SMS Text Marketing Blog

12 Must-Have Online Marketing Agency Tools in 2020

Thu, 01/23/2020 - 17:07 — EZ Texting

Without the right tools in your agency toolbox, you’ll be quickly outpaced by your competitors and easily buried in client work that’s always falling behind.

As a marketing agency, you have one responsibility to your customers — to deliver on the promises you make.

You might promise leads, customers, traffic, awareness, or even just a list of to do’s that get completed on time and on budget. Whatever the expectation, you have to meet it, and the right tools can help.

But how do you find the right tools?

You could test run dozens of options to see if they get the desired results, or you could get recommendations from top marketing experts to help you narrow in on the most impactful tools to start with.

The good news? We’ve already done the legwork for you and rounded up some of the best tools to help your agency thrive.

12 Online Marketing Agency Tools that You Should Consider in 2020

The following hand-selected tools represent the creme-de-la-creme of the crop and are chosen based on recommendations from top agencies around the world.

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How Taxi Via Text Can Make Taxi Services More Convenient Than Uber or Lyft

Thu, 01/16/2020 - 10:15 — EZ Texting

Is your taxi business struggling to keep up with ride-sharing services like Uber and Lyft?

These kinds of services have taken over the industry by offering low-priced fares and increased convenience. It’s no surprise that the taxi industry is struggling to keep up. 

The value of taxi medallions has already dropped a whopping 80% since Uber came on the scene in 2014. If you want to ramp up your taxi business, you need to embrace the latest marketing trends and leverage increased mobile usage to your advantage.

Competing with ride-sharing apps might seem impossible, but text messaging could be the answer you’ve been searching for. Let us show you how partnering with an experienced SMS software provider can help you deliver more convenience.

Taxi Via Text: More Convenient Than Uber or Lyft

The single greatest advantage of Uber and Lyft is convenience. With just a few taps, customers can hail a ride. And in most cases, the taxi arrives in minutes! However,…

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4 Mobile Workforce Management Trends to Watch

Tue, 01/14/2020 - 11:00 — EZ Texting

If you manage a mobile workforce, you know that it comes with a few unique challenges. Unfortunately, it's only going to get more challenging.

This year, powerful forces will converge to shape the way that your mobile workforce communicates and gets work done. And if you don't stay on top of this mobile workforce management trends, your business will start to feel the pain.

As an industry-leading business text messaging provider, we would be remiss if we didn't tell you that text messaging will undoubtedly be one of the biggest changes that the mobile workforce will experience. And by investing in a results-driven text messaging solution now, your business will have already taken the first steps towards unlocking a significant competitive advantage.

What other mobile workforce management trends should you plan for this year?

4 Mobile Workforce Management Trends to Watch in 2020

The best multi-located businesses and organizations will keep a…

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7 Best Digital Marketing Tools for Growth-Driven Agencies in 2020

Mon, 01/13/2020 - 16:35 — EZ Texting

As an agency owner, you know that there are always new marketing tactics and tools on the horizon. Unfortunately, prioritizing the right kinds of tactics and tools can be a real challenge. 

What types of tools will your agency and clients find most valuable? How do you know that these latest marketing tactics will actually work for your business?

It’s a lot to consider.

As an industry-leading text message marketing provider, we know that your time is limited. For that reason, we’ve compiled a ready-access list of the most valuable digital marketing tools for growth-driven agencies. From data discovery to internal operations, the following tools fulfill a variety of use cases.

7 of the Best Digital Marketing Tools for Agencies

Agency owners have unique needs when it comes to digital marketing tools. You need tools that help your agency grow, but you also need tools that empower you to be able to get results for your clients as well. 

Save time selecting the right tools for your agency and clients by starting with the ones on this list.

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How to Avoid a Text Spam Lawsuit

Sun, 01/12/2020 - 22:24 — EZ Texting

Could your business afford a $47M mobile marketing mistake? Or, if you’re an agency working on behalf of a client, can you imagine the backlash if your client had to pay a high price for your mistake?

Jiffy Lube recently made a mistake that cost them that much. All because they sent a text message that contained a really great offer — 45% off an oil change. Unfortunately, this offer also violated the Telephone Consumer Protection Act (TCPA).

This costly mistake could have been avoided if they had just followed these simple rules.

