SMS Text Marketing Blog

Tue, 10/09/2018 - 14:23 — EZ Texting

As an industry-leading text message marketing service provider, there's one question that we're asked fairly frequently — what's the difference between Short Message Service (SMS) and a regular text message?

Users send trillions of SMS texts per year and the savviest enterprises, small businesses, startups, nonprofits, and others leverage the power of text message marketing to deploy targeted and engaging digital communications with prospects, members, and customers.

In this article, we'll cover all the basics and dispel any myths or misconceptions between SMS vs. text. With these insights, you can quickly master text message marketing for your business or organization.Read more

Thu, 10/04/2018 - 14:37 — EZ Texting

The world's leading businesses invest in text message marketing to initiate more personalized and high-impact digital communications with prospects and customers. For most business, getting started with text message marketing can feel a bit overwhelming. What is SMS? In this introductory guide, we'll give you everything you need to build, deploy, and manage a high-impact and results-driven text messaging for your business or organization.

What is SMS?

What is Short Message Service (SMS)? It's a fairly common question. In short, SMS allows users to send text messages up to 160 characters in length. SMS use cases include reminders, offer codes, discounts, notifications, and more. The best test messaging applications make it simple and easy to send thousands of SMS via desktop, laptop, and mobile phone. For many businesses, there is no better way to interact with prospects and customers. Moreover, 98% of text messages are opened within five minutes of receipt!Read more

Tue, 10/02/2018 - 13:40 — EZ Texting

Many businesses struggle to connect with prospects and customers. These prospects and customers are the backbone of any successful business or organization, and without their support, many entities struggle to unlock considerable profits. Today, the savviest organizations unleash a bit of innovation when it comes to customer interaction. The most successful enterprises leverage the power of text message marketing to incite deeper and more meaningful communications with consumers.

However, there are hundreds of text message marketing providers. Each promises to deliver the very best features and functions. With so many options to choose from, how do you know which enterprise text messaging software is right for your organization?Read more

Tue, 09/25/2018 - 14:10 — EZ Texting
Thousands of industry-leading businesses send bulk Multimedia Messaging Service (MMS) communications to encourage more engaging interactions with customers. Moreover, 20% of consumers prefer texting over a phone call with interacting with businesses. From sales promotions to appointment reminders, there are hundreds of opportunities to send bulk MMS messages.

These types of messages are ideal for sending images, audio and video files. Additionally, MMS messages can accommodate text-only messages that exceed 160 characters in length. Start your text message marketing journey by following this step-by-step procedure to send high-value text messages to your customers.

5 Steps to Send Bulk MMS Messages

As a business leader or marketing professional, sending your first text message might feel a bit overwhelming. Fortunately, there are a few simple steps you can follow to streamline the entire process. And when you need some extra help, most text message marketing service providers come well-equipped with helpful customer support teams.Read more

Thu, 09/20/2018 - 16:30 — EZ Texting
If you haven't invested in text message marketing for your business, you could be missing out on a valuable opportunity to connect with your customers. Thousands of industry-leading enterprises, businesses, organizations, and others use text messaging to create more engaging and interactive digital communications. Additionally, text messaging has proven to become a preferred communications channel among customers. Moreover, recent studies indicate that:
  • 90% of all text messages are read within three minutes of being received
  • 80% of people currently use texting for business
  • 20% of consumers prefer texting to a phone call when engaging with businesses
  • Texting converts customer acquisition costs from as much as $20 to just pennies

From appointment reminders to sales promotions, there are hundreds of potential use cases for business text alerts. Before investing in high-powered and results-driven text message marketing software, consider the top five ways businesses use text alerts to drive greater customer engagement and profits.Read more

Tue, 09/18/2018 - 13:33 — EZ Texting

Building and sending a text message sounds simple enough, right? Simply upload customers' contact information, type out a text message, and hit send. The real power of text message marketing, however, is the powerful features and functions that industry-leading service providers offer!

Thousands of industry-leading enterprises, businesses, and organizations have already unlocked the power of text messaging to distribute more personalized and engaging marketing communications. From sales promotions to appointment reminders, the use cases for text message marketing are limitless. And the best part is, text message marketing actually works!

Before investing in text message marketing software, consider these top eight benefits of business text messaging. These powerful features and functions are guaranteed to revolutionize the way you do business!...Read more

Thu, 09/13/2018 - 16:44 — EZ Texting
After a decade in the bulk text messaging business, we know which questions people ask most and which questions they should be asking, but aren't.

These may be questions you already have in mind and just need answers to. Or you may find questions below which hadn't occurred to you to ask.

In this post, we'll cover some details that will help you understand if text messaging will be effective for your business, how much you can expect to spend, and what to look for in a bulk text messaging service provider.Read more

Tue, 09/11/2018 - 16:01 — EZ Texting

As a decision-maker in a growing brand, you understand the value of engaging with existing and potential customers. As consumer habits change, you see that email and social media no longer deliver the kind of connection that provides the growth you're looking for.

To be in a position for growth, you need to look at more than just cost as you compare bulk text messaging services. You need to look for advanced features, an easy-to-use application, a stable company, and exceptional customer support.

In this post, we're going to talk features. We'll show you the six specific features that help brands scale their growth the most.Read more

Thu, 09/06/2018 - 11:17 — EZ Texting

Are you ready to turn up the burner on your business? In this guide to text message marketing for restaurants, we'll show you how to do just that.

Restaurants, maybe more than any other industry, have found text message marketing to be fertile ground for harvesting business. Why? Because texts are the surest way to reach customers at the right time: when they're deciding what to eat for their next meal.

90% of text messages are read within the first three minutes after receipt. No other marketing channel will give you that kind of reach and immediacy.

And customers want a good deal.

A recent survey found that nine out of 10 people have looked for a restaurant deal at least once. And 18% said they have looked for online deals while dining in a restaurant.

So, it's easy to see why text message marketing and restaurants go great together. But how, exactly, do you use text messaging to fill your tables? We'll show you five delicious ideas....Read more

Tue, 09/04/2018 - 15:27 — EZ Texting

According to Teradata, while only 29% of Tweets, 21% of emails, and 12% of Facebook posts are ever read, texts are read at an astonishing 98% (90% within the first 3 minutes). So, just sign up with a text messaging service provider, start sending texts, and your business will double. Right? Not so fast.

Just having the right software isn't what makes you a success any more than having a deck of cards makes you a magician. Being effective means having the right strategy, and a service that will help you hone and implement that strategy in the right way.

We’ve provided text messaging service for over a decade, and we’ve watched 70% of our customers grow and experience at least a 10% increase in their business. We’ve watched the best marketers in the business for a long time, and we employ some of them here at EZ Texting.Read more

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