5 Real Estate SMS Messages Guaranteed to Generate New Business Overnight
We'll show you five of the most effective real estate SMS messages to send to get business moving and show you how to access more at the end.
If you need to drum up business quickly, sending text messages is the way.
No other channel generates the high engagement rates that text marketing for real estate does. Text messages, or Short Message Service (SMS) messages, are opened and read almost five times more than email (98% to 20%). Real estate agents have been particularly impressed with the effectiveness of bulk texts.
We see a higher attendance at events and more responses than emails, calls, or voicemails.
— Faith B.
Texts are more effective than other channels because consumers have grown used to ignoring marketing emails that flood their inboxes.
We've helped more than 210,000 customers send over 5.5 billion texts, many of whom have been real estate agents. We'll show you five of the most effective real estate SMS messages to send to get business moving, plus reveal how to access more campaign ideas.
5 Quick Business-Boosting Real Estate SMS Messages
If you're looking for innovative and effective SMS messages that will bring in more prospects and close more houses, you're in the right place. Check out these five proven messages to send for real estate text marketing.
It's a great way to keep in touch with clients since everybody takes text marketing more seriously than email marketing.
Provide a Sneak Peek
How often do home shoppers warily sneak up to the windows of a home for sale to get a glimpse inside? Pretty often. You can save them the hassle and possible embarrassment (if the owners are home) by providing instant access to images of the property's interior by sending Multimedia Messaging Service (MMS) texts.
Reserve a keyword for each property and add a call to action to your yard signs like "Text '100MAIN' to 858585 to get interior images instantly." When home shoppers send the text, they'll receive several interior images in less time than they would have spent getting out of the car and looking in the windows!
Promote Open Houses
Real estate agents have been hosting open houses for a long time. They work wonders, but only if shoppers show up. If you've struggled to get good attendance at open houses, try using text messages to promote the event in addition to or in place of your current marketing efforts.
"I love promoting Open Houses to the neighborhood using EZ Texting! Although I send print invitations to the neighborhood before the Open House, I've found that a mass text the night before or the day of really increases traffic!" G2 Crowd Reviewer
Related Reading: Messaging for Real Estate Agent Marketing
SMS appointment reminders work well in various industries, and real estate is no exception. Using SMS messages to remind clients and prospects of house showings or other meetings is a great way to decrease no-shows and ensure everyone is prepared. Some agencies also use bulk texts to remind staff of company-wide meetings or to deliver important and time-sensitive messages.
New Listing Alerts
Speed is critical when it comes to real estate marketing. Shoppers know that the best properties go fast, so they want to know as soon as new homes hit the market. Many real estate agents use new listing alerts to entice prospects to join their text marketing lists. Mass SMS marketing is a permission-based activity. You have to have permission to send contacts bulk marketing texts. So, you can advertise "Text 'NEWLISTINGS' to 858585 to be the first to know when new properties hit the market."
It's a good idea to segment your contacts for new listing alerts so that you don't send alerts for million-dollar properties to young couples looking for a starter home. You can keep separate groups of contacts based on their preferences like the number of beds/baths, price, location, etc. One of the most important text marketing best practices is ensuring your messages are relevant to your contacts. The best bulk messaging services offer unlimited segmenting groups, making personalization easy.
Re-Engaging Cold Contacts
How long is your list of cold contacts? Let's make it shorter. Successful agents use text campaigns to re-establish connections with prospects who haven't interacted with them and are seeing fantastic results. Don't hesitate to check in to see if cold contacts are still considering buying or selling. They'll appreciate the outreach, and some will be interested in talking again.
Related Reading: How Real Estate Agents Can Use MMS for Marketing
Bonus SMS Message Ideas
Five examples aren't nearly enough When using SMS messaging to boost your real estate business! That’s why we’ve included five bonus ideas to showcase how to further use SMS messages to engage with your clients.
Inquire about What Your Clients Want
When a potential client shows interest in your business and signs up to receive SMS texts, it’s the perfect opportunity to introduce yourself. This is also the ideal time to connect with them to see how you can be of service. For example, you might ask them if they’d like to hop on a quick call or meet up in person, so you can get to know them and best accommodate them and their needs. The more you know about a client’s pain points and preferences, the better you can support them in their search for the ideal home.
Share Coming-Soon Properties
As a realtor, you’re in the know, which means you have intel on properties before they even hit the market. Using this knowledge, you can share coming-soon listings with your clients to help them get first dibs on the property as soon as it’s available. Not only will your clients appreciate your savviness, but they’ll also appreciate that you’ve made them a priority.
Like when you mass text about listings already on the market, be sure to segment your clients by neighborhood, price, and home-type preferences to send the right properties to the right clients.
Announce Price Drops
Price drops are a great way to incentivize your clients to purchase, especially if they’re on the fence about sealing the deal. You can use SMS texts to share when a property lowers its asking price and then encourage your clients to consider it or take a tour. If you go this route, you could send a mass SMS text to a group of clients or text individual messages to interested buyers.
Follow up Post-Showing
It’s always a good idea to send a follow-up text after showing a listing to a potential buyer because it’s an opportunity to gauge their interest in the property. Of course, you want to be the first to know if they’re excited and eager to purchase, but you also need to know whether the property was off-base. For example, if you showed them a listing that they despised, then this is an opportunity for you to recalibrate and get more feedback on what they’re looking for so you can better align with their preferences.
Send Personalized Messages
Personalized messages help increase client engagement and make your messages stand out. Aside from including your client’s name in your texts, consider curating messages that will catch your client’s eye and show that you’ve gone the extra mile to match their preferences. For instance, if your client wants a place with natural light, you could text them a special property featuring massive skylights and floor-to-ceiling windows. This proves that you’ve done your homework and are listening to their needs.
Get the Full Real Estate SMS Message Playbook
As you begin to market your agency through text messages, you'll want to try various campaigns to see what works well for you and your contacts. The five real estate SMS messages above (plus the additional bonus ideas!) are just a few options you have at your disposal as you grow your business with effective marketing.
We want to ensure you get off to a fast start, so we've compiled 15 of the best real estate text message campaigns in a free resource you can access right now. In The Real Estate Text Message Marketing Playbook, you'll get advice and templates for some great messages, including:
- Home Maintenance Tips
- Home Sale Anniversaries
- Agency Coordination
- Review Requests
- And More!
Try Your Hand at SMS Texting Today
As a realtor, you know how crucial it is to stay in touch with potential buyers and sellers, so allow an SMS marketing platform to help you connect with your clients. When you implement a texting solution, you can reach a wider audience, enhance client engagement rates, improve customer service, and increase sales. Try out our free 14-day trial to get started today!