SMS Text Marketing Blog

How to Build a Simple Fitness Center Marketing Plan

Thu, 06/06/2019 - 09:29 — EZ Texting

As a first-time business owner, launching a successful fitness center is no easy feat. There are a countless number of marketing tasks that you need to handle right away. Why? The success of your business relies on building a dedicated following of enthusiastic members. Oftentimes, it’s these early advocates that will position your fitness center for sustained business success.

At this stage of your business, building a fitness center marketing plan is mission-critical. Without a marketing blueprint, your business simply doesn't have a growth plan. Instead of initiating reactive marketing when business is slow, a defined marketing plan will help you invest in strategies that work in the long-term.

Fortunately, we know what it takes to build a results-driven fitness center marketing plan, and we've combined some of our best marketing strategies in one easy-to-read guide to help you get started.

How to Build a Simple Fitness Center Marketing Plan: A Step-by-Step Guide

In our experience, the most…

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What Is the Perfect Marketing Mix for Gym Membership Growth?

Tue, 06/04/2019 - 09:29 — EZ Texting

One of the biggest challenges that gym owners face is finding the right marketing mix. A marketing mix is the tactics and strategies gym owners use to generate increased business awareness and ultimately, grow membership. Most business owners need to continually adapt their strategies as seasonal motivations change, and new fitness trends emerge.

Can your business keep up?

Moreover, you're fighting fitness industry stats like:

  • 80% of gym members lose motivation and quite within five months
  • 20% of gym members leave due to financial constraints

The good news? Many of the industry's top gyms and fitness centers are using the four P's of marketing to generate increased membership — and you can too!

The Perfect Marketing Mix for Gym Membership Growth: 5 Ideas Worth Investing In

First, what are the four P's of marketing?

Product: The products, equipment, and services that your business offers. What…

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How To Market a Gym in the First 6 Months

Fri, 05/24/2019 - 12:40 — EZ Texting

Opening a new gym is an exciting and intimidating process. You put in a lot of time, effort, and resources to open your doors, now it’s time to market your new gym, bring in new memberships, and fill up those treadmills. But, where do you start? The success of your business relies on your ability to raise awareness and convert passersby into members. So you need to prioritize the high growth marketing activities that actually work.

Fortunately, we’ve had a lot of experience working with gym owners just like you. At EZ Texting, we know the steps your business should absolutely follow on the path to new gym marketing success. To help get you started, we compiled a list of some of our best gym marketing tips.

How to Market a Gym in 5 Easy Steps

Follow these five steps to market your new gym in less time, attract more prospects and customers, and scale your business to new heights.

1. Define Your Target Audience

Knowing your target audience is a crucial component to the success of your…

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The Complete Novice's Guide to Hotel Digital Marketing

Thu, 05/23/2019 - 17:14 — EZ Texting

Developing a marketing plan for your hotel comes with a lot of unique challenges. Your hotel has a lot to offer your guests and your local community, but so do a lot of your competitors.

How do you create a marketing message that will appeal to your audience without sounding like everything they’ve ever heard before? The success of your business relies on your ability to book rooms and keep them full. You have some unique challenges, and you don’t have time or budget to waste on marketing efforts that don’t work.

We’ve had a lot of experience working with hotels just like yours. At EZ Texting, we’ve learned what works and what doesn’t when it comes to hotel marketing. To help you get started, we have assembled a list of some of our most effective strategies for hotel digital marketing.

Hotel Digital Marketing: 4 Tactics That Generate Immediate Results

When it comes to marketing, you don’t have time to waste. All of the strategies listed below will generate results quickly, but they can also have a lasting…

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5 Easy Steps to Hitting Sports Bar Marketing Plan Pay Dirt

Tue, 05/21/2019 - 20:35 — EZ Texting

The most successful bars, restaurants, and nightclubs invest in marketing tactics that drive immediate engagement — that is, tactics that fill the seats with customers ready to spend money. These value-driven strategies are the cornerstones of a bulletproof bar marketing plan. But with so many marketing options out there, what are the real building blocks of an effective bar marketing plan? What are the nonnegotiables of a bar marketing plan that can mean serious pay dirt?

In this article, we'll give you a list of the most fruitful marketing activities leveraged by the most successful sports bars. As a recognized leader in text message marketing for bars and nightclubs, we know what it takes to attract regular customers right away. Use the expert insights in this article to maximize your chances for bar marketing success.

