SMS Text Marketing Blog

Tue, 05/15/2018 - 13:28 — Jessica Terashima
Text marketing has the power to amplify your message and engage your audience. Memorial Day is an economic engine that cannot be ignored, especially if you’re in the barbeque or hospitality industry. In fact, according to The Hearth, Patio & Barbecue Association (HPBA) 7 out of 10 Americans own a grill, and 60% will barbeque on Memorial Day weekend. To support all that grilling, sales of meat and burger ingedients also begin to rise on this unofficial kick-off for summer. So how can text marketing help you take advantage of this “smoking” opportunity?

1. Build Your Subscriber List with a Keyword Campaign

Before you can start promoting your big Memorial Day sale, you need a robust contact list, and a Keyword campaign is a great way to do it! Text marketing services like EZ Texting allow you to reserve Keywords that are available on your short code.

In this example, “Text GRILL to 313131 for a 30% off coupon” GRILL is the Keyword and 313131 is the short code. You can advertise your Keyword and short code offer in store, on brochures, and on your website. Anyone who texts into that Keyword gets opted-in to your...Read more

Thu, 05/10/2018 - 14:51 — Jessica Terashima

Mass texting is not a one-size fits all opportunity. Instead, it can work for many different use-cases, and for organizations of all sizes. Texting is a powerful tool for connecting with your audience. It boasts a 98% open rate and nearly universal usage, especially amongst younger age groups. Online text messaging platforms like EZ Texting allows you to text from your laptop to an audience of thousands with minimal effort.

So how can you make it work for you? Let’s explore the key ways that businesses and non-profit organizations benefit from mass texting.

1. Notifications – Quickly Reach Many People at Once

If your business needs to send notifications or reminders to lots of different people, texting is a great way to do it. Gain efficiency with these kinds of text messages:

  • Delivery notifications
  • Event reminders
  • Requests for volunteers

2. Promotions – Make Sure Your Offer Connects with Your Customers

If you’re selling something, then marketing that something is the key to your success. Because of its impressive reach, mass texting can help you make sure that your opted-in followers get your message. Drive...Read more

Tue, 05/08/2018 - 10:05 — Jessica Terashima
Text marketing is a great way to spur sales for Teacher Appreciation Week. Are you reaching parents and teachers with your marketing plans? Every year in the month of May, parents show their children’s teachers how much they appreciate their work. Common gifts include flowers, gift certificates, and tasty treats. In addition, many restaurant chains offer special deals for teachers. Is your business taking advantage of this holiday to boost revenue?

Here are 3 ways text marketing can help you make the most of Teacher’s Appreciation Events:

1. Send a Holiday Shopping Reminder via Text Marketing

In the hustle and bustle of parenting, it’s easy to forget about Teacher’s Appreciation day/week/month. Even if room parents are diligent about sending emails, email still only has an open rate of about 22%. That’s where texting can help. Whether you’re that room parent or a business with teacher-related products, a text message is the best way to remind people to get moving. Think of sending a text like this, “Tomorrow is Teacher’s Appreciation Day. Get an electronic gift card from EZ Treats: https//”

2. Promote Your In-Store Event with a Picture Message (MMS)...Read more

Thu, 05/03/2018 - 16:15 — Jessica Terashima
Text marketing has its very own acronyms and technical terms, which can feel intimidating. We’re here to do the opposite – make things clear, and easy. This series of posts will talk about common texting terms and explain how they can help you succeed! Today, we’ll talk about two of the most important texting features of our product: Keywords and MMS.

Let’s get started:

What are Texting Keywords?

Have you seen ads that say, “Text JOIN to 313131 to get a 10% off coupon”? Of course, you have! The word JOIN is the Keyword. 313131 is the short code. When you sign up for a texting service like EZ Texting, you are given access to a shared short code. And then, you can acquire a unique keyword and use that to grow your list of contacts.

Why Should You Want a Texting Keyword?

Keywords are the easiest way to attract people to subscribe to your list. When they text your Keyword to the short code they become opted in subscribers. But just reserving a Keyword isn’t enough! You need to market your keyword and make sure your audience sees it. Think signs, email signatures,...Read more
Tue, 05/01/2018 - 11:22 — Jessica Terashima
Text Marketing is always an effective way to drive traffic to your business, but holidays that focus on eating and drinking, like Cinco de Mayo, present an added opportunity. According to Modern Restaurant Management, both restaurants and bars can expect a bump in traffic, with bars reaping even bigger rewards. With that in mind, now’s the time to maximize your profits using text message marketing.

Here are a few texting ideas to get you rolling:

1. Market a Keyword to Grow Your List

To get the most out of text marketing, you need a strong list of opted-in customers. The best way to do this is with a Keyword campaign, especially if it rewards new subscribers. Consider placing your Keyword and short code on signs in your establishment or at the bottom of the check. It could that say something like, “Text CINCO to 313131 to get 10% off your next margarita!” In this example, CINCO is your Keyword and 313131 is your short code. Mass texting platforms like EZ Texting provide you with the short code and let you reserve customized Keywords when you sign up for a plan.

