SMS Text Marketing Blog

What the Healthcare Industry Needs to Know About Text Messages and HIPAA Compliance

Tue, 01/07/2020 - 11:00 — EZ Texting

Are you interested in investing in text message marketing for your practice? According to recent studies, text marketing generates higher engagement than any other digital marketing solution. Moreover, 50% of consumers check their phones 5+ times per hour, and 90% of consumers check their phones immediately after waking.

However, as you probably know, the healthcare industry must adhere to strict Health Insurance Probability & Accountability Act (HIPAA) guidelines.

As an industry-leading text messaging provider, we get this question all the time – is text message marketing HIPAA compliant? The answer might surprise you.

What the Healthcare Industry Needs to Know About Text Messages and HIPAA Compliance

According to…

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4 Essential Details of Text Message Privacy Laws

Thu, 01/02/2020 - 11:00 — EZ Texting

If you recently invested in business text messaging, there are a few things that you need to know about text message privacy laws. Without this information, your business could land in some serious legal trouble.

In fact, penalties for sending a text message that violates the Telephone Consumer Protection Act (TCPA) are $500 for any violation, and $1,500 if the violation is willful. In total, these penalties cost businesses millions of dollars annually.

That's enough money to sink even the most successful businesses.

What can you do to keep your business or organization out of the limelight? In this article, we'll cover the four big essentials when it comes to text message privacy laws.

4 Essential Details of Text Message Privacy Laws (And How to Remain TCPA Compliant)

The…

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How to Protect Your Brand from SMS Spam Complaints

Fri, 12/27/2019 - 11:00 — EZ Texting

SMS Marketing is so easy that you’re having a blast sending messages to your customers — but are you spamming them? 

You signed up for a texting service like EZ Texting because you wanted to boost revenue while providing value to your current and future customers. It’s so quick to communicate with them that you may find yourself sending out more messages than you originally thought you would. 

At first, your customers loved the new form of communication and the offers they are getting. You are messaging them all the right content, and they are eating it up. 

But then people start opting out suddenly — and you have no idea why. 

If you are indulging in spammy behavior, your hard-won subscribers will start dropping like flies and it could cause you legal trouble. Don’t let that happen to you. Follow the five tips below to help keep from annoying your customers or breaking laws.

How to Protect Your Brand from SMS Spam Complaints

If you're investing in text message marketing, you need to know that it's a permission-based activity. You can't just text anyone you want whenever…

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G2 Names EZ Texting the Best Overall SMS Marketing Business

Mon, 12/23/2019 - 14:49 — EZ Texting

It’s been a busy year at EZ Texting. We’ve welcomed new CEO Norman Happ (formerly of Intuit and Evernote), launched a new self-service Text-to-Landline sign-up flow (the first in the industry), and relaunched our mobile app (iOS only, for now). We also released two original reports: The 2019 Mobile Usage Report: How Consumers are Really Texting and Text Marketing in 2019: The Next Generation of Business Communication. In the first report we showed the clear engagement advantages of text marketing, like how 90% of people respond to new text messages within 30 minutes. In the second report we put a spotlight on the crucial importance of being reachable by text for businesses and revealed that while 69% of consumers want to text…

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How Top Corporate Headhunters Use SMS for Recruitment

Mon, 12/23/2019 - 11:00 — EZ Texting

If you aren’t using SMS for recruitment, you’re falling behind.

For several years, some of the top corporate headhunters have been using SMS to give their recruiting efforts a boost. 

These headhunters understand the power of connecting with potential candidates through text, and with an open rate of 98%, they know their messages are getting through.

"Even I was surprised at the high engagement rate text messaging delivered! Almost no opt-outs, lots of follow-ups, and very positive impact on recruitment." -Haley Lanigan, Recruiting Manager, Fidelis Freight

Fidelis Freight is a trucking and logistics company that contracts drivers to fulfill carrier loads. The industry is currently facing a massive shortage of drivers, and it’s not expected to improve anytime soon. 

