How to Write an Attention-Grabbing Marketing Text
As a marketer, you aim to create informative, engaging, attention-grabbing text message campaigns that resonate with your audience and encourage them to take action. Whether you’re sending promos, announcements, invitations, or reminders, you must draft messages your audience will open and interact with, but how exactly do you accomplish that?
We can help! We’ve gathered some of the best SMS marketing strategies to help you craft text messages that boost engagement, build customer relationships, and drive conversions. Incorporate some of these marketing tips into your next campaign to enhance your communication with your audience.
#1
Make an Offer
What kind of an offer are you giving to your leads? If you're telling them to sign up now for a product you've had all along, and if the price is the same or similar to the usual price, why would they get excited about that?
When you text your customers, you must offer them something valuable. You want to give them something that will pique their interest, such as a free gift, special promo code, loyalty reward, or invitation to a VIP event. Alternatively, you could entice them with exclusive access to a brand-new service or a limited-release product.
For example, you could text your members an exclusive offer to thank them for their loyalty to your brand. This would help them feel recognized and encourage them to continue supporting your business. Your message could say, “(BB Clothes) Jess, thank you for being a loyal VIP customer! Please enjoy 25% off your next purchase with us. Enter the code THX25 at checkout.”
You can also make a special offer to motivate customers to return to your business. For instance, “(Burger Palace) John, we’ve missed you! Dine with us between now and Jan.1 and receive a FREE milkshake with any purchase. See you soon!”
#2
Use Select Words to Make an Impact
When you're running a text marketing campaign, every word counts. That's why it's important to choose them wisely. Use words that excite your customers and encourage them to engage with your company. The following words can help boost text engagement:
- Free
- Exclusive
- Instant
- You
- Limited-Time
- Last Chance
- % off
- Special
- New
- Now
- Save
- Today only
- One time
According to Empire Flippers, "Using trigger words can help you bring attention to your content and drive your business." Use words to help your customers feel special—like they're part of a select group chosen to receive your offer.
An example text message that uses attention-grabbing words could read, “(Guitar World) Liz, we’re giving away a FREE guitar strap with any purchase today only! Don’t miss this exclusive one-time offer. Stop in today to receive your special gift.”
Another impactful text might read, “(Fab Cosmetics) Joan, save big today! Use code FAB20 to earn 20% off your next purchase for a limited time only!”
#3
Create a Sense of Urgency
In a text message, you don't have a lot of space to wax on and on about the wondrous nature of your product. You need to be succinct. Entrepreneur says your text message should "leave out extraneous details and simply describe how to take advantage of your offer and its benefits."
Therefore, our next marketing tip is to create a sense of urgency. Tell the readers of your text marketing campaign exactly why they need to act now. Make your offer time-limited, and your readers will buy before it expires.
For instance, you could encourage customers to use a one-day-only sale: “(Sunny Shades) Bob, we're offering a one-time-only BOGO deal on our entire collection. Hurry up and buy now—the sale ends at midnight!”
You could also follow up with reminders to motivate your customers to act, such as, “(Flower Power) Lynn, our exclusive 50% off sale ends tomorrow. Don’t miss this amazing deal! Use promo code Petals50 today before it’s too late!”
#4
Don't Forget the CTA
Another SMS marketing strategy involves including a call to action. Give your customers explicit instructions about what to do and when, whether signing up for a membership program, taking advantage of a sale, or RSVPing to a special event.
If you need more space to explain, tell them there is a sale or event on a specific date and give them a shortened link for more information. Your text message could read, “(Pet Supplies) Jill, we’re hosting a special fundraiser on May 1. All proceeds will go toward the local animal shelter. Click here to learn more.”
You can also send a reminder with a CTA. If your customers have left an item in their cart for a while, send a reminder after an hour or two to see if they are still interested in buying. An example of this kind of text could be, “(Shoe Den) Uh, oh! It looks like you left some items in your online shopping cart. Follow the link to finalize your purchase.”
EZ Texting Features
Our EZ Texting platform has many features that make crafting engaging and informative text message campaigns easy and hassle-free. The following are just a few examples of our helpful features:
- AI Compose uses generative AI to draft creative messages that resonate with your audience. Our AI quickly generates personalized and engaging content, saving you time while ensuring your messages feel tailored to your audience’s preferences and needs.
- Mass texting empowers you to streamline communication and reach a large group with a consistent message at once, perfect for announcements or promotions.
- Customer segmentation makes it easy to separate your contacts into specific groups. By organizing your audience into different categories based on their preferences, behaviors, or demographics, you can send more targeted and relevant messages that increase engagement.
- Automated texting sends automated texts to your customers when they take certain actions. Never miss an opportunity to follow up, such as sending a confirmation or a reminder after a customer signs up, which enhances their experience without manual effort.
- MMS messaging invites you to include interactive elements like GIFs and videos in your texts. Using multimedia grabs attention and makes your messages stand out, boosting customer engagement with visuals that communicate more than text alone.
Graduate Your Marketing to the Next Level with EZ Texting
At EZ Texting, we help you ramp up your marketing campaigns. Are you ready to make the next move into increased sales? Sign up for free today.
