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How to Rewrite AI-Generated Texts to Add More Humanity

Write copy for humans that sounds human with our tips for rewriting AI-generated text.

Illustration of formula: “(Generative AI symbol) + (red editing pen) = ❤️
May 22, 2024
Kathleen Crampton
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Reading time about 8 min

Using AI to spark ideas, create marketing copy, or automate tasks is now a significant part of daily lives — both professional and personal — everywhere. But you need to ensure that you’re leveraging AI tools to create the best possible outcome for your business, customers, and brand.

That’s where learning how to rewrite AI-generated text can help. Humans still want content that sounds human, and here, we walk you through how to make your copy shine.

What Is AI-Generated Text?

First, let’s have a little refresher on what exactly AI-generated text is. In short, AI, not humans, generates this type of content. Popular AI content-generation tools you’ve probably heard of or used include ChatGPT, Jasper, Rytr, and

These AI tools use human-generated AI prompts to create text outputs based on the parameters you set. You can specify the tone of voice, character or word count, information to include, and so on to get the best output for your needs — an email copy, a lesson plan, an SMS message, an introduction to your book, and so on.

Learn more about how to create the best AI prompts to get the best outputs.

Image of AI symbol over smartphone

Why Is It Important to Rewrite AI-Generated Text?

It’s important to rewrite AI-generated text because it’s not written by you. But that’s just one of the reasons. You also want to make it more engaging, accurate, and creative.

Let’s dive deeper.

To Make It More Engaging and Relatable

AI-generated content tends to be formulaic and repetitive. This is because many AI models generate text from their preexisting data and algorithms, meaning that outputs might be regurgitating the same content from the same sources in slightly different ways.

To combat this, you must employ your AI-to-human rewriter skills to make it sound more like a human is talking (or writing).

To Improve the Clarity & Accuracy of the Text

You’ll want to rewrite AI-generated text to ensure it’s factually correct. While AI tools improve accuracy with every iteration, they still aren’t perfect and need the human brain to corroborate findings. Remember that the AI tool is only as good as its data, so its outputs would match if trained on biased or factually incorrect data.

Additionally, humans have the neat skill of understanding context — like when an article is sarcastic, a headline is cheeky, or information isn’t presented accurately given the situation.

Some AI tools still can’t differentiate between all these things, making it super important for you to look closer.

To Make It More Creative

There’s no replacement for your creativity. While AI text-generator tools can produce outputs that are quite creative, sometimes you need to use the right side of your brain to take it a step further. You have life experience, funny moments, pop culture references, generational lingo, and so forth that many AI tools can’t replicate — use this to your advantage when creating email or text marketing copy, customer service responses, and more.

To Avoid Plagiarism

Like we said, AI-generated content isn’t written by you — in fact, it’s most likely a smattering of tons of different articles or other types of content that were/are fed to the tool. And if it’s not your writing, that means that using it verbatim might be considered plagiarism.

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What Are the Ethical Considerations of Rewriting AI-Generated Text?

There are some ethical considerations for rewriting AI-generated text, some of which we’ve touched on already. In marketing copy, and any copy for that matter, you want to

  • Avoid plagiarism
  • Create text that is not misleading or deceptive
  • Use unbiased content

These are all ethical issues to consider when writing your text or text created by AI.


What Are Some Tips for Rewriting AI-Generated Text?

Tips for rewriting AI-generated text include doing a first-pass review, fact-checking, removing repetitive language, adding personality, and proofreading.

The AI-text rewriter process is much like editing someone else’s writing. You review it at a high level, then dive deeper into what might need to be changed or doesn’t quite make sense, and finally, you revise and add pizzazz.

Illustration of the following steps (take a first pass, fact-check, remove repetitive language, add personality, proofread)

Step 1. Take a First Pass of the Content

So, you have your AI-generated content. The first thing to do is do a high-level review. In this first pass, you’ll want to read the text carefully, identifying any areas that need improvement or aren’t clear. Note if the tone of voice is on point or needs to be tweaked to fit your audience.

