SMS Text Marketing Blog

Wed, 11/08/2017 - 12:00 — EZ Texting

Having a passionate, loyal, and cult-like customer base is the goal of every company. When they love you, they’ll line up overnight for whatever you’re selling. But how can you leverage bulk texting to acquire customers and create lifelong fans out of them?

How to get customers to subscribe

You have a life-changing message for your customers - maybe a new product/service, or perhaps a once-in-a-lifetime sales promo - but you just wish you had more customers to tell. So how can you catch their eye and be the friend they can’t live without?

Keywords are special phrases that can be advertised anywhere – social media, radio/TV ads, etc. – and they’re designed to get people excited about engaging with your business.

Keywords are 2 to 12 characters in length (characters are letters, numbers, spaces, and punctuation marks) and they should be created strategically to help you achieve company goals; in this case, increasing your customer base by giving them a reason to text you.

If you’re a restaurant, you could advertise “Text CHEAPFOOD to 313131 and receive 10% off your entire bill!” The keyword is CHEAPFOOD, you’re giving...Read more

Wed, 11/08/2017 - 04:15 — EZ Texting
Text message marketing

You're enchanted by the possibilities of text message marketing. With a single text, you've managed to draw people into your store to redeem a coupon. Before you leap into an ongoing text campaign, did you know that the information you send through texts is subject to specific rules? Whether you're running a business or sending information to the parents of every child at your school, you need to make sure that you comply with regulations around text message marketing. Here's what you should know about the Telephone Consumer Protection Act (TCPA):

1. Text Messages Are Regulated

There are consumer protections around text message marketing. The Federal Communications Commission regulates communication that occurs through satellite, television, cable, radio, and wire, so text messages fall into this category. Since text messages come through your phone, they are specifically regulated by the Telephone Consumer Protection Act. This Act is the anti-telemarketing act in the USA, and it works to reduce the amount of spam consumers receive. The shortcodes you text to your customers and leads are designed to combat spam.

2. You Need to Have Consent to Send Marketing Texts

Spam is unsolicited material that is sent without...Read more

Tue, 11/07/2017 - 17:10 — Jessica Terashima
Breast Cancer Awareness Month

October was Breast Cancer Awareness month and the EZ Texting team wanted to do it right! To help raise awareness and funds, the company purchased pink ribbon t-shirts from the Susan G. Komen Foundation for all its US employees. We all wore our shirts on the same day to show our solidarity and support for this cause. Our Santa Monica, CA and Austin, TX teams planned special celebrations in each office.

In Austin, we celebrated Erin Wolf, a 6-year survivor with cake and special wishes.

In Santa Monica, CA we raised a toast to all those fighting this devastating disease – and to brave survivors like Erin.

So many of us have been touched by cancer. Raising awareness and supporting research is a special way to honor loved ones we’ve lost, and drive towards a better future.

Read more

Mon, 11/06/2017 - 06:59 — EZ Texting
Text marketing

Oh dear: now you've done it. Your marketing text has gone viral, and it isn't in a good way. Your accidental spelling mistake, autocorrect, or grammatical fail can impact your company in a big way or a small one. Spelling errors can be a turnoff to customers, making them view you as less than professional. How can you ensure that your marketing texts are error-free?

Avoiding Embarrassment 101

In general, you want your school, your church, your nonprofit, or your business to avoid sending out indecent text messages. However, this can happen if you don't watch your texts.

The key to prevention? Planning. Once you send a message, there's nothing you can do about your error.

Plan what you're going to say. Don't text in a rush. Watch your autocorrects, especially when you're texting a word that is very close to another word. According to CTV News , a woman who bought a Cadillac SRX sent an unfortunate thank you text to the seller in which SRX autocorrected to a different word. Take some time between drafting a marketing text and sending it. Proofread after that time has elapsed. According to Grammar Check, "if...Read more
Fri, 11/03/2017 - 05:40 — EZ Texting
SMS marketing

Are you considering SMS marketing or MMS marketing? What is the difference? When you're trying to choose between different mobile marketing techniques, you need to know who you can reach out to and what the results could be if you choose one marketing technique over the other.

What is SMS Marketing?

Did you know that 80% of customers prefer to communicate with businesses by text? They don't want to call and be put on hold, and sometimes they get lost on your website.

You can use text marketing for far more than just sending out friendly messages to your customers. Some examples include:

Sending out reminders to your customers about upcoming events or sales Sending offer codes for a free gift or a discount Sending a note to customers on a special occasion, such as a birthday Creating segmented lists so that you can develop targeted offers for your customers SMS Marketing: The Benefits and Drawbacks

One of the biggest benefits of SMS marketing is its accessibility. Not everyone has a smartphone, so not everyone can go and retrieve an email discount while they're out shopping. However, the majority of people have cell...Read more

Thu, 11/02/2017 - 14:23 — Jessica Terashima

By now, most people know that texting messaging exists and that it’s a great way to connect with friends. Businesses have started to use texting as well to remind customers about appointments and promote sales. But is that all that texting can do for businesses? The answer is no!

