SMS Text Marketing Blog

Mon, 09/30/2019 - 16:31 — Valaer Goldsworthy

Despite an increasingly competitive landscape, EZ Texting has managed to gain even more traction in the SMS Marketing category for technology review site G2's Fall 2019 Grid® Report. By maintaining the highest levels of customer support, consistent updates to the user experience, and flexible pricing, we were able to move further up the scale of G2 reviewers' satisfaction, and we even saw positive movement along the scale of market presence.

EZ Texting's reviews and market share has earned us a total of 4.4 out of 5 stars with over 250 reviews — compare that to the #2 ranked SMS marketing competitor, SendinBlue, which has a 4.3 rating from 90 reviews. Is there really a question about which company really offers the best text marketing software in 2019? 

Notably, G2 announced some recent updates to their Market Presence algorithm, saying in a recent blog post, "(t)he Fall 2019 update to the Market Presence algorithm focuses on improving our ability to measure market share and company size accurately...." Find out more about how G2's seasonally updated Grid® Report is calculated below:

Satisfaction

Thu, 09/26/2019 - 11:00 — EZ Texting
SMS-Alert-System

Did you know that over 98% of the population in the United States has access to a mobile device capable of sending and receiving SMS messages? For this reason, many schools, colleges, and universities have begun to pursue text messaging as a means to disseminate important information, including weather alerts, emergency lockdowns, school closures, and much more.

And at only pennies per message, text messaging is one of the most effective and affordable forms of communication currently available. With the right bulk SMS software for schools, sending important notifications is as easy as 1-2-3!

Have you considered investing in an SMS alert system for your institution? As an industry-leading and recognized text messaging provider, we've worked with hundreds of schools, districts, and educational organizations, and we've seen first-hand how SMS benefits students, parents, and faculty.

7 Ways an SMS Alert System Benefits Students, Parents, and Faculty

We get it – budget approvals, fear of change, and skepticism towards product effectiveness dissuade even the most successful institutions from investing in mass text messaging. However, with a little time, research, and commitment, you will come to realize that text messaging...Read more

Tue, 09/24/2019 - 11:00 — EZ Texting
reducing-no-show-appointments

$150,000,000,000.

If you count the zeros, that's 150 billion dollars. According to recent estimates, that's how much money the healthcare industry loses annually because of appointment no-shows. That's more money than the total GDP of most countries in the world!

Even if you're not in the healthcare industry, that number should tell you something. Your business is absolutely losing money because of no-shows.

The good news? There are a few quick and easy solutions to dramatically reduce appointment no-shows. Here are 10 impactful ways to reduce appointment no-shows and give your company a significant increase in revenue.

6 Creative Methods for Reducing No-Show Appointments

Now that you know how much money is on the line, cutting no-show rates may be the most valuable task you can perform. The fact is, your customers are already sold, now you just have to get them to walk through the door.

1. Send Text Reminders

If you haven't heard, text messaging is a preferred communications channel utilized by millions of people daily. In fact, recent data indicates that nearly 100% of text messages are opened...Read more

Thu, 09/19/2019 - 11:00 — EZ Texting
American-Express-Text-Scam

Do your customers frequently shop using American Express? If so, they may be the next target of a serious smishing attack. This text messaging attack states that there has been fraudulent activity identified on the user's account. From there, recipients are prompted to activate an HTML form and enter sensitive account information, including a security pin, online account credentials, card number, and more.

It's necessary to keep in mind that companies, especially those involved in finance, will never request this kind of information by using an attached form or hyperlink.

Unfortunately, once the account information has been entered, it's too late. This exact attack scammed one recipient out of $3.88 and while that might not seem like a lot of money, it was a major blow to the account holder's peace of mind.

After hearing about this text message scam, if you use text messaging to reach customers, recipients might approach your business with a bit of skepticism – is text message marketing really all that it's cracked up to be and can they trust that you won't use it for nefarious reasons? To keep their trust, stay...Read more

Tue, 09/17/2019 - 11:00 — EZ Texting
Church-Marketing-Strategies

Are you having difficulty drumming up excitement about your community events? You want your congregation to take the next step and get involved in the life of your church, but how do you convince members to actually make it happen?

The most successful churches know that text message marketing is one of the easiest and most inexpensive ways to engage congregants and promote events. In fact, many churches are choosing text messaging over email and social media.

Why? More than 90% of text messages are opened in the first few minutes of receipt.

And it doesn't stop there.

There are plenty of other great ways to get members excited about your events.

Church Marketing Strategies: 6 Promotional Activities to Increase Community Engagement

Try these simple church marketing strategies to increase community engagement:

1. Create an Event on Facebook

Facebook has become a popular tool to promote community events. Since this tool is used by more than 2.7 billion people from around the world, reaching a few people, especially those already in your network, shouldn't be a problem.

