SMS Text Marketing Blog

Wed, 12/13/2017 - 10:25 — EZ Texting

Text messaging has become such a dominant part of modern life that it’s hard to believe the technology is only 25 years old, and that when the first text was sent, the recipient’s phone didn’t have a way to respond back.

Yes, the first text message was sent in 1992 from Neil Papworth to Richard Jarvis, it’s just that Jarvis’s Orbitel 901 mobile phone didn’t have a keypad on it. Oops.

Today, we send text messages ranging from the silly – “OMG, check out these cannoli” – to the important – “It’s a girl! 6 pounds and 5 ounces!” But let’s look back and go through some major milestones in text messaging , along with some lesser-known dates:


SMS, or texting, goes commercial, with Finnish phone maker Nokia releasing the first text-enabled phone.


QWERTY keyboards, the type you find on computers and laptops, are first seen on mobile phones, as Nokia built one into their 9000i Communicator device.


This was the first year that users could send texts to phones using different carriers.


As technology...Read more

Tue, 12/12/2017 - 18:26 — EZ Texting
Group text

How are the connections within your community? If you live in a small community, an apartment building, or a gated community, you're always interacting with your neighbors on a number of different levels. No matter where you live, getting connected with your neighbors is a sensible plan, especially in case of emergency. How can you build a more engaged residential community using group texting?

Text is a Convenient Way to Connect

You and your neighbors need to have a conversation. However, it can be slow to do this through the mail, and emails are prone to getting stuck in spam. Your neighbors are already using text messaging to connect with their friends: adding a group text feature to neighborhood communications just extends this to a new group of people.

Send Out Community Notices

Does your community need to know about the water main work that's going on next week? Do you need to communicate about the new sidewalks being installed? Adding group text to your communication strategies will help you reach out quickly and effectively.

Send Out Rental Reminders

If you're the landlord for a community, you can more easily connect with your...Read more

Mon, 12/11/2017 - 12:57 — Vanessa Rombaut
Mobile marketing is set to explode in 2018, so if you've already taken the 160-character plunge, then congrats on being such a forward thinker in your approach to engaging customers and growing your business.

Since you’re such a forward thinker, I’m pretty sure that you already use a couple of SaaS apps to help you run your business; maybe one for email marketing, another for marketing automation, and probably one for invoicing.

A big problem that many businesses run into is that these apps very rarely talk to each other. For example, you can’t easily send customer data from EZ Texting to your email marketing app or your leads from your CRM into EZ Texting.

This means a huge amount of manual labor for your employees. A lot of businesses run a weekly import/export, or they try and rig up ad-hoc data “zaps” that never truly keep your customer data up to date. But shouldn’t the cloud be making your job easier?

Luckily there is a way that you can automatically synchronize your customer data between your apps and EZ Texting. This is where PieSync steps in. PieSync is the glue that holds...Read more

Mon, 12/11/2017 - 10:02 — EZ Texting
SMS messaging

When you're marketing through SMS messaging, you have many different choices to make. Who knew that just 160 characters could yield so many potential decisions? When you're text message marketing, you need to decide between a dedicated and a shared short code. What is a shared short code, and could it benefit your business?

What is a Shared Short Code?

A short code is a number that you use to encourage leads and customers to text and add their number to your business's text marketing lists. For example, if you ask customers to Text MINUS20 to 32594 to get a 20 percent discount on your winter weather gear, then number 32594 is the short code. A short code is like your text message phone number for your campaign.

When you share a short code, you use the same short code as other businesses. However, you use different keywords than that business does, so your campaigns don't get mixed up.

Why Would You Share a Short Code?

When you acquire a short code, you need to apply for it, lease it, and get approval for the short code. This can be quite...Read more

Fri, 12/08/2017 - 07:46 — EZ Texting
Text message service

Do you want to connect with your customers? Of course, you do: that's what business is all about. However, when it comes to customer connection, it can be difficult to make continuous improvements in customer service. Adding a text message service to your customer service plans makes a difference: here's how to incorporate texting into your everyday customer service toolkit.

Answer Questions

Texting and social media are both fast on the turnaround, and that makes them ideal candidates for in-the-moment customer service questions. When your customers have a question right now, they can text you to find the answer. According to Econsultancy, while "SMS has historically been used as a one-way channel to deliver notifications and marketing communications to customers," businesses are increasingly using text as a way to interact with customers on a more personal level. Since most millennials prefer texting to picking up the phone, texting is also a key way to interact with your younger customer base.

Send Reminders

Do you need to remind a client or patient to schedule an appointment? Has it been a while since a specific customer visited you? You can use a text message service to send...Read more

Wed, 12/06/2017 - 10:11 — Jessica Terashima
EZ Texting Holiday Party Photo Booth

This year, EZ Texting got an early jump on the holiday spirit with a company-wide learning day followed by our annual holiday bash. Employees from our offices around the world gathered in Santa Monica, California, to think, bond, and celebrate. And it was a blast!

