As you align around your marketing goals and objectives for 2019, it’s time to get serious about text message marketing. 91% of Americans keep their mobile devices within arm’s length at all times. This is why the average response time for a text message is 90 seconds compared to 90 minutes for email.
SMS marketing is a go-to channel for growth-oriented businesses, organizations, nonprofits, and more. And building an actionable, relevant, and timely SMS campaign is a surefire way to engage customers and prospects in 2019. At EZ Texting, we’ve helped thousands of organizations get up and running in minutes with texting. Let us show you how to kick your year off strong.Read more
The most successful real estate businesses leverage a few key strategies to achieve accelerated growth. These businesses have refined their sales approach over and over again. They know what works and what doesn't when it comes to attracting home buyers.
We're here to let you in on a secret. There's one thing that you could be doing right now to grow your business — text message marketing.
In this article, we'll give you some growth-oriented text message marketing strategies designed to help you accelerate your business, attract more high-paying customers, differentiate from your competitors, and more.Read more
SMS appointment confirmations have transformed service-based businesses everywhere. From healthcare to hair salons, a simple text reminder helps make sure that more customers are on time and prepared for their appointments.
When you use an SMS messaging service like EZ Texting, you’ll have complete control over automated scheduling, messaging, and more. The savviest businesses will schedule a few reminders leading up to the appointment date.
Additionally, some SMS appointment confirmations will even remind customers to bring important paperwork or give recipients information on canceling or rescheduling — it’s that easy!
In this article, we’ll cover a few must-have components of an effective SMS appointment confirmation reminder. Incorporating the components on our list will dramatically increase the effectiveness of your SMS appointment confirmations and reduce the number of appointment no-shows.Read more
Text marketing is one the best ways to capture your audience’s attention at any time of the year, and Valentine’s Day is one of the biggest opportunities to make that connection count. Last year the National Retail Federation estimated that American consumers would spend $19.6 billion on the holiday of love. Here’s our guide to retail text marketing promotions to sweeten your holiday sales.
Spur Sales with a Special Offer
It’s retail marketing 101: customers love special offers that make them feel like they’re getting a great deal. Text marketing retail is no different. Our retail customers have found great success with discounts, percentages off, or BOGO offers.
Text marketing makes it easy to make sure your special offer lands in the hands of an interested audience.
Make sure that your offer includes a call to action – that’s the best way to make sure that your customers does what you want them too! Effective calls to action include “click to get a coupon” “reserve your time now,” and “show this text at checkout to receive a 10% off discount.”Read more
If you manage a service-based business, customers are likely setting up appointments with you and your team. And as a business owner, you need to find a way to limit the number of no-shows. Why? When a customer doesn’t show up on time or misses an appointment entirely, it can cause a massive financial or time management roadblock.
SMS appointment reminders are a great way to reduce the number of no-shows. Text messages have a high open rate and are often opened within a few seconds of being received so you have a greater chance of your customer seeing the message quickly.
But — how do you send a reminder via text message? Keep reading to learn how.
Step-by-Step: How to Set Up SMS Appointment Reminders
The first thing that you will need to do is log in or sign up for an account with EZ texting. It's simple to create a new account if you don’t already have one and only takes a few seconds....Read more
We know that the pace of innovation is getting faster and faster every day. Today, businesses and organizations are using all-new digital innovations to create deeper and more authentic communications with prospects and customers.
In 2019, mobile marketing innovations promise to revolutionize the way businesses deploy marketing messages. If you're thinking about investing in mobile marketing this year, check out this ultimate list of mobile marketing predictions to plan and prepare for:
What is Mobile Marketing?
Mobile marketing is a strategy that reaches across multiple channels. It is aimed at reaching an audience while they're using their mobile devices like smartphones and tablets. Mobile strategies utilize technology like websites, email, SMS and MMS, social media, and apps that are installed.
Almost everything that can be done on a normal desktop computer can now be done on a mobile device. This rapid advancement of mobile technology is drastically changing the way that people engage with brands.Read more
Why are retail businesses everywhere adopting SMS marketing?
- It’s budget-friendly: you can send SMS messages for only pennies per message.
- Customer’s read messages sooner: over 90% of messages are read within 3 minutes of being received.
- They are received better: text messages are opened and read almost 5 times more than email (98% to 20%).
- Customers respond: text messages have a response rate over 7 times higher than email (45% to 6%).
If you’re going to send text advertisements to prospects and customers, you need to know how to do it right. Why? The right SMS advertising campaign can create tremendous value for your brand and customers. And an SMS advertising campaign that misses the mark can spell total disaster for your retail brand’s reputation....Read more
It's super-easy to send a text message online with a mass text messaging platform.
Many marketers are surprised at how easy text messaging is compared to other marketing channels. There are no mysterious algorithms to optimize for as you do with Google, Facebook, and LinkedIn, you don't have to write catchy subject lines to get people to open messages as you do in email, and you won't be writing/editing for hours as you do in blogging.
Choose a group of contacts, write 160 characters, and send. It's pretty simple.
And the engagement rates are miles ahead of other channels. 98% of text messages sent from our platform are read, and 90% are read within the first three minutes.
If you want to make sure your contacts get the right message at the right time, you can't beat text marketing.
In this post, we'll show you the four straight-forward steps to send a text message online in just a few minutes.Read more
Appointment no-shows can really hurt your business. Let's look at a hypothetical example to see just how much those no-shows are cutting into your revenue.
- Average revenue per appointment: $100
- No-shows per week: 10
- Missed revenue per week: $100 * 10 = $1,000
- Missed revenue per year: $1,000 * 52 = $52,000
Text message reminders can affect your bottom line. A recent study showed that sending text message reminders cuts appointment no-shows by 38 percent, so we'll use that number to compare in this hypothetical example. Let's look at that same scenario with the use of text message reminders.
- Average revenue per appointment: $100
- No-shows per week: 6
- Missed revenue per week: $100 * 6 = $600
- Missed revenue per year: $600 * 52 = $31,200
In this scenario, text message reminders increased revenue by $20,800.Read more
The restaurant industry is full of competition. You can have the best location, the most mouthwatering food, and amazing ambiance for your customers, and still go under because nobody knows you exist.
You have to spread the word and more importantly, get happy customers to talk about your delicious food, service, and more.
In this article, we’ll share some of the top creative marketing ideas for restaurants. Use these expert insights to revamp your restaurant marketing strategy, attract high paying customers, and grow your business.
Like most restaurant owners, Brian Alvarez struggles to market and run his business at the same time. There just isn’t enough time to schedule social media posts and manage the business.
After years of marketing trial and error, he decided to create a VIP Club. Brian wanted a marketing program that was easy to manage, would increase sales, and make sure that his customers received something special and felt valued.Read more