...Read more

Thu, 09/12/2019 - 11:00 — EZ Texting
SMS-Campaigns-Best-Practices

If you are considering investing in text marketing for your business, then it’s important for you to master the fundamentals and get up and running quickly.

Why?

Like most marketing strategies that you invest in, the hardest one to predict is the learning curve. You never know how long it’s going to take to get your team trained, build a strategy, execute it, learn and revise, and finally see results.

Fortunately, we’ve helped thousands of businesses just like yours get started quickly and start generating results. We’ve learned what it takes to build successful campaigns, and we’re ready to help you too.

We’ve compiled some of the top SMS campaign best practices that you need to master to get results faster.

SMS Campaigns Best Practices to Master in 2019

These five core SMS best practices are essential to the success of any texting campaigns that you want to run. From legal hurdles to relationship and conversion tips, you’ll learn everything you need to get started.

1. Get Permission Before Texting

The first step towards building a text marketing campaign is to get permission...Read more

Tue, 09/10/2019 - 11:00 — EZ Texting
SMS-Customer-Service

Are your prospects and customers complaining about your customer service?

If so, you're not alone — hundreds of businesses struggle to deliver quality customer service. It can be difficult to meet shifting customer expectations while providing personalized service and answering their questions in a timely and efficient way.

Despite these challenges, delivering excellent customer service is a requirement if you want to be a leader in your field. Today, consumers are prioritizing businesses and organizations that provide superior customer service experiences and ditching those that do not. 

This shift in consumer behavior is pushing businesses to consider new avenues — like text messages — to meet the demand and push ahead of their competitors. Today’s customers carry a cell phone with them everywhere. They enjoy the convenience their phone provides when talking with friends and family, and that experience is spilling into their expectation with business owners as well.

In fact, over half of consumers report that they prefer using SMS for customer service over other channels. To give you a leg up over your competition, here are some easy and effective tips to help you issue high-quality...Read more

Thu, 09/05/2019 - 11:00 — EZ Texting
Text-Message-Scams

If you haven’t heard, phishing scams affect thousands of consumers and businesses per year, and if you aren’t privy to the latest phishing prevention techniques and tactics, your business will be next. 

As a small or medium-sized business owner, you need to be aware of threats to your business and stay vigilant. Unfortunately, scammers have picked up on the rising popularity of text messaging, and they are jumping into this platform to unleash a new wave of attacks. 

Are you up-to-date on the latest text messaging scams out there?

5 Ways Text Message Scams Threaten Your Business (And What To Do About Them)

Thieves have been taking advantage of unsuspecting businesses for as long as there have been businesses to take advantage of. 

Technological advances give aspiring con artists more platforms to attempt to outsmart you. It’s your responsibility to stay up-to-date on the latest attacks and avoid becoming the victim.

To help you keep your business safe, here are 5 of the most common SMS text message scams that are threatening your business.

1. Buying and Selling to Strangers

...Read more

Tue, 09/03/2019 - 11:00 — EZ Texting
phishing-scams

Does the thought of a text scam involving your business send chills down your spine?

Many cyber criminals use text messaging to target unsuspecting victims, and if you aren't up-to-date on the latest tactics used by text scammers, your business could be next. These kinds of fraudulent activities cost businesses thousands per year!

If you haven't heard, smishing (phishing scams via SMS) are relatively new security threats in which users are tricked into downloading a virus or providing sensitive information such as account access, social security numbers, and more.

We'll show you five of the most common phishing scams happening in 2019, so you know what to look for and what to do if your business is targeted.

5 Prevalent Phishing Scams Making the Rounds in 2019

Has your business ever received a text message like this?

phishing-scam

Unfortunately, responding or engaging with these types of messages can put your business at a serious security risk. The good news is that there are lots of telltale signs to help you spot phishing scams and measures you can take to protect...Read more

Thu, 08/29/2019 - 11:00 — EZ Texting
phishing-text-messages

What would you do if you walked into the office tomorrow morning and found out that your company was robbed out of thousands of dollars?

You'd probably call the police, right?

What would you do if your business got hit by a phishing text message scam? It's really the same thing, just a different type of thievery. Unfortunately, phishing scams affect thousands of consumers every year. If you haven't heard, smishing (phishing via SMS) is a new security attack in which users are tricked into downloading a virus or other piece of malware. It's a serious dilemma that can cost people thousands!

The biggest problem with phishing is that it's especially difficult to detect. And while most people think they'd never fall victim to it, many people do, and they don't realize what's happened until it's far too late.

To help you differentiate between a real and fake text message, here are six examples of phishing text messages and what you can do to fight back.

6 Examples of Phishing Text Messages

There are hundreds of phishing text scams out there. Many of the...Read more

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