SMS Text Marketing Blog

Tue, 05/22/2018 - 16:00 — Jessica Terashima
Text marketing is a tried and true strategy for nonprofits looking to coordinate volunteers and attract event attendees. But have you considered using texting to attract donations?

HSUS Sees Huge Gains with Text-Based Fundraising

At a recent recent Nonprofit Technology Conference, Ellen Pascale of the Humane Society of the United States (HSUS) explained, “At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher.” She went on to describe the increasing importance of mobile marketing on their efforts. Imagine the kind of impact you could make by incorporating text marketing into your fundraising strategy. 

EZ Texting Can Help You Get the Word Out for Your Next Fundraiser

If you’re wondering how nonprofits like HSUS do it, we’ve put together a list of suggestions on how to grow your list, build excitement, and boost interactions using text marketing for your next fundraising event.

1. Use a Texting Keyword Campaign to Grow Your Subscriber List

Depending on your plan, EZ Texting allows you to create a Keyword like EZGIVE to use for growing your list. Your account also comes with an...Read more
Thu, 05/17/2018 - 15:54 — Jessica Terashima
Text marketing terminology doesn’t have to be confusing! Here at EZ Texting we’re trying to make text marketing simple to understand and even simpler to use! In our first installment of primer articles, we discussed Keywords and MMS, now let’s look at short codes -- what are they, why are they useful, and how will they impact your text marketing efforts.

What is a Text Messaging Short Code?

If you’ve seen a sign that says something like, “Text EZSTAY to 313131 to subscribe” you’ve seen a short code in action. Here, EZSTAY is the Keyword and 313131 is short code. Usually, short codes are an easy-to-remember number. In some cases, they can be customized to spell out a word. Consumers should have no difficulty remembering a good short code.

What is a Shared Short Code?

When you sign up for a texting service like EZ Texting, you will be assigned to one of our shared short codes. Multiple businesses may use the same short code, but the EZ Texting system ensures that texts meant for you end up in your Inbox. If you’re looking to grow your list, you’ll want to try a Keyword that’s...Read more
Tue, 05/15/2018 - 13:28 — Jessica Terashima
Text marketing has the power to amplify your message and engage your audience. Memorial Day is an economic engine that cannot be ignored, especially if you’re in the barbeque or hospitality industry. In fact, according to The Hearth, Patio & Barbecue Association (HPBA) 7 out of 10 Americans own a grill, and 60% will barbeque on Memorial Day weekend. To support all that grilling, sales of meat and burger ingedients also begin to rise on this unofficial kick-off for summer. So how can text marketing help you take advantage of this “smoking” opportunity?

1. Build Your Subscriber List with a Keyword Campaign

Before you can start promoting your big Memorial Day sale, you need a robust contact list, and a Keyword campaign is a great way to do it! Text marketing services like EZ Texting allow you to reserve Keywords that are available on your short code.

In this example, “Text GRILL to 313131 for a 30% off coupon” GRILL is the Keyword and 313131 is the short code. You can advertise your Keyword and short code offer in store, on brochures, and on your website. Anyone who texts into that Keyword gets opted-in to your...Read more

Thu, 05/10/2018 - 14:51 — Jessica Terashima

Mass texting is not a one-size fits all opportunity. Instead, it can work for many different use-cases, and for organizations of all sizes. Texting is a powerful tool for connecting with your audience. It boasts a 98% open rate and nearly universal usage, especially amongst younger age groups. Online text messaging platforms like EZ Texting allows you to text from your laptop to an audience of thousands with minimal effort.

So how can you make it work for you? Let’s explore the key ways that businesses and non-profit organizations benefit from mass texting.

1. Notifications – Quickly Reach Many People at Once

If your business needs to send notifications or reminders to lots of different people, texting is a great way to do it. Gain efficiency with these kinds of text messages:

  • Delivery notifications
  • Event reminders
  • Requests for volunteers

2. Promotions – Make Sure Your Offer Connects with Your Customers

If you’re selling something, then marketing that something is the key to your success. Because of its impressive reach, mass texting can help you make sure that your opted-in followers get your message. Drive...Read more

Tue, 05/08/2018 - 10:05 — Jessica Terashima
Text marketing is a great way to spur sales for Teacher Appreciation Week. Are you reaching parents and teachers with your marketing plans? Every year in the month of May, parents show their children’s teachers how much they appreciate their work. Common gifts include flowers, gift certificates, and tasty treats. In addition, many restaurant chains offer special deals for teachers. Is your business taking advantage of this holiday to boost revenue?

