SMS Text Marketing Blog

Wed, 11/29/2017 - 05:45 — EZ Texting
Text marketing

The trumpets are blaring, and you're ready to charge. That's the feeling an effective call to action should produce. What is a text marketing CTA, and how can you use texting to incite that enthusiastic feeling in your customers? Read on for some helpful guidance.

What Does a Text Marketing CTA Look Like?

A SMS marketing call to action isn't necessarily a text. You're trying to get people to send you a text and opt into your list. What methods do people use to send out a text marketing CTA?

They use what looks like a traditional ad, but they ask people to take action to get onto an exclusive list or receive a special offer. This could be a print ad, a large billboard, or a sandwich board at the front of the store.

They verbally transmit the call to action. For example, a radio station could ask listeners to vote on a particular topic by texting.

They send out a visual on social media, asking one type of social media to inspire another type of digital communication. Inspired by the social media offer, people sign up for those exclusive...Read more

Tue, 11/28/2017 - 10:08 — EZ Texting

Remember when text messaging was first introduced? We were all blown away by being able to send a typed-out message rather than have to call someone. Flash forward to today, and while texting is commonplace, businesses have increasingly begun to leverage texting as part of their marketing and customer service strategies.

But what texting options do companies have to help them boost sales? SMS and MMS are the two types of texts that organizations can send out; learn what they are and how they can best be used to provide a seamless customer experience.


SMS is an abbreviation for Short Messaging Service , and it refers to the basic text messages you send every day. These messages are just words. SMS typically allows you to use up to 160 characters, including spaces (a character is a letter, number, punctuation mark, etc.). At the 161st character, your SMS will convert to an MMS, or be split into a second SMS.

As a business, you may want to use SMS to send out information about promotions, discounts, special events, and more. A typical text may look like “Free garlic bread all weekend...Read more

Mon, 11/27/2017 - 07:15 — EZ Texting
MMS marketing

You want to sign up on the road that says "success." However, it's not that easy to find the path. How can you succeed in your MMS marketing and use it to build your business? This roadmap will help you find the way to MMS marketing success.

Marketing is Complex

Today more than ever, marketing is a complex field. Imagine that you owned a store in a small town a hundred years ago. You might market through a printed advertisement, but most likely, you market through word-of-mouth and customer relationships. Marketing was an art then as it is now, but there were far fewer possible avenues for marketing.

Today, marketing has become far more complex. It's not just about word of mouth or printed material anymore. As a business, you're challenged to market through the best and most appropriate channels, such as:

Print ads Flyers Billboards Sandwich boards Radio Television Podcasts Social media platforms, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat Blogs Ebooks Webinars Videos, both live and pre-recorded Email Text messages

No wonder you feel overwhelmed. You need to determine whether each type of marketing is important to your business and...Read more

Mon, 11/27/2017 - 06:49 — EZ Texting

Fundraising events are vitally important to nonprofits since they help to raise money for their organization allowing them to stay in business and further their cause. But marketing for these events can be difficult and much is at stake—attracting attendees is critical to keeping the organization alive and building upon initial investments. Below are six ways to promote nonprofit events and maximize marketing spend to get more attendees in the door.

1. Sales incentives

Motivate your team by offering rewards for the person who refers the most attendees. Offer rewards such as gift cards, mini vacations, or secret prizes. Varying online ticket sites allow sales tracking to make this easier.

2. Encourage referrals with a giveaway

Once attendees purchase tickets, encourage them to refer their friends and family. To incentivize people to share, hold a giveaway that rewards the top attendee referrer with a prize. Encourage social posting and create a special hashtag for the giveaway to encourage sharing.

3. Early signup for loyal supporters

Instead of sending invites to all of your subscribers and followers at once, let your closest supporters purchase event tickets before everyone else. Show your loyal supporters you...Read more

Sat, 11/25/2017 - 07:44 — EZ Texting
Text messaging

Are you tired of making notes on little slips of paper, adding voice reminders to your phone, and generally forgetting a lot of small details that would make your life better? Welcome to modern life, where it can be incredibly hard to juggle all of those details. If you want to make your customers' lives a little easier, adding a texting service with a reminder campaign can be exactly what they need.

What is a Reminder Campaign?

A reminder campaign is a text messaging campaign that you set up to remind your customers or clients about specific events that need to occur. These could include:

Making a payment soon Paying an overdue bill Ordering supplies Making an appointment Attending an event or appointment

Other ideas: contact your customers on special days, such as their birthday or the anniversary of their first purchase with your company. You can also prompt them to visit your website by letting them know that you miss them.

