Predicting the Mobile Marketing Trends That Will Shape 2019
We know that the pace of innovation is getting faster and faster every day. Today, businesses and organizations are using all-new digital innovations to create deeper and more authentic communications with prospects and customers.
In 2019, mobile marketing innovations promise to revolutionize the way businesses deploy marketing messages. If you're thinking about investing in mobile marketing this year, check out this ultimate list of mobile marketing predictions to plan and prepare for:
of Americans use texting at least once per day.
What is Mobile Marketing?
Mobile marketing is a strategy that reaches across multiple channels. It is aimed at reaching an audience while they're using their mobile devices like smartphones and tablets. Mobile strategies utilize technology like websites, email, SMS and MMS, social media, and apps that are installed.
Almost everything that can be done on a normal desktop computer can now be done on a mobile device. This rapid advancement of mobile technology is drastically changing the way that people engage with brands.
- 92% of the people in the U.S. own a mobile device that can receive SMS messages.
- Morgan Stanley said that 91% of Americans keep their mobile devices within arm's length at all times.
- SMS produces engagement rates that are six to eight times higher than retailers normally achieve through email marketing.
- Texting is the most used mobile app with 97% of Americans using it at least once per day.
This year, mobile marketing will experience a dramatic shift. Experienced marketers must stay on top of the latest mobile marketing developments to achieve sustained marketing success in 2019.
To keep you in the know, we've narrowed in on the top four mobile marketing predictions for 2019.
The secret to growing your business quickly is to create personalized digital experiences. This year, text communications will get smarter and more advanced in responding to prospects and customers in a way that's never been seen before. These types of smart messages will be able to perform basic tasks for you automatically and offer targeted promotions. Reminder Campaigns If you're anything like most business owners, you have a lot to do every day. There are a lot of really crucial things that you need to do that may not necessarily boost your revenue. Automated text reminder campaigns can help you get more done in less time than you thought possible.
Let's look at a few types of campaigns that are really popular.
- Payment Reminders. Cash flow shortages can sink a small business quickly. Late and missed payments can be a major part of cash flow problems in most businesses. Also, your customers don't typically like being late with their payment or paying additional fees that come with past-due bills. Sending these simple reminders can be a great way to help your business and your customers.
- Birthday Wishes. Telling your customers “Happy Birthday!” can leave a great impression on them. You're able to send discounts or offers to them on their special day that can motivate them to come and see you. Your contacts will get hit with a flood of Facebook well-wishes, but your message is going to stand out because it comes in on a different channel.
- Customer Anniversaries. These reminders can be a great way to stay in touch without asking for anything from your customers. It shows them that you care and you're paying attention when they receive a message from you telling them “Thank you for being our customer for 3 years!”
- Appointment Reminders. When customers miss an appointment, it can be a huge waste of time for you and them. If they forget to put it on the calendar or even if it’s just that something happens and they forget to reschedule, then you both have lost a lot of time. You can use your text message marketing to send a simple message letting them know of their upcoming appointment.
- Event Reminders. If your business is hosting an event, you can send out a quick reminder to anybody who plans to show up. This works similarly to appointment reminders. If they forgot to put it on their calendar, then this reminder will help make sure that they know to come.
Recently, we have seen a more widespread use of augmented reality within the mobile ecosystem. Businesses are using 3D videos to give users a more immersive experience into products, locations, and more.
This year, we will see companies continue to developed advanced augmented reality experiences.
Some of the big Brands like Google and Apple or showing stunning new AR demos on their latest phones. Apple also debuted its most recent arrival, ARKit2, that allows developers an improved platform to build their own AR apps.
We are going to see AR technology extend into many business applications as well.
Volkswagen is already using VR for team member collaboration.
They believe that close collaboration will help them master the challenges that come with advancing technology with multiple production sites around the world.
They use VR to engage their employees no matter where they are. Their digital reality hub allows them to assemble their experts to innovate product designs.
VR is also bringing speed and efficiency to their training and development. They can bring trainers, process experts, and the people on the ground floor together to make improvements in knowledge transfer and productivity.
Holographic presentations and interactive seminars are just a few more examples of how augmented reality technology is expanding into mobile platforms.
These holographic presentations can be ultra high-quality, interactive, and very personalized. They allow some of the top speakers to deliver their message without the need to travel.
Thanks to remote streaming technology they are able to interact with the audience just as if they were there.
As AR technology progresses, we can look forward to seeing not just remote presenters, but the integration of remote audiences.
