SMS Text Marketing Blog

Tue, 04/10/2018 - 10:15 — Jessica Terashima

Can text marketing help you go green for earth day? It may sound like a bit of stretch, but text marketing can lessen your reliance on paper goods by connecting to your audience through their phones. Here are three ways you can cut down on cutting down trees with mass texting.

1. Advertising Your Business with Text

Instead of printing out a batch of mailers to let opted-in customers know about a sale or special, consider sending a mass text instead. In the message, include necessary details and link to your website for more information. Since texts have an open rate above 98%, you can be sure your message won’t end up in the recycle bin.

2. Appointment and Billing Reminders with Text

Some businesses send reminders and confirmations on paper. You don’t have to do this! Services like EZ Texting allow you to schedule reminders via text. Again, unbeatable text open rates insure that your audience will receive the message. Imagine how many fewer missed appointments you’ll see or late notices you’ll send!

3. Text Polls and Surveys

Want instant feedback on a new...Read more

Thu, 04/05/2018 - 13:55 — Alixandria Baugh

Tax Day is quickly approaching, and that means your tax preparation franchise is in its busy season! Trying to gain more customers while also bringing back customers you helped last year can be time consuming! EZ Texting can help your tax preparation franchise share promotions, send one-to-one scheduling messages, and coordinate training and staffing information for employees! Here are a few ways text marketing can help your tax preparation business:

Send Out Text Promotions

Whether you are a tax professional or a manager at a tax preparation franchise, promotions play an important part of tax season. Trying to catch the eye of potential clients while also bringing back last years clients can be pretty time consuming.

Emails are easily looked over, but a text promotion is a great way to grab their attention! Send a message to your contacts that will be sure to motivate them to look to your franchise for help. "This week only - Switch to EZ Tax and get $200! Give us a call or visit our website to get started on your taxes!"

One-to-One Scheduling Text Messages

During tax season, tax professionals spend their work day meeting...Read more
Tue, 04/03/2018 - 12:35 — EZ Texting
If you’re new to text marketing, setting up an SMS marketing campaign may sound intimidating. But it doesn’t have to be! We recently talked about getting an SMS service provider, setting goals, tracking your messages, and identifying your brand voice. Now see how you can make more progress and maximize your effectiveness.

Understand Keywords for Your SMS Program

Keywords are the lifeblood of any SMS marketing program that hopes to attract new subscribers. Most people will have seen an advertisement inviting them to (for example) "text 'join' to 313131." The Keyword in the advertisement is "join," while 313131 is the "short code" - an easy-to-remember number that saves people having to write down a full ten-digit number.

The best Keywords should be simple, memorable, and will by definition, be unique to your short code. Most often, Keywords are used for opt-in campaigns to grow your subscriber list. That’s why you should make them visible on billboards, flyers and other marketing collateral.

Keywords can also be used for other basic functions. For example, you might use STOP or HELP for people who wish to opt-out or who have questions respectively. If you run a...Read more

Thu, 03/29/2018 - 14:09 — EZ Texting
SMS marketing is the wave of the future - that's what you've heard. But how can you make it work for you? How can you take advantage of texting for your business?

Get an SMS Service Provider

Mass texting is easy to do if you have a provider like EZ Texting, otherwise it can be a real pain in the neck. SMS service providers are capable of doing a lot more than just sending plain text messages. Many of the bulk SMS features have been designed to encourage feedback, generate engagement, and develop relationships. It's easy to get started. Just sign up, upload your contacts and you can be texting within minutes.

Set Goals for Your SMS Program

When you send an SMS message, you only have 160 characters of text and emojis to work with. It's a great way to deliver a specific message or alert, but it's not the best for telling a long, in-depth story. So, think about what you can do that will make a big impact:

  1. Send a special offer or coupon
  2. Let subscribers know about an upcoming event
  3. Remind them
  4. ...Read more
Tue, 03/27/2018 - 16:08 — EZ Texting

Text marketing works because it cuts through clutter to reach your target audience.The impact made by text messages is reflected in these numbers:

Check out the basics of mobile marketing with texts, and see how it can strengthen your relationship with your customers:

Keywords and Short Codes for Growing Your List

A short code is a five- or six-digit number used to send a text messages instead of 10-digit phone number. Sharing short codes can make it very cost-effective to send bulk text messages. But, with clients sharing numbers, how does EZ Texting insure that text messages end up in the right mailbox?

