When you're marketing through SMS messaging, you have many different choices to make. Who knew that just 160 characters could yield so many potential decisions? When you're text message marketing, you need to decide between a dedicated and a shared short code. What is a shared short code, and could it benefit your business?
What is a Shared Short Code?
A short code is a number that you use to encourage leads and customers to text and add their number to your business's text marketing lists. For example, if you ask customers to Text MINUS20 to 32594 to get a 20 percent discount on your winter weather gear, then number 32594 is the short code. A short code is like your text message phone number for your campaign.
When you share a short code, you use the same short code as other businesses. However, you use different keywords than that business does, so your campaigns don't get mixed up.
Why Would You Share a Short Code?
When you acquire a short code, you need to apply for it,...Read more
Do you want to connect with your customers? Of course, you do: that's what business is all about. However, when it comes to customer connection, it can be difficult to make continuous improvements in customer service. Adding a text message service to your customer service plans makes a difference: here's how to incorporate texting into your everyday customer service toolkit.
Texting and social media are both fast on the turnaround, and that makes them ideal candidates for in-the-moment customer service questions. When your customers have a question right now, they can text you to find the answer. According to Econsultancy, while "SMS has historically been used as a one-way channel to deliver notifications and marketing communications to customers," businesses are increasingly using text as a way to interact with customers on a more personal level. Since most millennials prefer texting to picking up the phone, texting is also a key way to interact with your younger customer base.
Do you need to remind a client or patient to schedule an appointment? Has it been a while since a specific customer visited you? You can use a...Read more
This year, EZ Texting got an early jump on the holiday spirit with a company-wide learning day followed by our annual holiday bash. Employees from our offices around the world gathered in Santa Monica, California, to think, bond, and celebrate. And it was a blast!
Our education day centered on how we express our company values, Respect, Candor, Hustle, Integrity, and Passion, as a business and as individuals. Sessions focused on topics like how to effectively share feedback, create mottos to live by, and give back to our community.
Things got really exciting when we set out to learn a dance routine to perform at the holiday party the next day. Rugs were cut! After that we caught our breath, chowed down on pizza, and sang some karaoke. I believe my cover of “Billie Jean” was unforgettable – but you’ll have to ask my co-workers.
The next day we celebrated the Indian heritage of our founders with a Bollywood-themed...Read more
Come on over! Are your opt-ins drawing customers to your door, or is your text marketing turning people away? When you're organizing a text message marketing campaign, make sure that you have eager subscribers. Here's how to get them to opt-in and sign up to receive text messages from your business.
Make Your Texts Valuable
What are you offering your leads? Make sure that your opt-in offer gives your leads a sense of the value they'll get by being part of your list. According to Inc.com, you can make "customers feel like they are a part of a secret club or community." What does this secret club involve? If it involves discounts or bonuses for buying the items that your leads are already interested in purchasing, then they'll find a lot of value in your offer and be more likely to opt-in.
Focus on Discounts More Than Information
According to MarTech, 60 percent of people opt-in so that they can receive coupons from your business, while only 14.6 percent opt-in to receive information. While information about your business is suitable for your...Read more
Business owners, entrepreneurs, nonprofit leaders, and government managers have different goals, but they also have one thing in common: keeping contacts engaged. While QR codes have been around for a while, EZ Texting’s platform offers a variety of ways for you to integrate them into your outreach efforts.
What QR Codes Are:
QR codes are squares that look like static. However, embedded in the static is a digital code. When someone scans a QR code with their phone, they’re usually taken to a website or will receive special messaging or promotional info.
How QR Codes Work:
Customers will need a QR scanner app on their phone; both Google Play and Apple’s App Store offer numerous free QR scanners.
Below is a QR code - scan it with an app and see what happens!
Leveraging QR Codes Through EZ Texting:
EZ Texting provides numerous...Read more
Are your text marketing calls to action a little lackluster? If your calls to action aren't driving traffic to your door, there's room for improvement. Here's how you can get your text marketing CTAs to inspire leads to become customers.
