SMS Text Marketing Blog

Thu, 08/16/2018 - 11:38 — EZ Texting

If you're in the process of finding a texting service for business, there are some preparatory steps that you can take to make adoption and implementation easy and stress-free. Many of the world's fastest-growing businesses use text message marketing to encourage more meaningful and authentic interactions with customers. Moreover, text message marketing is a proven and cost-effective way to maximize conversions and drive sales.

What can businesses do to unlock the full potential of a business text messaging service? To make the most of your software solution, consider the following 5 principles:

Make the Most of Your Business Text Messaging Service

From nonprofits and real estate to faith-based and retail, business text messaging services are revolutionizing the way businesses communicate with audiences. To deliver more effective interactions with consumers via business text messaging applications, you should:

1. Create a Keyword and Get a Keyword

2. Commit to Clean Data

3. Leverage SMS for Multiple Use Cases

4. Answer Customer's Questions

5. Lean on Customer Support Teams

1. Create a Keyword and Get a Short...Read more

Tue, 08/14/2018 - 09:29 — EZ Texting

For many, finding the right texting service for business can be a real headache — with so many service providers to choose from, how do you know which one is right for your organization? Moreover, what features and functions should you prioritize to meet your organization's unique demands?

You know that business text messaging is an effective and affordable marketing and communications tool— 49% of EZ Texting customers surveyed see better results by sending MMS — but with so many variables at play, it's difficult to find a solutions partner that understands your business and industry.

Taking some preparatory steps to find the right SMS marketing provider will alleviate some of the stress surrounding the decision-making process. We recommend outlining your company's business text messaging objectives, internal infrastructure, and more to find an ideal solutions partner. Before setting out on your business text messaging journey, ask yourself the following five questions:

Choosing the Right Texting Service for Business

Selecting the right SMS marketing vendor is critical to the success of your organization. From retail and nonprofits to faith-based organizations and real estate, thousands rely on text messaging as an easy-to-use and...Read more
Fri, 08/10/2018 - 16:39 — Jessica Terashima

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language. It also means actively listening to others and focusing on what they say. He pointed out that you have to be interested and truly care about the perspective of others to communicate at a higher level.

Emotion and Ego

Luke explained that when you’re trying to understand another, you need to be aware of emotion and ego. He encouraged the students to avoid the negative aspects of both. Arrogant and fearful attitudes generally push people away, rather than encouraging understanding. He explained that success relies on positive relationships with friends, family and mentors. Those relationships require understanding of other people’s perspectives and tearing down walls of negativity.

Deep Dive into Active Listening

Start by focusing on what you think when you’re in a conversation. Stop composing your reply,...Read more
Thu, 08/09/2018 - 12:12 — EZ Texting

A text messaging service for business is a complementary feature of any great digital marketing strategy. Thousands of businesses rely on text messaging to engage and excite audiences. Organizations of all shapes and sizes, both for-profit and nonprofit, have unlocked the power of text messaging to initiate more authentic, personalized, and effective marketing communications.

However, with so many text message marketing services to choose from, how do you know which one is right for your organization?

For many businesses, it's difficult to look beyond price as a key determinant, and the cost is an important consideration. However, there are many other critical, and perhaps more important, factors businesses should take into account when selecting a text messaging service for business.

5 Things to Consider When Selecting a Text Messaging Service for Business

Starting your business text messaging journey can be overwhelming. Moreover, many suppliers overpromise and under deliver when it comes to features, functionality, and support. There are many considerations for choosing a provider, and they're different from business to business. However, we've found the following list of questions relevant to just about every industry and organization.

Does it Support Both Large...Read more

Tue, 08/07/2018 - 01:00 — EZ Texting

Businesses continue to leverage the power of text messaging to engage and excite audiences. In fact, 49% of EZ Texting's customers surveyed saw improved results by sending MMS (Multimedia Messaging Service). Additionally, 44% of customers prefer offers and reminders via SMS compared to email (18%), smartphone applications (11%), and voicemail. For many industry-leading businesses, texting is a go-to marketing and messaging solution.

However, before investing in an SMS (Short Message Service) for business, consider the unique and inherent differences between SMS (Short Message Service) and MMS. A better understanding of these differences is critical to businesses' marketing success. In this article, we'll explore the key differences between SMS and MMS messages, so you can better understand how each can be used to communicate with your customers.

Differences Between SMS and MMS

Text messaging is changing the way organizations communicate with customers. From retail and faith-based organizations to real estate and nonprofits, thousands use SMS for business to initiate more personalized and authentic communications. The best text messaging platforms make it simple and easy to send thousands of SMS and MMS via desktop, laptop, or mobile phone.

