Congratulations to you, small business owner! Your company is up and running (or perhaps you’ve already made a big footprint) you have lots of customer data, and you want to get even more customers. Time to start reaching out to them with marketing and promotions messages, right?
The answer is yes, but the answer is also “yes, but not so fast.”
To celebrate EZ Texting’s “Text Compliance Month,” we’re giving you a brief overview of what you’ll need to know to engage customers legally and appropriately.
You Need Customer Opt-ins Before Texting
Customers need to explicitly opt in to receive text messages before you send them one.
One way to get people to opt in is to advertise an enticing message on a billboard, social media, or anywhere your customers eyeballs are. A good message might be: “Text TacoFan to 313131 to receive discounts from Jaime’s Tacos!” When customers follow that call-to-action, that is considered opting in.
Provide Next Steps and Key Info
When customers opt in to receive future messaging, you’ll need to inform them of the following:Confirmation they’ve opted in An...Read more
When you run a small business, you know that it's no small feat. You're juggling a lot of different pieces, and anytime you can find technology that acts as an inexpensive but efficient assistant, that's a big win for your business. What technologies are available to free up your time and your budget, leading to small business success?1. A Texting Service
Mobile traffic is essential to your small business. It doesn't matter whether you have a store or provide products and services online. In any case, people want to look at your products, services, and offers online. According to Small Biz Trends, in 2015, "56 percent of consumer traffic to the leading U.S. websites came from mobile devices." This trend is only increasing.
One way to respond to this trend is to connect with your customers using the same device that they use to access the internet: their phone. While customers often wait a while to look at emails and can delete them easily, they respond more quickly to text messages. Get more for your advertising budget by connecting with leads and existing customers through a text message marketing list. You can create multiple...Read more
Helping your clients find success in the fitness industry is tough; personal trainers complain about no-shows, gym members are often at a loss for how to reach their health goals, and employees struggle to answer every question from clients. So what’s the solution?
Check out how bulk texting enables trainers and gym administrators to strengthen their operations and help people find fitness success:
Standard text messages
Got a new personal training client? Want to keep customers engaged with their goals? Text messages can be set up to remind clients of appointment dates and times to reduce no-shows. You can also send texts with workout tips or info about healthy eating to all your members, or divide them into groups - such as the Bicep Battalion or Ab Assault - to more strategically engage them based on their interests.
Keywords and shared short codes
“Text FITNESSGOALS to 313131 to learn how you can become a healthier you!” A gym or personal trainer might want to drum up business by advertising this message on:social media billboards flyers mailers posters on-site signage
Most bulk texting...Read more
February 14th seems like a long time away, but if you haven’t started prepping for Valentine’s Day yet, it will sneak up on you and you’ll be unprepared for maximizing your holiday sales.
So how can EZ Texting boost customer engagement and make a stronger financial impact this holiday?
Perhaps your first step is to send a text to all your contacts wishing them a happy Valentine’s Day, and to include a link to where they can purchase your products. You can even create a drip campaign , which are timed messages that you create and set up ahead of time to go out to groups you select. Drip campaigns are one way that people can join your contacts list, as they can text in a special keyword you advertise.
How else can you get them to join? Advertise a message with an enticing deal. Consider something like, “Text HappyVDay to 313131 to join the Barbara’s Bakery family and get 10% off your first purchase!” Then set up an auto-reply that thanks them for joining, provides help and opt-out info, estimations of how many texts you’ll send, and a link to...Read more
Mobile marketing is no longer just an up-and-coming trend to watch or a “nice to have" marketing strategy. It has become a necessity for businesses that want to capture the attention of the masses and play along with their competitors who are vying for the same consumer attention.
Mobile usage has skyrocketed over the past few years. Mobile email opens have grown 180% , and as of February 2017, mobile devices accounted for 50% of web page views worldwide . If you have not yet connected with your mobile audience, now is the perfect time to do so.
Want to use mobile marketing to reach more people and grow your business? Read on to find out what mobile marketing is and how you can create a solid mobile marketing plan for your business.What Is Mobile Marketing?
Mobile marketing targets people who use their mobile devices whether smartphones, tablets or other related devices. Businesses target mobile users via emails, text and multimedia marketing (SMS and MMS) messages, company and social websites, mobile ads and applications.