Their recruiting manager, Haley Lanigan, was struggling to contract drivers, and she needed new ways to…

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How to Send a Welcome Text Message to New Customers Automatically

Thu, 12/19/2019 - 11:00 — EZ Texting

If you’re new to the world of SMS marketing, you know how difficult it is to craft the perfect welcome text message.

As you know, greeting new subscribers is like meeting someone for the first time. You want to make a good impression, but you don’t know exactly what to say, and you end up spending a lot of time trying to craft the perfect introduction.

However, crafting the perfect message is only the first step. 

You also need to have the technical know-how to set up an automated text message — and depending on your text message software provider of choice, setting up your first campaign can be easier said than done.

In this article, we’ll show you the four simple steps businesses and organizations follow to send a welcome text message to new customers automatically.

How to Send a Welcome Text Message to New Customers

Consumer loyalty is fleeting, and your success hinges on your ability to provide an exceptional customer experience. In fact, 76% of consumers believe that a company should

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How to Send an Evite Through Text Message and Increase Event Attendance

Tue, 12/17/2019 - 11:24 — EZ Texting

Did you know that text messaging is one of the most effective methods for increasing event attendance?

SMS is an effective tool for online invitations from Evite, Greenvelope, Punchbowl, or any paperless invitation company. From small gatherings to large conferences, many industry-leading businesses and organizations have already made a significant investment in SMS.

Don…

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How Mobile Marketing and Text Message Advertising Are Evolving in 2020

Tue, 12/10/2019 - 11:00 — EZ Texting

You need to make a significant impact with the least amount of time and budget invested — but what do you do?

Your success as a marketer relies on your ability to predict what your future and current customers want from you and deliver it before they can ask for it. It's crucial for you to stay on top of trends and take advantage of them before your competitors do.

We've been a leading software provider in the mobile marketing and text message advertising space for a long time, and we've seen trends come and go. We know how to spot what's coming, and we're happy to give you the inside scoop on what to expect in 2020.

Mobile Marketing and Text Message Advertising: What to Expect in 2020

2020 is going to see the rise of SMS messaging and artificial intelligence (AI) used in marketing and advertising campaigns. If you aren’t implementing these technologies into your current strategy, then it’s time to re-think your ideas. 

Keep reading to learn how mobile devices, social media, video content, and advancements in AI are going to impact the marketplace in the new year.

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9 Ready-to-Use Templates for Sending Sales SMS to Customers

Thu, 12/05/2019 - 11:18 — EZ Texting

Your marketing toolkit is a finely-honed arsenal of traffic-attracting, lead-generating, awesomeness. But are you leaving money on the table?

You've worked really hard at acquiring skills, setting up tools, and working to bring in new business for your company. However, you are probably neglecting how powerful those same tools can be when you use them with your current customers. You can provide support, gather feedback, and improve their experience with your company.

Let us show you how to use your SMS marketing platform to communicate with your existing customers.

Sending Sales SMS to Customers: 9 Ready-to-Use Templates

You’re ready to empower your subscribers and spur them to buy, but you’re having a hard time creating a message that sounds just right. You are stuck in a cycle of type and delete, type and delete, and the creative juices just aren’t flowing. 

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6 Holiday Marketing Campaigns You Can Run Right Now With Very Little Setup

Tue, 11/26/2019 - 19:56 — EZ Texting

Are you struggling to find inspiration for creative holiday marketing campaigns that won't strain your schedule?

When you're responsible for marketing for your entire company, your holiday calendar is already packed full. To make things worse, your staff is stretched thinner than usual as they take time off to celebrate. You know you need to come up with some creative ideas for your campaigns that will outperform your competitors. 

But what do you do when you’re already stretched too thin, and your creative juices aren't flowing?

At EZ Texting, we specialize in leading our industry and crafting creative marketing campaigns. Let us help you kick off your creativity with some quick-to-launch campaign ideas for your holiday marketing.

6 Creative Quick-Launch Holiday Marketing Campaigns

You’re in a hurry, and you need to create a killer campaign — on a budget — with as little time involved as you can get away with. This isn’t an easy order to fill, and you find yourself staring at your computer screen for hours, wading through countless articles, trying to determine what strategy or campaign idea would be most effective. 

Stop…

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