Business owners can talk your ear off about the changing needs of customers, but another thing that’s changing, which companies may not be aware of, is how their contacts wish to be communicated with. Email was once revolutionary, but is now commonplace. A website used to be the gold standard, but now anyone can build them. So what can businesses do to engage customers?
Text them! Yes, despite all the tools available to us, a text message, similar to what you send your friends and family, is what your fans want. In fact, 64% prefer it to voice-based solutions like calling.
Learn what content you can send to best engage your contacts:
The Power of Promotions
Everyone loves getting prices breaks on their favorite products and services. While promotions can be used to get new customers, they can also be a way to thank your regulars and long-time favorites for their loyalty (and for having opted-in). Perhaps send something like “To thank you for always being there for us, please enjoy 25% off your next visit.” You can also parlay this into a loyalty program. After a pre-determined number of visits,...Read more
When you're using text marketing for the first time, you need to know the rules of the game. Otherwise, you'll make an investment that could have a low return. With these five rules for text marketing, you'll be able to connect with your customers and build a thriving business.1. People Must Opt-In
You can't just get enthusiastic and transfer all of your customers' phone numbers over to your new text marketing campaign. That's spam, because they have not consented to receive texts from you. With consent, you'll have a much more enthusiastic group of people who are keen to get offers from your business.2. Your Customers Need to Know What to Expect
Preparation is a huge part of the success of your text message marketing campaign. In addition to the initial consent to be part of the campaign, your customers need information about the frequency and content of texts. They also need to know how to opt out. That way, they understand the volume to expect when they receive text messages from your business.3. Target Your Texts
If you send out an email or make a post to your blog,...Read more
For many businesses, non-profit organizations and schools the holidays can be the most hectic time of the year. Text messaging can help streamline and automate many of your pre-holiday tasks, leading to bigger profits and better turnout. To save some effort and get you on your way, we’ve made this holiday texting success list and checked it twice (so you don’t have to)!
1. Make Sure Your Subscriber List Will Shine
Sending out a big holiday promotion is very nice – but you better be sure you have a healthy list of subscribers to contact. Before you send text message you must have permission to do so. A keyword campaign can make it easy. I guarantee you’ve seen these around!
Start by securing a keyword through the EZ Texting tool such as ILOVEEZT. Then encourage people to use it! Place your keyword on signs and on your website with a message like, “Text ILOVEEZT to 313131 to receive news and coupons!” Customers that text back will then be added to the “ILOVEEZT” list.
2. Make Sure Your Holiday Events are Top-of-Mind
When your organization wants to get the word...Read more
Are your customers unsubscribing every time you send out a text message? Ouch: that kind of unpopularity is not just a blow to the ego, it can also damage your business. If your opt-outs are on the rise, check this list to see if you can determine why people are leaving when you send an SMS marketing message.1. Accept a Few Opt-Outs
There will always be people who opt out of your text message program. If you notice a few each time you send out a text, don't be alarmed. They were probably not the best fit for your business and have moved on.2. Look at Your Timing
Interestingly enough, opt-outs increase on the weekend. This could be because your customers have some time to consider whether they want to get your messages, or they would prefer to relax and not see texts flowing into their mobile. If you notice that your opt-outs are increasing, consider coordinating campaigns to send out texts during regular business hours.3. Spice It Up
Are you sending out the same old message all the time? If your offer is old or your customers feel like...Read more
It's holiday time again! While retailers may be rejoicing, often your customers feel the strain of too much shopping and too much advertising. How can you make sure that your holiday text message marketing actually hits the mark and doesn't exhaust your subscribers? Get them excited about making a purchase or stopping by your store to redeem a special offer, and draw them in to make further purchases for the holidays as well.What's the Next Step?
You want your customers to feel connected to your company this holiday season. Your advertising needs to fulfill this role. Customers can easily feel overwhelmed with too much email and too many ads coming their way. According to Sociomantic , "brands overwhelm consumers by serving ads too frequently, causing consumers to feel “stalked” and ultimately leaving them with negative brand associations."
