SMS Text Marketing Blog

5 Prevalent Phishing Scams Wreaking Havoc in 2019

Tue, 09/03/2019 - 11:00 — EZ Texting

Does the thought of a text scam involving your business send chills down your spine?

Many cyber criminals use text messaging to target unsuspecting victims, and if you aren't up-to-date on the latest tactics used by text scammers, your business could be next. These kinds of fraudulent activities cost businesses thousands per year!

If you haven't heard, smishing (phishing scams via SMS) are relatively new security threats in which users are tricked into downloading a virus or providing sensitive information such as account access, social security numbers, and more.

We'll show you five of the most common phishing scams happening in 2019, so you know what to look for and what to do if your business is targeted.

5 Prevalent Phishing Scams Making the Rounds in 2019

Has your business ever received a text message like this?

Unfortunately, responding or engaging with these types of messages can put your business at a serious security risk. The good news is that there are lots of…

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6 Examples of Phishing Text Messages and How to Fight Back

Thu, 08/29/2019 - 11:00 — EZ Texting

What would you do if you walked into the office tomorrow morning and found out that your company was robbed out of thousands of dollars?

You'd probably call the police, right?

What would you do if your business got hit by a phishing text message scam? It's really the same thing, just a different type of thievery. Unfortunately, phishing scams affect thousands of consumers every year. If you haven't heard, smishing (phishing via SMS) is a new security attack in which users are tricked into downloading a virus or other piece of malware. It's a serious dilemma that can cost people thousands!

The biggest problem with phishing is that it's especially difficult to detect. And while most people think they'd never fall victim to it, many people do, and they don't realize what's happened until it's far too late.

To help you differentiate between a real and fake text message, here are six examples of phishing text messages and what you can do to fight back.

6 Examples of Phishing Text Messages

There are hundreds of phishing text…

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What Is Smishing? 3 Things Businesses Need to Know About Texting Scams in 2019

Tue, 08/27/2019 - 11:00 — EZ Texting

Smishing. It's a fun word to say. Try it out loud – smishing!

However, for those who have been victimized by it, smishing is no fun at all.

If you haven't heard, smishing (phishing via SMS) is a new security attack in which users are tricked into downloading a virus or other piece of malware. These kinds of fraudulent activities end up costing businesses thousands of dollars per year!

And while some consumers might recognize these types of text messages as scams, many unsuspecting users don't. To keep your customers up to date on the latest information regarding text security, let's take a deeper dive into these texting scams.

What Is Smishing? 3 Things Businesses Should Understand About Texting Scams

Have you ever received a text message like this?

We're confirming you've signed up for our dating service. You will be charged $2/day unless you cancel your order: [LINK].

(Image:…

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How Nonprofits Can Use a Short Code Text App to Grow a List of Potential Donors

Thu, 08/22/2019 - 11:00 — EZ Texting

Like most nonprofits, your organization is probably looking for ways to increase its donor base. At a recent nonprofit technology conference, Ellen Pascale of the Humane Society of the United States (HSUS) explained, "At HSUS, fundraising texts last year averaged a click-through rate 20 times greater than the average nonprofit fundraising email and a response rate 10 times higher."

This organization leverages a powerful piece of technology to grow a list of potential donors and maximize its fundraising effectiveness. Short Message Service (SMS) marketing is one of the most proven and cost-effective methods for building awareness, attracting donors, and much more. The most successful nonprofit organizations have been using text…

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8 Big Agency Marketing Ideas That Small Businesses Can Copy

Tue, 08/20/2019 - 11:00 — EZ Texting

Is your small business struggling to achieve the marketing traction that it deserves? After a few months of dwindling sales, you're left scratching your head...

Why isn't our marketing working and what do we need to do to right this ship?

The fact is, many small business owners and marketers face this exact challenge. In our experience as an industry-leading text marketing provider, we've heard from thousands of small business owners and marketers just like you. This experience has given us insight into some of the most effective and results-driven marketing ideas.

That's right... we know what works and what doesn't work when it comes to small business marketing and we're going to share that insider intelligence with you.

8 Small Business Marketing Ideas That Actually Work

Here are the top eight small business marketing ideas that actually work.

