SMS Text Marketing Blog

How to Start Texting Your Email Subscribers — in Just Two Steps

Tue, 03/31/2020 - 04:52 — Valaer Goldsworthy

In an accelerated news cycle like today’s, many businesses and organizations are finding that their efforts to communicate with their communities are lost in overloaded email inboxes. Even on a good day, email open rates hover around 20% overall and closer to 15% for marketing comms. 

With an engagement rate that is 6 times that of email, texting provides an effective way to deliver the kinds of urgent messages, like in-stock items to operations changes to canceled events. Combining your email marketing efforts with SMS marketing gives you an edge; in fact, research shows that a follow-up text message boosts email open rates by 30%

Since both email and text marketing are permission-based activities, it’s key that you ensure your audience has opted in to receive emails and SMS notifications. We’ve developed a simple way to convert your email list to text message subscribers using EZ Opt-In, no matter what…

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5 Restaurant Marketing Tips to Attract More Customers on Demand

Mon, 03/30/2020 - 09:32 — EZ Texting

Is it possible to boost restaurant business on demand?

Restaurants experience lulls during certain times of day or periods of the year — or during economic downturns and times of uncertainty, like the COVID-19 pandemic. Chron contributor Laura Woods points out that the timing of these slow seasons may vary for individual restaurants.

A restaurant may experience a slow season for a number of reasons, including holidays and seasonal changes, most commonly determined by its location. For example, the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business.

If it was possible to increase business during those down periods, would it benefit you?

It is, in fact, possible, and it's not that hard.

Take advantage of these five restaurant marketing tips to ramp up orders and grow your business.

5 Restaurant Marketing… Read more

How Can My HR Department Use SMS Marketing?

Tue, 03/24/2020 - 11:49 — EZ Texting

Does text messaging belong in the office? While human resource personnel and employers may have discouraged texting in the past, text messaging has now matured into what could be one of the most useful tools in the workplace.

Here are five ways your HR department can use SMS marketing to streamline communications. 

1. Employee Communication

This is one of the primary ways HR teams use text marketing. Texts have a response rate 6 times higher than email and 90 percent of all texts are read within the first three minutes, making them efficient, but also reliable. Changes in operational hours, weather alerts, and company wide communications are tailor made for SMS, the most immediate form of mass communication out there for when you need your message to be seen.

2. Recruiting

Need the right person for the job? Start using text messaging as a way to begin promoting new openings, reminding potential candidates of interview times (limiting ghosting and…

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7 Must-Have Restaurant Marketing Tools That Are Super Easy to Use

Mon, 03/23/2020 - 06:30 — EZ Texting

The restaurant industry has been especially hard hit during the coronavirus worldwide pandemic, with many business owners having to completely change their daily operations and downsize staff. 

Whether you own the local trendy coffee shop or a full-service fine dining restaurant, you still have the same problem when you are no longer allowed to have dine-in customers, as many city and town governments have required.

Figuring out how to keep a business running requires a lot of your attention every day. This means that your marketing plan often falls to the wayside, further endangering your business.

By adding a few simple tools into your toolkit, you could start generating results without a huge time investment. Let's take a look at a few restaurant marketing tools that could help you launch new prospects for your restaurant.

7 Restaurant Marketing Tools That the Pros Use

We have worked with a lot of restaurant owners over the years. Along the way we have learned which tools have helped them succeed. Keep reading, and we will show you…

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How an SMS Alert System Can Benefit Students, Parents, and Faculty

Fri, 03/20/2020 - 11:01 — EZ Texting

As schools and universities across the country deal with the fallout of the coronavirus we are offering free emergency alert services to customers with qualifying .edu extensions to help them communicate as effectively as possible with their staffs and students. Learn more.

 

Did you know that over 98% of the population in the United States has access to a mobile device? For this reason, many schools, colleges, and universities have begun to pursue text messaging as a means to disseminate important information, including weather alerts, emergency lockdowns, school closures, and much more.

At only pennies per message, text messaging is one of the most effective and affordable forms of communication currently available. With the right bulk text messaging software for schools, sending important notifications is…

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TrustRadius Names EZ Texting the Most Trusted Mobile Marketing Tool for 2020

Thu, 03/19/2020 - 09:46 — EZ Texting

A huge”thank you” to our loyal customers, who made EZ Texting one of the Top Rated Outstanding Mobile Marketing Tools for 2020!

