If you're reading this article, there's a good chance that you've either recently invested in a text marketing solution or you're in the market for one. No matter what category you fall under, the success of your text messaging activities depends on seamless on-boarding and an affinity for text message marketing best practices.
For many years, we've helped industry-leading enterprises, businesses, organizations, and nonprofits orchestrate results-driven text marketing campaigns and promotions. As a recognized business text messaging provider, we know exactly what it takes to attract high-value prospects and customers via text.
And we're here today to share these expert insights with you.
5 Text Message Marketing Best Practices for Massive Success
Have you ever received a marketing promotion that was so wildly compelling that you immediately took the next step? You know what good marketing looks like, and more importantly, you know what good marketing feels like.
And that's just it, right?
The fact is, great marketing doesn't feel like marketing. Here are the five text message marketing practices you need to know in order to initiate high-value text messages that feel less...Read more
As anyone with an electric bill can attest, energy costs tend to fluctuate over time. When using energy on an industrial scale even slight variations can be costly. In recent years, the formerly consistent and predictable peaks and valleys of energy use have given way to real-time, demand-based pricing, which means the cost of running a piece of machinery can vary by the hour, making it difficult for businesses to clearly see opportunities for savings.
Graeme Cox, a sales professional at EnPowered Solutions — an energy consultancy that works with firms in the industrial sector, where electricity consumption tends to be high — noticed many of his customers struggling to stay ahead of market variances. He needed a way to communicate pricing shifts quickly and efficiently to his customers. After trying other text marketing services, he finally found everything he was looking for in EZ Texting’s business texting platform.
“I needed a quick and reliable solution that would allow me to communicate time-sensitive information. I love the fact that EZ Texting’s messages are sent instantly without any delays.”...Read more
—Graeme Cox, Sales, EnPowered Solutions
Have you recently invested in text message marketing software for your business or organization? Getting new contacts into your system as quickly as possible will help you generate a positive return on investment right out of the gate.
Fortunately, there are a few easy tips and tricks that you can follow to get contacts to your text message sign up list right away.
As an industry-leading text marketing provider, we've worked with thousands of businesses and organizations just like yours, and through that experience, we know exactly what it takes to get your prospects and customers excited about texting, and we're ready to share those expert insights with you!
3 Ways to Attract New Contacts to Your Text Message Sign Up List
You've seen some of the stats surrounding business text messaging – 90% of people have a mobile device within reach all day, 72% of users check their mobile devices for new messages as soon as they wake up, in-store and on-demand coupons sent via text message see redemption rates of 70-80%. A robust text messaging strategy can play a vital role in any communications or marketing...Read more
Have you ever received a suspect text message from an unknown number?
In recent years, fraudsters have started to use text messaging as a means to steal sensitive information such as social security numbers, bank account numbers, and more. These kinds of messages cost consumers millions of dollars per year!
In fact, a Wells Fargo text message scam has been wreaking havoc lately.
In most cases, the text comes with a link attached. When recipients click on the link, they are usually directed in a fraudulent form page where they're asked to verify banking information. Unfortunately, once the account information is entered and submitted, it's too late – scammers have all the information they need to access the account and transfer funds.
So, what do you need to do to protect yourself from this scam and others like it?
5 Lessons to Learn From the Wells Fargo Text Scam
Unfortunately, thieves have been taking advantage of unsuspecting victims for many years. You might be next on a text scammer's hit list!
Here are the five lessons you must learn from the...Read more
Did you know that you can send and receive text messages from a landline? The best part is that investing in text-to-landline causes zero disruption to your existing voice service or equipment – it's that easy!
And you'll be pleased to know that text-to-landline generates a positive return on investment every time. In fact, recent data indicates that 90% of consumers say that they actually prefer texting with businesses. Additionally, 77% of consumers are likely to have a more positive perception of a business that offers landline texting.
It almost sounds too good to be true, right?
How to Text From a Landline in 5 Easy Steps
So what do you need to do to get started? It's actually quite simple.
There are five easy steps that our customers follow to start texting from a landline. Additionally, our textperts are always available to orient your enterprise, business, nonprofit, or organization towards text marketing success.
Are you ready to begin?
