SMS Text Marketing Blog

Tue, 08/07/2018 - 01:00 — EZ Texting

Businesses continue to leverage the power of text messaging to engage and excite audiences. In fact, 49% of EZ Texting's customers surveyed saw improved results by sending MMS (Multimedia Messaging Service). Additionally, 44% of customers prefer offers and reminders via SMS compared to email (18%), smartphone applications (11%), and voicemail. For many industry-leading businesses, texting is a go-to marketing and messaging solution.

However, before investing in an SMS (Short Message Service) for business, consider the unique and inherent differences between SMS (Short Message Service) and MMS. A better understanding of these differences is critical to businesses' marketing success. In this article, we'll explore the key differences between SMS and MMS messages, so you can better understand how each can be used to communicate with your customers.

Differences Between SMS and MMS

Text messaging is changing the way organizations communicate with customers. From retail and faith-based organizations to real estate and nonprofits, thousands use SMS for business to initiate more personalized and authentic communications. The best text messaging platforms make it simple and easy to send thousands of SMS and MMS via desktop, laptop, or mobile phone.

What is SMS Messaging?

SMS...Read more

Fri, 08/03/2018 - 15:39 — Jessica Terashima

Last week, EZ Texting’s CRO kicked off his series of mentorship talks with a group of Mission of Hope Haiti interns. This week, Luke Wilson returned with our Vice President of Finance, Janice McNair to teach the young leaders about growth versus fixed mindset. After talking about the basic concept, they gave personal examples about facing challenges and finding balance. It turns out that having a growth mindset can provide a template for growth and achievement that a fixed mindset doesn’t allow for.

What is a Fixed Mindset?

Luke explained that a fixed mindset frames your abilities, talents, and intelligence as fixed traits – i.e. something you can’t change or improve. Because you feel powerless to make improvements, you spend your time trying to look good and avoid revealing your inherent weaknesses.

What is a Growth Mindset?

According to Luke, a growth mindset allows you to believe that even their most basic abilities can be developed through dedication and hard work. Brains and talent are just the starting point. This mindset creates the resilience essential for accomplishing great things....Read more

Fri, 07/27/2018 - 19:35 — Jessica Terashima
Giving back to the community is a fundamental part of EZ Texting's company DNA. Luke Wilson, EZ Texting’s CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves. Luke will be giving a series of mentorship talks to the group and we’ll be covering them in our blog here!

Creating a Vision for the Future

In his first conversation with the interns, Luke discussed looking inward to build a life that follows a vision. He encouraged the young leaders to take a step back and answer the questions: Who are you? What do you value? And What will you be remembered for?

Following Your Vision

To get to the answers, Luke encouraged the interns to think about how these questions play out throughout their life.

When you’re young you start defining who you are and seeing what other people think of you. As you get older, you can start considering what you value, your moral compass, and who you surround yourself with. Coming into maturity,...Read more

Mon, 07/23/2018 - 14:12 — Jessica Terashima

Are you looking for SMS campaign examples to help you get started on your text marketing journey? We’ve got you covered. At EZ Texting we’ve help thousands of organizations get up and running with texting. We designed this “Texting 101” series to help you understand the basics of texting and get going with your initial text messaging sends. Here are of our most common SMS campaign examples, and how you can implement something similar:

1. SMS Keyword Campaign for List Growth

Sending SMS messages is a great way to promote your business. But before you start, you need a list of contacts who have given you permission to text them. The best way to get that permissions is with a Keyword campaign to build your opted-in subscriber list. Using an online texting service like EZ Texting, you can reserve a Keyword such as “Subscribe” on a short code like 313131. Be sure to market your Keyword by putting it on store signage and on your website to make sure you get the sign ups you want.Read more

Tue, 07/03/2018 - 15:06 — Jessica Terashima texting is when you send a text message through an online service to a mobile phone. It’s actually more common and easier than you may think. If you've sent out a marketing email, you already have the skills you need to send your first mass text. With services like EZ Texting all you have to do is sign up, upload your opted-in contacts, and start sending messages. You can do so with any device that connects to the internet – from your laptop, computer, tablet, or smartphone.

Why Do Businesses Use Online Texting Services?

If you want to reach more than 100 contacts, regardless of kind of phone or software that they use, texting with an online service just makes sense. With online software you can text thousands of people at once. You can also schedule messages for later, program them to repeat, or set up an entire drip campaign.

Texting Services Available to Businesses of All Sizes

One of the best things about online texting services is that you don’t need to be a big budget and staff to get started. The online platform doesn’t require any special hardware or...Read more

Thu, 06/28/2018 - 11:49 — Jessica Terashima
SMS stands for Short Message Service. These are the vast majority of messages you send and receive every day. They have no images, and clock in at 160 alphanumeric characters.