5 Tips to… Read more

How This Genius Sales Team Converts More Leads Using SMS Marketing

Fri, 05/17/2019 - 16:35 — Valaer Goldsworthy

Let’s say your marketing strategy is pulling in the leads. Great, you’ve aced the first step, but now you need to implement a strategy that can convert these sales leads with as little overhead as possible, in as little time as possible. While some entrepreneurs use SMS marketing to generate leads, other teams are creatively using bulk texting for conversion.

As a Market Sales Manager at a large home improvement retailer, Robert Love’s sales team is tasked with converting lukewarm leads that are passed to his team when prospective customers contact the store to learn more about home improvement installation services or schedule a free in-home consultation. In the process of contacting these prospects and scheduling a consultation or providing an estimate, the sales team’s leads tend to go cold.

Robert’s solve needed to be automated and executable at a low cost since re-engaging cold or dead sales leads can be tougher. He discovered EZ Texting’s SMS marketing platform and promptly launched a series of bulk messaging campaigns to convert would-be buyers into paying customers. After just one month, he was able to increase his sales conversion rate by 6%,…

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7 Church Marketing Ideas That You Can Start Right Now

Thu, 05/16/2019 - 09:00 — EZ Texting

If you're struggling to connect with your congregants or attract new members, you're not alone. Many churches and other religious institutions face serious difficulties when trying to grow attendance or engage members. Additionally, if you're doing marketing for a church, you probably don't have all the money in the world to allocate towards marketing. As such, you need to prioritize the online marketing tools that are equal parts effective and affordable.

Fortunately, as an industry-leading church text messaging provider, we know what works and what doesn't when it comes to church marketing. Thousands of churches are opting for mass texting to cut in-service announcement time, ditch childcare alert pagers, and keep members up-to-date on new events. There are so many reasons to invest…

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5 Bar Marketing Ideas That Any Bar Owner Can Master

Wed, 05/15/2019 - 15:39 — EZ Texting

Let's face the facts — as a bar owner you don't have a ton of money, resources, and time to dedicate to marketing. You're responsible for a million other tasks including managing the bar, negotiating supplier contracts, taking inventory, hiring staff, and more. In order to be a successful bar manager, you need to be observant and have the ability to think critically and work efficiently. As such, you need to invest in easy-to-use outbound marketing tools and strategies that don't break the bank.

In your search for those high-value bar marketing ideas, tools, and tactics, there are a few key channels and strategies that you should consider investing in. As a recognized and industry-leading text message marketing provider, we've seen thousands of bars, restaurants, and nightclubs come and go. We know what it takes to increase awareness,…

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5 Easy and Effective Online Marketing Tools for Small Businesses

Fri, 05/10/2019 - 10:21 — EZ Texting

There are hundreds of online marketing tools specifically built for small businesses. From text marketing and email software to social media management tools and content management systems, the list of available marketing technology is virtually limitless. However, the question must be asked — with so many online marketing tools available, how do you know which one is right for your business?

Finding the right marketing software for your small business depends on a few mission-critical factors. How big is your team? What are your marketing goals and objectives? What is your total marketing budget? What are your marketing pain points? How much are marketing inefficiencies costing your business?

In your search for the right marketing tool, prioritize the software and systems on our list. And, of course, use the expert insights in this article to guide your decision-making.

The 5 Best Online Marketing Tools for Small Businesses

The fact is, we've helped thousands of small businesses just like yours. And when it comes to…

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The 5 Best Church Texting Solutions For Budget-Minded Congregations

Tue, 05/07/2019 - 17:08 — EZ Texting

Texting solutions can give your church a big bang for your buck. It costs just pennies to send texts which get extraordinary engagement rates.

Text messages get better engagement rates than email and all other marketing channels by orders of magnitude. Contacts open only 21% of emails, whereas an internal study showed that 98% of people who received text messages from our platform read them.

So, all you have to do is pick the first cheap church texting solution you come across and start blasting texts, right? Not so fast.

Not all church texting services are made alike. You need a platform that is reliable, responsive, easy to use, has a robust feature set, friendly customer support, and, yes, a good price.

We've been a leader in the church text messaging space for over a…

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