2. Send Limited-Time Promotions Via...Read more

Thu, 04/26/2018 - 14:08 — Jessica Terashima
Text message marketing will always win points for being fast and far reaching, but have you thought about how it can make your life easier? At EZ Texting we want you to ge the most out of your texting program, and part of that is demonstrating how it can streamline your business processes.

Here are some ways texting can help you take the load off!

1. Create Automated Text Reminders

Whether you want people to show up for appointments or remember to pay their bills, automated reminders can make this process much easier than if you had to pick up the phone! And, with a 98% open rate, texting gives your message a much better chance of being received and read.

2. Send Mass Notifications to Your Employees

Maybe you need to coordinate shifts or just let employees know about an important deadline. Anytime you need to make a large amount of contacts aware of something right away, texting makes it easy. With EZ Texting, you can send out a mass notices from your desktop, laptop, or mobile phone that can reach thousands of contacts at a...Read more

Tue, 04/24/2018 - 10:58 — Jessica Terashima
Mother’s Day is one of the most important days for a wide variety of retail businesses. Text Marketing for Mother’s Day can help reap a bigger share of this valuable market. In fact, the National Retail Federation estimates that 86% of Americans will celebrate the holiday this year, and spend an average of $180 per person. Approximately 1/3 of those consumers will look to specialty shops to buy flowers, jewelry, or electronics for moms. If you own one of these kinds of stores, texting can help build your profits this year.

Here are few tips on how you can use text marketing to boost your business this Mother’s Day:

1. Build Your List Pre-Mother’s Day Using Keywords

In the weeks before Mother’s Day run an opt-in campaign using store signage and word of mouth. For example, using a service like EZ Texting you can reserve a Keyword, such as MOMZ on a shared short code like 313131. Tell shoppers that to text MOMZ to 313131 to receive a special 10% coupons and future sale notifications. You can share this message on signs, email signatures and social media to make sure people see it and...Read more

Thu, 04/19/2018 - 15:30 — Jessica Terashima
Using text Marketing like a big company sounds great – just throw a few million dollars at it and you can have a world class texting program. Thankfully you don’t need millions to text like an industry giant.

Text Marketing Through an Online Platform

So how do you text hundred or even thousands of contacts without having a big IT department and money to burn? The answer is an online service like EZ Texting. Although we do offer enterprise-level API services for bigger companies, we are the industry leader in getting small to middle-sized business up and running on our self-serve platform.

How Does the EZ Texting Software Work?

When you sign up for EZ Texting a few things happen right away:

1. You can upload your existing opted-in contact list - these are contacts who have said yes to receiving texts from you.

In the same way you attach a document to an email, you can upload a XLSX, XLX, or CSV file with up to 50,000 contacts.

2. We’ll supply you a short code and you can reserve a Keyword

Have you seen signs like this, “Text TRYIT...Read more
Tue, 04/17/2018 - 11:14 — Jessica Terashima

Texting for hospitality businesses makes a lot of sense -- after all, there are countless times you need to communicate with guests, but you don’t have unlimited resources. In addition, texting is the preferred communication channel for increasing numbers of guest.

Using a service like EZ Texting means you can automate your texts online just like you do with email. You don’t need any extra equipment or technical know-how, and you also don’t have to send messages from one of your employees phones!

This article will explain how SMS texting can help you in the days and months leading up to the summer vacation season. You’ll also see how will it help your business – and improve guest satisfaction.

1. Lay the Foundation - Ask Guests to Opt-In When Booking

Text messaging is a permission based communication channel. That means your guests need to give you explicit permission to text them. You can easily ask for their permission and include a checkbox on your registration form. It’s not enough that you have their phone number. They need to actively say they want your texts.

Another great way to add...Read more

Thu, 04/12/2018 - 16:25 — Jessica Terashima

You’ve seen them out there – short, funny looking URLs in social media posts and text messages. These short URLs are products of a link shortener, which are designed to (obviously) create shortened links and also (not as obviously) provide trackability.

EZ Texting Has Its Own URL Shortener -- and It’s Magnificent

There are numerous companies out there that will shorten your URLs for you, but EZ Texting’s is a great option if you are using text marketing. Why? The EZ Texting tool is contextual within the Send Message flow – meaning you don’t have to go to a separate tool to get your URL when you compose your message.

Tracking Who Clicks on Links in Your Texts

In addition to the convenience, the EZ Texting URL shortening function in the send message flow allows you track in who click on your links. Other tools may just give you basic traffic numbers. Having individual data can help you build personalized message streams, such as drip campaigns.

Track Link Across Tactics Including Social Media

If you want to use a shortened link in other areas, such as Social Media, you can...Read more


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