SMS Text Marketing Blog

How Fitness Businesses Can Incorporate Text Into Their Reopening Regimen

Thu, 05/28/2020 - 09:25 — Cameron Smith

As the economy begins to reopen in areas gyms, wellness centers, and fitness businesses could see a rush of go-getters ready to sweat it out after months at home.

The return of customers will be a refreshing wave for most, but also stands to be an opportunity for those looking to go beyond back-to-normal with a communication strategy geared towards top-of-mind messaging and rewarding loyal customers.

In California, several organizations have banded together to form the California Fitness Alliance with the aim to safely reopen gyms across the state. “Being active is just as important today as it was before the pandemic,” says California Fitness Alliance member Randy Karr, president and CEO of California Family Fitness.

Whether you're reopening tomorrow or next month, here are some steps you can take to lay the groundwork for some serious gains.

Before You Reopen

If you aren’t already, utilizing online classes and content customers can leverage from home is a great way to keep your audience engaged.

You can take this…

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Improving Your Customer Service With Text Messaging

Tue, 05/26/2020 - 11:42 — EZ Texting

Text marketing can be incredibly impactful to your customer support plan, simultaneously improving customer satisfaction and streamlining your support workflow.

Here are four ways to incorporate texting into your everyday customer support toolkit:

1. Be Available 

When your customers have a question, are you around to answer it?

Text helps to alleviate this problem in two primary ways. First, if your business has a landline number, Text-to-Landline can allow your customers—who are likely already texting you at that number—to easily reach you via text. Second, EZ Texting's mobile app and 1-on-1 Chat allow you to quickly and easily answer customer queries anytime, anywhere. 

But remember that when you use text as a way to build your customer connections, you need to make sure that you reply to customer queries in a timely manner. Automated responses can help answer…

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How Text Can Simplify Healthcare Hiring and Staff Communications

Wed, 05/20/2020 - 15:15 — EZ Texting

In today’s crowded and competitive healthcare market finding, recruiting, and maintaining qualified medical staff in a timely manner remains a major challenge. It’s also one of the most expensive efforts all healthcare organizations – from hospitals to home care agencies and nursing homes to rehabilitation centers – must address.

Managing a large and dispersed workforce in an ever-changing environment represents still another major challenge.

Fortunately, text messaging has evolved to help forward-thinking administrators, staffers, and recruiters meet both these challenges by streamlining processes while cutting associated costs.

To understand the growing power of text, several facts are helpful:

  • 98% of all text messages are read
  • 90% within 30 minutes of delivery
  • Texts have an engagement rate 138% more than email

And among the 18-34-year-old age group, text is the preferred channel for notifications from businesses. Here are just three ways text messaging can quickly become indispensable to your healthcare staffing and recruiting needs:

Alert Candidates to New Healthcare Positions

Speed up your…

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Mass Texting for Large Retail and Big Box Store Staff Recruitment and Management

Tue, 05/19/2020 - 11:06 — EZ Texting

In times of uncertainty, effective communication with your employees is more important than ever. That goes double for big box stores and other retailers with a higher-than-average number of employees. Whether you need to inform your staff about shift changes, store closings, or important news that may impact store safety, store managers and coordinators need to be able to get the message out fast.

Emails may sit unattended in inboxes and phone calls may go straight to voicemail. Text messages, on the other hand, are fast, reliable, and effective:

  • 98% of consumers read all of their incoming text messages
  • 90% of all messages are responded to within 30 minutes
  • 70% of messages are read within 5 minutes of being delivered

With such effective engagement it’s no surprise more and more retailers are adding text to their communications plans.

Using Text to Improve Big Box Staff Management

Imagine this scenario: a storm hits your city and cuts out the power to one of your biggest stores. The sun isn't up yet, but you have to close for the day. In a situation like this, employee safety is a priority. How do you let your…

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Use Text Marketing to Make This Memorial Day Memorable

Thu, 05/14/2020 - 14:15 — Cameron Smith

The official start to summer, Memorial Day weekend is just around the corner, and while our new normal may mean this year’s tan will be a few shades lighter, people everywhere are anxious to celebrate the season.

If your industry is one that sees a lift at the start of summer – retail, restaurants, and fitness providers, or even government offices (especially this year) that see an increase in people searching for park, beach, and pool information – Memorial Day is the perfect time for your business to use text marketing.

With a 98% engagement rate there is no easier and more effective way to notify your customers and constituents to everything from operating hours and safety procedures to holiday sales and specials.

