SMS Text Marketing Blog

What Is the Best SMS Messaging Service in 2020?

Tue, 10/08/2019 - 11:00 — EZ Texting

It's no secret why thousands of industry-leading enterprises, small businesses, nonprofits, and organizations use EZ Texting to initiate value-driven text marketing promotions and campaigns to prospects and customers.

These businesses and organizations know that Short Message Service (SMS) marketing actually works and here are some statistics to prove it:

  • Among the 18-34 age bracket, texting is the preferred communications channel
  • 50% of recipients respond to text messages in under three minutes
  • 75% of millennials prefer SMS communication for deliveries and promotions
  • 30 of recipients check mobile devices immediately after waking up
  • 30% of recipients use mobile devices for online shopping

Where else can you find the immediacy, personalization, and ease-of-use that only an SMS messaging service can deliver? Nowhere.

Read more

5 Ways Small Businesses Owners Can Protect Their Brands From Text Scams

Thu, 10/03/2019 - 11:00 — EZ Texting

Have you been victimized by a text message scam? You are not alone. It's a serious issue that affects thousands of mobile users every year.

And the worst part is, fraudsters are continually inventing new ways to scam recipients. If you aren't up to speed on the latest text scams, you'll fall for these fraudulent messages over and over and over again.

The Better Business Bureau (BBB) recently released a warning alerting consumers to an ongoing text scam that's fooling recipients into sharing sensitive bank information. In most cases, these kinds of scam texts link recipients to a phony form page. From there, recipients are prompted to enter an ATM card number or pin number under the guise of "reactivating a disabled account." Unfortunately, text scams like this could end up costing small business owners thousands!

What can your business do to fight back against these and other text scams?

How to Protect Your Small Business From Text Scams

Follow these simple tips to safeguard your small business from text scams…

Read more

How Doctors That Send an SMS Reminder Decrease Appointment No-Shows By 38%

Tue, 10/01/2019 - 11:00 — EZ Texting

Unfortunately, people get busy. They have families, careers, and other commitments. Suddenly, the appointment card they stuck to the fridge is forgotten. Now you’re stuck with an empty appointment slot. The worst part is that missed appointments can cost your office hundreds or thousands of dollars per year. 

You don’t have the time, energy, or manpower to call every patient ahead of their appointment. Even worse, people rarely answer the phone. 

What if there was an easier way to contact patients for appointment confirmations? 

In most instances, SMS reminders can decrease appointment no-shows up to 38%. Don't believe us? We'll show you how to reduce appointment no-shows using Business Text Messaging.

How to Use SMS Reminder Notifications to Reduce No-Shows

Let’s imagine for a moment that each appointment you take with a patient nets you  $100 profit, and you have ten no-shows each week. If text…

Read more

EZ Texting Continues to Be G2's Top-Rated SMS Marketing Platform

Mon, 09/30/2019 - 16:31 — Valaer Goldsworthy

Despite an increasingly competitive landscape, EZ Texting has managed to gain even more traction in the SMS Marketing category for technology review site G2's Fall 2019 Grid® Report. By maintaining the highest levels of customer support, consistent updates to the user experience, and flexible pricing, we were able to move further up the scale of G2 reviewers' satisfaction, and we even saw positive movement along the scale of market presence.

EZ Texting's reviews and market share has earned us a total of 4.4 out of 5 stars with over 250 reviews — compare that to the #2 ranked SMS marketing competitor, SendinBlue, which has a 4.3 rating from 90 reviews. Is there really a question about which company really offers the best text marketing software in 2019? 

Notably, G2 announced some recent updates to their Market Presence algorithm, saying in a recent blog post, "(t)he Fall 2019 update to the Market Presence…

Read more

Reducing No-Show Appointments: 6 Creative Methods for 2019

Tue, 09/24/2019 - 11:00 — EZ Texting

$150,000,000,000.

If you count the zeros, that's 150 billion dollars. According to recent estimates, that's how much money the healthcare industry loses annually because of appointment no-shows. That's more money than the total GDP of most countries in the world!

Even if you're not in the healthcare industry, that number should tell you something. Your business is absolutely losing money because of no-shows.

The good news? There are a few quick and easy solutions to dramatically reduce appointment no-shows. Here are 10 impactful ways to reduce appointment no-shows and give your company a significant increase in revenue.

6 Creative Methods for Reducing No-Show Appointments

Now that you know how much money is on the line, cutting no-show rates may be the most valuable task you can perform. The fact is, your customers are already sold, now you just have to get them to walk through the door.