Two popular mobile marketing strategies are SMS (short message service) and MMS (Multimedia message service). SMS...Read more
What do you get from your marketing campaigns? It could be a sense of popularity and a feeling that the phones are ringing and the orders are coming in more frequently. However, a sense that your brand is doing well doesn't tell you much of a story of success. What you need are the numbers, but how do you track marketing ROI? A text message marketing campaign can help.Why Check Your ROI?
ROI or Return on Investment is a major part of your marketing campaign. It's the follow up to all of the visioning, writing, and focused effort you've put into the campaign. With an understanding of your ROI, you can make better decisions about your future marketing directions. Understanding your ROI isn't an aspiration: it's a necessity. According to Track Maven , "every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes."1. Check Your Leading Metrics
Some metrics are relatively easy to track. For example, if you send out a text as part of an SMS marketing campaign , you should be able to get a report on:...Read more
Business seeks partner: only serious prospects need apply. When you're in the market for a partner, what do you look for? Are you seeking a fresh, lighthearted marketing partner, or a serious, tried-and-true match? When you're looking for a texting service, here's what you should look for to help ensure your future marketing success.1.Experience in the Field
When you're looking for marketing partner, you want to find someone with more of a depth of experience than you have in a particular area. That way, the specialist knowledge of your marketing partner can combine with your understanding of your product, so that you can work together to develop an effective marketing plan. Look for a company that specializes in specific types of communication and really understands how they work. According to Hubspot , you should ask whether you can find " partners who launch campaigns with the same strategy and thoughtfulness you do." This can be difficult, but when you find someone who brings experience, thoughtfulness, and deep strategy to the work that they do, you feel liberated to do your own work, knowing that their technology, strategies, and analytics are behind you.2. A Well-Established...Read more
Hey, remember me? Sometimes a simple reminder can be just the prompt that your customers need to re-engage with your company. Whether you're holding a sale, or your website or store visits have dipped and you're trying to connect with your customers once again, you can use SMS marketing to remind your customers to come and visit you.Why Use SMS Marketing for Reminders?
Social media is a wonderful way to connect with your customers, but it's totally optional, and customers may decide to visit or they may not. Emails are easy to delete when your customers feel like they don't have time to read what you have to say. However, text messages get read. According to the Adobe blog , SMS messages have a 98 percent open rate. When you have something to say and you really want to get in touch with your customers or patients, SMS marketing is the way to go .Connect With Patients With Text Marketing
According to Physicians Practice , " t echnology solutions can help you automate patient reminder emails and/or text messages, using the parameters that you set up. Thus, it doesn't matter if your staff...Read more
Hello out there: if your audience isn't listening to you, it's time for some better cross-promotion. However, setting up promotion and cross-promotional opportunities takes time, and that's something that few of us have in abundance. When you sign up for text message marketing, you can promote your SMS messaging list in many different ways. How does EZ Texting simplify your cross-promotion efforts?1. It Helps You Connect with People via Your Website
When people are looking online for a business like yours, they could stumble across your website. There's a lot of focus on getting people to sign up for email lists, and you can certainly have an email opt-in form on your site. However, text messages are faster and simpler than email.
Why should you add a text message marketing opt-in to your website? According to Jonathan Ames , marketing strategist, "email is very temperamental," and delivery can depend on a number of factors such as how many other emails are in peoples' inboxes at that time. SMS messages cut through and communicate your message in a simple, clear way.
2. You Can Connect Through Facebook
If you're working hard...Read more
Creating personalized messages for email is old news, but have you thought about personalizing your text messages and offers? EZ Texting lets you automatically insert contact names, even when you’re sending to thousands of people at once. Personalization can also mean creating segmented lists and offers for unique groups of customers. For example, you can create lists of customers that opted in using a specific keyword such as “EZDISCOUNTS.” You can also tag customers based on their purchases or preferences. Create a list of subscribers that have purchased kids clothes, for example, and then send them coupons for your back-to-school promotion.
As useful as bulk text messaging is, you also need to speak to your customers one-on-one. Increasingly, customers prefer to have these conversations via text . EZ...Read more