SMS Text Marketing Blog

How Top Corporate Headhunters Use SMS for Recruitment

Mon, 12/23/2019 - 11:00 — EZ Texting

If you aren’t using SMS for recruitment, you’re falling behind.

For several years, some of the top corporate headhunters have been using SMS to give their recruiting efforts a boost. 

These headhunters understand the power of connecting with potential candidates through text, and with an open rate of 98%, they know their messages are getting through.

"Even I was surprised at the high engagement rate text messaging delivered! Almost no opt-outs, lots of follow-ups, and very positive impact on recruitment." -Haley Lanigan, Recruiting Manager, Fidelis Freight

Fidelis Freight is a trucking and logistics company that contracts drivers to fulfill carrier loads. The industry is currently facing a massive shortage of drivers, and it’s not expected to improve anytime soon. 

Their recruiting manager, Haley Lanigan, was struggling to contract drivers, and she needed new ways to…

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How to Send a Welcome Text Message to New Customers Automatically

Thu, 12/19/2019 - 11:00 — EZ Texting

If you’re new to the world of SMS marketing, you know how difficult it is to craft the perfect welcome text message.

As you know, greeting new subscribers is like meeting someone for the first time. You want to make a good impression, but you don’t know exactly what to say, and you end up spending a lot of time trying to craft the perfect introduction.

However, crafting the perfect message is only the first step. 

You also need to have the technical know-how to set up an automated text message — and depending on your text message software provider of choice, setting up your first campaign can be easier said than done.

In this article, we’ll show you the four simple steps businesses and organizations follow to send a welcome text message to new customers automatically.

How to Send a Welcome Text Message to New Customers

Consumer loyalty is fleeting, and your success hinges on your ability to provide an exceptional customer experience. In fact, 76% of consumers believe that a company should

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How to Send an Evite Through Text Message and Increase Event Attendance

Tue, 12/17/2019 - 11:24 — EZ Texting

Did you know that text messaging is one of the most effective methods for increasing event attendance?

SMS is an effective tool for online invitations from Evite, Greenvelope, Punchbowl, or any paperless invitation company. From small gatherings to large conferences, many industry-leading businesses and organizations have already made a significant investment in SMS.

Don…

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How Mobile Marketing and Text Message Advertising Are Evolving in 2020

Tue, 12/10/2019 - 11:00 — EZ Texting

You need to make a significant impact with the least amount of time and budget invested — but what do you do?

Your success as a marketer relies on your ability to predict what your future and current customers want from you and deliver it before they can ask for it. It's crucial for you to stay on top of trends and take advantage of them before your competitors do.

We've been a leading software provider in the mobile marketing and text message advertising space for a long time, and we've seen trends come and go. We know how to spot what's coming, and we're happy to give you the inside scoop on what to expect in 2020.

Mobile Marketing and Text Message Advertising: What to Expect in 2020

2020 is going to see the rise of SMS messaging and artificial intelligence (AI) used in marketing and advertising campaigns. If you aren’t implementing these technologies into your current strategy, then it’s time to re-think your ideas. 

Keep reading to learn how mobile devices, social media, video content, and advancements in AI are going to impact the marketplace in the new year.

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9 Ready-to-Use Templates for Sending Sales SMS to Customers

Thu, 12/05/2019 - 11:18 — EZ Texting

Your marketing toolkit is a finely-honed arsenal of traffic-attracting, lead-generating, awesomeness. But are you leaving money on the table?

You've worked really hard at acquiring skills, setting up tools, and working to bring in new business for your company. However, you are probably neglecting how powerful those same tools can be when you use them with your current customers. You can provide support, gather feedback, and improve their experience with your company.

Let us show you how to use your SMS marketing platform to communicate with your existing customers.

Sending Sales SMS to Customers: 9 Ready-to-Use Templates

You’re ready to empower your subscribers and spur them to buy, but you’re having a hard time creating a message that sounds just right. You are stuck in a cycle of type and delete, type and delete, and the creative juices just aren’t flowing. 