Text Spam Lawsuits: 4 Tips to Avoid Them

The TCPA Act and CAN-SPAM Act regulate how your business can contact customers through telephone calls, text messages, and emails. Compliance with these two laws is necessary if you don’t want to face some pretty hefty fines…

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5 Amazing Benefits of a Text Messaging Platform for a Mobile Workforce

Thu, 01/09/2020 - 11:00 — EZ Texting

If you're considering text messaging for your mobile workforce, you need to partner with a reputable business text messaging provider. This kind of partnership means that you'll have all the tools and resources needed to maximize your mobile messaging effectiveness. And when you're dealing with a distributed network of employees and affiliates, getting up to speed quickly is paramount.

For more than two decades, we've worked alongside industry-leading businesses and organizations to create value-driven text messaging for mobile workforces. We understand the unique complexity of the distributed work environment and can orient you and your business towards rapid text messaging success.

5 Ways a Mobile Workforce Could Benefit From Text Messaging

If you manage a mobile workforce, the number one thing that you need to know is that text messaging works for almost any industry, including retail,…

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What the Healthcare Industry Needs to Know About Text Messages and HIPAA Compliance

Tue, 01/07/2020 - 11:00 — EZ Texting

Are you interested in investing in text message marketing for your practice? According to recent studies, text marketing generates higher engagement than any other digital marketing solution. Moreover, 50% of consumers check their phones 5+ times per hour, and 90% of consumers check their phones immediately after waking.

However, as you probably know, the healthcare industry must adhere to strict Health Insurance Probability & Accountability Act (HIPAA) guidelines.

As an industry-leading text messaging provider, we get this question all the time – is text message marketing HIPAA compliant? The answer might surprise you.

What the Healthcare Industry Needs to Know About Text Messages and HIPAA Compliance

According to…

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4 Essential Details of Text Message Privacy Laws

Thu, 01/02/2020 - 11:00 — EZ Texting

If you recently invested in business text messaging, there are a few things that you need to know about text message privacy laws. Without this information, your business could land in some serious legal trouble.

In fact, penalties for sending a text message that violates the Telephone Consumer Protection Act (TCPA) are $500 for any violation, and $1,500 if the violation is willful. In total, these penalties cost businesses millions of dollars annually.

That's enough money to sink even the most successful businesses.

What can you do to keep your business or organization out of the limelight? In this article, we'll cover the four big essentials when it comes to text message privacy laws.

4 Essential Details of Text Message Privacy Laws (And How to Remain TCPA Compliant)

The…

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How to Protect Your Brand from SMS Spam Complaints

Fri, 12/27/2019 - 11:00 — EZ Texting

SMS Marketing is so easy that you’re having a blast sending messages to your customers — but are you spamming them? 

You signed up for a texting service like EZ Texting because you wanted to boost revenue while providing value to your current and future customers. It’s so quick to communicate with them that you may find yourself sending out more messages than you originally thought you would. 

At first, your customers loved the new form of communication and the offers they are getting. You are messaging them all the right content, and they are eating it up. 

But then people start opting out suddenly — and you have no idea why. 

If you are indulging in spammy behavior, your hard-won subscribers will start dropping like flies and it could cause you legal trouble. Don’t let that happen to you. Follow the five tips below to help keep from annoying your customers or breaking laws.

How to Protect Your Brand from SMS Spam Complaints

If you're investing in text message marketing, you need to know that it's a permission-based activity. You can't just text anyone you want whenever…

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G2 Names EZ Texting the Best Overall SMS Marketing Business

Mon, 12/23/2019 - 14:49 — EZ Texting

It’s been a busy year at EZ Texting. We’ve welcomed new CEO Norman Happ (formerly of Intuit and Evernote), launched a new self-service Text-to-Landline sign-up flow (the first in the industry), and relaunched our mobile app (iOS only, for now). We also released two original reports: The 2019 Mobile Usage Report: How Consumers are Really Texting and Text Marketing in 2019: The Next Generation of Business Communication. In the first report we showed the clear engagement advantages of text marketing, like how 90% of people respond to new text messages within 30 minutes. In the second report we put a spotlight on the crucial importance of being reachable by text for businesses and revealed that while 69% of consumers want to text…

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