Reminder campaigns are convenient for your customers and prompt them to take action to purchase goods or book events or appointments. Whether you're managing a doctor's office, a school, or a...Read more

Wed, 11/22/2017 - 10:07 — EZ Texting

When global companies hire global ad agencies, the one question they want to know is: “How do you track whether the campaign is a success or not?” While Madison Avenue is a pipe dream for small and medium-size businesses, that question is still key to a company’s success.

Even for something as simple as an SMS, EZ Texting provides tools that will help analyze the effectiveness of your texts. So how do you capture data to best make it work for you?

Flexible filtering

This feature allows you to sort data by a variety of filters; MMS vs SMS, whether the text was inbound or outbound, the date it was sent, etc. By analyzing the content of your texts to customers, as well as the date they were sent, you may be able to identify what messaging resonates most with them, as well as the best times to text them. Whatever question you ask, flexible filtering can help you find the answer.

Keyword activity

Want to know what keywords work best? And what your best sources of new customers are? Using multiple keywords can help you determine their effectiveness....Read more

Wed, 11/22/2017 - 04:39 — EZ Texting
Texting service

You're ready to take your text messages to the next level, but how do you get there? Using apps, you can save time and amplify your marketing efforts. If you choose EZ Texting as your texting service, what apps integrate easily with this platform?

Why Integrate Your Text Message Marketing?

A text message marketing campaign can be remarkably effective. Why would you choose to integrate it with other platforms and services that you use as part of your business?

You can fully use your data. Integrating your texts with customer data allows you to better customize and reach out to specific audiences. All of your information is in one place. As you collect information about your customers, that information can go right into your centralized space for data. You can stop importing and exporting information. Everything takes place within the connection you've created, rather than having to send information to your text messaging program. You'll be better at marketing events. Some platforms are designed to gather information and create registration possibilities, and they're not designed for marketing. Incorporating EZ Texting allows you to add that marketing dimension. 1. Integrate Constant Contact With Your Texting Service

...Read more

Tue, 11/21/2017 - 10:00 — EZ Texting

Business leaders shout the following phrase daily: “I could get more done if I didn't waste so much time on the little things!”

The good news is that EZ Texting provides you with the ability to do just that – get more done by eliminating some of the repetitive tasks that slow companies down. Check out how EZ Texting can help you run your business more efficiently.

Send out reminder campaigns

Birthdays and payment reminders are messages you’d send to customers on a fixed basis, but they take a lot of time to create. Rather than waste time setting up individual texts for every occurrence, you can “set it and forget it” with recurring reminders . Customize them for each contact or create templates to use and reuse. Either way, they save you time and energy in your day.

Build auto-response texts

When customers text your short code with keywords (typically as part of a promo), answering them takes time, and it means your team can't take care of more pressing matters. To make the most of your team’s skills, you can set up custom auto-response texts like “Thank...Read more

Mon, 11/20/2017 - 07:46 — EZ Texting
Text message marketing

If your finger is trembling over the "send" button, have you done all you can to make sure that your text message marketing will hit the mark? Before you click send, make sure that your customers will truly enjoy your text messages. Review this checklist before you commit to that text.

1. When Are You Sending That Text?

Much of the success of text message marketing rests on the idea that your customers are ready to listen to your message and act on it. The best times to send a text are often during regular business hours. Avoid Mondays as people have a lot of work to do. Make sure that you avoid sending a text during rush hour, says Mobile Marketer : "people cannot read or engage with a text message during common rush hours, typically 6:30 am to 8:30 am and 4 pm to 7 pm local time."

Of course, there are always exceptions based on your target audience. If you're aiming for more involvement in a weekend activity or sale, Thursdays or later in the work day on Fridays could be an excellent time to send out a text. If your message...Read more

Fri, 11/17/2017 - 13:20 — EZ Texting

“Please hold, the next available customer service agent is available in…SIXTY…FOUR…minutes.” We’ve all feared calling customer service for this reason, and because waiting slows our day down. It’s also no picnic for companies, as reps are often required to hit hourly or daily customer service goals. This leads to reps feeling pressured to come up with a quick fix, rather than the best fix.

Texting, though, provides so many options. How can companies leverage it to provide more effective, customer-friendly solutions?

Send Out Alerts and Reminders

Customers are the lifeblood of your business, but they’re humans, which means they’re prone to forgetting about appointment times, payments, etc. With EZ Texting, you can set up reminder campaigns to text customers about session times, billing information, or when their package may arrive.

Being proactive sends the message that you truly care about customers. It also saves you from costly missed appointments or endless calls of “Um, I forgot my appointment time. When is it, and which location is it?”

Confirmation Emails

When customers make online purchases, they typically get a confirmation email. But what if they made a mistake...Read more


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