10 Mobile Marketing Tactics for Memorial Day
Each year for Memorial Day, people across the country honor fallen military members by visiting cemeteries and memorials, attending parades and ceremonies, and participating in other activities that recognize the sacrifices made by those who served in the military. Memorial Day weekend also is the official kickoff to summer, making it the ideal time to experiment with unique mobile marketing ideas that can push your business to the next level during a lull in sales. From social media to military rewards, Memorial Day is a great time to invite people to look at your products and services using these Memorial Day marketing ideas. Let’s go!
Memorial Day Consumer Spending
- 36% spend less than $50
- 42% spend between $50 - $100
- 20% spend more than $100
Memorial Day Marketing Ideas
Memorial Day weekend is one of the busiest shopping times of the year. As people transition into summer, everyone is looking for a good deal. Typically, a giveaway doesn’t sound like a lucrative marketing tactic, but with social media, you have an authentic customer experience they’ll want to share with friends and family.
Sample App is a great technology to integrate into this marketing plan. It delivers your sample to qualified consumers who will spread the word about your brand across various social media platforms.
Aside from giving away products, another great way to incentivize sales is a coupon—but not just any coupon. SMS marketing, or “mobile coupons,” are 10x more likely to be redeemed than traditional paper coupons. These electronic tickets are also significantly less of an investment and are easier to scale.
Keypons offer a tremendous mobile coupon system. They’re easy to create for customers on the go. Then, the coupons are delivered directly to customers' cell phones or social media accounts.
Using interactive contests or SMS polls over Memorial Day weekend adds to the excitement of the entire event. In addition, contests, in general, are a great way to increase short-term sales goals and build a future repeat customer base.
Pairing again with social media, try using a customizable contest platform. Get creative with the contest and consider how best to integrate it with your products. For example, you can ask customers to share their favorite Memorial Day memories or photos and select a winner from the entries. Or, try a photo contest or a cost-effective sweepstakes. Set up the contest for free and preview everything before you pay using the free Twitter Contest App.
It’s easy to get lost in the hustle of the busy weekend, but don’t forget what the holiday is all about. Memorial Day is an excellent opportunity to provide military men and women, as well as their families, with a special discount. In addition to honoring the military veterans, this is a great way to relate to customers that you care about and appreciate their business.
For businesses with a brick-and-mortar store location, there are even more opportunities to reward customers with an on-site loyalty program. In addition to driving sales now, this is a great way to boost sales in the future.
Thank You Messages
Show your appreciation for your customers by sending out personalized thank you messages after they make a purchase. Include a special Memorial Day message that expresses gratitude for the sacrifices of those who served our country.
Partner with local charities or organizations that support veterans or their families. Send SMS text messages encouraging customers to get involved and support these causes.
Send SMS text messages to remind customers about your extended Memorial Day store hours or delivery deadlines.
Hashtags are powerful tools for increasing your brand's visibility and reach on any social media platform. No matter the type of campaign you may hold during Memorial Day, here are relevant hashtags you can include to help improve SMS engagement across your marketing communications:
Big Holiday Savings
A must-have SMS mobile marketing campaign for seasonal promotions on holidays like Memorial Day, Labor Day, Valentine's Day, etc., is to send text messages advertising significant discounts or specials in honor of the holiday. This includes introducing limited edition Memorial Day products by bulk SMS texting your customers, inviting them to check out your special offerings.
Check out Flok, an app that lets you personalize rewards and transform your store into an extraordinary loyalty palace where customers don’t have to do anything to receive special offers. Everything is loaded and built on the app, so it’s inclusive and easy to use.
Go Deeper: Memorial Day Marketing Ideas with EZ Texting
If your brand decides to celebrate Memorial Day weekend, please give customers a unique marketing experience to excite them about your products and services over the busy weekend. SMS text marketing allows your brand to drive directly to the palm of our target audience's hand with an astonishing 98% open rate compared to other marketing channels.
Slice through the noise of other channels and your competition with these mobile marketing practices using EZ Texting. Start a FREE trial today or see a demo to learn more and start turning texts into action.
Happy texting, and to all those who have served and continue to protect our country, thank you for your service and sacrifice!
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