SMS Text Marketing Blog

3 Ways to Explode Your Text Message Sign up List With New Contacts in 2019

Thu, 10/31/2019 - 11:00 — EZ Texting

Have you recently invested in text message marketing software for your business or organization? Getting new contacts into your system as quickly as possible will help you generate a positive return on investment right out of the gate.

Fortunately, there are a few easy tips and tricks that you can follow to get contacts to your text message sign up list right away.

As an industry-leading text marketing provider, we've worked with thousands of businesses and organizations just like yours, and through that experience, we know exactly what it takes to get your prospects and customers excited about texting, and we're ready to share those expert insights with you!

3 Ways to Attract New Contacts to Your Text Message Sign Up List

You've seen some of the stats surrounding business text messaging – 90% of people have a mobile device within reach all day, 72% of users check their mobile devices for new messages as soon as they wake up, in-store and…

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5 Lessons You Should Learn From the Wells Fargo Text Message Scam

Tue, 10/29/2019 - 11:00 — EZ Texting

Have you ever received a suspect text message from an unknown number?

In recent years, fraudsters have started to use text messaging as a means to steal sensitive information such as social security numbers, bank account numbers, and more. These kinds of messages cost consumers millions of dollars per year!

In fact, a Wells Fargo text message scam has been wreaking havoc lately.

In most cases, the text comes with a link attached. When recipients click on the link, they are usually directed in a fraudulent form page where they're asked to verify banking information. Unfortunately, once the account information is entered and submitted, it's too late – scammers have all the information they need to access the account and transfer funds.

So, what do you need to do to protect yourself from this scam and others like it?

5 Lessons to Learn From the Wells Fargo Text Scam

Unfortunately, thieves have been taking advantage of unsuspecting victims for many…

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Business Tech: How to Text From a Landline in 2020

Thu, 10/24/2019 - 11:00 — EZ Texting

Did you know that you can send and receive text messages from a landline? The best part is that investing in text-to-landline causes zero disruption to your existing voice service or equipment – it's that easy!

And you'll be pleased to know that text-to-landline generates a positive return on investment every time. In fact, recent data indicates that 90% of consumers say that they actually prefer texting with businesses. Additionally, 77% of consumers are likely to have a more positive perception of a business that offers landline texting.

It almost sounds too good to be true, right?

How to Text From a Landline in 5 Easy Steps

So what do you need to do to get started? It's actually quite simple.

There are five easy steps that our customers follow to start texting from a landline. Additionally, our textperts are always available to orient your enterprise, business,…

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EZ Texting and Community Brands Partner to Enhance Customer Data Solutions

Wed, 10/23/2019 - 10:25 — Adam Houghtaling

Managing client information is a critical part of any business. With that in mind, EZ Texting has partnered with Community Brands, a leading provider of cloud-based business management, commerce and payment solutions for member-based organizations, to help streamline our client data management.

We have a reputation for reliability, trust, and compliance and are committed to our 160K+ users from across industries who love EZ Texting for our accessibility and end-to-end customer support. By working with dynamic technology solutions partners like Community Brands, we’re ensuring an optimized client experience and that our customer service remains best-in-class.
 

"Easy to use. Amazing customer service."
—Samantha C., Small Business Owner

"I used to use a different company and trying to get ahold of them was a pain. I found EZ Texting online through a search and called them right away to find out more information. They answered all my questions and I started to implement the service…

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Introducing the 2019 Mobile Usage Report: How Consumers Are REALLY Texting

Tue, 10/22/2019 - 09:34 — Valaer Goldsworthy

You’ve heard it before — the immediacy and high engagement rates of text marketing blow most other forms of digital marketing out of the water. Yet most of the statistics that the industry uses are about five years old. User behavior can change a lot over the course of five years, so we set forth to examine how mobile usage and texting habits have evolved. It turns out that our lives have become even more closely intertwined with everything mobile.

In fact, mobile phone usage is so habitual nearly 90% of our survey respondents admit to checking their phones within 30 minutes of waking up. And even as our device screens have become more cluttered with must-have apps, when it comes to sending and receiving text messages the majority of people still rely heavily on the native SMS app that comes pre-installed on their phones.

Even more surprising, our survey of over 1,000 people across ages 18-64+ found that texting is most cellphone users’ #1 activity, approximately equal to the amount of time they spend browsing the internet on their phones. 

