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The Difference Between Push Notifications and SMS Text Messages

The difference between text messages and push notifications.
The Difference Between Push Notifications and SMS Text Messages

What's the difference between push notifications and SMS text messages? As an industry-leading text marketing provider, it's a question we hear all the time.

In this article, we'll explore the four key differences between push notifications and SMS text messages so that you can better understand which one fits best for your business, nonprofit, or organization.


4 Differences Between Push Notifications and SMS Text Messages


Let's start with a quick discussion on the difference between "SMS" and "text" messages.

In short, an SMS text message allows users to send text messages up to 160 characters in length via a text client. Many businesses and organizations use SMS to send reminders, text event invitations, SMS review requests, and more.

In contrast, a push notification is a brief message or alert that is "pushed" through an application to recipients who have downloaded that application. The application does not have to be open in order to receive the notification.

With that, let's take a closer look at four differences between push notifications and SMS.


1. Receipt

To receive an SMS, recipients must text a specific phrase to a specific number. When a customer texts in this phrase, he or she has officially opted in to the business' text marketing campaigns and promotions. In mass text messaging, this is an extremely powerful tool when it comes to building a high-value text marketing list.

To receive a push notification, recipients only need to download an application, click a button, and allow for the push notification to be sent.


2. Delivery

An SMS text message is delivered straight to users' inboxes. Recipients don't need to download any special application in order to access these messages. Additionally, recipients can access these messages at any time.

With push notifications, messages are delivered to the recipient's desktop or mobile device, regardless of whether he or she has the application open. In some cases, depending on the volume of push notifications that the recipient receives, push notifications may be missed or ignored.


3. Visibility

When recipients receive an SMS text message, they will usually see the text message right from the phone's lock screen or in their text inbox. Additionally, recent industry data indicates that most text messages are opened within just minutes of receipt!

Again, depending on the volume of push notifications, these messages may be missed or ignored. Moreover, once the push notification has been viewed, recipients can no longer go back and reference the message.


4. Content

An SMS text message allows users to send messages up to 160 characters in length. Additionally, users can easily insert hyperlinks and more. An SMS campaign is ideal for any type of industry, including retail, faith-based, food and hospitality, fitness, nonprofits, real estate, and more.

Usually, a push notification can only be a sentence or two in length.


Start SMS Text Messaging With EZ Texting


Your search for an SMS text messaging partner is over. See how some of our 230,000+ customers have found success with text marketing. During that time, we've helped thousands of businesses and organizations, both large and small, to deliver targeted text communications to prospects and customers.


Featuring an easy-to-use and customizable text messaging dashboard, EZ Texting customers are given all the tools needed to maximize the effectiveness of text marketing communication. Moreover, EZ Texting offers powerful tracking and reporting features designed to help users to develop a deeper understanding of text recipients and campaign effectiveness.

To get started, we recommend checking out a text-to-landline service. With no disruption to your existing voice service or equipment, it's the easiest way to get started with text message marketing quickly, efficiently, and affordably.

Photo: Unsplash/Blake Barlow

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