SMS Text Marketing Blog

Text Marketing in 2019 Report: The Next Generation of Business Communication

Tue, 11/19/2019 - 06:00 — EZ Texting

These days, finding a way to cut through the noise and deliver your marketing message is one of the greatest challenges facing any small business owner or marketing professional. Direct mail drops right into the circular file, emails are deleted unopened, and social media messages are scanned and forgotten, but there's one marketing move you may not be using that offers a personal, one-to-one connection to your customers and an incredible 98% engagement rate: text marketing.

EZ Texting recently surveyed 565 consumers and 571 businesses (1,136 respondents in total) across all ages, genders, and locations in the United States to produce the new report on text communication in 2019: The Next Generation of Business Communication. What we found was undeniable: People love to text and they want to communicate with businesses via text.

86% of small business owners who use text messaging find that it offers a higher rate of engagement than email marketing.

We found that 64% of small and medium-sized businesses (SMBs) are set up to receive text messages, but only 13% of those surveyed use the medium to communicate with their customers. Meanwhile, 84% of…

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Social Media Marketing Costs vs. Text Message Marketing Costs: Which Drives the Highest ROI?

Thu, 11/14/2019 - 11:07 — EZ Texting

We get it – costs can be an inhibiting factor when it comes to activating high-value marketing campaigns. As it pertains to costs, social media marketing vs. text message marketing has become a large topic of conversation. What platform should your business or organization prioritize, and more importantly, which channel yields a higher return on investment?

As an industry-leading text message marketing provider, we might be a little biased when we say that text messaging is one of the most cost-effective marketing solutions available to enterprises, businesses, organizations, and nonprofits. Moreover, text messaging works well for almost any industry, including fitness, real estate, restaurant, hospitality, and many others. It's one of the reasons why we're trusted by more than 160,000 businesses from around the…

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5 Holiday Marketing Messages to Send to Customers

Tue, 11/12/2019 - 11:45 — EZ Texting

With the holidays fast approaching, many enterprises, businesses, nonprofits, and organizations have already started to deploy seasonal marketing campaigns. It might seem like holiday marketing is out of control, but some brands do it very well.

Just a few years ago, Samsung Galaxy introduced a seasonal campaign entitled Unwrap the Feelings in support of its new virtual reality headset. In a quick video series, the brand encouraged viewers to create special holiday experiences via VR. The brand also gave consumers an opportunity to win a phone and headset.

As you build your own holiday marketing campaigns, there's a lot of inspiration that you can draw from the businesses that have come before you. As an industry-leading business text messaging provider, we've seen our customers send their fair share of holiday marketing messages. Learn from the success of our customers as you craft your own special seasonal messages.

5 Festive… Read more

Mobile Marketing vs. Online Marketing: Which Is Best?

Thu, 11/07/2019 - 11:00 — EZ Texting

As most brand managers and marketers can attest, the right kind of marketing solution can revolutionize your brand's digital communications. However, when you're operating on a limited marketing budget, you don't have any room for error.

The marketing tool needs to work, and it needs to work fast.

In recent years, mobile marketing has become one of the most popular digital marketing solutions purpose-built for results-driven enterprises, small businesses, nonprofits, and organizations. In most cases, it only takes a few minutes to start texting your prospects and customers.

However, online marketing programs – social media, paid advertising, display, email – continue to dominate. In fact, social media is utilized by more than 90% of B2C organizations worldwide.

Mobile Marketing vs. Online Marketing: Which Is Best?

As an industry-leading business text message…

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5 Text Message Marketing Best Practices for 2020

Tue, 11/05/2019 - 11:00 — EZ Texting

If you're reading this article, there's a good chance that you've either recently invested in a text marketing solution or you're in the market for one. No matter what category you fall under, the success of your text messaging activities depends on seamless on-boarding and an affinity for text message marketing best practices.

For many years, we've helped industry-leading enterprises, businesses, organizations, and nonprofits orchestrate results-driven text marketing campaigns and promotions. As a recognized business text messaging provider, we know exactly what it takes to attract high-value prospects and customers via text.

And we're here today to share these expert insights with you.