SMS - 20 Years from Birth to Mass Adoption

The first text message was sent way back in 1992, but the technology really took off in the late 90’s when mobile phones and carriers started broadly enabling the service. By 2012, Americans were sending over six billion text messages a day. In fact, for nearly all smartphone owners, texting is their most used feature.

The Benefits of Using SMS Messages to Connect

SMS messaging has been nearly universally adopted and it doesn’t matter what kind of phone your audience has – unlike options like iMessage on iPhones. Also, SMS does not require users to use a certain app like Facebook Messenger. In addition, text messages opened 98% of the time – with most being read within the first 3 minutes. In comparison, emails tend to be opened at a rate of around 22%. If you’re trying to reach a broad audience, text messaging can’t be beat.

SMS Short Message Service for Business...Read more

Tue, 06/26/2018 - 13:28 — EZ Texting
Wondering how to send automatic text messages from your laptop or phone? It’s actually pretty easy using an online software like EZ Texting. After signing up, all you really need to do is upload your contact list, write a message, schedule it and send. Here are a few more details and how to get started.

1. Sign Up for a Texting Service 

There are a lot of services out there, but EZ Texting is the largest and has been around the longest. You don’t need a credit card to sign up and take a look around, but if you really want to harness its full power to send bulk messages and personalize a Keyword, you should sign up for a plan. EZ Texting is an online software provider. That means that you just need an internet connection and browser to access the tool. EZ Texting does offer API integrations for enterprise clients, but it is not necessary for most small to medium-sized businesses that we service.

2. Upload Your Opted-In Contacts 

If you have a list of contacts that have said “yes” to receiving text messages, you can upload your list in...Read more

Fri, 06/15/2018 - 15:44 — Jessica Terashima
At EZ Texting we’re always working to give customers the easiest, most awesome experience possible. We recently updated our send message page and wanted to share some of the key upgrades.

1. Easier Recipient Selection Using Auto Complete

If you’ve sent a message to an individual or group before, our system will recognize it and suggest it to you before you finish typing.

2. Real-Time Message Preview

No one likes surprises! As you type your message it will show up in the preview window in real time, so you can see exactly what you’re going to send.

3. Advanced Options at Your Fingertips

Advanced features like message templates, dynamic fields, and recurring messages are easy to access when you’re typing your message.

4. Real-Time Character Validation

We’ll tell you right away if you enter a character that EZ Texting does not support.

5. Easy Group Creation

Quickly group your individual contacts so you can easily message them again.Read more

Thu, 06/14/2018 - 13:07 — Jessica Terashima

The 4th of July is a time to celebrate throughout the United States. Communities of every size enjoy parades, fireworks displays, block parties and more. Bulk texting can help coordinate volunteers, drive attendance, and notify attendees during the event. Here’s how you can improve every step of your event with bulk texting.

1. Use Bulk Texting to Coordinate Workers and Volunteers

Independence Day events can be a lot of work to organize – and require a lot of labor to pull off. If you’re in charge of this monumental task, consider using a mass texting platform like EZ Texting to make it easier. Instead of sending an email and hoping it gets read, or calling and hoping someone picks up, use text messaging, which has an average 98% read rate. It’s the perfect way to send out a mass message like, “Reminder – Grant City’s 4th of July Event is tomorrow. All volunteers meet at the grandstand at 9am.”

2. Use a Keyword to Gather RSVPs and to Opt-In Attendees

A Keyword campaign is a great way to connect with event attendees, and open the lines of communication with...Read more

Tue, 06/12/2018 - 11:16 — Jessica Terashima
At EZ Texting we want to make it as easy as possible to succeed at sending your text campaigns. Here are simple answers to the most-asked EZ Texting Customer Questions.

1. I sent myself a text message, but I haven't received it yet. What's going on?

Sometimes you won’t receive a message because you’ve opted out of receiving texts on that number before. To check if you’re opted out, text the word “HELP” to your short code number. If you receive back a message saying to call us, you’re not blocked, and you should try again. If you don’t receive a message back or receive a message saying, “Service Access Denied,” you'll need to call your phone carrier and ask to remove a “short code block” on your account.

2. The system is not accepting my contact list. Why is that?

First check what format your customers list is in. EZ Texting accepts XLS, XLSX and CSV files. Each row should represent a single contact. It's best to place your phone numbers in the first column followed by fields like first name, last name, email, and note. Only phone number...Read more


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