SMS Text Marketing Blog

Wed, 01/10/2018 - 16:26 — EZ Texting

For every business owner that’s come out with a new product or service, nervous that customers won’t care, EZ Texting’s polls and surveys feature might be just what they’re looking for.

The primary benefit of surveys and polls is that they can help you unlock a mountain of customer data. Imagine you own a pizza shop; these tools can help you gain insights on everything from their favorite toppings to their preferred soda flavors. In short, polls and surveys help you run your business more efficiently.

So how does this work and how can you implement it? Read on to learn more.

Keywords and Short Codes

EZ Texting utilizes short codes, which are five to six digits long and are shared by multiple clients. Keywords, two to twelve digit one-word phrases, are what customers use to ensure their texts end up in the right mailbox within the shared short code.

Using keywords on shared short code networks are the foundation of how polls work, but they don’t offer a lot as a stand-alone feature. So how can you leverage them to unlock customer data?


...Read more

Wed, 01/10/2018 - 07:01 — EZ Texting
Retention marketing

They're back! When you're marketing to your leads, how much time do you spend focusing on new leads versus existing customers? Retention marketing shines a light on the value of your existing customers, encouraging you to think about their needs and interests as you embark on another marketing campaign. What is retention marketing, and how can you use it in your business?

What is Retention Marketing?

According to Hubspot , retention marketing is " the activities a store uses to increase the likelihood of a customer purchasing again while focusing on increasing the profitability of each repeat purchase." When you focus on retention marketing, you're not just trying to draw your customers back into the business again, but you're also trying to strengthen your relationship with that customer so that he will decide to increase his commitment to your business through a larger purchase. Retention marketing is one way of increasing your return on the initial investment you make in finding customers. If you can retain them and they can become regulars, then that's a stronger return.

Why Bother With Retention Marketing?

Why would you turn to retention marketing? Frankly, it's better to develop a...Read more

Mon, 01/08/2018 - 09:12 — EZ Texting

What do you offer to your customers? To succeed, you need to differentiate your business from others around you. Your business needs to offer something that others do not offer. This doesn't mean that you need to offer a unique product, but there must be something different about your business that makes customers choose you over the competition. As you strive to succeed in the business world, how can you develop your unique selling proposition?

What is a Unique Selling Proposition?

Who are you as a business? What do you create, and how do you provide those goods and services to others? According to Entrepreneur , "unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully."

Your USP doesn't need to be a thing or a specialty service that no one else offers. It can be a concept as well.

A particular kind of exceptional service, such as repairs completed in 24 hours A higher-end product or experience A bargain A connection with a particular place or demographic that cannot otherwise access that product or service. If you want to get more...Read more
Fri, 01/05/2018 - 15:21 — Jessica Terashima

After a launch plagued with issues , Apple’s 11.2 and now 11.2.1 operating systems are creating headaches for mobile marketers. As of January 4, 2018, over 50% of iOS users are on 11.2. That said, iPhones only make up about 40% of the total market in the U.S. and Canada

Here’s the scoop: When an iPhone user running iOS 11.2 or above gets a text message with a dollar sign in front of a number, or the word “dollar(s)” or “bucks” in front of a number, the phone strips out any hyperlinks in the message.

So, if your text message says, “Save 5 bucks by clicking the link ” the link would not be clickable for those affected iPhone users.

Strangely, if you add a dash in between the number and dollar sign or use two dollar signs instead of one, the link will show. We suggest trying these workarounds and sending test message internally, before sending to your subscribers.

DO – Consider using a percentage instead of a dollar amount, add a dash, multiple dollar signs, or avoiding mentions of currency altogether.

DO Examples:...Read more

Fri, 01/05/2018 - 14:57 — EZ Texting

Congratulations to you, small business owner! Your company is up and running (or perhaps you’ve already made a big footprint) you have lots of customer data, and you want to get even more customers. Time to start reaching out to them with marketing and promotions messages, right?

The answer is yes, but the answer is also “yes, but not so fast.”

To celebrate EZ Texting’s “Text Compliance Month,” we’re giving you a brief overview of what you’ll need to know to engage customers legally and appropriately.

You Need Customer Opt-ins Before Texting

Customers need to explicitly opt in to receive text messages before you send them one.

One way to get people to opt in is to advertise an enticing message on a billboard, social media, or anywhere your customers eyeballs are. A good message might be: “Text TacoFan to 313131 to receive discounts from Jaime’s Tacos!” When customers follow that call-to-action, that is considered opting in.