While we’ve historically quoted a 98% open rate for text messages, our recent research, published in our…

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5 Common Problems With Texting Software for Business

Thu, 10/17/2019 - 11:00 — EZ Texting

Are you interested in trying out a text marketing tool for your business?

Unfortunately, when it comes to investing in a new solution for your business, buyer's remorse is all too common. Of course, it's always a smart idea to investigate any common problems with the solution before making the investment.

We aren't blind to the problems with texting software for business. In fact, as an industry-leading text message marketing provider, we constantly field questions and concerns from our prospects and customers.

We understand that text messaging might not be the best fit for every enterprise or small business. For that reason, we're going to be open about the common problems with texting software for business so that you can be confident that it is or isn't the right solution for you and your business.

The 5 Most Common Problems With Texting Software for Business

Even if you're hesitant about investing in business text messaging, we recommend speaking with a member of our customer support team. Our team…

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How One Sales Manager Accelerated His Referral Network With Text Marketing

Wed, 10/16/2019 - 01:00 — Adam Houghtaling

Patrick Lewis, a sales manager and mortgage planning specialist with Axia Home Loans, had a problem.

Like many loan officers, referrals make up the lion’s share of Lewis’ new leads, but after years of cultivating a robust email network and creating targeted content for real estate agents, financial advisors, home builders, and former clients he started to see declines in engagement. The email open rates he used to measure his success began dropping. And continued to drop across his entire referral network.

So Lewis started investigating and found that his problem was the medium, not the message: People had simply stopped engaging with email.

He knew he had to go where his audience was and began researching text marketing solutions that would offer the flexibility to group his contacts for segmented messaging and allow him to easily track engagement levels. He quickly settled on EZ Texting, a lightweight solution with powerful reporting and segmentation capabilities.

“Using EZ Texting lets me connect with the right person at the right time. The tracking tool is awesome, making it clear that people review texts way faster than email!”…

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The Difference Between Push Notifications and SMS Text Messages

Tue, 10/15/2019 - 11:00 — EZ Texting

What is the difference between push notifications and SMS text messages? As an industry-leading text marketing provider, it's a question that we get all the time.

Fortunately, we've helped thousands of customers like you achieve SMS text marketing success. We know that SMS might not be the best fit for everyone. Likewise, we know that push notifications might not suit your needs either.

In this article, we'll explore the key differences between push notifications and SMS text messages so that you can better understand which one fits best for your enterprise, business, nonprofit, or organization.

5 Differences Between Push Notifications and SMS Text Messages

Before we begin, the question must be asked – what is an SMS text message? Let's start with a quick introduction to SMS text messages.

In short, an SMS text message allows users to send text messages up to 160 characters in length. Many businesses and organizations use SMS to…

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How to Combat Fake Text Messages

Thu, 10/10/2019 - 11:00 — EZ Texting

In recent years, there has been an influx of phishing text message scams. In most cases, these types of text messages are designed to steal sensitive information, including bank account numbers, social security numbers, and more.

The biggest problem with these messages is that it's especially difficult to detect. Once you realize that you've been the victim of a text message scam, it's far too late. Unfortunately, phishing scams affect thousands of text recipients every year.

The Most Effect Ways to Combat Fake Text Messages

The question must be asked – what can your business to do combat fake texts? If you aren't up-to-date on the latest tactics used by text scammers, you are at risk!

Fortunately, there are plenty of best practices and procedures that you can follow to protect yourself from these harmful messages.

1. Block the Sender's Number

If you've received a fake or fraudulent text message, the first step is to…

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5 Ways to Use Chat to Engage and Delight Audiences

Wed, 10/09/2019 - 13:50 — EZ Texting

What if there was a way to bring in new business, improve customer service, increase productivity, and gain a competitive advantage all within one single solution?

We already know that the majority of people prefer to get promotions, notifications, and alerts via text message. If you don't believe us, here are some great text message marketing statistics to help prove our case:

  • More than 90% of text messages are read within the first three minutes of receipt
  • More than 80% of people currently use texting for business
  • More than 75% of millennials prefer texting for deliveries and promotions
  • Most consumers are more likely to open texts before any other mobile message

From retail and hospitality to…

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