Here are 3 ways text marketing can help you make the most of Teacher’s Appreciation Events:

1. Send a Holiday Shopping Reminder via Text Marketing

In the hustle and bustle of parenting, it’s easy to forget about Teacher’s Appreciation day/week/month. Even if room parents are diligent about sending emails, email still only has an open rate of about 22%. That’s where texting can help. Whether you’re that room parent or a business with teacher-related products, a text message is the best way to remind people to get moving. Think of sending a text like this, “Tomorrow is Teacher’s Appreciation Day. Get an electronic gift card from EZ Treats: https//”

2. Promote Your In-Store Event with a Picture Message (MMS)...Read more

Thu, 05/03/2018 - 16:15 — Jessica Terashima
Text marketing has its very own acronyms and technical terms, which can feel intimidating. We’re here to do the opposite – make things clear, and easy. This series of posts will talk about common texting terms and explain how they can help you succeed! Today, we’ll talk about two of the most important texting features of our product: Keywords and MMS.

Let’s get started:

What are Texting Keywords?

Have you seen ads that say, “Text JOIN to 313131 to get a 10% off coupon”? Of course, you have! The word JOIN is the Keyword. 313131 is the short code. When you sign up for a texting service like EZ Texting, you are given access to a shared short code. And then, you can acquire a unique keyword and use that to grow your list of contacts.

Why Should You Want a Texting Keyword?

Keywords are the easiest way to attract people to subscribe to your list. When they text your Keyword to the short code they become opted in subscribers. But just reserving a Keyword isn’t enough! You need to market your keyword and make sure your audience sees it. Think signs, email signatures,...Read more
Tue, 05/01/2018 - 11:22 — Jessica Terashima
Text Marketing is always an effective way to drive traffic to your business, but holidays that focus on eating and drinking, like Cinco de Mayo, present an added opportunity. According to Modern Restaurant Management, both restaurants and bars can expect a bump in traffic, with bars reaping even bigger rewards. With that in mind, now’s the time to maximize your profits using text message marketing.

Here are a few texting ideas to get you rolling:

1. Market a Keyword to Grow Your List

To get the most out of text marketing, you need a strong list of opted-in customers. The best way to do this is with a Keyword campaign, especially if it rewards new subscribers. Consider placing your Keyword and short code on signs in your establishment or at the bottom of the check. It could that say something like, “Text CINCO to 313131 to get 10% off your next margarita!” In this example, CINCO is your Keyword and 313131 is your short code. Mass texting platforms like EZ Texting provide you with the short code and let you reserve customized Keywords when you sign up for a plan.

2. Send Limited-Time Promotions Via...Read more

Thu, 04/26/2018 - 14:08 — Jessica Terashima
Text message marketing will always win points for being fast and far reaching, but have you thought about how it can make your life easier? At EZ Texting we want you to ge the most out of your texting program, and part of that is demonstrating how it can streamline your business processes.

Here are some ways texting can help you take the load off!

1. Create Automated Text Reminders

Whether you want people to show up for appointments or remember to pay their bills, automated reminders can make this process much easier than if you had to pick up the phone! And, with a 98% open rate, texting gives your message a much better chance of being received and read.

2. Send Mass Notifications to Your Employees

Maybe you need to coordinate shifts or just let employees know about an important deadline. Anytime you need to make a large amount of contacts aware of something right away, texting makes it easy. With EZ Texting, you can send out a mass notices from your desktop, laptop, or mobile phone that can reach thousands of contacts at a...Read more

Tue, 04/24/2018 - 10:58 — Jessica Terashima
Mother’s Day is one of the most important days for a wide variety of retail businesses. Text Marketing for Mother’s Day can help reap a bigger share of this valuable market. In fact, the National Retail Federation estimates that 86% of Americans will celebrate the holiday this year, and spend an average of $180 per person. Approximately 1/3 of those consumers will look to specialty shops to buy flowers, jewelry, or electronics for moms. If you own one of these kinds of stores, texting can help build your profits this year.

Here are few tips on how you can use text marketing to boost your business this Mother’s Day:

1. Build Your List Pre-Mother’s Day Using Keywords

In the weeks before Mother’s Day run an opt-in campaign using store signage and word of mouth. For example, using a service like EZ Texting you can reserve a Keyword, such as MOMZ on a shared short code like 313131. Tell shoppers that to text MOMZ to 313131 to receive a special 10% coupons and future sale notifications. You can share this message on signs, email signatures and social media to make sure people see it and...Read more

Thu, 04/19/2018 - 15:30 — Jessica Terashima
Using text Marketing like a big company sounds great – just throw a few million dollars at it and you can have a world class texting program. Thankfully you don’t need millions to text like an industry giant.

Text Marketing Through an Online Platform

So how do you text hundred or even thousands of contacts without having a big IT department and money to burn? The answer is an online service like EZ Texting. Although we do offer enterprise-level API services for bigger companies, we are the industry leader in getting small to middle-sized business up and running on our self-serve platform.

How Does the EZ Texting Software Work?

When you sign up for EZ Texting a few things happen right away:

1. You can upload your existing opted-in contact list - these are contacts who have said yes to receiving texts from you.

In the same way you attach a document to an email, you can upload a XLSX, XLX, or CSV file with up to 50,000 contacts.

2. We’ll supply you a short code and you can reserve a Keyword

Have you seen signs like this, “Text TRYIT...Read more


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