1. Speak to Your Audience
Who is the audience for your text marketing campaign? Just as you would with email or social media campaigns, you need to target many different groups in your customer base. If you treat all of your customers as if they had the same motivation, you won't hit the mark with your CTAs.
For example, if you run a deli, you could have one list for the lunchtime work crowd and another for the families who come in on the weekends. The lunchtime crowd won't be as thrilled to hear about the fact that you have a weekend offer on cheese plates for their next party, but they'll be more than happy if you send them a coupon for a free side salad with their sandwich. By segmenting and then targeting your audience, you're able to provide more focused CTAs that offer inspiring value to your customers.
Are you counting down to the new year? Get everyone excited about your fabulous event by promoting it through a wide variety of marketing channels. Whether you have the best coupon ever for a couple's night out, or you're throwing a party with a local band at your club, you can use SMS marketing to reach out to your audience quickly and effectively. Here's how to get the party started.
1. Grow a Diverse Following on Social Media
Social media is a way of letting people know about events, but it's also a way to connect with customers with questions, get feedback about what events people would like to see, and share photos of the event as it's in progress. Choose different social media platforms for different purposes. For instance, if your club has an Instagram account, you could create a hashtag for your New Years Eve event and encourage people to use it as they take photos of themselves dancing with friends. If you have a young audience that's on Snapchat, you could send out video snippets of the event as it is taking place. This contributes to the longer-term promotion of your...Read more
The trumpets are blaring, and you're ready to charge. That's the feeling an effective call to action should produce. What is a text marketing CTA, and how can you use texting to incite that enthusiastic feeling in your customers? Read on for some helpful guidance.
What Does a Text Marketing CTA Look Like?
A SMS marketing call to action isn't necessarily a text. You're trying to get people to send you a text and opt into your list. What methods do people use to send out a text marketing CTA?
They use what looks like a traditional ad, but they ask people to take action to get onto an exclusive list or receive a special offer. This could be a print ad, a large billboard, or a sandwich board at the front of the store.
They verbally transmit the call to action. For example, a radio station could ask listeners to vote on a particular topic by texting.
They send out a visual on social media, asking one type of social media to inspire another type of digital communication. Inspired by the social media offer, people sign up for...Read more
Remember when text messaging was first introduced? We were all blown away by being able to send a typed-out message rather than have to call someone. Flash forward to today, and while texting is commonplace, businesses have increasingly begun to leverage texting as part of their marketing and customer service strategies.
But what texting options do companies have to help them boost sales? SMS and MMS are the two types of texts that organizations can send out; learn what they are and how they can best be used to provide a seamless customer experience.
SMS is an abbreviation for Short Messaging Service, and it refers to the basic text messages you send every day. These messages are just words. SMS typically allows you to use up to 160 characters, including spaces (a character is a letter, number, punctuation mark, etc.). At the 161st character, your SMS will convert to an MMS, or be split into a second SMS.
As a business, you may want to use SMS to send out information about promotions, discounts, special events, and more. A typical text may look like “Free garlic bread all weekend...Read more
You want to sign up on the road that says "success." However, it's not that easy to find the path. How can you succeed in your MMS marketing and use it to build your business? This roadmap will help you find the way to MMS marketing success.
Marketing is Complex
Today more than ever, marketing is a complex field. Imagine that you owned a store in a small town a hundred years ago. You might market through a printed advertisement, but most likely, you market through word-of-mouth and customer relationships. Marketing was an art then as it is now, but there were far fewer possible avenues for marketing.
Today, marketing has become far more complex. It's not just about word of mouth or printed material anymore. As a business, you're challenged to market through the best and most appropriate channels, such as:
- Print ads
- Sandwich boards
- Social media platforms, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat
- Videos, both live and ...Read more