SMS Text Marketing Blog

Thu, 02/01/2018 - 10:24 — EZ Texting

Valentine’s Day is coming up, and that means your customers will be doing something special for their special someone. But the fact of the matter is that businesses can also do something for their special someones, aka their contacts and customers. See how EZ Texting Valentine's Day templates work and how they can drive engagement for your company.

Download a Template

EZ Texting has created a variety of Valentine’s Day image templates for you to download and use as part of your marketing strategy. Of course, sending one to your customers means you’re sending an MMS, not an SMS. SMS are text-only, while MMS enable you to attach a file (such as a happy Valentine's Day picture) along with a message. Sending one of these special images may engage your contacts far more effectively than a simple “Happy Valentine’s Day” text will.

Pick an Image You Can Tie Into Business Goals

While pretty greetings may not be direct money-makers, seasonal promotions are an opportunity to boost engagement with your contacts. If you’re a healthcare center, you may find that our eye chart image will resonate with patients. Animal shelters may find our cat-related wishes to be...Read more

Tue, 01/30/2018 - 15:39 — Jessica Terashima

At EZ Texting, we care deeply about our community and each other. As part of our ongoing commitment to giving back, employees at the Santa Monica office of EZ Texting volunteer on a monthly basis at The Midnight Mission.

For over 100 years, The Midnight Mission has served community members suffering from homelessness with services and a path back into mainstream society. With support from executive leadership, EZ Texting employees have committed to volunteering there every month.

 

In December, EZ Texting helped prepare, serve, and clean up lunch for over 200 people. In January, we helped to feed over 500. One of our first volunteers, Jenna Byczek, said “It was an amazing experience. It’s really special to work side-by-side with your co-workers to help people out. I can’t wait to do it again.”

 Read more

Mon, 01/29/2018 - 10:09 — EZ Texting

All fitness professionals sadly know about the “February Cliff.” January is packed with clients whose New Year’s Resolutions are to finally get in shape, but often those goals regress back to the temptations of candy, snacking, and carb-loading.

Discover how EZ Texting help gyms and other related companies keep client engagement high and treadmills full:

Standard SMS Text Engagement

Before you can text anyone, you have to have their written or electronic consent. But once you have it, the EZ Texting application offers a wide variety of texting solutions to keep engagement up and gym participation high. The most commonly used feature is just the standard text message. You have 160 characters (a character is a letter, number, space, or punctuation note) to tell your contacts about promotions, specials, fitness tips, new equipment, healthy food ideas, and more.

You can even send an MMS, which is a text that has a picture, sound file, or short video attached. A picture is worth a thousand words, so MMS can go beyond a basic text message to really get clients excited.

Recurring Texts

From billing notifications to personal...Read more

Wed, 01/24/2018 - 14:32 — EZ Texting

The third Sunday in January means two things:

  1. New Year’s resolutions are starting to taper off, and
  2. We know which two teams will be in the Super Bowl!

Restaurants, bars, lounges, cafes, and grocery stores are obvious choices for creating Super Bowl-based promotions, but really any industry can get creative and use the big game to help boost sales, strengthen their brand, and drive engagement. The game drew around 190 million viewers in 2017, with the average viewer spending about $75, so there is a tremendous opportunity to connect with your contacts.

Watching the Super Bowl at a bar

Check out how some of EZ Texting’s products can help your company score big on the bottom line:

The Keywords Playbook

EZ Texting clients use a shared short code, such as 313131. To ensure texts end up in the right mailboxes, clients advertise keywords for their customers to use in their text messages. Keywords, unlike short codes, are not shared, so texts sent to Mickey’s Music Madhouse won’t reach the inbox of Freddie’s Falafel Factory, even though they...Read more

Wed, 01/24/2018 - 05:20 — EZ Texting
Text blast

Are you jumping up and down about your fitness center's marketing plan? If you love fitness more than you love marketing, it can be hard to find the time or inclination to build a strong marketing plan for your business. However, marketing is part of every business, and in order to draw in your keen fitness customers, you need to have a plan. How can you build your marketing strategy this year? 

1. Know Your Audience 

When you're creating a marketing plan, the first thing you need to do is get to know your audience. If you don't know who you're talking to, you can't market to them effectively.

