SMS Text Marketing Blog

5 Hotel Mobile Marketing Tips to Get More Reservations

Tue, 07/30/2019 - 11:00 — EZ Texting

From hotel reservations to rental car pick-up, consumers are using their mobile devices for more travel-related tasks than ever before. In fact, recent data shows that 26% of travel searches in the fourth quarter of last year occurred on a mobile device.

As a hotel marketer, you don’t have all the money or time in the world to commit to mobile marketing practices that don’t work for you and your business. When new reservations are lacking, you have to find a mobile marketing solution that works – fast.

Fortunately, there are a few tips and strategies that you can take advantage of right now to immediately increase reservations. Following these expert tips will even save you some valuable time and money along the way!

5 Hotel Mobile Marketing Tips to Boost Reservations

If your hotel is struggling to generate mobile business, following these five tips will put you on the path to success. Swipe and start using these tips right now: 

1. Get Local With Google My Business

Your Google My Business (GMB) profile is a…

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How Text Messaging for Schools Is Making a Difference in 2019

Thu, 07/25/2019 - 11:00 — EZ Texting

Leading schools have already recognized that technology has not only drastically changed classroom learning, but also how parents, teachers, and staff communicate. They’ve changed their methods to accommodate the shift. Have you?

If you haven’t started using text messaging as a communications channel, then you’re falling behind. Text messages are one of the best ways to make sure your messages are received because they are opened and read almost 5 times more than email (98% to 20%).

A lot of school administrators learn how to streamline these communications through trial and error, but you don’t have to learn your lessons the hard way. We’re here to give you some communications shortcuts that are perfectly positioned for the education industry. We’ll show you how schools are leveraging text messaging in 2019 and how you can get started as well.

Text Messaging for Schools Is Changing the Landscape in 2019

We’ve worked with hundreds of schools over the years and learned some situations where text messages have…

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What Is the Best School Text Messaging System in 2019?

Tue, 07/23/2019 - 11:00 — EZ Texting

Are you frustrated with the lack of engagement your school gets from their communications with students, parents, and staff?

If so, you're in good company. As a leader in the text message marketing industry for more than a decade, we constantly talk to new customers who have found that printed materials, emails, and social media just aren't getting the job done like they used to.

Fortunately, bulk Short Message System (SMS) messaging can solve your communication and engagement woes. An astonishing 98 percent of text messages get read, and 90 percent are read within the first three minutes.

So, when you're looking for the right platform to leverage the power of this communications channel, don't settle for average. You need the best school text messaging system.

But how will you know the best when you see it?

We'll show you what to look for in a…

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The Easiest Way to Add a Link to Text From Your Site

Mon, 07/22/2019 - 16:42 — Valaer Goldsworthy

Ever wondered how to add an SMS link to your website using basic HTML? It’s easier than you think. You’ve likely seen competitors who offer customers the option to Send Us an Email on their Contact Us page. If you click on the text link, it opens a new message in your email client. You can do the same with HTML code for sending an SMS to a mobile phone. 

We’ll show you how to create an HTML text message link that opens the customer’s mobile phone SMS texting app. You can even pre-populate the text message with your textable number and text message copy. 

All you need is access to your business website. If your site uses a CMS like Wordpress, just click on the button in the text editor that allows you to edit the html on a page. Decide what you want the clickable text link to say; for example, Text Us Now or Send Us a Text. Get the step-by-step guide for how to add an SMS link using HTML

If you don’t already have a textable number or a text-enabled landline, you’ll want to get one now. Call (877) 976-3669 to text enable your…

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The 7 Essential Components of an Effective Nonprofit Marketing Plan for 2019

Thu, 07/18/2019 - 11:00 — EZ Texting

Nonprofit marketers face challenges that most other corporate marketers don’t have to overcome. Your marketing plans have to be different. You’re typically working with limited staff and a shoestring budget.

It can be tricky to find the right techniques to deliver results without straining your resources. You need to build a plan using strategies that are proven to work — but what does that plan look like?

As you develop your strategic plan, you should prioritize the items on our list below. These expert insights will help you create a plan to help you get ahead.

What a Nonprofit Marketing Plan Should Include in 2019

We’ve helped hundreds of nonprofits just like yours. When it comes to marketing a nonprofit, we know what works and what doesn’t. Weave these components into your plan for 2019 and beyond.