1. Text-Enable Your Existing Landline
Managing client information is a critical part of any business. With that in mind, EZ Texting has partnered with Community Brands, a leading provider of cloud-based business management, commerce and payment solutions for member-based organizations, to help streamline our client data management.
We have a reputation for reliability, trust, and compliance and are committed to our 160K+ users from across industries who love EZ Texting for our accessibility and end-to-end customer support. By working with dynamic technology solutions partners like Community Brands, we’re ensuring an optimized client experience and that our customer service remains best-in-class.
"Easy to use. Amazing customer service."
—Samantha C., Small Business Owner
"I used to use a different company and trying to get ahold of them was a pain. I found EZ Texting online through a search and called them right away to find out more information. They answered all my questions and I started to implement the service immediately at my events and I have had a GREAT turnout!"
—Rose T., Realtor, Rose SD Realty with Coldwell Banker West
You’ve heard it before — the immediacy and high engagement rates of text marketing blow most other forms of digital marketing out of the water. Yet most of the statistics that the industry uses are about five years old. User behavior can change a lot over the course of five years, so we set forth to examine how mobile usage and texting habits have evolved. It turns out that our lives have become even more closely intertwined with everything mobile.
In fact, mobile phone usage is so habitual nearly 90% of our survey respondents admit to checking their phones within 30 minutes of waking up. And even as our device screens have become more cluttered with must-have apps, when it comes to sending and receiving text messages the majority of people still rely heavily on the native SMS app that comes pre-installed on their phones.
Even more surprising, our survey of over 1,000 people across ages 18-64+ found that texting is most cellphone users’ #1 activity, approximately equal to the amount of time they spend browsing the internet on their phones.
While we’ve historically quoted a 98% open rate for text messages, our recent...Read more
Are you interested in trying out a text marketing tool for your business?
Unfortunately, when it comes to investing in a new solution for your business, buyer's remorse is all too common. Of course, it's always a smart idea to investigate any common problems with the solution before making the investment.
We aren't blind to the problems with texting software for business. In fact, as an industry-leading text message marketing provider, we constantly field questions and concerns from our prospects and customers.
We understand that text messaging might not be the best fit for every enterprise or small business. For that reason, we're going to be open about the common problems with texting software for business so that you can be confident that it is or isn't the right solution for you and your business.
The 5 Most Common Problems With Texting Software for Business
Even if you're hesitant about investing in business text messaging, we recommend speaking with a member of our customer support team. Our team members are well-equipped to answer your questions and concerns. Additionally, should you choose to invest in our text marketing...Read more
Patrick Lewis, a sales manager and mortgage planning specialist with Axia Home Loans, had a problem.
Like many loan officers, referrals make up the lion’s share of Lewis’ new leads, but after years of cultivating a robust email network and creating targeted content for real estate agents, financial advisors, home builders, and former clients he started to see declines in engagement. The email open rates he used to measure his success began dropping. And continued to drop across his entire referral network.
So Lewis started investigating and found that his problem was the medium, not the message: People had simply stopped engaging with email.
He knew he had to go where his audience was and began researching text marketing solutions that would offer the flexibility to group his contacts for segmented messaging and allow him to easily track engagement levels. He quickly settled on EZ Texting, a lightweight solution with powerful reporting and segmentation capabilities.
“Using EZ Texting lets me connect with the right person at the right time. The tracking tool is awesome, making it clear that people review texts way faster than email!”...Read more
—Patrick Lewis, Sales, Axia
What is the difference between push notifications and SMS text messages? As an industry-leading text marketing provider, it's a question that we get all the time.
Fortunately, we've helped thousands of customers like you achieve SMS text marketing success. We know that SMS might not be the best fit for everyone. Likewise, we know that push notifications might not suit your needs either.
In this article, we'll explore the key differences between push notifications and SMS text messages so that you can better understand which one fits best for your enterprise, business, nonprofit, or organization.
5 Differences Between Push Notifications and SMS Text Messages
Before we begin, the question must be asked – what is an SMS text message? Let's start with a quick introduction to SMS text messages.
In short, an SMS text message allows users to send text messages up to 160 characters in length. Many businesses and organizations use SMS to send reminders, offer codes, special sales discounts, and more. For many businesses and organizations, there is no better way to interact with prospects and customers.
A push notification is a brief...Read more