Regardless of industry, mobile marketing can help you get in front of your audience wherever they are. Here’s how businesses and organizations can use texting to make this summer sizzle:

How Retailers Can Use Text Marketing

Whether breaking out the shorts or dusting off those “honey-do” lists, higher temps mean people will…

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Using Text Marketing to Improve E-Commerce in the Era of Social Distancing

Tue, 05/12/2020 - 12:17 — EZ Texting

In times of dramatic change, retailers must innovate to survive, changing the way they do business and investing in tools like text marketing. Whether you’ve been a long time e-comm player or have recently spun up your efforts in response to the lockdown, using text marketing to alert customers to new promotions, exclusive offers, and changes to stock, or just to keep your business top-of-mind with a fun text-to-vote poll or survey, may be a game changer.

Importantly it's how businesses connect with consumers that will be integral to their recovery, says Nick Stickland, founder and executive creative director of Odd, an integrated creative agency specializing in consumer marketing for fashion and lifestyle brands. “Brands that can continue to communicate during these times,” Stickland recently…

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Why Text Marketing Is Meeting Its Moment

Mon, 05/11/2020 - 11:05 — Norman Happ

The Wall Street Journal recently published an article titled “Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home,” and perhaps to no one’s surprise, it piqued my interest.

While the WSJ article offers a great overview of how a handful of retail businesses have adopted text marketing in response to quarantine protocols, it’s yet another in a trend of glowing stories from media outlets highlighting the undeniable rise of business texting.

Business Insider, Forbes, and Inc. have all recently published articles spotlighting the power of text. It’s a big year for politics, and AdExchanger’s political columnist didn’t bury the lead in his article, “…

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How to Streamline Your Customer Service With Text-to-Landline and 1-on-1 Chat

Thu, 05/07/2020 - 11:46 — John Owens

Picture this: A prospective client or customer texts your business landline number. Why? Because texting is how 85% of today’s customers prefer to initiate conversations. If you have a business landline that is not yet enabled to receive text messages, that could prove a lucrative statistic for your business.

If you don’t have text-to-landline service enabled on your business line any text messages sent to that number will go unseen and unresponded to. And what’s that prospect do? They go straight to your competition.

It happens all the time.

But it doesn’t have to.

With text-to-landline service enabled, you’ll get messages from those prospects, even if they’re sent in the middle of the night. Customers expect this capability in 2020, and they’ll expect you to respond promptly. That’s where EZ Texting's 1-on-1 Chat feature comes in.

With 1-on-1 Chat, you can take that initial text message and open a one-to-one dialogue with your customer. This direct line of…

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Using Text-to-Landline and 1-to-1 Chat for Lead Generation

Tue, 05/05/2020 - 11:29 — John Owens

If your business has a landline and you aren’t using a text-to-landline solution to interact with your customers, you need to be. Why? Because it’s likely your customers are already sending you texts — but you may not be set up to receive them.

Texting makes it faster and easier for customers to connect directly with your business. You’ll be able to respond immediately to customer service requests and sales inquiries, day or night, at your convenience. When you have a text-enabled landline, customers can reach your business at their convenience as well, not just during business hours.

And if you’re worried that perhaps they may not want to receive a text from your business, consider the following numbers:

  • 90% of consumers say they would prefer businesses to text them, rather than call.
  • 85% of consumers want to initiate conversations with businesses via text message.
  • 77% of consumers have a positive perception of a company that offers texting.

The truth is that many people rarely want to call a business anymore and would much rather text for answers to…

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Text Marketing for Mother’s Day Promotions – What Your Retail Business Needs to Know

Tue, 05/05/2020 - 10:00 — EZ Texting

Mother’s Day is one of the most important days for a wide variety of retail businesses and this year, given the uncertain state of things, it's taken on an elevated meaning as our world's shrink and we focus with new clarity on those closest to us, and that certainly includes mom. 

In fact, the National Retail Federation says that 78% of people believe celebrating Mother’s Day has taken on extra importance to given the pandemic, and they plan on putting their money where their hearts are by spending approximately $8 more, individually, for an average of $205 on Mother’s Day gifts and celebrations.

With many non-essential stores closed this April and May those consumers will be looking online to e-commerce outlets and likely also supporting local specialty shops. If you're offering delivery or e-commerce solutions for your customers text marketing for Mother’s Day can help reap a bigger share of this valuable market.

Here are few tips on how you can use text marketing to boost your business this Mother’s Day:

1. Build Your List Pre-Mother’s Day Using Keywords

In the…

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