  • What are their demographics? 
  • How do they like to learn about new offers and products? For example, millennials like to text while baby boomers might prefer to receive a flyer in the mail. However, many of these people are on platforms like Facebook. 
  • What motivates them to join your fitness center? You can ask existing clients or take a poll on your social media accounts or website. 
  • What kind of price range and products appeal to them? What
  • ...Read more
Mon, 01/22/2018 - 08:54 — EZ Texting
Text marketing

When your guests arrive, you're focused on their stay. You want to make it the best visit ever. Perhaps they'll tell their friends, or maybe they'll consider coming back again. How can you turn a single stay into an ongoing connection with a guest? Text marketing can help

1. Make Sure Your Guests Have a Smooth Experience 

From booking to checkout, you want your guests to have a smooth experience navigating the logistics around their hotel booking. After all, their goal is to relax, not deal with vacation hassles. Send them a booking reminder with an automated text message. Create an information sheet about the area's amenities and events and add this to your website. Make sure that guests understand the house rules and what is and is not provided to them so that they have the easiest possible stay. If a problem does arise, go above and beyond to make sure that your guests have the best experience. 

2. Add Bonuses That Keep Guests Coming Back 

According to the New York Times, for hotels looking at booking in the low season, "the target customers are business travelers who...Read more

Fri, 01/19/2018 - 12:45 — EZ Texting

Do you want to attract more customers to your coffee shop or more guests to your high-end restaurant this year? If you're managing a restaurant business, you know that there can be a lot of stress in this business. According to The Balance, "when it's busy you worry about the staff’s service, when it’s slow you worry about money. When it’s snowing, you worry about getting customers in." You can't control the weather, but you can control your marketing. How can you use text marketing to draw customers to your restaurant? 

Do Something Different 

Not all restaurants use text marketing. Some choose to place ads in newspapers, others have offers on their website, and still others have an email list for discounts. However, text marketing is a fast and highly effective way to cut through all of those other communications and get to the point. Your food is exceptional, and you want to let your customers know. With a 99 percent open rate, you know that your customers are going to receive your message. 

Text Marketing is About Timing 

With text marketing, you not only connect with your customers,...Read more

Fri, 01/19/2018 - 09:35 — EZ Texting

From drivers and warehouse employees to third parties and vendors, shipping and transportation logistics have a lot of moving parts that need to be addressed so packages can arrive on time. But emails, once the gold standard in communication, are often deleted or blocked by spam filters, making them not 100% reliable. So what options do companies have to coordinate deliveries?

Texting! Yes, the texts we already send out daily to friends and family not only can play a role in logistics, but they can actually become a key part of your operations strategy. See how texts can:

Simplify Communications

“Driver needed for two hour delivery - first to reply gets the job.”
“Your package will arrive in 25 minutes. Thank you!”
“Traffic on Main Street, use 1st Ave. instead.”

These texts are quite basic but can make a tremendous impact in how your business operates. These texts can also be automated and even sent out to thousands of people at once. You can also schedule texts to go out at future dates and even create auto-replies. For businesses of all sizes and budgets, this can save time and money....Read more

Thu, 01/18/2018 - 10:56 — EZ Texting

From finding renters and buyers to coordinating property visits and loan information, the real estate industry is fast, furious, and not for the faint of heart! Also, trying to hit your numbers while juggling so many plates might seem like a Herculean task, so what’s the solution for real estate professionals who want to reach their goals but not drown in administrative tasks?

How about texting! Yes, the same tool we all use for sending baby pictures to friends and family is also a secret weapon in real estate. Read on to learn more about how texting, also known as SMS marketing, can help you drive growth, coordinate with agents, and even manage HR tasks!

Keywords and Short Codes

Text marketing is often based around short codes, which are 5 and 6 digit numbers that are shared by multiple businesses. Keywords are used to ensure that text messages sent to a shared short code end up in the right mailbox. Confused? Let’s see it in action then break it down:

“Text NEWHOMES to 313131 to see all the new property listings in the Vista del Playa neighborhood!”...Read more

Wed, 01/17/2018 - 16:16 — Jessica Terashima

You might have noticed we mention the CTIA a lot, especially as it relates to compliance. So, what is the CTIA? What do they do? And why does it matter?

What is the CTIA

The CTIA is a trade organization focused on the U.S. wireless communication industry. The group includes carriers, industry members, and other professionals in the wireless business. The CTIA is a neutral party that helps its members self-regulate and have been around since 1984. 

Here's more about the CTIA from their website,

“CTIA vigorously advocates at all levels of government for policies that foster continued wireless innovation and investment. CTIA also coordinates the industry's voluntary efforts to provide consumers with a variety of choices and information regarding their wireless products and services.”

How the CTIA Can Help You

Because of their focus, the CTIA is perfectly positioned to provide expert guidance. Here are some great resources from the CTIA and how they can help you:

U.S. Consumer Best Practices for Messaging

This guide provides advice on how to build a compliant text marketing program. Page 15 gives particularly useful examples of how to talk about about text frequency, and opting out....Read more

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