5 Text Message Marketing Best Practices for Massive Success

Have you ever received a marketing promotion that was so wildly compelling that you immediately took the next step? You know what good marketing looks like, and more importantly, you know what good marketing feels…

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How an Energy Consultant Saves His Clients Money With Real-Time Mobile Updates

Fri, 11/01/2019 - 13:36 — Adam Houghtaling

As anyone with an electric bill can attest, energy costs tend to fluctuate over time. When using energy on an industrial scale even slight variations can be costly. In recent years, the formerly consistent and predictable peaks and valleys of energy use have given way to real-time, demand-based pricing, which means the cost of running a piece of machinery can vary by the hour, making it difficult for businesses to clearly see opportunities for savings.

Graeme Cox, a sales professional at EnPowered Solutions — an energy consultancy that works with firms in the industrial sector, where electricity consumption tends to be high — noticed many of his customers struggling to stay ahead of market variances.  He needed a way to communicate pricing shifts quickly and efficiently to his customers. After trying other text marketing services, he finally found everything he was looking for in EZ Texting’s business texting platform.

“I needed a quick and reliable solution that would allow me to communicate time-sensitive information. I love the fact that EZ Texting’s messages are sent instantly without any…

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3 Ways to Explode Your Text Message Sign up List With New Contacts in 2019

Thu, 10/31/2019 - 11:00 — EZ Texting

Have you recently invested in text message marketing software for your business or organization? Getting new contacts into your system as quickly as possible will help you generate a positive return on investment right out of the gate.

Fortunately, there are a few easy tips and tricks that you can follow to get contacts to your text message sign up list right away.

As an industry-leading text marketing provider, we've worked with thousands of businesses and organizations just like yours, and through that experience, we know exactly what it takes to get your prospects and customers excited about texting, and we're ready to share those expert insights with you!

3 Ways to Attract New Contacts to Your Text Message Sign Up List

You've seen some of the stats surrounding business text messaging – 90% of people have a mobile device within reach all day, 72% of users check their mobile devices for new messages as soon as they wake up, in-store and…

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5 Lessons You Should Learn From the Wells Fargo Text Message Scam

Tue, 10/29/2019 - 11:00 — EZ Texting

Have you ever received a suspect text message from an unknown number?

In recent years, fraudsters have started to use text messaging as a means to steal sensitive information such as social security numbers, bank account numbers, and more. These kinds of messages cost consumers millions of dollars per year!

In fact, a Wells Fargo text message scam has been wreaking havoc lately.

In most cases, the text comes with a link attached. When recipients click on the link, they are usually directed in a fraudulent form page where they're asked to verify banking information. Unfortunately, once the account information is entered and submitted, it's too late – scammers have all the information they need to access the account and transfer funds.

So, what do you need to do to protect yourself from this scam and others like it?

5 Lessons to Learn From the Wells Fargo Text Scam

Unfortunately, thieves have been taking advantage of unsuspecting victims for many…

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Business Tech: How to Text From a Landline in 2020

Thu, 10/24/2019 - 11:00 — EZ Texting

Did you know that you can send and receive text messages from a landline? The best part is that investing in text-to-landline causes zero disruption to your existing voice service or equipment – it's that easy!

And you'll be pleased to know that text-to-landline generates a positive return on investment every time. In fact, recent data indicates that 90% of consumers say that they actually prefer texting with businesses. Additionally, 77% of consumers are likely to have a more positive perception of a business that offers landline texting.

It almost sounds too good to be true, right?

How to Text From a Landline in 5 Easy Steps

So what do you need to do to get started? It's actually quite simple.

There are five easy steps that our customers follow to start texting from a landline. Additionally, our textperts are always available to orient your enterprise, business,…

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EZ Texting and Community Brands Partner to Enhance Customer Data Solutions

Wed, 10/23/2019 - 10:25 — Adam Houghtaling

Managing client information is a critical part of any business. With that in mind, EZ Texting has partnered with Community Brands, a leading provider of cloud-based business management, commerce and payment solutions for member-based organizations, to help streamline our client data management.

We have a reputation for reliability, trust, and compliance and are committed to our 160K+ users from across industries who love EZ Texting for our accessibility and end-to-end customer support. By working with dynamic technology solutions partners like Community Brands, we’re ensuring an optimized client experience and that our customer service remains best-in-class.
 

"Easy to use. Amazing customer service."
—Samantha C., Small Business Owner

"I used to use a different company and trying to get ahold of them was a pain. I found EZ Texting online through a search and called them right away to find out more information. They answered all my questions and I started to implement the service…

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