What is SMS Messaging?

SMS...Read more

Fri, 08/03/2018 - 15:39 — Jessica Terashima

Last week, EZ Texting’s CRO kicked off his series of mentorship talks with a group of Mission of Hope Haiti interns. This week, Luke Wilson returned with our Vice President of Finance, Janice McNair to teach the young leaders about growth versus fixed mindset. After talking about the basic concept, they gave personal examples about facing challenges and finding balance. It turns out that having a growth mindset can provide a template for growth and achievement that a fixed mindset doesn’t allow for.

What is a Fixed Mindset?

Luke explained that a fixed mindset frames your abilities, talents, and intelligence as fixed traits – i.e. something you can’t change or improve. Because you feel powerless to make improvements, you spend your time trying to look good and avoid revealing your inherent weaknesses.

What is a Growth Mindset?

According to Luke, a growth mindset allows you to believe that even their most basic abilities can be developed through dedication and hard work. Brains and talent are just the starting point. This mindset creates the resilience essential for accomplishing great things....Read more

Fri, 07/27/2018 - 19:35 — Jessica Terashima
Giving back to the community is a fundamental part of EZ Texting's company DNA. Luke Wilson, EZ Texting’s CRO, is getting in the spirit by mentoring local youth leaders in the Mission of Hope Haiti internship program. The interns enter the program to help improve lives in Haiti, and also to help develop themselves. Luke will be giving a series of mentorship talks to the group and we’ll be covering them in our blog here!

Creating a Vision for the Future

In his first conversation with the interns, Luke discussed looking inward to build a life that follows a vision. He encouraged the young leaders to take a step back and answer the questions: Who are you? What do you value? And What will you be remembered for?

Following Your Vision

To get to the answers, Luke encouraged the interns to think about how these questions play out throughout their life.

When you’re young you start defining who you are and seeing what other people think of you. As you get older, you can start considering what you value, your moral compass, and who you surround yourself with. Coming into maturity,...Read more

Mon, 07/23/2018 - 14:12 — Jessica Terashima

Are you looking for SMS campaign examples to help you get started on your text marketing journey? We’ve got you covered. At EZ Texting we’ve help thousands of organizations get up and running with texting. We designed this “Texting 101” series to help you understand the basics of texting and get going with your initial text messaging sends. Here are of our most common SMS campaign examples, and how you can implement something similar:

1. SMS Keyword Campaign for List Growth

Sending SMS messages is a great way to promote your business. But before you start, you need a list of contacts who have given you permission to text them. The best way to get that permissions is with a Keyword campaign to build your opted-in subscriber list. Using an online texting service like EZ Texting, you can reserve a Keyword such as “Subscribe” on a short code like 313131. Be sure to market your Keyword by putting it on store signage and on your website to make sure you get the sign ups you want.Read more

Tue, 07/03/2018 - 15:06 — Jessica Terashima texting is when you send a text message through an online service to a mobile phone. It’s actually more common and easier than you may think. If you've sent out a marketing email, you already have the skills you need to send your first mass text. With services like EZ Texting all you have to do is sign up, upload your opted-in contacts, and start sending messages. You can do so with any device that connects to the internet – from your laptop, computer, tablet, or smartphone.

Why Do Businesses Use Online Texting Services?

If you want to reach more than 100 contacts, regardless of kind of phone or software that they use, texting with an online service just makes sense. With online software you can text thousands of people at once. You can also schedule messages for later, program them to repeat, or set up an entire drip campaign.

Texting Services Available to Businesses of All Sizes

One of the best things about online texting services is that you don’t need to be a big budget and staff to get started. The online platform doesn’t require any special hardware or...Read more

Thu, 06/28/2018 - 11:49 — Jessica Terashima
SMS stands for Short Message Service. These are the vast majority of messages you send and receive every day. They have no images, and clock in at 160 alphanumeric characters.

SMS - 20 Years from Birth to Mass Adoption

The first text message was sent way back in 1992, but the technology really took off in the late 90’s when mobile phones and carriers started broadly enabling the service. By 2012, Americans were sending over six billion text messages a day. In fact, for nearly all smartphone owners, texting is their most used feature.

The Benefits of Using SMS Messages to Connect

SMS messaging has been nearly universally adopted and it doesn’t matter what kind of phone your audience has – unlike options like iMessage on iPhones. Also, SMS does not require users to use a certain app like Facebook Messenger. In addition, text messages opened 98% of the time – with most being read within the first 3 minutes. In comparison, emails tend to be opened at a rate of around 22%. If you’re trying to reach a broad audience, text messaging can’t be beat.

SMS Short Message Service for Business...Read more


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