Is it possible to boost restaurant business on-demand?
Restaurants experience lulls during certain times of day or periods of the year. Chron contributor Laura Woods points out that the timing of these slow seasons may vary for individual restaurants.
A restaurant may experience a slow season for a number of reasons, including holidays and seasonal changes, most commonly determined by its location. For example, the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business.
If it was possible to get more people in the door during those down periods, would it benefit you?
It is, in fact, possible, and it's not that hard.
Take advantage of these five restaurant marketing tips to fill your tables when you want and grow your business.Read more
Opening a new restaurant has its unique challenges and opportunities. You don't have an existing customer base, so there's no guarantee of success. Before long, your window to capitalize on "the new restaurant in town" effect will have closed.
Getting off to a strong start could make or break your business. Depending on the depth of your cash reserve, you only have a few days or weeks to get to a self-sustaining profit level.
So you need to get as much mileage out of your first few marketing campaigns as you can to keep your dream alive. We've helped a lot of new restaurants launch well with text marketing. We'll cover mobile marketing and a lot more to help you put together a marketing strategy for a new restaurant.
7 Growth Hacks to Develop a Marketing Strategy for a New Restaurant
Follow these seven tips to nail your new restaurant marketing strategy, and you'll be off to the races.Read more
When the economy is good (it is), businesses invest more in marketing. So, if you don't invest wisely, you'll lose ground to competitors.
You need to get the most from your marketing investment to make sure you gain market share in a robust economy, not give it up. There's no room for mistakes.
Restaurant owners and managers have a lot of marketing options to choose from, but which strategies actually work? Should you invest in mobile marketing, live events, loyalty programs, or contests? We'll show you how to do marketing for restaurants with some proven strategies that resonate with customers in 2019.
How to Do Marketing for Restaurants in 2019: 6 Proven Strategies
Consumer habits change over time. The marketing strategies which helped restaurants build a customer base in the early 2000s may not be the strategies that work today. With consumer habits and market shifts in mind, here are six proven strategies for restaurant marketing.Read more
With interest rates climbing and the market cooling a bit in 2019, you need to nail real estate marketing activities to make sure your sales stay high.
Of course, in marketing, it's always better to work smarter, not harder. Many smart real estate agents have already taken the initiative to connect with prospects and clients through mobile marketing Short Message Service (SMS) texts. If you haven't yet taken advantage of mass text marketing, you're probably behind.
But don't worry. We're here to help you catch up quickly.
We'll show you how to get moving with real estate mobile marketing SMS campaigns in three easy steps.Read more
Business text messaging software has come a long way in the last decade. Because of its effectiveness, text message marketing has boomed and there are a lot of new software providers on the market.
While some companies are simply looking for the absolute lowest cost software or are lured by slick packaging, smart businesses are on the hunt for the full package. Business text messaging is a mature marketing channel with lots of software providers. Therefore, companies should be picky about their software decisions because there is a wide range of options on the table.
We've been around for over 10 years, have served over 160,000 organizations and our customers have sent billions of texts. During that time, we've come to a solid understanding of what makes a text messaging software for business outstanding.
The best text messaging software will make your life easier and better by providing powerful tools and service at an exceptional value. Selecting the best software will help you deliver real results and make you look like a genius in the process.Read more
Did you know that text messages have a response rate over 7 times higher than email (45% to 6%)?
By now, most marketers have heard of the impressive text message marketing statistics, and they've jumped on board. If you're not doing text marketing yet, you're behind.
So how do you catch up? The best way to accelerate your results from this powerful channel is by getting the most from your efforts without trial and error.
To help you out, our text marketing experts have compiled the most thorough list of text marketing best practices on the web so you can catch the competition and leave them in the dust.Read more
As marketers, we’re tasked with difficult challenges every day. Our job has one primary purpose — to drive new business for the companies that put their trust in our skills. SMS marketing is growing, and we can expect even more to happen over the next several years.
If you want to be an effective marketer, then you have to constantly stay on top of the latest developments and advancements. You need to know what’s happening across a wide variety of different marketing channels and technologies.
SMS marketing is well-known by many of the most successful companies for its astonishing reach, jaw-dropping engagement, and powerful conversion rates:
Marketing texts have amazing response rates around 45%. This is better than the 34.36% clickthrough rate of a first-place Google search result ranking.
SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing.
90% of all text messages are read within 3 minutes of being received.
A well-planned SMS marketing campaign needs to be a part of your marketing plan if you want to stay ahead...Read more
A lot of retail marketing pros wake up with a recurring bad dream. Maybe you have this nightmare as well.
You launched an expensive campaign yesterday, and the store is empty. Soft rock music echoes off the tiled floors with no shoppers to hear it. You're staring at the front door. It hasn't moved in two hours. Then it does move. It's the store owner. She's expecting to see people elbow-to-elbow and a line at the register. Then she looks at you, and you can tell she wants an explanation. That's when you wake up.
So how do you keep that bad dream from becoming a reality? How do you make sure you're sending the right message to the right people at the right time so that you'll get a massive response?
The way to gain confidence with your next retail marketing strategy is to take it step-by-step. We've worked with thousands of retail marketers to move mountains of merchandise, and we'll show you the steps below so that you can succeed and sleep well at night.Read more
The simple fact that hundreds of big brands choose to incorporate bulk SMS marketing into their overall strategy should be a pretty good indicator of its success. SMS campaigns are simple to create, affordable, and have response rates that are much higher than most other marketing channels.
Studies have shown that:
Customers typically respond to a text message in only 90 seconds where they normally take around 90 minutes to respond to an email.
Text marketing has a significant positive impact on brand awareness.
Consumers actually prefer text messages to other forms of mobile communication.
The British Motor Racing circuit, Silverstone, sent a text message to 45,000 subscribers inviting them to buy tickets for an upcoming Formula 1 race. The single message resulted in 680% ROI.
Kiehl’s, a high-end luxury Cosmetics store, found that 73% of their customers that had signed up for their SMS marketing campaign had made a purchase. Also, 81% of respondents to a survey sent out after that program recalled receiving SMS marketing messages from them.
Hundreds of thousands of...Read more
Love is in the air! In honor of Valentine’s Day, TrustRadius scoured its database of over 168,000 reviews (of 4,185 products) to find the ones that users loved the most for its first-ever TrustRadius Love Report. They looked at every review they ever received, and EZ Texting emerged as a most-loved pick!
TrustRadius explained their process as, “comparing mentions of ‘love’ in all its (grammatical) forms to the total number of reviews we’ve received of each product.” That means that EZ Texting literally received lots of love from their customers to get ranked on this list!Read more