SMS Text Marketing Blog

Thu, 08/15/2019 - 11:00 — EZ Texting
How-to-Send-Text-Message-Alerts

Do appointment no-shows plague your business? When customers fail to show up for important appointments, it could cost your business hundreds or thousands of dollars annually. Fortunately, there is an easy, simple, and cost-effective method for drastically reducing the number of appointment no-shows.

An appointment reminder text message is the best way to drive attendance. In fact, the most successful businesses and organizations have been using text messaging for many years with a ton of success. Put simply, if you haven't invested in a robust text marketing platform for your business or organization, you are behind the curve.

If you are just getting started with appointment reminder text messaging, there are a few practical steps you can take to make system adoption and management easy. Following these steps doesn't necessarily guarantee success in the long term, but it will certainly point you and your business in the right direction.

4 Steps To Send an Appointment Reminder Text Message

In most cases, partnering with an experienced text message marketing provider is the first step every business should take to create appointment reminder text messages. As an industry-leading text...Read more

Tue, 08/13/2019 - 11:00 — EZ Texting
SMS-Compliance

There are a few complexities surrounding text marketing that your business needs to know about. Why? Sending a message to the wrong person at the wrong time can put your business or organization at serious legal risk.

On the other hand, a welcome text message to the right person is a powerful and effective way to communicate important messages to prospects and customers. The most successful enterprises know that business text messaging is a proven and cost-effective way to send important sales alerts, appointment reminders, and more.

When building a compliant text message marketing program, your goal is to protect people from receiving non-compliant or unwarranted text messages. Because text marketing is a permission-based activity, all recipients must opt-in to your text marketing program. That means that prospects and customers must give their permission for you to send them messages.

It might seem like a hassle now, but getting your contacts to opt-in is the only way to send compliant text messages. Moreover, SMS compliance can actually benefit your small business in the long term.

5 Benefits of SMS...Read more

Thu, 08/08/2019 - 11:00 — EZ Texting
Hotel-Marketing-Ideas

For you to be an effective hotel marketer, you need to be aware of — and master — a wide variety of skills. Successful marketing strategies require you to understand the full breadth of hotel marketing topics, skills, and tools available to you.

Once you learn how to build powerful campaigns, potential guests will be impacted by your brand whenever and however they choose to plan, research, and ultimately book their trip.

We have the experience to know what works, and what doesn’t when it comes to hotel marketing. You can leverage our insights and avoid wasting time weeding through ineffective tactics.

Check out these phenomenal hotel marketing ideas that are absolutely worth investing in right now.

7 Hotel Marketing Ideas Worth Investing in Right Now

These seven ideas will help you take a major step forward this year with your marketing strategies. You will learn how to outshine your competitors, better engage your prospective guests, and beat your rivals by ensuring more bookings at your hotel.

1. Take Prospects on a Virtual Tour

Technology is continually advancing what’s possible from a marketing perspective in...Read more

Tue, 08/06/2019 - 11:00 — EZ Texting
How-to-Do-School-Marketing

Times have changed. The school landscape has become more competitive than ever before, thanks to online learning. Students are no longer stuck having to choose between moving away from their families or attending a local school. Through the power of the internet, they can attend school anywhere they would like.

When students have a wide range of choices, that means you also have a wide variety of competitors. If your school is struggling to attract new students, then it’s time to get serious and build a marketing plan with some powerful marketing tactics.

If you learn how to identify and prioritize the right strategies, then you’ll soon be attracting an increased number of students. We are here to help. Let us show you how to do school marketing from start to finish.

How to Do School Marketing in 5 Easy Steps

Creating a successful school marketing plan may seem like a somewhat daunting task. However, it doesn’t have to be that complicated. You simply need to be strategic in how you approach it.

1. Identify Your Marketing Goals 

The first step in your plan...Read more

Thu, 08/01/2019 - 11:00 — EZ Texting
Hotel-Marketing-Strategy-Checklist

The most effective hotel marketing strategies are a combination of powerful individual components. If your hotel marketing strategy is lacking or producing unfavorable results, then it’s time to take a look at each of the pieces to find what’s missing or broken.

It can be difficult to know what to include, what to do, or what not to do — that’s where we come in. We’ve worked with hundreds of hotels over the past decade and have some insider tips to share with you.

We’ve assembled those tips into the ultimate strategy checklist that you can use as you start to build your plan.

The Ultimate Hotel Marketing Strategy Checklist

Missing a step or doing it incorrectly can cause a ripple that sabotages your entire marketing strategy. This checklist will help you evaluate your strategic plan and find the weaknesses so that you can correct them and turn your results around.

1. Identify Target Audience 

To start with, it’s important you identify your target audience. On a basic level, this means understanding demographics like age, income, family status, location, and many other demographic factors.