Instead of hunting customers, have them come to you with delight. By sending them an offer that's exciting and will save them time and money, you reduce the overwhelm of the holiday season and strengthen your connection with that customer.Text is the Right Medium for the Holiday Season
When you send a text, your...Read more
Can you believe Halloween is over and Black Friday is almost here? According to a RetailMeNot survey , consumers expect to spend 47% more this Black Friday weekend than last year. So our question is, have you thought about how you can use text promotions to capture that anticipated increase? If the answer is yes, but you’re also asking “Where do I start?” then we’ve got you covered.
There are many ways to use text marketing to drive customers to your business. Here are four great examples, but we’ve got a whole in-depth guide for you as well.
1. Give a Discount -- Who doesn’t like a Black Friday sale? No one! But make sure you’re doing it right. Give a discount that encourages future engagement so that the benefits continue into the next year. Using a keyword like SUPERCOOLEZT can help you track which customers signed up using a certain promotion. For best results, publicize your keyword on signage, email signatures and publicity materials.
2. Send a promo code -- Reward your loyal subscribers with a special they can only get via text. Afterwards, you can track how...Read more
Are you promoting your auto auction with a few business cards and some random ads? If so, that may not be enough. Competitors are vying for your attendees’ attention. And the less strategic you are with your auction promotions, the more attention your competitors will draw to theirs. To get ahead, you need sound marketing strategies that will not only get your message heard, but will also allow it to stand out from the rest.
Here are five effective marketing strategies you can use to engage your audience and get your message in front of the people.1. Email marketing
You may have heard the popular phrase, “The money’s in the list,” and this is because building an email list of targeted subscribers is a powerful strategy that enables you to attract and engage the people who will be interested in attending your auctions.
Set up a campaign to collect email addresses onto a subscriber list. You can do this by offering a free gift in exchange for an email address. Once you collect an email address, send ongoing relevant messages that are valuable to your subscribers, and that will keep them engaged....Read more
Non-profits exist to improve some aspect of the world, but you must have open lines of communication to achieve this goal — both within your organization and between your non-profit and the public. If you want to improve communication in the latter effort, you can use the following strategies.Get Active on Social Media
Several non-profits have experienced considerable success with social media campaigns. For instance, organizations like World Bicycle Relief, Neverthirst, and World Help have leveraged Instagram to share their messages and engage their community .
The best social media campaigns have several goals:Inform : Let the public know about your cause and why it matters. Use statistics whenever possible to make the cause more visceral and real, and don't be afraid to share images and videos that capture your audience's attention and bring the cause to them. Tap emotions : Many people donate to non-profits because they empathize with the cause. They don't want to see people suffer from hunger, thirst, homelessness, lack of medical care, and other tragedies, so they open their wallets. If you can tap those emotions through social media, you might experience a wave of support. Spread...Read more
We've heard a lot of noise about inbound marketing over the last several years. It's true that inbound can create positive customer relationships and improve conversion rates.
However, that doesn't mean outbound marketing is dead.
After all, we still see commercials on television and hear them on the radio. You probably still receive handbills in the mail advertising local restaurants and other businesses, and you likely get cold calls from businesses that want to add you to their customer rosters.
So how can the modern business infuse outbound marketing with their inbound strategies?Talk to Customers in Person
There's no substitute for in-person conversations when it comes to marketing success. If you can shake someone's hand and look them in the eye, you stand a better chance of making a positive connection.
Consider attending industry events, participating in local programs, and even making cold calls to set up appointments. Just make sure to bring your "A" game to every in-person interaction. Be prepared to explain your USP and your company's core values. Most importantly, keep effective marketing strategies in your back pocket, such as mass text messaging ....Read more
As a healthcare professional, you often need to remind people to take care of their health. One way you do this is through appointment reminders. However, those reminders can take a lot of time to create, making it hard to get to other jobs that will help your practice run more smoothly. Using a texting service, you can reduce the amount of time you spend on reminders. How does a texting service work for healthcare appointments?Patients Receive Healthcare Reminders Quickly and Easily
Texting is the perfect way to get in touch with many of your healthcare clients. This is because it's a fast and convenient way to communicate. Imagine the day of a patient who is about to visit your dental practice. The kids are heading to school, parents are going to work, and everyone's rushing. They need to pick up extra groceries for dinner, sign those forms, and oh yes: there's the dentist appointment tomorrow.
In the rush of everyday life, it's easy for people to forget about an appointment. They don't always check their phone messages, and they might only log into their personal email at the end of the day. However,...Read more