1. Send Text Reminders

If you haven't heard, text messaging is a preferred communications channel…

Read more

Phishing and the American Express Text Scam: What to Do If It Happens to Your Customers

Thu, 09/19/2019 - 11:00 — EZ Texting

Do your customers frequently shop using American Express? If so, they may be the next target of a serious smishing attack. This text messaging attack states that there has been fraudulent activity identified on the user's account. From there, recipients are prompted to activate an HTML form and enter sensitive account information, including a security pin, online account credentials, card number, and more.

It's necessary to keep in mind that companies, especially those involved in finance, will never request this kind of information by using an attached form or hyperlink.

Unfortunately, once the account information has been entered, it's too late. This exact attack scammed one recipient out of $3.88 and while that might not seem like a lot of money, it was a major blow to the account holder's peace of mind.

After hearing about this text message scam, if you use text messaging to…

Read more

Church Marketing Strategies for 2019: 6 Ways to Increase Community Engagement

Tue, 09/17/2019 - 11:00 — EZ Texting

Are you having difficulty drumming up excitement about your community events? You want your congregation to take the next step and get involved in the life of your church, but how do you convince members to actually make it happen?

The most successful churches know that text message marketing is one of the easiest and most inexpensive ways to engage congregants and promote events. In fact, many churches are choosing text messaging over email and social media.

Why? More than 90% of text messages are opened in the first few minutes of receipt.

And it doesn't stop there.

There are plenty of other great ways to get members excited about your events.

Church Marketing Strategies: 6 Promotional Activities to Increase Community Engagement

Try these simple church marketing strategies to increase community engagement:

1. Create an Event on Facebook

Facebook has become a popular tool to promote community events. Since this tool is used by more than…

Read more

Text Marketing Mastery: 5 SMS Campaigns Best Practices for 2019

Thu, 09/12/2019 - 11:00 — EZ Texting

If you are considering investing in text marketing for your business, then it’s important for you to master the fundamentals and get up and running quickly.

Why?

Like most marketing strategies that you invest in, the hardest one to predict is the learning curve. You never know how long it’s going to take to get your team trained, build a strategy, execute it, learn and revise, and finally see results.

Fortunately, we’ve helped thousands of businesses just like yours get started quickly and start generating results. We’ve learned what it takes to build successful campaigns, and we’re ready to help you too.

We’ve compiled some of the top SMS campaign best practices that you need to master to get results faster.

SMS Campaigns Best Practices to Master in 2019

These five core SMS best practices are essential to the success of any texting campaigns that you want to run. From legal hurdles to relationship and conversion tips, you’ll learn everything you need to get started.

1. Get Permission Before Texting

The first step towards building a text marketing campaign is to get permission from your subscribers. You are…

Read more

5 Easy Tips for Providing Excellent SMS Customer Service

Tue, 09/10/2019 - 11:00 — EZ Texting

Are your prospects and customers complaining about your customer service?

If so, you're not alone — hundreds of businesses struggle to deliver quality customer service. It can be difficult to meet shifting customer expectations while providing personalized service and answering their questions in a timely and efficient way.

Despite these challenges, delivering excellent customer service is a requirement if you want to be a leader in your field. Today, consumers are prioritizing businesses and organizations that provide superior customer service experiences and ditching those that do not. 

This shift in consumer behavior is pushing businesses to consider new avenues — like text messages — to meet the demand and push ahead of their competitors. Today’s customers carry a cell phone with them everywhere. They enjoy the convenience their phone provides when talking with friends and family, and that experience is spilling into their expectation with business owners as well.

In fact, over half of consumers report that…

Read more

How Text Message Scams Threaten SMBs (And How to Protect Your Brand)

Thu, 09/05/2019 - 11:00 — EZ Texting

If you haven’t heard, phishing scams affect thousands of consumers and businesses per year, and if you aren’t privy to the latest phishing prevention techniques and tactics, your business will be next. 

As a small or medium-sized business owner, you need to be aware of threats to your business and stay vigilant. Unfortunately, scammers have picked up on the rising popularity of text messaging, and they are jumping into this platform to unleash a new wave of attacks. 

Are you up-to-date on the latest text messaging scams out there?

5 Ways Text Message Scams Threaten Your Business (And What To Do About Them)

Thieves have been taking advantage of unsuspecting businesses for as long as there have been businesses to take advantage of. 

Technological advances give aspiring con artists more platforms to attempt to outsmart you. It’s your responsibility to stay up-to-date on the latest attacks and avoid becoming the victim.

To help you keep your business safe, here are 5 of the most common SMS text message scams that are threatening your…

Read more