But...Read more

Tue, 07/30/2019 - 11:00 — EZ Texting
Hotel-Mobile-Marketing

From hotel reservations to rental car pick-up, consumers are using their mobile devices for more travel-related tasks than ever before. In fact, recent data shows that 26% of travel searches in the fourth quarter of last year occurred on a mobile device.

As a hotel marketer, you don’t have all the money or time in the world to commit to mobile marketing practices that don’t work for you and your business. When new reservations are lacking, you have to find a mobile marketing solution that works – fast.

Fortunately, there are a few tips and strategies that you can take advantage of right now to immediately increase reservations. Following these expert tips will even save you some valuable time and money along the way!

5 Hotel Mobile Marketing Tips to Boost Reservations

If your hotel is struggling to generate mobile business, following these five tips will put you on the path to success. Swipe and start using these tips right now: 

1. Get Local With Google My Business

Your Google My Business (GMB) profile is a vital piece of your hotel’s online marketing. According...Read more

Thu, 07/25/2019 - 11:00 — EZ Texting
text-messaging-for-schools

Leading schools have already recognized that technology has not only drastically changed classroom learning, but also how parents, teachers, and staff communicate. They’ve changed their methods to accommodate the shift. Have you?

If you haven’t started using text messaging as a communications channel, then you’re falling behind. Text messages are one of the best ways to make sure your messages are received because they are opened and read almost 5 times more than email (98% to 20%).

A lot of school administrators learn how to streamline these communications through trial and error, but you don’t have to learn your lessons the hard way. We’re here to give you some communications shortcuts that are perfectly positioned for the education industry. We’ll show you how schools are leveraging text messaging in 2019 and how you can get started as well.

Text Messaging for Schools Is Changing the Landscape in 2019

We’ve worked with hundreds of schools over the years and learned some situations where text messages have helped them communicate with staff, parents, and students. We narrowed that list down to seven common communication ideas that we think every school...Read more

Tue, 07/23/2019 - 11:00 — EZ Texting
best-school-text-messaging-system

Are you frustrated with the lack of engagement your school gets from their communications with students, parents, and staff?

If so, you're in good company. As a leader in the text message marketing industry for more than a decade, we constantly talk to new customers who have found that printed materials, emails, and social media just aren't getting the job done like they used to.

Fortunately, bulk Short Message System (SMS) messaging can solve your communication and engagement woes. An astonishing 98 percent of text messages get read, and 90 percent are read within the first three minutes.

So, when you're looking for the right platform to leverage the power of this communications channel, don't settle for average. You need the best school text messaging system.

But how will you know the best when you see it?

We'll show you what to look for in a bulk SMS software for schools below.

The Best School Text Messaging System in 2019 Has These Traits

What's the best school text messaging system? We believe, and over 160,000 customers would back us...Read more

Mon, 07/22/2019 - 16:42 — Valaer Goldsworthy
Create a link to text us from website

Ever wondered how to add an SMS link to your website using basic HTML? It’s easier than you think. You’ve likely seen competitors who offer customers the option to Send Us an Email on their Contact Us page. If you click on the text link, it opens a new message in your email client. You can do the same with HTML code for sending an SMS to a mobile phone. 

We’ll show you how to create an HTML text message link that opens the customer’s mobile phone SMS texting app. You can even pre-populate the text message with your textable number and text message copy. 

All you need is access to your business website. If your site uses a CMS like Wordpress, just click on the button in the text editor that allows you to edit the html on a page. Decide what you want the clickable text link to say; for example, Text Us Now or Send Us a Text. Get the step-by-step guide for how to add an SMS link using HTML

If you don’t already have a textable number or a text-enabled landline, you’ll want to get one...Read more

Thu, 07/18/2019 - 11:00 — EZ Texting
nonprofit-marketing-plan

Nonprofit marketers face challenges that most other corporate marketers don’t have to overcome. Your marketing plans have to be different. You’re typically working with limited staff and a shoestring budget.

It can be tricky to find the right techniques to deliver results without straining your resources. You need to build a plan using strategies that are proven to work — but what does that plan look like?

As you develop your strategic plan, you should prioritize the items on our list below. These expert insights will help you create a plan to help you get ahead.

What a Nonprofit Marketing Plan Should Include in 2019

We’ve helped hundreds of nonprofits just like yours. When it comes to marketing a nonprofit, we know what works and what doesn’t. Weave these components into your plan for 2019 and beyond.

1. Analysis of Current Baseline

Before you can get started building your marketing plan, you have to examine where you are currently. You need to establish a baseline.

Look at all of your current metrics.

  • How many donations are coming in?
  • ...Read more

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