1. Sponsor a Local Sports Events

Try sponsoring a local sports event. This is a great way to meet other business owners and potential customers. Most recreational and professional sports leagues offer…

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How to Send an Appointment Reminder Text Message and Reduce No-Shows by 75%

Thu, 08/15/2019 - 11:00 — EZ Texting

Do appointment no-shows plague your business? When customers fail to show up for important appointments, it could cost your business hundreds or thousands of dollars annually. Fortunately, there is an easy, simple, and cost-effective method for drastically reducing the number of appointment no-shows.

An appointment reminder text message is the best way to drive attendance. In fact, the most successful businesses and organizations have been using text messaging for many years with a ton of success. Put simply, if you haven't invested in a robust text marketing platform for your business or organization, you are behind the curve.

If you are just getting started with appointment reminder text messaging, there are a few practical steps you can take to make system adoption and management easy. Following these steps doesn't necessarily guarantee success in the long term, but it will certainly point you and your business in the right direction.

4 Steps To Send an Appointment Reminder Text Message

In most…

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How SMS Compliance Actually Benefits Small Business Marketing

Tue, 08/13/2019 - 11:00 — EZ Texting

There are a few complexities surrounding text marketing that your business needs to know about. Why? Sending a message to the wrong person at the wrong time can put your business or organization at serious legal risk.

On the other hand, a welcome text message to the right person is a powerful and effective way to communicate important messages to prospects and customers. The most successful enterprises know that business text messaging is a proven and cost-effective way to send important sales alerts, appointment reminders, and more.

When building a compliant text message marketing program, your goal is to protect people from receiving non-compliant or unwarranted text messages. Because text marketing is a permission-based activity, all recipients…

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7 Phenomenal Hotel Marketing Ideas You Should Steal and Use Today

Thu, 08/08/2019 - 11:00 — EZ Texting

For you to be an effective hotel marketer, you need to be aware of — and master — a wide variety of skills. Successful marketing strategies require you to understand the full breadth of hotel marketing topics, skills, and tools available to you.

Once you learn how to build powerful campaigns, potential guests will be impacted by your brand whenever and however they choose to plan, research, and ultimately book their trip.

We have the experience to know what works, and what doesn’t when it comes to hotel marketing. You can leverage our insights and avoid wasting time weeding through ineffective tactics.

Check out these phenomenal hotel marketing ideas that are absolutely worth investing in right now.

7 Hotel Marketing Ideas Worth Investing in Right Now

These seven ideas will help you take a major step forward this year with your marketing strategies. You will learn how to outshine your competitors, better engage your prospective guests, and beat your rivals by ensuring more bookings at your hotel.

1. Take Prospects on a Virtual Tour

Technology is continually advancing what’s possible from a marketing perspective in a…

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How to Do School Marketing Like a Boss

Tue, 08/06/2019 - 11:00 — EZ Texting

Times have changed. The school landscape has become more competitive than ever before, thanks to online learning. Students are no longer stuck having to choose between moving away from their families or attending a local school. Through the power of the internet, they can attend school anywhere they would like.

When students have a wide range of choices, that means you also have a wide variety of competitors. If your school is struggling to attract new students, then it’s time to get serious and build a marketing plan with some powerful marketing tactics.

If you learn how to identify and prioritize the right strategies, then you’ll soon be attracting an increased number of students. We are here to help. Let us show you how to do school marketing from start to finish.

How to Do School Marketing in 5 Easy Steps

Creating a successful school marketing plan may seem like a somewhat daunting task. However, it doesn’t have to be that complicated. You simply need to be strategic in how you approach it.

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The Savvy Marketer's Hotel Marketing Strategy Checklist

Thu, 08/01/2019 - 11:00 — EZ Texting

The most effective hotel marketing strategies are a combination of powerful individual components. If your hotel marketing strategy is lacking or producing unfavorable results, then it’s time to take a look at each of the pieces to find what’s missing or broken.

It can be difficult to know what to include, what to do, or what not to do — that’s where we come in. We’ve worked with hundreds of hotels over the past decade and have some insider tips to share with you.

We’ve assembled those tips into the ultimate strategy checklist that you can use as you start to build your plan.

The Ultimate Hotel Marketing Strategy Checklist

Missing a step or doing it incorrectly can cause a ripple that sabotages your entire marketing strategy. This checklist will help you evaluate your strategic plan and find the weaknesses so that you can correct them and turn your results around.

1. Identify Target Audience 

To start with, it’s important you identify your target audience. On a basic level, this means understanding demographics like age, income, family status, location, and many other demographic factors.

But if you want to build a…

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