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6 Holiday Marketing Campaigns You Can Run Right Now With Very Little Setup

Tue, 11/26/2019 - 19:56 — EZ Texting

Are you struggling to find inspiration for creative holiday marketing campaigns that won't strain your schedule?

When you're responsible for marketing for your entire company, your holiday calendar is already packed full. To make things worse, your staff is stretched thinner than usual as they take time off to celebrate. You know you need to come up with some creative ideas for your campaigns that will outperform your competitors. 

But what do you do when you’re already stretched too thin, and your creative juices aren't flowing?

At EZ Texting, we specialize in leading our industry and crafting creative marketing campaigns. Let us help you kick off your creativity with some quick-to-launch campaign ideas for your holiday marketing.

6 Creative Quick-Launch Holiday Marketing Campaigns

You’re in a hurry, and you need to create a killer campaign — on a budget — with as little time involved as you can get away with. This isn’t an easy order to fill, and you find yourself staring at your computer screen for hours, wading through countless articles, trying to determine what strategy or campaign idea would be most effective. 

Stop…

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How SMS Mobile Marketing Is Taking Over Every Industry (and What It Means for You)

Tue, 11/26/2019 - 13:49 — EZ Texting

Is text message marketing the right fit for your business?

Your goal as a marketer is simple — you must generate new leads and revenue for your company. However, new marketing channels and tactics pop up, promising to generate immediate results for your business or organization. You have to decide which tactics are worth investing in right now and which tactics you should toss to the wind.

In recent years, business text messaging has become a popular marketing tool utilized by thousands of organizations across a variety of industries, including retail, hospitality, fitness, real estate, and many others. 

With more than two decades of experience serving customers across these industries, we’ve helped orient…

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Cyber Monday Marketing Strategies That Customers Love (With Examples)

Thu, 11/21/2019 - 11:00 — EZ Texting

Are you ready to fight your competitors and win big on Cyber Monday? After a long week of big meals and family time, consumers are primed for holiday shopping, and your retail business needs to be prepared.

This year, the online shopping frenzy promises to be fiercely competitive. If you want to score a click, you have to get creative and cut through the marketing noise.

To help you get started, we've compiled a list of some of the most powerful Cyber Monday marketing strategies that we've ever seen. With each strategy, we've included some amazing real-world examples that you can draw inspiration from for your own holiday marketing campaigns.

5 Cyber Monday Marketing Strategies Guaranteed to Boost Sales

According to recent data, more customers shop on this retail holiday than Black Friday. Last year, consumers spent a whopping six billion dollars during…

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Text Promotions for Black Friday

Wed, 11/20/2019 - 16:10 — EZ Texting

Can you believe Halloween is over and Black Friday is almost here? According to Periscope 60% of consumers plan on shopping over Black Friday weekend. So our question is, have you thought about how you can use text promotions to capture those consumers? If the answer is yes, but you’re also asking “Where do I start?” then we’ve got you covered.

There are many ways to use text marketing to drive customers to your business, but below are four great examples.


1. GIVE A DISCOUNT

Who doesn’t like a Black Friday sale? But make sure you’re doing it right. Give a discount that encourages future engagement so that the benefits continue into the coming new year. Using a keyword like "SUPERCOOLEZT" can help you track which customers signed up using a certain promotion. For best results, publicize your keyword on signage, email signatures, and publicity materials.

 

2. SEND A PROMO CODE

Reward your loyal…

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The Mobile Marketing Platform Built for 2020: An Inside Look at the Top Features

Tue, 11/19/2019 - 11:00 — EZ Texting

Are you interested in investing in a mobile marketing platform?

If you haven't heard, text message marketing is one of the most effective digital communications tools out there right now. In fact, according to recent reports, 90% of survey participants admit to checking their phones within 30 minutes of waking up. Additionally, 50% of respondents check their phones 5x per hour.

You would be hard-pressed to find this engagement in another marketing channel.

For more than two decades, we've helped over 160,000 industry-leading enterprises, small businesses, nonprofits, and organizations to activate high-value text marketing activities. From retail promotions to appointment reminders, there are so many great use cases for text messaging. Moreover, our text marketing platform works for a variety of industries, including…

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