Provide Next Steps and Key Info

When customers opt in to receive future messaging, you’ll need to inform them of the following:

Confirmation they’ve opted in An...Read more
Fri, 01/05/2018 - 04:47 — EZ Texting
Texting service

When you run a small business, you know that it's no small feat. You're juggling a lot of different pieces, and anytime you can find technology that acts as an inexpensive but efficient assistant, that's a big win for your business. What technologies are available to free up your time and your budget, leading to small business success?

1. A Texting Service

Mobile traffic is essential to your small business. It doesn't matter whether you have a store or provide products and services online. In any case, people want to look at your products, services, and offers online. According to Small Biz Trends, in 2015, "56 percent of consumer traffic to the leading U.S. websites came from mobile devices." This trend is only increasing.

One way to respond to this trend is to connect with your customers using the same device that they use to access the internet: their phone. While customers often wait a while to look at emails and can delete them easily, they respond more quickly to text messages. Get more for your advertising budget by connecting with leads and existing customers through a text message marketing list. You can create multiple...Read more

Thu, 01/04/2018 - 10:30 — EZ Texting

Helping your clients find success in the fitness industry is tough; personal trainers complain about no-shows, gym members are often at a loss for how to reach their health goals, and employees struggle to answer every question from clients. So what’s the solution?

Check out how bulk texting enables trainers and gym administrators to strengthen their operations and help people find fitness success:

Standard text messages

Got a new personal training client? Want to keep customers engaged with their goals? Text messages can be set up to remind clients of appointment dates and times to reduce no-shows. You can also send texts with workout tips or info about healthy eating to all your members, or divide them into groups - such as the Bicep Battalion or Ab Assault - to more strategically engage them based on their interests.

Keywords and shared short codes

“Text FITNESSGOALS to 313131 to learn how you can become a healthier you!” A gym or personal trainer might want to drum up business by advertising this message on:

social media billboards flyers mailers posters on-site signage

Most bulk texting...Read more

Wed, 01/03/2018 - 12:30 — EZ Texting

February 14th seems like a long time away, but if you haven’t started prepping for Valentine’s Day yet, it will sneak up on you and you’ll be unprepared for maximizing your holiday sales.

So how can EZ Texting boost customer engagement and make a stronger financial impact this holiday?

Perhaps your first step is to send a text to all your contacts wishing them a happy Valentine’s Day, and to include a link to where they can purchase your products. You can even create a drip campaign , which are timed messages that you create and set up ahead of time to go out to groups you select. Drip campaigns are one way that people can join your contacts list, as they can text in a special keyword you advertise.

How else can you get them to join? Advertise a message with an enticing deal. Consider something like, “Text HappyVDay to 313131 to join the Barbara’s Bakery family and get 10% off your first purchase!” Then set up an auto-reply that thanks them for joining, provides help and opt-out info, estimations of how many texts you’ll send, and a link to...Read more

Wed, 01/03/2018 - 03:39 — EZ Texting
Mobile marketing

Mobile marketing is no longer just an up-and-coming trend to watch or a “nice to have" marketing strategy. It has become a necessity for businesses that want to capture the attention of the masses and play along with their competitors who are vying for the same consumer attention.

Mobile usage has skyrocketed over the past few years. Mobile email opens have grown 180% , and as of February 2017, mobile devices accounted for 50% of web page views worldwide . If you have not yet connected with your mobile audience, now is the perfect time to do so.

Want to use mobile marketing to reach more people and grow your business? Read on to find out what mobile marketing is and how you can create a solid mobile marketing plan for your business.

What Is Mobile Marketing?

Mobile marketing targets people who use their mobile devices whether smartphones, tablets or other related devices. Businesses target mobile users via emails, text and multimedia marketing (SMS and MMS) messages, company and social websites, mobile ads and applications.

Two popular mobile marketing strategies are SMS (short message service) and MMS (Multimedia message service). SMS...Read more

Tue, 01/02/2018 - 04:15 — EZ Texting
Text message marketing

What do you get from your marketing campaigns? It could be a sense of popularity and a feeling that the phones are ringing and the orders are coming in more frequently. However, a sense that your brand is doing well doesn't tell you much of a story of success. What you need are the numbers, but how do you track marketing ROI? A text message marketing campaign can help.

Why Check Your ROI?

ROI or Return on Investment is a major part of your marketing campaign. It's the follow up to all of the visioning, writing, and focused effort you've put into the campaign. With an understanding of your ROI, you can make better decisions about your future marketing directions. Understanding your ROI isn't an aspiration: it's a necessity. According to Track Maven , "every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes."

1. Check Your Leading Metrics

Some metrics are relatively easy to track. For example, if you send out a text as part of an SMS marketing campaign, you should be able to get a report on:

Texts...Read more


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