It will be possible to allow the presenter to equally engage with people that physically attend in person as well as those that are attending remotely from their mobile devices.
Virtual reality is different from augmented reality. Augmented reality layers images and video on top of reality. Virtual reality uses a head-mounted or handheld device to help create an immersive experience.
Many businesses are starting to leverage virtual reality to help reach their customers directly on their mobile devices and build an experience that helps them choose the right products for their needs.
One notable example of this is IKEA Place.
IKEA’s app lets customer say exactly how more than 2000 Furniture items would look and fit in their homes. It has a true to scale 3D replica of the furniture. You can see the scene as if these objects were real and walk around them and interact with them. You can even leave the room and come back in.
Audi really stepped their virtual reality up a notch by creating a VR sandbox track that you can shape and drive yourself.
You can use your imagination again just like when you were a kid playing in a sandbox. They let you create tracks in their physical sandbox, and then get inside the car and drive around on the tracks that you created.
Audi calls this real-time VR experience “Enter Sandbox.”
It combines a physical car with an immersive driving simulator that lets you test drive their new Audi Q5. After you build your tracks, their Kinect depth-sensing camera scans your creation and their software builds a virtual simulation of your creation for you to drive on.
The sandbox is designed to bring out your inner child and let you have fun again. You can hear the sound from the real Audi Q5 engine and feel the steering wheel jump as you fly over dunes and land in the sand.
As we leave 2018, we can already see developers finding a wide range of uses for artificial intelligence and a variety of mobile applications.
AI helps with everything from security during the development stage of applications all the way to creating a more secure checkout and payment process in e-commerce.
It also has many uses inside of the applications that you use every day. AI can help:
- Make voice commands more efficient.
- Predict decisions that you're going to make before you make them to make a better application experience.
- Improve efficiency for marketers on mobile platforms.
- Show you the products and services that you may be interested in.
Mobile apps with built-in AI Are becoming even more mainstream thanks to digital assistants like Google, Siri, and Alexa.
We're already seeing 4 out of every 10 businesses making use of AI. This number is growing even more thanks for the widespread acceptance of chatbots.
These bots are able to help with basic customer service as well as making real-time suggestions as people shop your site.
A conservative estimate says that chatbot applications can generate yearly savings of up to $7.5 billion for some businesses.
It's also making voice search more powerful, predictive text more accurate, improving GPS route suggestions, correcting your spelling and grammar on your emails, and helping you organize your photos.
We can expect to see the use of AI continue to grow as people utilize it more and more to automate simple tasks. As these programs get smarter, we can even expect to see businesses receiving phone calls from them like in this example:
Google aims to have it’s technology not only sound human but also to make it where it can carry on more natural conversations.
It has very specific tasks that it tackles in its first interaction. For example, it can schedule reservations at a restaurant, inquire about holiday hours, and schedule appointments at hair salons.
Duplex can even add appointments directly onto your calendar after calling and confirming the reservation.
As AI technology continues to learn and evolve, we can expect to see it taking a bigger role in helping with day-to-day tasks.
Video is still proving to be one of the most successful marketing mediums and that trend is expected to continue.
- By 2019, Internet video traffic will account for 80 percent of all consumer Internet traffic.
- 92% of mobile video consumers share videos with others.
- 70% of consumers say that they have shared a brand’s video.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
- Viewers retain 95% of a message that they watched in a video compared to 10% when reading it in text.
Live video makes it easier for a consumer to build a connection with a brand’s services and products. It also catches their attention faster as they scroll through social media feeds.
Platforms like YouTube and Facebook have made it easier than ever before for people to quickly start a live video and get instant feedback and engagement.
As more people move into the video space, we can expect originality to become increasingly more important. Consumers will grow tired of the videos that are simply using movement to catch attention without providing interactivity and engagement.
Because of this, we can expect to see live videos growing in popularity. The ability to engage in real time with the brands and people that you follow will help build those relationships and grow their following.
Technology moves fast and 2019 is no exception. Mobile marketing is on the rise and customers couldn’t be happier to jump on board. You’ve seen how things are going to change to:
- Use more smart texts to streamline business operations. This makes the workday more productive while increasing customer satisfaction.
- Integrate more augmented reality into business and consumer applications such as team collaboration and remote presentations.
- Utilize virtual reality to help build a deeper understanding of the products before a customer has purchased them.
- Take advantage of artificial intelligence to make applications smarter, faster, and more in line with the customer’s objectives.
- Get more personal with videos and start using more live videos to build real-time connections with an audience.