Bulk text messaging gives businesses a flexible platform that can be used in a variety of ways. Bottom line – it’s a fast and easy way to get your message read nearly every time. Here are four impactful things you can do with text messaging that you may not have thought of:

Coordinate Your Workforce – Sending bulk text messages is a great way to let your workforce know about daily shift schedules, weather alerts, or HR tasks they need to complete. It’s perfect for situations where you need your workers to receive message quickly. Advertise an Event – Got a bake sale, concert, or volunteer opportunity? Texting is a quick and easy way to let thousands of contacts know in a matter of minutes. Sending notifications via text keeps your event top-of-mind and can help ensure that people show up. Billing Alerts – Whether you’re dealing...Read more
Wed, 11/01/2017 - 08:10 — EZ Texting
Text marketing

Is your business ready for the holidays? It's hard to feel completely ready, even if you know the flow and routine from past years. Part of that flow is the influx of last-minute holiday shoppers to your business. They know that the holidays are coming, but they always come in the door with only a few days to spare. How can you work with these last-minute shoppers and engage them with text marketing this year?

1. Build Your Customer Segments

Before the holidays begin in earnest, use text marketing to build your customer segments so that you have well-targeted lists. For example, if you sell body products, you could develop lists by sending out a simple text poll to see what people would be most interested in buying this holiday season. You could also target a specific demographic by offering a 'mom makeover' to the first hundred people to text back and redeem the offer in the store. Knowing your customers' demographics and interests beforehand allows you to target holiday texts.

2. Give Them a Hand

Make life easy for harried shoppers. Create offers that feature time-saving activities like free gift wrapping or a free...Read more

Tue, 10/31/2017 - 11:26 — EZ Texting

EZ Chat is a new product from EZ Texting that enables business owners to communicate with their contacts through more personalized one-on-one text messages. Texts are kept in threaded conversations in the EZ Chat dashboard.

How can you make it work for you?

Build a team of customer service rock stars

“Please stay on the line, the next available customer agent will be available in…28 minutes.” Everyone’s nightmare, right? We’ve all feared calling customer support for this reason, among others. It’s easy to see why 52% of people said they’d prefer to text with customer support rather than call them.

Switching from calls to text provides benefits for both customers and companies. When customers are stuck on support calls, they lose their free time. Also, because reps often must adhere to company goals, they’re motivated to come up with a quick solution, even if it’s not the best one.

EZ Chat allows customers to text in their issues, which frees reps from the usual call center challenges. Customers can text in their problems while keeping their free time, and reps can provide more thorough support.

Strategically target...Read more

Mon, 10/30/2017 - 05:15 — EZ Texting

As you plan your text marketing campaign or your internal text communication, you're probably thinking about the content of those communications. However, if you work in healthcare, you also need to understand the context of your text messages. Your communications must be HIPAA compliant. How can you make sure that your text communications follow all of the rules?

What Are the Rules Around Text Marketing Communication?

HIPAA's communication rules are all about patient safety, privacy, and confidentiality. Communications need to ensure that patient information will not get into the public domain. You don't want patient information getting to the wrong person, and you don't want the wrong person using your phone to text information to a patient either. The fine for breaching HIPAA could be up to $50,000 per day.

What Are the Concerns About Texting in the Medical Profession?

The medical profession prides itself on its ability to maintain confidentiality, and this is the key when it comes to text messaging. According to the HIPAA Journal , "with an estimated 80% of medical professionals now using personal mobile devices, there is a considerable risk of PHI being accessed by unauthorized personnel." For example, someone...Read more

Fri, 10/27/2017 - 16:26 — EZ Texting
SMS marketing

Simple and easy: what could be better when it comes to marketing strategies? While text marketing and SMS marketing are simple, simple tools can be better tools in many marketing situations. As you build your base of customers and spread the word about your restaurant, get started with SMS marketing to help your business grow.

What is SMS Marketing?

SMS marketing is also known as text marketing. With text marketing, you can either send SMS messages that focus on text or multimedia MMS messages that use pictures to market your products.

Text message marketing has some advantages over other marketing techniques. First, it's straightforward. Since you only have 160-characters to make your point, those characters must make a strong impact on your customers. You don't need to write a lot of flowery words: you just let your customers know what's happening, and more importantly, how they can take action.

SMS marketing is also a fast way to connect. While a lot of people have smartphones, not everyone is internet-connected all of the time. This means that if you rely on email to get a message across quickly, you will miss out on customers...Read more


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