Our education day centered on how we express our company values, Respect, Candor, Hustle, Integrity, and Passion, as a business and as individuals. Sessions focused on topics like how to effectively share feedback, create mottos to live by, and give back to our community.

Things got really exciting when we set out to learn a dance routine to perform at the holiday party the next day. Rugs were cut! After that we caught our breath, chowed down on pizza, and sang some karaoke. I believe my cover of “Billie Jean” was unforgettable – but you’ll have to ask my co-workers.

The next day we celebrated the Indian heritage of our founders with a Bollywood-themed holiday party at a swanky joint nearby. In addition to the great food, sharp outfits, and fabulous dancing, the evening gave everyone...Read more

Wed, 12/06/2017 - 07:58 — EZ Texting
Text marketing

Come on over! Are your opt-ins drawing customers to your door, or is your text marketing turning people away? When you're organizing a text message marketing campaign, make sure that you have eager subscribers. Here's how to get them to opt-in and sign up to receive text messages from your business.

Make Your Texts Valuable

What are you offering your leads? Make sure that your opt-in offer gives your leads a sense of the value they'll get by being part of your list. According to , you can make "customers feel like they are a part of a secret club or community." What does this secret club involve? If it involves discounts or bonuses for buying the items that your leads are already interested in purchasing, then they'll find a lot of value in your offer and be more likely to opt-in.

Focus on Discounts More Than Information

According to MarTech, 60 percent of people opt-in so that they can receive coupons from your business, while only 14.6 percent opt-in to receive information. While information about your business is suitable for your website or pamphlets, you need to understand why people want...Read more

Tue, 12/05/2017 - 11:20 — EZ Texting

Business owners, entrepreneurs, nonprofit leaders, and government managers have different goals, but they also have one thing in common: keeping contacts engaged. While QR codes have been around for a while, EZ Texting’s platform offers a variety of ways for you to integrate them into your outreach efforts.

What QR Codes Are:

QR codes are squares that look like static. However, embedded in the static is a digital code. When someone scans a QR code with their phone, they’re usually taken to a website or will receive special messaging or promotional info.

How QR Codes Work:

Customers will need a QR scanner app on their phone; both Google Play and Apple’s App Store offer numerous free QR scanners.

Below is a QR code - scan it with an app and see what happens!

QR.png QR.png Media Folder Media Root

Leveraging QR Codes Through EZ Texting:

EZ Texting provides numerous in-app tools that will generate a QR code. Among the most popular tools are the URL and text message QR generators.

With the URL tool, simply enter a web page into the field and...Read more

Mon, 12/04/2017 - 09:12 — EZ Texting
Text marketing

Are your text marketing calls to action a little lackluster? If your calls to action aren't driving traffic to your door, there's room for improvement. Here's how you can get your text marketing CTAs to inspire leads to become customers.

1. Speak to Your Audience

Who is the audience for your text marketing campaign? Just as you would with email or social media campaigns, you need to target many different groups in your customer base. If you treat all of your customers as if they had the same motivation, you won't hit the mark with your CTAs.

For example, if you run a deli, you could have one list for the lunchtime work crowd and another for the families who come in on the weekends. The lunchtime crowd won't be as thrilled to hear about the fact that you have a weekend offer on cheese plates for their next party, but they'll be more than happy if you send them a coupon for a free side salad with their sandwich. By segmenting and then targeting your audience, you're able to provide more focused CTAs that offer inspiring value to your customers.

2. Give Them...Read more
Fri, 12/01/2017 - 09:54 — EZ Texting
SMS marketing

Are you counting down to the new year? Get everyone excited about your fabulous event by promoting it through a wide variety of marketing channels. Whether you have the best coupon ever for a couple's night out, or you're throwing a party with a local band at your club, you can use SMS marketing to reach out to your audience quickly and effectively. Here's how to get the party started.

1. Grow a Diverse Following on Social Media

Social media is a way of letting people know about events, but it's also a way to connect with customers with questions, get feedback about what events people would like to see, and share photos of the event as it's in progress. Choose different social media platforms for different purposes. For instance, if your club has an Instagram account, you could create a hashtag for your New Years Eve event and encourage people to use it as they take photos of themselves dancing with friends. If you have a young audience that's on Snapchat, you could send out video snippets of the event as it is taking place. This contributes to the longer-term promotion of your club by intriguing...Read more


Recent Blog Posts

22 Mar

If you're trying to get the word out about an upcoming event, text marketing may not...

20 Mar
More and more businesses look to mass texting to boost their marketing. With a 98% open...
13 Mar

March Madness is the best time to watch college basketball, but it can also be the...