TrustRadius, the most trusted site for B2B software reviews, is used by nearly half a million B2B technology buyers every month to make informed purchasing decisions. Their Top Rated Awards honor the companies with the highest consumer ratings in their categories. For the second year in a row EZ Texting was named #1 in the mobile marketing category.  

Best of all, it was chosen by YOU, our customers. The metrics that drive the Top Rated Awards (Recency, Relevancy, Rating) reflect what customers actually care about, not the latest hype. Being a top-rated marketing tool means that we are delivering on our mission to be the fastest, easiest, and most reliable way to connect with your mobile audience. Because TrustRadius is 100% neutral (no ads, paid leads, or paid placements with every user and review verified…

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EZ Texting Launches the First (and Only) Self-Service Text-to-Landline Platform

Tue, 03/10/2020 - 11:45 — EZ Texting

If you have a business landline that is not set up to receive text messages there’s a very good chance that you’re missing customers. Our recent report found that 69% of customers want to contact businesses via text, and 54% are frustrated when they are unable to do so.

The good news is that EZ Texting’s new text-to-landline service is the only self-service text-to-landline platform on the market, meaning businesses can text-enable their landline phone numbers in less than 5 minutes without having to go through a salesperson. With 3 months free and a monthly cost of only $19 for the first year it’s also the most affordable service for enabling your business landline. No credit card is required to get started as there are zero start-up fees and no contracts – and you can cancel at any time.

Pair Text-to-Landline with our the EZ Texting iOS mobile app and you’ll be connected to your customers anytime, anywhere. You and your employees can spend less time…

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How to Build a Recruiter Marketing Strategy in 4 Easy Steps

Thu, 03/05/2020 - 14:25 — EZ Texting

Are you struggling to find the right candidates for your company?

Finding the right person for the job isn’t as easy as most people think. Potential candidates have more resources than ever before that enable them to learn more about you and your company before even putting in an application.

They can look up employer reviews on sites like Glassdoor. They can review your social pages, website, and press information to learn more about your company. They can even research you personally and learn about your background.

Future candidates know what they want — so how do you show them that your company is the perfect fit for them?

Thankfully, if you have a marketing department, team, or agency, then you already have most of the tools you need to start turning your recruitment slump around. Those same skills and tools that you use to find customers can be easily leveraged to find candidates if you know how to use them.

Let us show you 4 easy steps that you can take to start finding the right people for you.

4 Steps to a Strong Recruiter Marketing Strategy

In today’s candidate-driven market, potential employees are in charge. They get…

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SMS Compliance Made Simple: 5 Steps Marketers Should Follow

Tue, 03/03/2020 - 14:05 — EZ Texting

Are you putting your clients at risk by running SMS campaigns that don’t follow all the legal requirements?

As a marketer, you have an obligation to act legally and ethically on behalf of your client in everything you do. Some campaigns are riskier than others and have strict requirements that you must abide by to avoid problems.

If you’re new to text marketing or worry that you don’t fully understand the legalities involved, then keep reading. We’re going to provide you with a step-by-step checklist that you can follow to make sure that you’re maintaining SMS compliance.

5 Simple Steps for SMS Compliance: A Step-by-Step Checklist

Text messages, emails, and other forms of digital communication are regulated by government entities, industry regulators, mobile phone carriers, and messaging providers — like EZ Texting. The federal and industry regulators you should familiarize yourself with are the FCC, FTC, TCPA Act, CAN-SPAM Act, CTIA, and MMA.

FCC: The Federal Communications Commission regulates all media communications in the US and parental guides for businesses.

FTC:…

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How Business Leaders Are Addressing the Coronavirus – a Call for Urgency and Transparency From Our CEO

Mon, 03/02/2020 - 17:39 — EZ Texting

Business strategy, hiring and retaining the world’s best talent, and innovating on behalf of customers are three things that regularly occupy the majority of a CEO’s focus. These are time-tested goals to ensure optimal shareholder returns and provide a solid platform for future growth. But with the rapidly evolving coronavirus (COVID-19), the focus of many leaders has quickly shifted to include the core health and wellbeing of employees under their own care and throughout the world.

After speaking to other business leaders and CEOs over the past few days, I’ve found that most are assembling teams dedicated to keeping their employees educated and safe. There is a consistent theme of staying appraised of bulletins coming from the Centers for Disease Prevention and Control (C.D.C.) as well as regional, state, and global health departments. Beyond this, many business leaders are outlining company preparedness plan including the removal of non-essential travel, preparation for employees working remotely for extended periods, and flexibility and understanding for those employees dealing with unexpected personal scheduling conflicts, such as local school closures. 

In…

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