1. Analysis of Current Baseline

Before you can get started building your marketing plan, you have to examine where you are currently. You need to establish…

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Why SMS Text Messaging for Schools Can Be So Effective

Tue, 07/16/2019 - 11:00 — EZ Texting

Between 2010 and 2016, the percentage of parents who wanted schools to communicate with them by SMS text messaging grew by 1,000 percent. According to research from Blackboard and Speak Up, five percent of parents preferred text in 2010, and 55% preferred text in 2016. That number is undoubtedly higher today.

Parents obviously want schools to use text messaging, but is it feasible from the school's perspective?

We've helped hundreds of schools get started with Short Message Service (SMS) messaging over the last decade, and we'll show you why you should get on board as well.

The Power of SMS Text Messaging for Schools

Here are several of the major reasons text messaging has become the powerful communications channel of choice for leading schools around the world over the last few years.

Texts Have a Higher Response Rate Than Email

Here's a…

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How One Nonprofit Uses Mass Texting to Increase Donations

Mon, 07/15/2019 - 22:26 — Valaer Goldsworthy

Steven Beck has a tough job. As the Executive Director of the Massachusetts-based Big Brother Big Sister Foundation, he has limited time and resources to help fund the foundation’s mentorship programs for children facing adversity. The biggest source of funding for the nonprofit organization is gathering used clothing to sell and convert into cash to support the efforts to develop the programs. That means he needs a highly engaging donor community that he can mobilize in minutes. 

After finding that emails were just not getting through to his donors, he found a smarter solution with EZ Texting, which many nonprofits rely on to mass text both the communities they serve and the communities that support the organizations. With very little overhead and an easy self-service platform that a small business can quickly get ramped up on, EZ Texting has provided a no-brainer marketing method to Steven Beck. To ensure that 100% of the profits of the donated used clothing goes to the mentorship programs, which help more than 30,000 youth across the state, Beck has to keep his marketing spend lean. 

In the…

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5 Technologies That Have Changed Luxury Hotel Marketing in the Last 10 Years

Tue, 07/09/2019 - 11:00 — EZ Texting

The luxury hotel marketing industry has been turned on its head with all of the new technologies available to consumers and businesses in the digital revolution.

Consumers have access to more information than ever before. They have more ways to communicate with hotels, book rooms, and find out what the experience will be like — all without ever having to talk to the concierge.

This presents a huge challenge for hotel marketers. Staying on top of the latest hotel and resort marketing trends is difficult even for the savviest marketing professionals. Also, it’s difficult to know which trends to prioritize and which trends to nix.

As an industry-leading text message marketing provider, we have a keen eye on what's here to stay and what's just in vogue. We keep up with the trends so that you don’t have to. Here are the top technologies…

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What Is the Best Text-to-Landline Service in 2019?

Tue, 07/02/2019 - 11:00 — EZ Texting

Your customers are already texting your business, and it's time to join the conversation. More than 150 million mobile messages are sent daily to non-mobile numbers. Without a text-enabled business landline, those important messages — customer service requests, sales inquiries — are left unread.

When you choose to invest in a text-to-landline system, sending and receiving messages from your business phone number is a breeze. The best part is, partnering with a reputable text-to-landline provider means that you'll experience zero changes to your existing voice service. All you have to do is let customers know that your landline is text-enabled.

As an industry leader in business text messaging, we've helped thousands of enterprise organizations…

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EZ Texting Named Top Rated 2019 Marketing Tool by TrustRadius

Mon, 07/01/2019 - 14:52 — Valaer Goldsworthy

A special thanks to our loyal customers, who made EZ Texting one of the Top Rated Outstanding Marketing Tools for 2019. TrustRadius, the most trusted site for B2B software reviews, is used by about 400,000 B2B technology buyers each month to make informed purchasing decisions. Their Top Rated Awards honor the companies with the highest consumer ratings in their categories. Alongside other marketing tools like Google AdWords, Facebook for Business, and Sprout Social, EZ Texting was named #1 in Mobile Marketing in the Marketing Tools category. 

Best of all, it was chosen by YOU, our customers, not some ivory-tower analyst. The metrics that drive Top Rated (Recency, Relevancy, Rating) reflect what customers actually care about, not the latest hype. This is no vanity award — being a top-rated marketing tool means that we are delivering on our mission to be the fastest, easiest, and most reliable way to connect with your mobile audience. Because TrustRadius is 100% neutral (no ads, paid leads, or paid placements, every user and review verified, and stringent…

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