. Is there really a question about which company really offers the best text marketing software in 2019? 

Notably, G2 announced some recent updates to their Market Presence algorithm, saying in a recent blog post, "(t)he Fall 2019 update to the Market Presence…

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Reducing No-Show Appointments: 6 Creative Methods for 2019

Tue, 09/24/2019 - 11:00 — EZ Texting

$150,000,000,000.

If you count the zeros, that's 150 billion dollars. According to recent estimates, that's how much money the healthcare industry loses annually because of appointment no-shows. That's more money than the total GDP of most countries in the world!

Even if you're not in the healthcare industry, that number should tell you something. Your business is absolutely losing money because of no-shows.

The good news? There are a few quick and easy solutions to dramatically reduce appointment no-shows. Here are 10 impactful ways to reduce appointment no-shows and give your company a significant increase in revenue.

6 Creative Methods for Reducing No-Show Appointments

Now that you know how much money is on the line, cutting no-show rates may be the most valuable task you can perform. The fact is, your customers are already sold, now you just have to get them to walk through the door.

1. Send Text Reminders

If you haven't heard, text messaging is a preferred communications channel…

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