Keywords are 2-12 digit phrases composed of letters and/or numbers that companies advertise and contacts use in their texts to short codes. While shared short codes are used by multiple businesses, keywords can only be used by one company at a time. EZ Texting auto-sorts new contacts based on the...Read more

Thu, 03/22/2018 - 10:23 — Jessica Terashima

If you're trying to get the word out about an upcoming event, text marketing may not be the first thing you think of. Most organizations rely on emails, social media, phone calls, and direct mail to drive traffic. Texting is different, and complements, each of these tactics by providing the highest (98%) and the fastest (90% under 3 minutes) open rates. So why rely on one outreach tool, when you can make a bounce with texting.

Here are some ways make texting work for you and your event:

Increase Attendance with a Reminder Text

Text reminders are both easy to set up and very effective. With a mass texting service like EZ Texting, all you have to do is upload your opted-in contacts, write a message and hit send. You can also make recurring messages if you want.

Encourage Guests to Arrive on Time with Text Incentives

Encourage attendance by offering a special gift or prize  to the first guests who arrive at your event. This motivates your audience to show up on-time! You can offer a discount, giveaway or special seating depending on what kind of...Read more

Tue, 03/20/2018 - 13:31 — Jessica Terashima
More and more businesses look to mass texting to boost their marketing. With a 98% open rate, texting does what other marketing channels can't do - provide nearly total engagement. But as they say, with great power comes great responsibility. See how texting can make the difference between ordinary and amazing results. Here are three things you can do with mass texting to get impressive outcomes for your business.

Keep Customers Engaged with SMS Promotions

Want to drive traffic (and sales) during the off season, or make sure your big sale really pops? Sending a promotional text can make a big difference. Consider these kinds of promotions:

  • New product announcements
  • Invitations to exclusive sale events
  • Special offers and coupons

You can schedule several promotional messages at a time for a long-term marketing campaign, or you can send out a message immediately. These messages help you to build customer loyalty as well as boosting revenue.

Send Targeted Text Messages to Specific Audiences

Create groups based on their sales history or interest area in order to maximize sales. SMS platforms like EZ Texting make it easy to create audience...Read more

Tue, 03/13/2018 - 10:13 — Alixandria Baugh

March Madness is the best time to watch college basketball, but it can also be the best time for your hospitality business! Sports fans travel to the 14 different host cities to watch their favorite team play in the tournament. This means they will need a place to stay. And with a 24% increase in chicken wing orders, they’ll also need a place to grab a bite to eat with other fans! How can your hotel or restaurant bring March Madness fans through your doors with text messages?

Create a Smooth Experience for Your Guests 

March Madness is a great opportunity for hotels. WalletHub also expects 71,000 people will travel to San Antonio for the Final Four, and all the other host cities will likely see a large amount of visitors. Create a smooth experience for your guests to really set yourself apart from the competition with text reminders.

Prompt your guests to sign up for text reminders when they make their reservation. Then, send a reminder message when their reservation is coming up soon. Include their reservation date and time, the address of the hotel, and and special amenities that...Read more

Mon, 03/12/2018 - 11:01 — Jessica Terashima

Everybody texts their friends, but have you thought about customer text messaging? Sending the right text messages can make a real, positive impact on your retail business.

Drive sales and foot traffic with promotions. Boost engagement and satisfaction with product guides. Encourage repeat visits with timed offers. Improve customers relations with chat and notifications. Text messaging can help you improve on all of these fronts!

Get Started Now

1. Promotions

Customers love to receive alerts about sales, coupons, and other specials via text. It's a win-win for both of you. They get to save, you get bigger sales.

2. Product Education

Make it easy for customers to enjoy your products to their fullest. Send useful product information via text after each purchase. EZ Texting makes it easy to sort buyers into groups so you can send personalized messages with relevant content.

3. Birthday and Anniversary Specials

Give a little special something to your customers on their special day. Your customers will now have a reason to visit that they may not have before. EZ Texting lets you set up automated reminder texts so you can set it and forget...Read more

Thu, 03/08/2018 - 10:40 — Jessica Terashima

Daylight Saving Time begins Sunday, March 11th this year. Are you and your customers ready to spring forward? Texting can help.

Don’t Pull the Covers Over Your Head

During the first few days after the switchover, it’s important to be extra aware of shifting schedules - and bleary-eyed co-workers! Daylight Saving Time also presents a great opportunity to engage with your customers and increase sales -- think golf clubs and BBQs. So how can texting help ease the Daylight Saving Time transition and strengthen your customer relationships? Check out these suggestions:

  1. Send a reminder message - "Set your clocks forward an hour!" What better way to show your customers that you care than to send them a friendly SMS reminder about the time change?
  2. Let your customers know if your business will be making any adjustments due to the time change - they'll appreciate that you're thinking of them.
  3. Your business is located in an area that does not observe Daylight Saving Time - let your customers know that you will not be ‘springing forward’ and here are the hours of operations and here are the new time differences.
  4. ...Read more

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