This step doesn’t necessarily involve making edits to the text (though it can); you might just want to highlight or add comments to words, phrases, or sections that need a closer look.

Step 2. Fact-Check

Next, read the text more closely to ensure accurate information.

For example, is the content a product description? Make sure that product specs, uses, and so on are correct. Or perhaps you’ve asked the AI tool to write a short how-to guide for how to wash your company’s sneakers. Again, fact-check all of the steps.

Step 3. Remove Any Repetitive or Formulaic Language

Your copy should be robotic to read, so check for repeated words and phrases and sentence structure (e.g., using the same structure two sentences in a row). This is a super important step in your rewrite of AI-generated text, especially if you’ve asked for several outputs, like 10 product descriptions or 20 SMS message examples, which should all be different and not necessarily follow the same format.

Step 4. Add Personality and Creativity

This is the fun part — adding pizzazz to the piece. This time is yours to shine, where you can tap into your artistic side and think up some punchy phrases, stellar word choice, relatable anecdotes, pop culture references, etc.

It’s also important for the content to align with your brand voice and messaging and speak to your target audiences. For example, you might tweak one SMS message copy for a Gen Z customer and another for your older clientele.

Step 5. Proofread

Finally, as with any editing, the last step is proofreading. This means checking for typos, misplaced or missing punctuation, subject-verb agreement, etc.

Pro tip: Read this final, rewritten text aloud to yourself; this is a helpful way to catch any awkward phrasing, repeated words, or other stand-out issues. Our eyes can parse meaning together without reading every word or letter, but saying words aloud ensures no issue is left unturned.

What Are Some Tools That Can Help Me Rewrite AI-Generated Text?

Some tools can help you rewrite AI-generated text, but remember that these are also AI rewriter-to-human tools.

You’re probably thinking, “Wait, why would AI rewrite text that an AI tool generated?” Think of how you might use a thesaurus to look up similar words or send your text to a colleague to proofread. These tools can do the same things, but you only have to paste the text in one spot for these suggestions and more.

For this reason, we recommend taking a first stab at rewriting the AI-generated text yourself, then using one of the following tools as more of a final proofreading step:


What Are the Limitations of Rewriting AI-Generated Text?

The limitations of rewriting AI-generated text might be that the process can be time-consuming, and it might not always be possible to remove the unnatural tone or style altogether. But once you get used to the AI-to-human rewriter process, you’ll find it easier to spot any issues and create engaging and compelling copy for your audience.

Illustration showing abstract concepts revolving around AI, like a brain with a question mark, smartphones, customer service headsets, written content on a laptop, etc.

What Is the Future of Rewriting AI-Generated Text?

The future of rewriting AI-generated text is vast. Why? Because AI tools are constantly evolving, new iterations are being released each year, and the ways companies and individuals (like conversational AI) are using them expand seemingly daily.

Though AI is becoming more robust even as we speak, knowing how to rewrite AI-generated text will always be a good tool in your marketing tool belt.

Read more about the future of AI-generated content in text marketing, and contact EZ Texting today to explore how SMS marketing and AI can benefit your business.

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to 30% with AI Conversations.



One of the challenges of rewriting AI-generated text is that it can be hard to remove repetitive and formulaic parts of the content altogether. Plus, you’ll need to read carefully for any biased, misleading, or nonfactual information. While these parts of the AI-text rewriter process might be challenging, they’re important for ensuring accurate and truthful content.

Common mistakes to avoid when rewriting AI-generated text are not reading the text carefully, not removing repetitive language, not fact-checking, not introducing personality and creativity to the text, and not proofreading.

To learn more about rewriting AI-generated text and using AI tools in general, head over to the EZ Texting blog, where we discuss everything from how to use generative AI for customer engagement to how SMS marketing and AI can create effortless customer service.

Here are the benefits of rewriting AI-generated text:

  • Making the content more relatable and engaging
  • Improving the clarity and accuracy of the text
  • Incorporating more creativity
  • Avoiding plagiarism
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